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ACADEMIC LIAISON COMMITTEE
|Luminaries from the top business schools and academic programs from around the world have been invited to serve as academic advisors to the CMO Council. The Academic Liaison Committee is designed to help drive the initiatives and mission of the CMO Council forward and in the process create additional opportunities for our Academic members to enhance their own profile in the marketing communities they serve.|
Head of Faculty: Marketing and Advertising
AAA School of Advertising
Walter Pike is Head of Faculty: Marketing and Advertising at the AAA School of Advertising in South Africa. He is also the Founder and Director of the AAA Digital Marketing Academy a new initiative aimed at bringing the skills needed to tackle digital marketing to the Advertising and Marketing Industry. Founder and director of PiKE a virtual social media consultancy, Walter is also a public speaker, blogger and writer on advertising and social media. His business career started off at Ford Motor Company, where he was a District Manager and the National Advertising Manager, he also ran Advertising for Nissan South Africa, during which time he launched the Fiat brand into South Africa. Client Services roles in Young & Rubicam (Y&R) and as Client Services and Strategy Planning Director at Ad Agency of the Year winner The White House, a DDB Needham associate. PiKE was founded in 1994 as a virtual ad agency after Walter had finished a stint with Specialised Exhibitions a Montgomery Group Company.
Associate Professor of Marketing
Belk College of Business, UNC Charlotte
Professor Oakley’s primary research interests lie in the areas of marketing strategy and branding, and their impact on consumer behavior. The results of his research have been published in a variety of outlets, including the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Applied Psychology, the Journal of Service Research, and in the 2nd volume of Review of Marketing Research. His research has also been cited in the media a number of times, from local articles in newspapers like the Sacramento Bee and Fort Wayne News Sentinel to national and international stories in Business Week, USA Today, and Financial Times. In addition, he has served on the Editorial Review Board for the Journal of Consumer Research, is a member of the Academic Advisory Board for the CMO Council, served in the Visiting Professor Program with the Advertising Educational Foundation, and regularly serves as a reviewer for journals including the Journal of Marketing, the Strategic Management Journal, the Journal of Personality and Social Psychology, and the International Journal of Research in Marketing. In Professor Oakley’s first year at UNC-Charlotte, he will be teaching in the MBA program, the Sports MBA program, and the EMBA program in Taipei. While at Purdue University, Professor Oakley taught the Principles of Marketing core course to undergraduate students and electives on Branding and Advertising in the MBA program. He received a number of teaching accolades in Krannert’s MBA program, and was selected by the undergraduate students as the top teacher in the management program for three consecutive years.
Senior Marketing and Brand Management Lecturer
Stefan Paul is the Senior Marketing and Brand Management Lecturer at BPP London. He earned his B.A. in Applied Psychology from the University of Manitoba, Canada and his Masters Degree in Marketing (Distinction) from Webster University in St. Louis, Missouri. He is a Who's Who of USA Graduate Students. Stefan has spent nearly 2 decades in Marketing, Brand Management, and consulting working with brands such as Exxon, CP Rail, AT&T, Anheuser-Busch, The Hard Rock Café, Apple Computers, SXTC Global Brand Consulting, and numerous political and nation brands. He has written 3 Brand Strategy and Management books, numerous articles and White Papers published globally, and co-written with the likes of Dr. Paul Temporal and Al Ries. His articles correctly predicted the pathway and demise of the Vanilla Coca-Cola product and collapse of the "New Luxury" phenomenon three years before they occurred; and generated the NBE (Nation Brand Effect) construct. His specialist areas of interest are brand management, strategic brand development, and online brand creation. He speaks globally on brand management and marketing and how they are constantly under pressure and change.
Associate Dean & Sir Julian Hodge Chaired Professor in Marketing and Strategy
Cardiff Business School, Cardiff University
Robert E. Morgan is Associate Dean and holds the Sir Julian Hodge Chaired Professorship in Marketing and Strategy at Cardiff Business School, Cardiff University (ranked jointly, by the UK Government in its most recent Research Assessment Exercise, as 2nd to London Business School in terms of its ‘world leading' research output). He holds a PhD in International Marketing Strategy from the University of Wales. Rob has been Visiting Scholar at INSEAD and Visiting Professor at the ALBA Graduate School of Business. He will be on sabbatical leave at the Judge Business School, University of Cambridge during 2009-10 and also visiting at the Wharton School and PennState. He is a Chartered Marketer and a Fellow of both the Chartered Institute of Marketing and the Higher Education Academy. He is actively involved in many other professional organizations including the Strategic Management Society, American Marketing Association, European Marketing Academy, and the British Academy of Management. Rob has been engaged as a Special UK Government Advisor since 1997 in international entrepreneurship and specifically export management. He has conducted extensive government advisory work ranging from the carrying out of tailored primary research activities through to project impact, evaluation and assessment of policy initiatives. In addition, he has been engaged in applied research, consulting and training activities has worked with various UK Government Departments (Department of Trade and Industry; Foreign and Commonwealth Office; HM Treasury) as well as private and public bodies such as British Trade International; Welsh Development Agency; The Environment Agency; BBC; S4C; PwC Management Consultants; Coca-Cola (Asia Pacific); Siemens; and, BT plc. His main research interests focus on the marketing and strategy interface where he has published more than one hundred articles, cases and thought leadership white papers for clients. He is the recipient of many research distinctions for his management writings and teaching excellence awards with the most recent being a Best Paper Prize at the Strategic Management Society Conference in Vienna, Austria. He serves on the Editorial Review Boards of six international journals.
Ecolab-Pierson Grieve Chair in International Marketing & Associate Dean of International Programs
Carlson School of Management, University of Minnesota Minneapolis
A graduate of the University of Illinois, Professor Michael J. Houston, Ph.D., is the Ecolab-Pierson M. Grieve Chair in International Marketing at the Carlson School of Management, University of Minnesota. He currently serves as Associate Dean of International Programs for the Carlson School. He previously served as Interim Dean, Associate Dean of Faculty and Research, and Chair, Department of Marketing. At the Carlson School, he developed the Carlson Brand Enterprise, an internal brand consultancy staffed by fulltime MBA students, and serves as its Academic Director. Prior to joining the University of Minnesota, he was on the faculty of the University of Wisconsin-Madison, where he was McManus-Bascom Professor of Marketing and Chair of the Department of Marketing. His publications have appeared in the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, as well as a variety of other journals. Professor Houston is a former editor of the Journal of Marketing Research and has served or currently serves on the editorial boards of the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Asian Journal of Marketing, and the European Business Forum. He is a former Vice-President of Publications for the American Marketing Association and has been an officer in the Association for Consumer Research. He has been Distinguished Visiting Professor at the National University of Singapore and has adjunct faculty status at the Vienna University of Economics and Business Administration and the Warsaw School of Economics. His current research focuses on cultural issues in consumer behavior, global branding, and brand management.
Founder/President & Professor of Management and Leadership
Chamroeun University of Poly-Technology
Prof. Dr. Chea Chamroeun is the Founder and President of The Chamroeun University of Poly-Technology (CUP), a university providing combined knowledge of professional skills and moral values to its students concerning the cultural field, society, economy and science for the development of human resources in Cambodian society. He received the title of “Oknha” from King Norodom Sihamoni, the King of the Kingdom of Cambodia by Royal Decree, for elite citizenship and contributing greatly to the welfare of the less fortunate. Here is Oknha Chamroeun's bio, in his words:
I would like to help develop human resources to build up Cambodian people’scapacities through the establishment of the Chamroeun University of Poly-Technology, the Khmer Scientific Media Center and the Cambodian Institute forDevelopment and Human Rights in Cambodia. I am a Professor of Management and Leadership. Let me give all of you the turning point of my life history! Cambodia has endured destructive wars and the Pol Pot Genocide Regime, which made me an orphan, and forced my migration to the Site II Refugee Camp along the Cambodian-Thai Border during 1980s. It was that year (1993) that I returned to Cambodia. In the refugee camp, I was studying and also teaching children and youths; this means “a person who had higher knowledge taught the person with a little knowledge and the person with a little knowledge taught the person with no knowledge”. To get through this bitter time, I held true to my own vision that “Smiling in the end is better than laughing at first”, meaning you have to experience the difficulty to achieve a bright future. The bright future is that I have to learn from myself, school, family, organization and society to improve myself. Now it has made me even more aware that the CMO Council provides me with more knowledge of the world. The fulfillment of my vision of self-improvement would be to spread knowledge to develop various entities and society.
Professor of Business Marketing
China Europe International Business School (CEIBS)
Waldemar Pfoertsch holds the position of Associate Professor of Marketing at CEIBS, China Europe International Business School, Shanghai and he is Professor for International Business at the Pforzheim University, He is also visiting lecture at the Executive MBA Program of the Liautaud Graduate School of Business, University of Illinois at Chicago. He received two Master Degrees (economics & business administration) and his Doctorial Degree in social science at the Free University Berlin. He did his post-doctoral work in industrial planning at the Technical University Berlin. His latest publications cover the areas of B2BMarketing, Brand Management and Ingredient Branding. He also published: Living Web and Internet Strategies. In preparation is Globalization of Chinese Brands: The next stage of competitiveness. He also published several articles in English, German and language Chinese on international management issues. Professor Pfoertsch has consulted for such companies as DaimlerChrysler, HP, IBM, and many medium size corporations in Europe, Asia and North America in the areas of international marketing and brand management. He is on the advisory board of various companies and non profit organizations. His other teaching positions had been at the visiting lecture in the Executive MBA Program of the Liautaud Graduate School of Business, University of Illinois at Chicago and theUniversity of Cooperative Education Villingen-Schwenningen, Visiting Associate Professor at Kellogg Graduate School of Management, Northwestern University and Lecturer for Strategic Management at Lake Forest Graduate School of Management. In addition he is an Online Tutor for MBA Program International Management University Maryland College Park and at the Steinbeis University in Berlin. Prior to his teaching appointments, he was a Management Consultant for international consulting companies. His earlier positions include being an Economic Advisor to the United Nations Industrial Development Organization (UNIDO) where he worked as an advisor to the government on how to develop internationally competitive industries.
Professor of Marketing and Associate Dean for Academic Affairs
College of Business Administration & Graduate School of Business Seoul National University
Professor Byung-Do Kim is Professor of Marketing and Associate Dean for Academic Affairs at the Graduate School of Business and College of Business Administration, Seoul National University. He has also taught at the Graduate School of Industrial Administration, Carnegie Mellon University, for 4 years. He received his bachelor's degree from Seoul National University, master’s degree from New York University, and Ph.D. in marketing from The University of Chicago. His current research interests include various econometric and statistical modeling issues on consumer choice behavior, e-commerce, rewards program, recommendation system and database marketing. His previous research has appeared in Management Science, Journal of Business & Economic Statistics, Journal of Interactive Marketing, Journal of Marketing Research, Journal of Retailing, Marketing Letters, Marketing Science and Journal of Database Marketing, among other journals. With Bob Blattberg and Scott Neslin, he has recently published a book titled Database Marketing: Analyzing and Managing Customers. He is also an Editor-in-Chief for Korea Marketing Review and was a past Editor-in-Chief for Seoul Journal of Business. He has taught courses in the areas of database marketing, pricing, marketing strategy and marketing research. He has also been advising and consulting several companies from various industries including Hyundai/Kia Motors Corp., Korea Telecom, Samsung Cards Co., Samsung Electronics, Samsung Life Insurance Co., Samsung Fire & Marine Insurance Co., Cheil Communications, AmorePacific Cosmetics, Korea Life Insurance and so on. He also served on the Board of Directors for Korea Rail Network Authority.
Associate Professor of Marketing
Collins College of Business, University of Tulsa
Dr. Wood has academic training and work experience in engineering, journalism, and business. Before becoming a professor he worked as an engineer for a Fortune 100 firm and helped launch and manage a successful stage production company. As an academic, his research and teaching have received national and international recognition. Dr. Wood currently enjoys working alongside small businesses and non-profits on strategy, sales growth, innovation, and promotion. He feels lucky to be happily married with five children and currently teaches marketing at the University of Tulsa. For more information about his work:
Google Scholar: http://scholar.google.com/citations?user=vbWeGBYAAAAJ
Studio Blue: http://www.utulsa.edu/studioblue
The Nova Fellowship: http://www.novafellowship.org
R.C. Kopf Professor of International Marketing & Director of the Initiative in Strategic Account Management
Columbia Business School, Columbia University
Noel Capon is the R.C. Kopf Professor of International Marketing and past Chair of the Marketing Division, Columbia Business School. Educated primarily in Great Britain, Professor Capon earned B.Sc. and Ph.D. degrees in Chemistry from University College, London University. He also received degrees in Business Administration from Manchester (Dip. BA), Harvard (MBA), and Columbia Business School (Ph.D.). He currently also holds the position of Distinguished Visiting Professor at Manchester Business School. Professor Capon served on the faculties of the UCLA Graduate School of Management and Harvard Business School before joining the Columbia Business School faculty in 1979. He has also served as a Visiting Professor at INSEAD, Fontainebleau, France, The Hong Kong University of Science and Technology (HKUST), and the China Europe International Business School (CEIBS), Shanghai, PRC. Professor Capon contributes extensively to Columbia Business School's Executive Education. He is Director of the "Managing Strategic Accounts" and "Pricing-to-Win" programs. He teaches on the "Columbia Senior Executive" (CSEP), and "Executive MBA" (EMBA) programs. He founded and directs the Advanced Marketing Management Program in conjunction with the Chinese European International Business School (CEIBS) in Shanghai. He also designs, directs and teaches in numerous custom programs for major corporations. Professor Capon has published over 60 refereed articles and book chapters, and is editor for sections on Marketing, and Sales Management and Distribution, in the "AMA Management Handbook" (1994). He has also published ten books.
Professor of Marketing
Professor S. P. Raj holds joint appointments at Cornell as a professor in the Department of Applied Economics and Management and at the Johnson Graduate School of Management. Previously, he was a distinguished professor of marketing at Syracuse University and served as senior associate dean for academic affairs in the School of Management at Syracuse University for over 10 years. Raj began his career at Syracuse in 1978 as an assistant professor, and was a visiting professor at the Kellogg Graduate School of Management at Northwestern University in 1985-86. Raj's research interests are in marketing strategies and their influence on customer purchasing behavior, management of new product development, and the role of the Internet in marketing. His research has been cited extensively and has received several awards, including the John D.C. Little Best Paper Award from the Institute for Management Sciences College on Marketing and the Donald R. Lehmann Award from the American Marketing Association. Raj's research in the area of R&D and marketing interface has been widely cited and he was a finalist in the Marketing Science Institute/Industrial Research Institute competition. His research in the new product development area has also been supported by the National Science Foundation/Corporate Center for Innovation Management Studies. Raj is a former president of the Central New York Chapter of the American Marketing Association and a member of both the Institute for Management Sciences, and the Association for Consumer Research. He served as faculty coordinator of the Marketing Program for the Incubation Center in the New York State Center for Advanced Technology in Computer Applications and Software Engineering at Syracuse University. Raj earned a bachelor’s degree with distinction in electronics engineering from the Indian Institute of Technology in Madras, India, and master’s and PhD degrees in industrial administration from Carnegie-Mellon University.
Senior Lecturer in Strategic Marketing
Cranfield School of Management
Dr. Stan Maklan is an experienced academic, marketer and management consultant with senior, international line management experience in blue chip consumer and business marketing companies. His research foci are customer experience, marketing measurement and segmentation, customer selection and segmentation, consumer behaviour and sustainable marketing. Stan lectures on Cranfield’s full-time MBA, MSc in Marketing and PhD research programmes in addition to open and in-company executive courses. He is the on the Editorial Advisory Board of the International Journal of Market Research. Stan’s professional career includes 10 years with Unilever (Canada, UK and Sweden) and a further 10 years in management consulting with international IT firms Computer Sciences (CSC) and Sapient prior to joining Cranfield full time in 2006. Learn more at www.stanmaklan.com.
Founder & CEO of MarketSmarter; Executive Education Faculty
Daniels College of Business, University of Denver
Monique Reece is the founder and CEO of MarketSmarter, a marketing consulting and training firm that helps companies improve strategy and implement real-time business planning processes to develop a culture of execution. Monique has more than 20 years of marketing and executive management experience working with both Fortune 500 companies and fast-growing entrepreneurial businesses. She formerly served as Executive Vice President at Jones Knowledge and as Director of Global Market Development and Corporate Planning at Avaya. She has created business strategy, marketing plans, and training programs for several of the world’s leading brands . Monique is an Executive Education faculty member at the Daniels College of Business, University of Denver. She is also an Adjunct Professor at the Institute for Leadership and Organizational Performance at the University of Denver where she teaches marketing and customer experience in the Executive MBA program. As a columnist and writer, she has published hundreds of articles and is the author of Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing and Create a Culture of Execution and is coauthor of Market Smarter Not Harder. She is also a frequent speaker for industry conferences such as the American Marketing Association and Inc. Magazine. She currently serves on the Chief Marketing Officer Council (CMO) Academic Liaison Board, the board of directors for The International Entrepreneurs (TiE Rockies), and several private companies.
Professor of Marketing and Associate Dean for the Daytime MBA Program
Fuqua School of Business, Duke University
William Boulding is Professor of Business Administration and Associate Dean of the Daytime MBA program at the Fuqua School of Business, Duke University. He is the former Area Coordinator for the Marketing faculty at Fuqua, a past Co-Director of the Teradata Center for Customer Relationship Management, and served as the Academic Program Director for both the Marketing Leadership Forum and the Advanced Management Program in executive education at the Fuqua School. He received his BA in Economics from Swarthmore College and his Ph.D. in Marketing from the Wharton School, University of Pennsylvania. He publishes his research in marketing and management journals including Marketing Science, Management Science, Journal of Marketing, the Journal of Consumer Research, the Harvard Business Review, and the Journal of Marketing Research. He won the 1998 William F. O’Dell Award for the Journal of Marketing Research article making a "significant long-run contribution to the marketing discipline," and the 2006 Harold H. Maynard Award for the Journal of Marketing article making a “significant contribution to marketing theory and thought." Dr. Boulding's teaching interest focuses on understanding the company-customer "value interface," i.e., the interface of value creation for customers and value creation for firms. He is a past recipient of The Outstanding Teacher award from the Fuqua School, and has been cited for teaching excellence in various editions of the book Business Week Guide to the Best Business Schools spanning a period of two decades, including the most recent edition (2003) and a "four-star" rating in the 1995 edition. He is also the 1997 recipient of the Bank of America Faculty Award "for excellence in teaching, research, leadership and service." With respect to industry contact, he has engaged in sponsored research, consulting, or executive development with a number of companies. These companies include IBM, AT&T, Bank of America, Sears, Leo Burnett, Northern Telecom, Eli Lilly, Blue Cross/Blue Shield, Ford Motor Company, ITT, Digital Equipment, Lafarge, U.S. Postal Service, Stride Rite, BellSouth, Wolseley, Hanes, Harnischfeger, Bethlehem Steel, Thomson Newspapers, Siemens, Citibank, and Southwestern Bell.
Professor of Negotiation & Sales Management, Chair of the Sales Science Institute
Groupe ESC Clermont Graduate School of Management
Pascal Brassier is Professor of Marketing, Negotiation & Sales Management, and Chair of the Sales Science Institute at Groupe ESC Clermont Graduate School of Management, France. Professor Brassier earned B.Sc. in Economics and Ph.D. in Marketing from University of Economics, University of Auvergne, France. Professor Brassier joined Groupe ESC Clermont in 2002 as a full time Professor of Marketing and Sales. He has been previously Senior Consultant in Sales Management for Euromaster France, Groupe Michelin, and in several firms in marketing and sales executive education. He served first as a salesperson and sales manager in various business areas, B2C and B2B products and services. He also served for five years as Judge of Work Conflict, Management Section, Clermont-Ferrand Court of Justice. He is co-founder and member of the Steering Committee of the Global Sales Science Institute (GSSI), international association dedicated to unite the study and practice of sales & sales management around the globe. He actively participates to the regional research center in management (CRCGM), French Marketing Academy (AFM), European Marketing Academy (EMAC), French Sales Managers Association (DCF), and is member of the board of the Journal of Selling and Major Account Management.
Haas School of Business, UC Berkeley
William "Bill" Pearce is on the Marketing Faculty at the UC Berkeley Haas School of Business. He is the former Senior Vice President and Chief Marketing Officer for Del Monte Foods. Bill joined Del Monte in 2008 and brings with him over 20 years of consumer packaged foods experience. His past accomplishments include working as Taco Bell's CMO with broad responsibilities for accelerating the growth of the brand while building long-term brand equity and delivery of annual profit commitment, as leader of Campbell Soup's ready-to-eat food brands with full P&L responsibility and with Procter & Gamble as marketing director responsible for the Snacks Division of the North America. Mr. Pearce has an MBA from Cornell University, Johnson School of Management and his BA in Economics from Syracuse University.
EDF Chair Professor of Marketing
Dominique Rouziès holds a Ph.D. in Marketing from McGill University (Montréal). Her research and teaching interests focus primarily on strategic sales force management. A first orientation includes work on sales force compensation structures and control systems in international settings. A related topic of interest deals with marketing and sales interface in organizations. Finally, Dominique Rouziès has published in the Journal of Marketing, the International Journal of Research in Marketing, Marketing Letters, the Journal of the Academy of Marketing Science, the Journal of Business Research, the International Journal of Human Resource Management, the Journal of the Operational Research Society, the Journal of Personal Selling & Sales Management, the European Management Journal, Recherche et Applications en Marketing, Harvard Business Review, Harvard Business Manager, Décisions Marketing, The Financial Times, Les Echos, Hommes et Commerce.
Dean & Director
Henley Business School Africa
Jon is dean and director of Henley Business School, Africa, part of the University of Reading, UK. Henley is the only internationally triple accredited business school in Africa, the only overseas business school accredited in South Africa, the oldest business school in Europe and provides a highly-ranked international qualification. Henley Business School Africa is growing in scope and numbers each year. For 15 years prior to joining Henley, he taught strategy, leadership, international business and innovation at the University of Cape Town Graduate School of Business (GSB) for the MBA and other programmes. He is a visiting Professor in strategy, creativity and innovation for the Namibian Business Innovation centre and Polytechnic of Namibia, and consults and advises numerous companies and organisations in the public and private sectors in Africa and internationally. Formerly an airline pilot, examiner and aerobatic competitor in Europe and South Africa, he later became sales manager in Africa and the Middle East for British Aerospace, selling airliners in a fiercely competitive, political and high-stakes market. He completed an MBA at Ashridge, UK, in 1990. After this he began teaching strategy and international business part-time, and joined Airbus Industrie in Toulouse as the marketing director of a JV to train European aerospace executives in international commercial skills. He has hands-on experience of international sales and marketing, and of leading multicultural sales and management teams. He has worked internationally in the field for 30 years, principally in Europe, Africa, Middle East, Australasia and North America and is an experienced executive, consultant, speaker, lecturer and facilitator. In 1995 he returned to South Africa to lead the strategy area for the MBA at the UCT GSB. He designed and directed the Executive MBA, became director of Executive and Management Education, and developed an interest in strategy, international business, creativity and innovation. He spent some time on sabbatical in New Zealand as director of the Southern Innovation Centre and incubator in South Island, New Zealand, before returning in 2003 to UCT to continue his teaching and design work. He developed ground-breaking courses in Creategy™ - the art of creative strategy, the strategy master academy, strategy starter kit, and a popular and innovative MBA elective, ‘Strategy, Design and Creativity.’ He has also designed, directed or participated in numerous leadership and management programmes for companies such as SABMiller, De Beers, Lonmin, Nestlé, Discovery, Allan Gray, Sheraton Sun International, the Airports Company South Africa, Eskom and PetroSA. At the same time Jon developed his own strategy consulting practice, working with a number of South African and international organisations to further develop their business strategies and build their local and international business.
Professor, Graduate School of Commerce and Management
Dr. Kamioka studied cognitive science and artificial intelligence at graduate school of behavioral science, Hokkaido University. Just after the graduation in 1990, he started his academic career as assistant professor at Hitotsubashi University and promoted to associate professor and then current position. He has now a great variety of research interest from cognitive science, human-computer interaction, offshore software development, IT management, e-commerce, to marketing(Most of his research paper are written in Japanese but one research paper in English for the 8th Eighth International Conference on Electronic Commerce) Dr. Kamioka has been involved in a lot of projects with private companies for example in marketing field, research program on interactive agencies in the US in 1997 with Dentsu, ROI measurement in advertisement with VVC group by Toyota motor in 2001, and so on.
Professor & Head of Department of Marketing and Research
Indira School of Business Studies
Bidyut Jyoti Gogoi is a professor of Marketing at Indira School of Business Studies. He is the Head of the department of Marketing Management and also the Head of Research at Indira School of Business Studies. His research interests are in the field of Retailing, Marketing Research, Corporate Social Responsibility and Consumer Behaviour. He has written several papers which have been published in National and International journals. He was awarded Best Professor in Marketing Management at the 3rd Asia’s Best B-School Awards on 19th July 2012 at PARK ROYAL on Kitchener Road, Singapore. He was awarded Best Teacher in Marketing Management at the 19th Dewang Mehta Business School Award on 26th Nov 2011 at Taj Lands End, Mumbai. He was awarded the Academic Jewel at Indira School of Business Studies on 5th Sept 2011. Bidyut earned his bachelor’s degree in Civil Engineering from the Bangalore University, MBA from Tezpur University and PhD from Tilak Maharashtra Vidyapeeth. He is also qualified at the UGC NET.
INSEAD Chair Professor in Marketing and Innovation
Amitava Chattopadhyay is The INSEAD Chaired Professor in Marketing and Innovation—Professor of Marketing at INSEAD. Professor Chattopadhyay is an expert on branding and innovation and has most recently published a book entitled The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands. Over the past three decades he has published more than 60 articles, with the majority appearing in leading international journals such as the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Marketing Science, Management Science, International Journal of Research in Marketing, and Long Range Planning. Professor Chattopadhyay is an Associate Editor for the Journal of Consumer Psychology and an Area Editor for the International Journal of Research in Marketing. He is on the editorial review boards of the Journal of Consumer Research and Long Range Planning. He has been on the Advisory Board of the Association for Consumer Research and is currently serving on the Association’s Board of Directors. For his research, he has been the recipient of several awards, including the Robert Ferber Award. He is a Fellow of the Institute on Asian Consumer Insights and the Ernst & Young Institute for Emerging Market Studies. Aside from teaching in degree programs, Professor Chattopadhyay has taught in executive programs in Europe, North America, Australia, Asia, and Africa. He is on the advisory boards of several companies and a consultant to multinational firms. Professor Chattopadhyay holds a Ph.D. from the University of Florida, a PGDM from the Indian Institute of Management, Ahmedabad, and a B.Sc. (Honours) degree from Jadavpur University, India.
Professor of Marketing
David Midgley joined INSEAD in 1999 as Professor of Marketing. Previously he held positions at the Anderson School, University of California, Los Angeles and the Australian Graduate School of Management, Sydney, where he was Foundation Chair. Professor Midgley is a graduate in science, management and marketing from the Universities of Salford and Bradford in England. He has been an invited scholar at Stanford Graduate School of Business and has also taught at the Wharton School, University of Pennsylvania. Professor Midgley has over 100 publications, including papers in leading journals such as the Journal of Consumer Research, Journal of Information Technology, Journal of International Business, Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science, Organization Science and Research Policy. His latest book is The Innovation Manual, Wiley 2009. He currently serves on the editorial board of the journal Academy of Management Perspectives and has previously served on the boards of the Journal of Consumer Research and the International Journal of Research in Marketing. His principal areas of research are innovation and strategy. Professor Midgley was Research Director for the Australian Federal Government's Industry Task Force on Leadership and Management Skills (the Karpin Committee). He is also author of major reports on management development for the Australian National Training Board and international competitiveness for Austrade. He has extensive consulting experience in Australia, Europe and North America. At INSEAD Professor Midgley directs executive programmes for companies such as Pernod Ricard (France) and Syngenta (Switzerland). Since 2005 over 2,100 managers and executives have participated in these programs. In the MBA programme he teaches the Market Driving Strategies elective, which over 1000 students have attended since David joined INSEAD.
Richard and Susan Lenny Distinguished Chair Professor of Marketing, Executive Director, Center for Excellence in Brand & Customer Management, and Director of the Ph.D. Program in Marketing
J. Mack Robinson College of Business, Georgia State University
Dr. Kumar has extensive consulting experience working on marketing projects for companies including IBM, P&G, ICICI, ING, Wells Fargo, Pitney Bowes, BP/AMOCO, AOL, MGM Mirage, Polo Ralph Lauren, PeopleSoft, Chick-fil-A, Sigma Genosys, Houston Cellular, AT&T, Southwestern Bell, Exxon, Builders Square, American Airlines, Coca-Cola Foods, DuPont, First Interstate Bank, Houston Lighting and Power, GTE, San Jacinto Girls Scouts, Inc., Scientific Software Intercomp, Inc., and Texas Children’s Hospital. Dr. Kumar has also directed marketing research projects for clients including Coca-Cola Foods, Compaq Computers, Baker-Hughes, IKON, Bristol Myers Squibb, ABB, etc. Dr. Kumar is an expert on working with customer databases to build efficient direct marketing and database marketing programs for Fortune 500 firms dealing with B2B and B2C markets. Dr. Kumar has won several Research Excellence and Teaching Excellence Awards in his career and is currently listed in Who's Who Worldwide, and Who's Who Among Global Business Leaders for his leadership and achievement in the field of Marketing. He has published over 100 articles, books and book chapters. His research has been published in leading academic journals including the Harvard Business Review, Journal of Marketing, Marketing Science, Journal of Marketing Research, Operations Research, Journal of Retailing, and the Journal of International Marketing, and in many other international journals as well as in the proceedings of many national conferences in the U.S and abroad. He has won several awards for his research publications in scholarly journals including the Don Lehmann Award twice (2002 and 2005) for the best paper published in the Journal of Marketing/Journal of Marketing Research in a 2-year period and the MSI/Paul H Root Award twice for the 2003 and 2005 Journal of Marketing articles contributing to the best practice of marketing . Dr. Kumar was recently ranked as one of the top five scholars in marketing worldwide . A member of Phi Kappa Phi Honor Society, Dr. Kumar received his Bachelors in Engineering (with Honors) and Masters in Industrial Management (with Honors) from the Indian Institute of Technology, and his Ph.D. in Marketing from the University of Texas at Austin. (www.drvkumar.com ).
Professor of Marketing and Quantitative Method
Johnson Graduate School of Management, Cornell University
Professor Rao's interests lie in the development and application of analytical models for marketing research and marketing strategy. His publications have dealt with such topics as dynamic pricing; product positioning and product design; application of multidimensional scaling and conjoint models for the analysis of consumer preferences and perceptions; market structure analysis; brand equity; acquisition; and evaluation of subsets of multi-attributed items. He has consulted for various industrial firms and is currently engaged in research on issues associated with preannouncement strategies, price bundling, choices of bundles, resource allocation, and competitive reactions. Since joining the Johnson School in 1970, he has published nearly 100 articles and five books; most recently (with Joel Steckel) The New Science of Marketing (1995) and Analysis for Strategic Marketing (1998). He received the Johnson School's Exceptional Research Award in 2000-01.
Professor of Marketing
Kelley School of Business, Indiana University
Neil A. Morgan is Professor of Marketing and holds the PetSmart Inc. Distinguished Professor in Marketing Chair at Indiana University’s Kelley School of Business. He was previously on the faculty of the University of North Carolina’s Kenan-Flagler School of Business. Neil also previously taught at the University of Wales, Cambridge University, and the University of Michigan. He holds a BA from the London School of Economics, and an MBA and PhD in business administration from the University of Wales. His primary teaching, consulting, and research interests are in brand, marketing, and competitive strategy formulation and implementation. Neil has published widely on strategic marketing and management topics. His research appears in "Journal of Marketing," "Marketing Science," "Journal of Operations Management," " Decision Sciences," "Journal of the Academy of Marketing Science," "Journal of Business Research," "Journal of Product Innovation Management," "Industrial Marketing Management," "Journal of Strategic Marketing," "Journal of Marketing Management," "British Journal of Management," "European Journal of Marketing," " Journal of Professional Services Marketing," and " Long Range Planning." He serves on a number of journal boards and program committees and is also the author of the book "Professional Services Marketing," published by Heinemann.
Lecturer of Social Enterprise
Kellogg School of Management, Northwestern University
Jason Saul serves on the faculty of Northwestern’s Kellogg School of Management, where he teaches corporate social responsibility and nonprofit management. He also serves on the faculty of Boston College’s Center for Corporate Citizenship. Jason is one of the nation’s leading experts on measuring social impact and is the founder and CEO of Mission Measurement LLC, a strategy consulting firm that helps corporations, nonprofits and public sector clients to measure and improve their social impact. He has advised some of the world’s largest corporations, government agencies and nonprofits, including: Walmart, Starbucks, McDonald’s, Levi Strauss & Co., American Red Cross, the Smithsonian and the U.S. Agency for International Development. Prior to founding Mission Measurement, Jason practiced as a public finance attorney at Mayer Brown LLP. Jason is the founder of the Center for What Works, a national nonprofit focused on benchmarking and performance measurement. Jason is the author of numerous books and articles on social strategy and measurement, including: Benchmarking for Nonprofits: How to Manage, Measure and Improve Performance (Fieldstone Press 2006); Social Innovation, Inc.: Five Strategies to Drive Business Value through Social Change (Jossey-Bass, October 2010); and The End of Fundraising: How to Raise More by Selling Your Impact (Jossey-Bass, February 2011). He was awarded the Harry S. Truman Scholarship for leadership and public service and was selected as a Leadership Greater Chicago fellow. In 2008, Jason was recognized as one of Crain’s Chicago Business “40 under 40” business leaders, and in 2010, he was named by Businessweek Magazine as one of the Nation’s 25 Most Promising Social Entrepreneurs. Jason holds a J.D. from the University of Virginia School of Law, an M.P.P. from Harvard University’s John F. Kennedy School of Government, and a B.A. in Government and French Literature from Cornell University.
Roy O. Rodwell Distinguished Professor of Marketing
Kenan-Flagler Business School, University of North Carolina
Barry L. Bayus is Roy O. Rodwell Distinguished Professor of Marketing & Entrepreneurship at the University of North Carolina's Kenan-Flagler Business School. Barry's teaching and research interests are in the areas of innovation, new product design and development, marketing strategy, and technological change. Prior to joining the marketing faculty at UNC, Barry worked in both industry and academia. After receiving his PhD from the Wharton School, Barry joined RCA as a senior member of their corporate staff where he worked on market forecasting approaches. Barry has also been a member of the business school faculties at Cornell University and the Wharton School. He has also served as an expert witness in patent infringement cases involving high tech products. Based in part on his in-depth historical study of the phonograph industry from its invention by Thomas Edison in 1877, he was interviewed for "His Master’s Voice: The Marvelous Talking Machine," a documentary film on the evolution of the phonograph and branding that was released in Fall 2003. Barry has taught in several programs dealing with the topics of innovation and product development, product management, and marketing strategy. He has also delivered custom education courses on these topics as part of programs offered by the Product Development Management Association, GfK (Germany), and the University of Georgia. Barry has published numerous research papers in various academic and business journals. His recent research is concerned with issues such as the creation and evolution of innovative products and services, technology commercialization, marketing strategies for startups in a new market, speed-to-market tradeoffs, and product life-cycle management. Barry has BS degrees in economics and mathematics from the Massachusetts Institute of Technology, and MS and PhD degrees in operations research from the Wharton School (University of Pennsylvania).
Dean & Professor of Marketing
KU School of Business, The University of Kansas
Neeli Bendapudi is the H.D. Price Dean at the KU School of Business and professor of marketing. Her Ph.D. is from the University of Kansas and she has taught at Texas A & M and the Ohio State University. Her research has appeared in the Journal of Marketing, the Journal of Marketing Research, the Journal of Retailing and the Harvard Business Review, among others. Dean Bendapudi has taught at the undergraduate, MBA, Executive MBA and Ph.D. levels, and has received numerous college, university and national teaching awards. She has experience on public and private boards and served as EVP and Chief Customer Officer of Huntington National Bank.
Assistant Professor of Marketing
LeBow College of Business, Drexel University
Girish Ramani is an Assistant Professor of Marketing at Drexel University's LeBow College of Business, He earned his Ph.D. in Marketing from the University of Connecticut, an MBA from the Indian Institute of Management, Ahmedabad, and, a B.Sc. in Mechanical Engineering from Kurukshetra University, India. Girish's primary research interests lie in the area of Marketing Strategy, Customer Relationship Management, and Interactive Marketing. His research has been published or is forthcoming in the Journal of Interactive Marketing, Journal of Service Research and the Journal of Marketing. He has taught Marketing Research and New Product Management courses at the undergraduate and MBA levels at Drexel University and the University of Connecticut. Girish was recently honored with the LeBow College of Business Excellence in Research award and his biography has been selected for listing in Marquis Who’s Who in America, 2008. Girish has extensive experience with leading advertising firms and has been instrumental in the development of marketing and brand communication strategies for several multinational clients including Unilever, Groupe Danone, and Motorola.
Assistant Professor of Marketing
London Business School
Marco is a leading expert in pricing strategy. He combines extensive executive education work with practical commercial experience across a range of industries and geographies. At London Business School, he leads the popular Pricing Strategy elective in the MBA, Executive MBA and the Sloan Fellowship curricula, and teaches in the Customer Focused Marketing and Market Driving Strategies weeklong executive education programs. Marco’s research focuses on the psychology of firms’ pricing decisions. After gaining two bachelor degrees from the University of Melbourne, in Economics and Commerce and in Political Science, Marco completed a Master in Business Administration at IESE Business School in Barcelona. He then completed his doctoral degree at Harvard Business School, winning an HBS Graduate Fellowship and becoming an AMA-Sheth Foundation Doctoral Consortium Fellow and ISMS Doctoral Consortium Fellow. His papers have been published in leading marketing journals such as the Journal of Consumer Research, the Journal of Marketing Research, and Marketing Science, and in practitioner magazines such as the Harvard Business Review and Business Strategy Review. He has been invited to give presentations at key conferences organised by the Association for Consumer Research, the Institute for Operations Research and the Management Sciences, the Society for Consumer Psychology, and the Society for Judgement and Decision Making. Finally, Marco’s work often appears in the media, with recent citations in BusinessWeek, CFO Europe, Expansión, Financial Times, Marketing, Strategy+Business, The Times, and Wall Street Journal. Marco is frequently a keynote speaker on pricing issues and has extensive corporate training experience with large corporations such as Air Liquide, BBVA, Boston Consulting Group, British Telecom, Ericsson, Exxon-Mobil, GlaxoSmithKline, Havas, H&M, IBM, Merck, Pfizer, Sun Microsystems, Telenor Group, and Vodafone. He has also worked as a consultant on projects for Arrow Electronics, Astrazeneca, Chevron-Texaco, DeBeers, Procter and Gamble, and the Miller Brewing Company.
Professor & Director, Customer Focused Marketing Programme
London Business School
Nader Tavassoli (www.nadertavassoli.com) is a professor at London Business School and non-executive chairman of The Brand Inside (www.thebrandinside.com). He was previously on the faculty of the MIT Sloan School of Management and received his doctorate from Columbia Business School. For the past 20 years, Nader has coached, consulted and taught executives from high-tech start-ups to over 30 Global Fortune 500 companies.
Vice Dean of International Programs & Associate Professor
Mahidol University College of Management
Gerard Tocquer is an expert in services marketing and branding. He graduated from the University of Sherbrooke, Canada and got a Ph.D from the University of Nice-Sophia Antipolis (France). In Asia since 1993 he has worked for the School of Business at The University of Hong Kong and has taught in different MBA and executives programs in China, Hong Kong S.A.R, Singapore, Thailand and Vietnam. He is the co-author of 5 leading service marketing books including the first book on services in Asia. He also published in journals like Journal of Brand Management and Journal of Services Marketing and wrote cases studies on airlines, hotels and financial services. Gerard is passionate about the service industry and in his career as Professor or Dean he has always built bridges between the business community and management schools. Today Gerard works for Mahidol University College of Management in Thailand. His researches and training activities focus on customer experiences, services branding and service innovation. When not working, Gerard loves to play soccer with friends and enjoy discovering and drinking new wines from all around the world.
Marketing PhD Program Director & Coleman Chair Professor in Marketing
Mays Business School, Texas A&M University
Venky Shankar is Coleman Chair Professor of Marketing and Marketing PhD Program Director at the Mays Business School, Texas A&M University. His areas of specialization include Competitive Strategy, Innovation, e-Business, International Marketing and Retailing. He has a Ph.D in marketing from the Kellogg Graduate School of Management, Northwestern University. His research has been published in the Journal of Marketing Research, Marketing Science, Management Science, Strategic Management Journal, Journal of Marketing, Harvard Business Review and Sloan Management Review . He is a winner of the Clarke Award for Outstanding Direct Marketing Educator, the IBM Faculty Partnership Award, the Green Award for the Best Article in Journal of Marketing Research , the Lehmann Award for Best Dissertation-Based Article in an AMA journal, and the JAMS-Sheth Award for Best Article in the Journal of Academy of Marketing Science . His papers have been finalists of many awards including, the ISMS Marketing Practice Prize , the Davidson Award for best article in the Journal of Retailing , and the Award of Best Article in International Journal of Marketing Research . The Direct Marketing Educational Foundation (DMEF) has named the Shankar-Spiegel Award for the best dissertation in direct and interactive marketing in his honor. He is the co-editor of Journal of Interactive Marketing , has been an associate editor of Management Science and is also on the editorial review boards of Marketing Science , Journal of Marketing Research , Journal of Marketing, Journal of Academy of Marketing Science, and Journal of Retailing . He is an Academic Trustee of the Marketing Science Institute (MSI ). He is a Past President of the Marketing Strategy SIG and the American Marketing Association . He is a three-time winner of the Krowe Award for Outstanding Teaching and has taught Marketing Management, Digital Business Strategy, Marketing Strategy, Marketing Research, New Product Management, and International Marketing to MBA and Executive MBA students. He has been a visiting faculty at MIT, INSEAD, Singapore Management University, SDA Bocconi, Nanyang Technology University, the Indian School of Business, and the Chinese European International Business School. He has had consulting or executive development experience with companies such as Allstate, Colgate Palmolive, GlaxoSmithKline, Hewlett Packard, IBM, Intel, International Paper, Marriott, PepsiCo, Philips and Volvo.
Associate Profesor of Marketing
Melbourne Business School, University of Melbourne
Don O'Sullivan joined the faculty at Melbourne Business School in 2008 from University College Cork, Ireland. Don's principal academic interest is in the impact of marketing activities on company performance. His research has been published in the European Journal of Marketing, and the Journal of Marketing among others, and his case studies on technology marketing are taught in business schools across Europe. Don is an active member of the Chief Marketing Officer (CMO) Council of the USA. Since 2003 he has led the Council's Marketing Performance Measurement (MPM) research program, and is a co-author of the Council's Report on this topic. Don has consulted on marketing performance measurement and marketing communications for a wide variety of companies. Previously, Don was Client Services Director at a marketing services agency targeting the European technology sector. In this role he was responsible for a range of blue-chip clients. His team developed numerous international award-winning campaigns including an global ECHO award and two Icon Awards from BusinessWeek.
Professor & Head of the Department of Marketing
Prior to entering full time academe, Professor Mike Ewing was marketing research manager for Ford Motor Company's South African subsidiary. He also held the position of Marketing Manager, Jaguar, for a brief period. Over the past fifteen years he has taught in Australia, Austria, Brunei, China, the Czech Republic, England, Finland, Hong Kong, Malaysia, the Netherlands, Singapore, South Africa, Sweden and the Philippines. In 2004 Mike won the inaugural Dean's Teaching Award in the Faculty of Business and Economics at Monash and in 2007 he received the inaugural Dean's Research Award. Dr Ewing conducts research in the area of marketing communications (advertising effects, brand management, health promotion and the technology-communications interface), marketing strategy, services marketing and social marketing. He has published more than 80 articles in refereed international journals. Mike serves on the editorial boards of eight international journals and is an active member of a number of professional associations. In 2003 he co-chaired the Academy of Marketing Science 11th World Marketing Congress and in 2009 he is co-chairing the Australian and New Zealand Marketing Academy Conference. Mike has received numerous awards and citations for research. Recent meta-analytic studies have identified him to be one of the most prolific and productive contributors to advertising theory over the past decade (West 2007; Ford and Merchant, 2008). He 2008 he was appointed to the Board of Governors of the Academy of Marketing Science.
Professor of Marketing
Hean Tat Keh (Ph.D., University of Washington) is Professor of Marketing at Monash University. He previously served on the faculties of the University of Queensland, Peking University, and the National University of Singapore. He also gained corporate experience at the Wharf (Holdings) Limited, Hong Kong. Professor Keh is recognized internationally for his research on services marketing, marketing strategy, and consumer psychology, often involving a cross-cultural dimension. His research has been published in the top marketing journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, International Journal of Research in Marketing, and Journal of Retailing. He is a highly-regarded instructor who has won numerous teaching awards, and has conducted executive programs and consulted with blue-chip companies such as Ericsson, European Aeronautic Defense and Space Company (EADS), Glaxo Smith Kline (China), Samsung (China), SK Holdings, British Telecom, Dow Chemical, Malaysia Airlines, Tenaga Nasional Berhad (Malaysia), Midea, China Merchants Bank, Lundbeck, NOL/APL, and Singapore Pools.
Director & Professor of Marketing
Nelson Mandela Metropolitan University Business School
Steve Burgess has been appointed new director of the Nelson Mandela Metropolitan University (NMMU) Business School and commenced his directorship on 1 October 2011. Prof Burgess has brought a wealth of expertise to the NMMU. He comes from the Graduate School of Business at the University of Cape Town, where he was Professor of Business Administration in Marketing. He came to the GSB in 2000 from the University of the Witwatersrand, where he was the Association of Marketers Professor of Marketing. He has been visiting professor of marketing at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill and the Fisher College of Business at The Ohio State University. He also held positions of major responsibility in business as Managing Director of Autopage Cellular in the Altron Group, of ConsumaData (now part of Experian South Africa) and as a senior marketing executive at Johnson & Johnson. He was GSB Research Director from 2001-2008. Professor Burgess is a member of the Executive Committee of the European Marketing Academy, a member of the Advisory Committee on Transformative Consumer Research for the Association of Consumer Research (USA) and a fellow of the Academy of Marketing Science (USA) and the International Trade Institute of Southern Africa. He also is a member of the Academy of Management, Academy of International Business, and the Southern African Marketing Research Association. He was one of five people chosen to represent the new South African government on its first trade mission to the United States in 1994. He serves as a review board member (e.g., International Journal of Advertising) or reviewer (e.g., Journal of Marketing, International Journal of Research in Marketing, Journal of International Business Studies) and has served as a conference track or session chair (e.g., Academy of Marketing Science, Association for Consumer Research). In 2007, he published his fifth book, International Marketing (with Bothma, Oxford University Press). In 2007, Professor Burgess was recognised with the first-ever Marketing Science Institute Visiting Scholar Award by the Marketing Science Institute (Boston, USA). He is a Faculty Affiliate of the William Davidson Institute at the University of Michigan and a Corresponding Researcher with the Centre for Marketing and Communications at Copenhagen Business School in Denmark.
Research Director of The Center for Measurable Marketing
NYU Stern School of Business
E. Craig Stacey, PhD is a recognized expert in the area of marketing productivity analysis with a special emphasis on marketing mix modeling and online versus offline marketing resource allocation. Craig serves on the faculty of New York University as the Research Director for the Center for Measurable Marketing and is the founding partner of The Marketing Productivity Group. He is also the founder of the Institute for Marketing Productivity (www.i4mp.org). He has previously held senior management positions at MarketShare Partners, The Coca-Cola Company, IBM’s DemandTec, and Information Resources, Inc. Craig received his PhD in Marketing and Statistics from the University of Alabama in 1992, where he specialized in econometric applications of marketplace data. Craig has also served on faculty at Columbia and Emory University, teaching marketing productivity analysis, pricing strategy and tactics, and marketing management.
Philip L. Siteman Professor of Marketing and Director of the Doctoral Program
Olin Business School, Washington University
Chakravarthi Narasimhan is the Philip L. Siteman Professor of Marketing at the Olin School of Business and the Director of the Ph.D. program. He has BS in engineering, MS in computer science, and a Ph.D. in marketing from the University of Rochester. He joined Olin in 1988 and prior to that he was on the faculty of the Graduate School of Business at the University of Chicago. Dr. Narasimhan's research interests are in the economic and econometric analysis of strategic problems in marketing. His research offers models and frameworks to analyze strategic problems as well as metrics and measurements to test hypotheses and to quantify the magnitude of the impact of strategies on goals. He is particularly interested in the area of competitive strategies. He has published in leading journals in marketing and in general management. His work has covered topics in pricing, promotions, sales force compensation, new product entry, supply chain management, issues of power in channels, competitive strategies under uncertainty, the strategic role of private labels, and customer relationship strategies and models. He is currently an Area Editor of Marketing Science, an Associate Editor at Management Science and Quantitative Marketing and Economics. Dr. Narasimhan's research papers have won many awards. His papers have been voted as the "Best Paper of the Year" twice, "Finalist to the Best Paper" twice, and awarded the Paul H. Root/MSI award for having made "the most significant contribution to the advancement of the practice of marketing". Dr. Narasimhan has taught a variety of courses during his career including probability and statistics, marketing management, advertising management, business to business marketing, marketing models, brand management, and marketing strategy. He is actively involved in the doctoral program at Olin and was given a Special Recognition for excellence in mentoring in 2001 and was presented the Outstanding Mentor award in 2003 by the Graduate Student Senate. He was voted as the Best Teacher of the Year in 1992. Dr. Narasimhan has served on a number of administrative committees at Olin and at the University level. He has also served as a consultant for several companies on pricing, promotions, competitive strategies, new product introductions etc.
Professor & Dean
Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia
Professor Dr Noor Azizi Ismail holds a Bachelor Degree in Accounting from National University of Malaysia; a Master Degree specializing in Accounting Systems from The University of Memphis, United States; and a PhD in Accounting Information Systems from Loughborough University, United Kingdom. Professionally, he is a Certified Management Accountant. Dr Azizi is an accredited trainer with SAS Institute Sdn Bhd, a company specializing in business intelligence software, a research fellow with International Telecommunication Union ITU-UUM Asia Pacific Centre of Excellence, and a former panel member of the Malaysian Qualification Agency. Currently, Dr Azizi is a Dean for Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia. Prior to the recent appointment, he held various administrative positions such as the Chairperson for Entrepreneurship and Commercialization at UUM College of Business, Deputy Director at University Teaching and Learning Center, Head of Department for Audit and Information Systems, Director of UUM Institute for Accounting Studies, and Program Chair for Bachelor of Accounting (Information Systems). Dr Azizi’s primary teaching interest is accounting information systems. To date he has successfully supervised more than 20 PhD and Masters students and is currently supervising 6 PhD candidates in the areas of accounting and information systems. His current research interests include accounting, information systems, IT governance, activity-based management and performance measurement. He has completed more than 20 research projects and published more than 35 articles in both local and international journals. He has published over 15 articles in professional and popular journals, more than 30 articles in conference proceedings, and presented more than 50 papers at various seminars/conferences. He has also authored/co-authored 6 books and monographs. Dr Azizi is also an editorial board member for International Journal of Technology in Small and Medium Enterprises, Journal of Electronic Banking Systems, International Journal of Accounting, Governance and Society, Journal of Information and Communication Technology, and International Postgraduate Business Journal. Recognizing his excellence 15 years in service with UUM, Dr Azizi received the excellence service award in 2000, 2006 and 2008. In 2008, he received SAS Lecturer Excellence Award from SAS Institute Sdn Bhd.
Professor of Marketing
Ozyegin University, Istanbul
Koen Pauwels is Professor of Marketing at Ozyegin University, Istanbul, and the most published and awarded researcher on return on marketing investment. Previously at the Tuck School of Business (Dartmouth), he won the 2010 Google/WPP Research Award, the 2011 Syntec Best Paper in Marketing/Decision Sciences Award, the 2001 EMAC best paper award, the 2007 O’Dell award for the most influential paper in the Journal of Marketing Research, the 2008 and 2009 Emerald Management Reviews Citation of Excellence, the 2009 and 2011 Davidson awards for the best paper in Journal of Retailing, and the 2009 Varadarajan Award for Early Career Contributions to Marketing Strategy Research. Out of 37,000 UCLA Anderson School of Management graduates, he was chosen as “Top 100 Inspirational Alumnus”. Koen’s publications appeared in Harvard Business Review, Journal of Advertising Research, Journal of Brand Management, Journal of Marketing, Journal of Marketing Research, Journal of Product Innovation Management, Journal of Retailing, Journal of Service Research, Marketing Letters, Marketing Science and Management Science. Prof. Pauwels authored chapters in 4 books, including the Handbook of Marketing and Finance, and has published his first book ‘It’s Not the Size of the Data – It’s how you use it: Smarter Marketing with Analytics and Dashboards”. Koen has shared his insights with managers at several companies including Heinz, Kayak, Marks & Spencer, Nissan, Sony, Swarovski and Unilever and with participants in the Return on Marketing Investment seminars at GfK Academy, HEC Geneva, Innsbruck and NYU. Koen is on the advisory board of AIMark (Europe) and the Marketing Productivity Group (USA). He received his Ph.D. in Management from UCLA, is Associate Editor at the International Journal of Research in Marketing and invites you to share ideas and experiences at www.notsizedata.com.
Ralph J. Tyser Professor of Marketing Science & Chair of Department of Marketing
Robert H. Smith School of Business, University of Maryland
P. K. Kannan is Ralph J. Tyser Professor of Marketing Science at the Robert H. Smith School of Business at the University of Maryland and is also the Chair of Department of Marketing. His current research stream focuses on new product/service development, design, bundling and pricing digital products and product lines, social media, attribution modeling and media mix modeling, e-service, and customer relationship management (CRM) and customer loyalty. He has received several grants from National Science Foundation (NSF), Mellon Foundation, SAIC, and PricewaterhouseCoopers for his work in this area and research papers have been published in Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Research, Journal of Mechanical Design, and Communications of the ACM. His papers have won the INFORMS John D. C. Little Award (2008), INFORMS Society of Marketing Science (ISMS) Practice Prize Award (2007), Don Lehmann Award (2009), a finalist for the Paul Green Award 2009, AMA TechSIG Article of the Year Award (2012). Professor Kannan is the past-Chair for the American Marketing Association SIG on Marketing Research. He is on the editorial boards of Marketing Science, Journal of Marketing, Journal of Service Research, and International Journal of Electronic Commerce and has edited special issues for Journal of MIS and IJEC in the areas of service science and digital content. He is the chair of the INFORMS Gary Lilien Practice Prize evaluation committee for 2014, and an AE for the Marketing Science special issue on Big Data. Dr. Kannan received his Ph.D. in Management with concentrations in Management Science and Marketing from the Krannert Graduate School of Management, Purdue University. He was previously on the faculty of the Department of MIS at the University of Arizona, Tucson for four years before joining the Department of Marketing. His research experience and publications span the area of Decision Science, IS, Engineering and Marketing. Further details can be obtained at http://www.rhsmith.umd.edu/marketing/faculty/kannan.aspx. His teaching interests include CRM, new product development, Internet retailing and pricing and marketing models/research. He has taught these courses in executive programs for Black & Decker, Home Depot, ARINC, McCormick, and Northrup Grumman. He has won the Allen Krowe Award for teaching excellence (2001). He has corporate experience with Tata Motors and Ingersoll-Rand and has consulted for companies such as Frito-Lay, PepsiCo, Marriott, Giant Food, Black and Decker, SAIC, Fannie Mae, and IBM.
S.S. Kresge Professor of Marketing
Ross School of Business at the University of Michigan
Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan, where he has taught courses on Brand Equity Management, Advertising Management, Database Marketing Research, and Sales Promotion. Professor Batra has been at Michigan since 1989. He was previously on the faculty of the Columbia University Business School in New York. He received his Ph.D. in Marketing from the Stanford Business School (1984) and has an M.S. in Advertising from the University of Illinois (1980), and a Post-Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad (1977). His research interests cover the creation and management of brand equity; the improvement of marketing communications productivity; emotional advertising; advertising repetition and budgeting, global branding, and marketing in emerging economies. He has published almost 50 articles on these topics in leading academic journals or books, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, Journal of Marketing, and others. He is also the co-author or co-editor of 5 books, including a textbook on Advertising Management. He is on the Editorial Boards of the Journal of Consumer Psychology, the International Journal for Research in Marketing, Journal of Advertising Research, JAMS, Journal of Interactive Marketing, and others. He has served as the Area Director for Marketing of the William Davidson Institute and is the Academic Co-Director of the Yaffe Center for Persuasive Communication at the University of Michigan. He served as Chair of the Marketing Area at the Ross School of Business from 2003-2007.
SVP - Institutional Development & Head of Dubai Campus
S P Jain School of Global Management
Prof. Christopher Abraham is a permanent resident of Canada and holds three Post Graduate qualifications in Business Administration (Marketing), Human Resources Management, and Labor and Administrative Law. He has twenty-four years of professional experience in management consulting, marketing, executive development and management education. Currently he is the Sr.Vice President (Institutional Development) and Head of the Dubai Campus at S P Jain School of Global Management, one of the World’s Top 100 ranked Business Schools (Forbes US Top 20 Ranking 2013 & FT Rankings 2011 &2012), with campuses in Dubai, Singapore and Sydney. Prior to this, Prof. Abraham had been working with the Philadelphia Consulting Group (in Consulting), Modi Xerox & TNT Worldwide (in Marketing and Business Development) and as an Assistant Professor (Marketing) in the Department of Management Studies at the Regional Engineering College in Tiruchirapalli, India (now NITT) – ranked among the “Top Ten Engineering colleges in India”, before moving abroad. He has also been a visiting Professor at the University of Wollongong, (Australia), XLRI Jamshedpur (India), Champlain College, (USA), Higher Colleges of Technology (UAE), University of Paisley (UK), e-TQM College (UAE), University of British Columbia (Canada), South Eastern University (USA), Baker College (USA) and University of Bellevue (USA), teaching courses in corporate strategy, marketing management, leadership and organizational behavior. Earlier in Dubai he was heading the Executive MBA Program of XLRI, Jamshedpur, one of India’s premier Business Schools. Professor Abraham’s current responsibilities apart from teaching, research, consulting and executive development include heading the Center for Executive Education at Dubai and also looking after admissions, new alliances and new programs.
Gary T. and Elizabeth R. Jones Chair Professor in Marketing
Scheller College of Business, Georgia Tech University
Professor Kohli serves as the Editor of the Journal of Marketing, the premier broad-based academic journal in Marketing. His research has received several awards including the Alpha Kappa Psi award for its contribution to marketing practice, and the inaugural Sheth Foundation / Journal of Marketing award for long-term impact on marketing. In addition, one of his articles was a finalist for the Harold H. Maynard for its contribution to marketing theory and thought. He is among the 100 most cited authors in the fields of Business and Economics combined, and two of his articles are among the 10 most cited Journal of Marketing articles in a quarter century. He is represented in ISIHighlyCited.com, an ISI web site that lists the top 0.5% cited authors during the last two decades in a variety of social and natural sciences combined. Dr. Kohli has previously taught at Emory University, Harvard Business School and The University of Texas at Austin. He has also taught at the Koblenz School of Corporate Management, Germany, Norwegian School of Management, Norway and SDA Bocconi, Italy. He has led numerous executive education seminars in the U.S., Europe, Asia, and Latin America. He has taught at the undergraduate, MBA, EMBA, and PhD levels, and has been recognized several times for teaching excellence, including with the College-wide Jack G. Taylor Teaching Excellence Award at UT-Austin. Professor Kohli has served as the founding Associate Dean and Director of the doctoral program in Business at Emory University. In this capacity, he was responsible for launching the doctoral program, recruiting students, developing operating processes, and ongoing administration. Dr. Kohli has also served as the Area Coordinator for the Marketing Area at Emory. Dr. Kohli has worked in industry for over six years in sales & distribution management, and in marketing strategy consulting. His last employer was the Monitor Company where he served as Group Leader. He has also consulted with several companies including 3M, Accenture, Andersen, Coca-Cola, Dow Chemical, Eastman Kodak, The Forum Corporation, Halliburton, IBM, Shell, Texas Instruments, and the World Bank.
Director and Dean of the Technology Management, Economics and Policy Program (TEMEP) and of the International Information Technology Policy Scholarship Program (ITPP)
Seoul National University
Director, Research Centres Management
Singapore Management University
Provost and VP for Academic Affairs
Singapore Management University
Professor Rajendra K. Srivastava, former Senior Associate Dean at both the Goizueta Business School at Emory University and University of Texas at Austin, and the Roberto C. Goizueta Chair in e-Commerce and Marketing at Emory University, has been appointed SMU Provost and Vice President for Academic Affairs. Professor Srivastava is widely considered a thought leader on issues related to strategic brand management, customer management and market-driving strategies. Recognised for his pioneering work linking marketing strategy to financial performance, he is an “evangelist” on issues related to marketing metrics and has spoken extensively on the topic to international audiences. Professor Srivastava has a prolific and outstanding body of research, having written, published and edited hundreds of papers in leading journals and presenting at conferences of international significance. His current research focuses on the impact of marketing processes and market-based assets on corporate financial performance and shareholder value. Professor Srivastava is the third most senior member of the SMU management team and occupies a key university position as SMU’s Chief Academic Officer. The general conduct, coordination, quality and development of SMU's undergraduate and postgraduate academic programmes are his primary responsibility, as well as overseeing curriculum development and planning. Professor Srivastava also drives research activity at SMU. SMU's new Provost took up his position on 1 July 2008, and at the time commented on how much he was looking forward to the new appointment. He said, "I am excited to be part of an iconic development in Asia that is SMU – a young emerging university that prides itself on being cutting edge and different. SMU is a convergence of many talents – a top quality learning pool and passionate students eager to embrace new challenges." In his new role, the Provost will make significant contributions to bring SMU to new levels of excellence.
Associate Dean & Chief Marketing Officer
Stanford Graduate School of Business
Blair Shane has recently accepted the position of Associate Dean and Chief Marketing Officer at Stanford Graduate School of Business. She arrives here after four successful years as the CMO of the California Academy of Sciences. Prior to joining the Academy in 2007, Shane served as the Vice President for Marketing Planning and Integration at Charles Schwab & Co. There, she provided strategic marketing guidance, managed communications, and led a large cross-functional team to achieve results for the consumer focused financial services brand. Prior to Schwab, she gained experience running lines of business at General Mills and Franklin Templeton Group. Shane earned her MBA from Stanford University, as well as a certificate in public management. At Johns Hopkins University, she received her bachelor's degree in history. Following her undergraduate work, she founded the non-profit "Hands on San Francisco" with the goal of motivating busy professionals to volunteer for community organizations in the Bay area.
Assistant Professor of Marketing
Telfer School of Management, University of Ottawa
David Large is Assistant Professor of Marketing at the Telfer School of Management at the University of Ottawa. His professional career began with a B.Eng. and M.Eng. in Civil Engineering from Carleton University, supplemented by several years of experience in the telecom, construction and petroleum industries as a Project Engineer and Product Engineer. After experiencing an epiphany in a first-year Marketing course in his MBA at the Ivey School of Business at the University of Western Ontario, David went on to complete his PhD in Marketing at Ivey, studying under Don Barclay and Roger More, among others. Upon completion in 1991 he undertook his current position at the Telfer School. At the Telfer School of Business, David teaches, conducts research and consults in the fields of Marketing Strategy and Technology Marketing and Commercialization. His teaching, primarily in the domain of Marketing Strategy, spans all programs including undergraduate, MBA, Executive MBA and Executive Development. His research, primarily in the domain of technology marketing and commercialization, has been published in journals such as Venture Capital, Journal of Product Innovation Management, and the Journal of Technology Transfer, as well as in refereed conference proceedings such as R&D Management, IEEE IEMC, PICMET and IABPAD. His consulting practice, primarily in the domain of technology marketing strategy, has focused primarily on the larger companies in the telecom and software sectors such as Nortel, Alcatel, Newbridge, Mitel, and Corel. In the course of his consulting activities within the large telecom companies, David witnessed several significant discrepancies between companies concerning their definition (and, apparently, their perception) of the role of the Chief Marketing Officer. For example, the range of go-to-market decision-making authority varied from "keeper of the brand" in one company to a complete range of product/market/technology/ally portfolio decisions in another. After witnessing the two companies' CMO role discrepancies, and in consideration of the companies’ recent opposite performances, David’s research program has just taken a right-angle turn towards a better understanding of the role of the CMO, and the relationship of the CMO’s role to corporate performance.
Associate Professor of Marketing
Tepper School of Business, Carnegie Mellon University
Baohong Sun is an associate professor of marketing at Carnegie Mellon University. She also taught at University of California at Berkeley and University of North Carolina at Chapel Hill. She holds a Ph.D. from University of Southern California. She develops empirical models to study consumer choice behavior. Her research interests are rational consumer choice and dynamic structural model, evaluation of promotion effect and impact on consumer choice, new product forecasting and survey design, choice models in CRM. Her recent work focus on developing dynamic structural models to investigate consumer response to cross-selling campaigns, loyalty programs, call allocation in service centers, new service channels, optimal design of pricing structures in subscription industry, dynamic and proactive customer relationship management. Her research papers have been published at "Marketing Science," "Journal of Marketing Science," "Quantitative Marketing and Economics," "Journal of Econometrics," "Journal of Business in Economics and Statistics" and etc. She serves on the editorial boards of " Marketing Science" and "Journal of Marketing." In 2006, she won CART Research Frontier Award for Innovative Research at CMU. She has been actively involved in teaching Executive Education, Open Enrollment programs, Executive MBA, MBA, PhD and undergraduate programs in a few countries. Her favorite courses to teach are Marketing Management, Pricing, Global Marketing, Marketing Research, Marketing Consulting. She won All Star Teaching Awards and was selected Master of MBA teaching. She also won George Leland Bach Teaching Award at CMU. She contributes articles and comments to business journals in China and also participates media discussions on business issues. She developed case studies on Chinese Enterprises. She was consultant to IBM, International Paper, PNC Bank, Bell South, John Deere and TsingTao Beer, etc. She served on the Board of Directors Chinese Economists Society.
Dean & Professor of Marketing
UCR School of Business Administration, University of California, Riverside
David W. Stewart, Ph.D. is the Dean and Professor of Marketing at UCR Business School. He was previously the Robert E. Brooker Professor of Marketing and Chairman of the Department of Marketing in the Marshall School of Business at the University of Southern California. Dr. Stewart has authored or co-authored more than 200 publications and seven books. His most recent book, "Marketing Champions" (Wiley 2006), focuses on how the marketing function can increase its influence and business impact. Dr. Stewart's research has examined a wide range of issues including marketing strategy, the analysis of markets, consumer information search and decision making, effectiveness of marketing communications, public policy issues related to marketing and methodological approaches to the analysis of marketing data. His research and commentary are frequently featured in the business and popular press. A native of Baton Rouge, Louisiana, Professor Stewart received his B. A. from the Northeast Louisiana University (now the University of Louisiana at Monroe) and his M. A. and Ph.D. in psychology from Baylor University. In 2006, Dr. Stewart was honored by the Academy of Marketing Science with the Cutco/Vector Distinguished Educator Award for lifetime contributions to marketing. In 2005, he received the Omicron, Delta Kappa Men of Merit Award from his alma mater, Baylor University. Professor Stewart has also been honored for innovation in teaching by the Decision Sciences Institute and he was a member of a four-person faculty team honored by the U.S. Distance Learning Association for the "Best Distance Learning Program 1996 -- Continuing Education" in 1996. In 1998, he received the American Academy of Advertising Award for Outstanding Contribution to Advertising Research for his long-term contributions to research in advertising. Professor Stewart's experience includes work as a manager of research for Needham, Harper, and Steers Advertising, Chicago (now DDB) and consulting projects for a wide range of organizations. Among the organizations for which Dr. Stewart has consulted are Hewlett Packard, Agilent Technologies, the Coca-Cola Company, Hughes, NCR, Texas Instruments, IBM, Intel, Cadence Design Systems, Century 21 Real Estate, Samsung, American Home Products, Visa Services, Xerox, and the United States Federal Trade Commission, among others.
Professor of Marketing
UCT Graduate School of Business
Geoff Bick is a Professor of Marketing at the University of Cape Town Graduate School of Business. He holds a B.Sc (Eng) from UCT, a B.Com from UNISA, and after working as an engineer went to the USA where he completed an MBA at the University of California, Berkeley. He later did his doctorate at the University of Johannesburg, in the field of Customer Equity, the lifetime value of an organisation’s customer base. He has extensive practical experience as a marketing consultant and a marketing practitioner, working in senior marketing and management positions for ABB and Xerox in South Africa. He is also an accredited Chartered Marketer. Previously, Geoff held the Coca-Cola Africa Chair in Marketing at the Wits Business School, where he was an Associate Professor and Director of Academic Programmes. At Wits Business School he lectured Marketing to MBA and other students and specialised topics on Executive Programmes. He has been the recipient of a number of teaching awards on academic programmes. His areas of specialisation include marketing metrics, industrial marketing, brand and customer equity management. He has been published in various international academic journals, including the Journal of Marketing Management, the Journal of Product and Brand Management, the Journal of Marketing Theory and Practice, and the International Journal of Bank Marketing, as well as in local South African journals.
Professor of Marketing, Haas School of Business
University of California, Berkeley
RASHI GLAZER (email@example.com) is Professor at the Walter A. Haas School of Business, University of California, Berkeley and Co-Director of the School’s Management of Technology Program. He has also served as the Director of the Haas School’s Center for Executive Education and the Director of the Center for Marketing and Technology. He has an MBA in 1979 and a Ph.D. in 1982 from Stanford University's Graduate School of Business and from 1982-1989 was on the faculty at Columbia University's Graduate School of Business. His teaching and research interests are in the areas of competitive marketing strategy, technology and information-technology strategy, interactive and database marketing, e-commerce, and consumer and managerial decision making. He was the founding Co-Editor of "Journal of Interactive Marketing" and an Associate editor of "Management Science." His articles have appeared in "Marketing Science," "Management Science," the "Journal of Marketing Research," the "Journal of Consumer Research," the "Journal of Marketing" and other leading publications and he is the co-author of three books, "The Marketing Information Revolution," "Readings On Market-Driving Strategies" and "Cable TV Advertising." He was founder of a communications company specializing in innovative applications of video technology and has consulted to and conducted executive education programs for numerous companies including Agilent, Arbor Health Care, AT&T, Autodesk, Baxter Labs, BEABellSouth, Boston Scientific, CBIS/Matrixx, Daimler-Chrysler, Deere & Co., Deluxe, Equitable Life, Exigen Group, Fairchild Semiconductor, Gemini Consulting, Genencorp, Genentech, Hakuhodo, Hewlett Packard, IBM, Intel, Jones Day, Levi Strauss, MicroUnity Systems, MIPS, Mitsubishi, Motorola, Pacific Bell, Pacific Gas & Electric, SAP, SBC, Siemens, SmithKline, SUN Microsystems, Telegroup, Telekurs/Teknekron, Time, Inc., Toshiba, Trans Union, United Arab Emirates, Visa and Wells Fargo. He is the developer of the INFOVALUE program for measuring the value of a firm's information and SUITS , an interactive computer simulation for teaching the strategic use of information and the integration of information technology strategy with business strategy. He has won several awards for teaching excellence at the MBA and Executive Education levels, including twice as the Haas School's Best Teacher of the Year Award and has been a finalist for the UC Berkeley Campus-Wide Distinguished Teacher Award.
Clinical Professor- IA and Instructor in Residence, Marketing
University of Connecticut
Brian Brady is Clinical Professor at the University of Connecticut School of Business’ Innovation Accelerator, an initiative of UConn's Connecticut Center for Entrepreneurship and Innovation. In addition, Mr. Brady is an Instructor in Residence, Marketing, teaching both at the undergraduate and graduate level. Prior to joining the University of Connecticut, Mr. Brady was a founding partner and president for twelve years of an award-winning marketing and promotions consultancy, serving a variety of national and international clients with a specialty in health care. He was also Adjunct Professor Marketing at Post University in Waterbury, Connecticut. Mr. Brady has served as Director of Corporate Advertising at ADP in Roseland, New Jersey, prior to beginning has agency career in account management at BBDO in New York, NY. He earned his Master’s Degree in Communications at Fairfield University in Fairfield, CT and obtained his B.A. from Georgetown University in Washington, DC. Mr. Brady has three children and presently resides in Fairfield, CT.
Lecturer in Marketing
University of Economics Ho Chi Minh City
Mr. Nghia is a lecturer of marketing at University of Economic HCM City (UEH). He also taught at Open University of Vietnam, Binh Duong University, HUTECH University and many School of business in Vietnam. Especially, he works for VietnamMarcom as Education Director more than 8 years. Gaining experience from professional environment, He joins to VietnamMarcom and contributes too many outstanding programs for VietnamMarcom. He led all education projects in Marketing Communication in VietnamMarcom. He create IMC training course for young professional, develop Marketing Manager, Brand Manager, Event Manager and Sales Manager course for Vietnam young professional. He also develops Real-estate Marketing and Sales for Realtor Vietnam. In VietnamMarcom, He runs many conferences in Marketing, Advertising and Branding for Vietnam marketer. He has published more than 10 articles on Sai Gon economic time, Thanh Dat Magazine, Economic development magazine, Sai Gon marketing in Vietnam. He has been two years serving for Social Marketing project. He was project leader of VietnamMarcom in the co-operation project "building brand strategy for agricultural product". This project created by Trung Nguyen Coffee, Sai Gon Economic Time, VietnamMarcom. I support many teams to build brand identity for 30 Vietnamese fruits. He has been actively involved in teaching Executive Education, Open Enrollment programs, Executive MBA, MBA, in a few Universities in Vietnam. His favorite courses to teach are Strategic Marketing, Global Marketing, IMC and Brand Management. Currently, He is in-house trainer for many companies in Vietnam. He also delivers speech in many Students’ conferences in Ho Chi Minh City. He holds a MBA from CFVG (Epas accredited). He also was trained word-class in marketing, Creative thinking, Advertising and Branding.
Adjunct Asst. Professor, School of Business; Honorary Asst. Professor & Asst. Program Director, School of Modern Languages and Cultures
University of Hong Kong
Mr. Baniel Cheung is currently the Executive Director of Integral Consultancy Limited and the Managing Director of Integral Communications Limited. His major duties include assisting clients to provide management consultancy service, develop strategic plan and marketing strategy, conduct corporate training, design marketing research and handle brand building. Some of the reputable brands and business partners Mr. Cheung has been serving included JETCO, Bank of China Investment, Bank of China Hong Kong, Vitasoy, TSL Jewelry, Nike, Jockey Club, Publicis Groupe China, Junior Chamber International Victoria, Sotheby's Institute of Art, Vietnam MobiFone, Bureau Veritas France, TUV Rheinland, Nobel Biocare Sweden, Kone Elevator Finland, Yew Chung International School, Hong Kong Legislative Council, Hong Kong Customs, Heifer Hong Kong, Hong Kong Council of Social Service, Hong Kong Economics Times, Hong Kong Productivity Council, Hong Kong Trade Development Council, Chinese Manufacturers' Association of Hong Kong, Hong Kong Brand Development Council, Hong Kong Policy Research Institute, We Japan, Print-Rite Holdings, Anna Tosani, Cellution, etc. Baniel has been carrying sales and marketing responsibilities in several global and Hong Kong listed technology companies for more than 22 years, including HongKong Telecom CSL, Wharf T&T, New World Telecom, New Digital System and Optilink Technologies Asia. He has successfully assisted these reputable companies to build brands and expand business coverage in Asia Pacific region including Hong Kong, China, Korea, Japan, Singapore and Malaysia. Mr. Cheung currently is an Adjunct Assistant Professor of the School of Business and an Honorary Assistant Professor & Assistant Program Director of the School of Modern Languages and Cultures at the University of Hong Kong. Besides, he has been the business partner of ET Business College of Hong Kong Economic Times, Hong Kong University Poon Kam Kai Institute of Management, HKU SPACE, Hong Kong Productivity Council and Hong Kong Policy Research Institute. Baniel has got presences in various press media including CNN, Nikkei Japan, China News Agency, China Daily, Hong Kong Economic Times, Sing Tao Daily, SCMP, Ming Po Weekly, etc. Mr. Cheung is currently the Non-Executive Director of Soap Cycling Charity Foundation, a reputable charity organization in Hong Kong. He is also a column writer at Hong Kong Economic Times and Hong Kong Business, as well as a host of an online TV program at OurTV. Baniel attained the “Best Teacher Recognition” from the Faculty of Business and Economics between 2006-2012, and received the “Outstanding Teacher Award” from HKU SPACE in 2006. Mr. Cheung holds a Master Degree in Marketing Management from the University of Macquarie, and an Honour Degree in Electrical Engineering from the University of Sydney. He is also the Fellow Member of the Hong Kong Institute of Directors.
SVI Endowed Chair for International Direct Marketing
University of Kassel
Ralf Wagner is the dean of the Department of Business and Economics at the University of Kassel and has held the position of a professor at that faculty since 2006. Previously, he held a position of an assistant professor at the Bielefeld University in Germany, where he received his PhD in 2000 and the second doctorate (Habilitation) in 2008. Ralf served as visiting professor at the Academy of National Economy in Moscow, the International Business School at the University of Vilnius in Lithuania, the Nankai University in China, and the University of Information Technology and Management in Rzeszow in Poland. His research focuses on interactive marketing, social network mining as well as competitive intelligence and innovative measurement procedures. Ralf is one of the founders of Scholz-Wagner-Partners Consultants in Bielefeld, Germany. His consulting experience covers international retailers and distance selling companies as well as service providers and FMCG producers. Ralf serves as department editor Marketing of the Operations Research Spectrum and has published more than 80 refereed articles and book chapters. Learn more at http://www.dmcc.uni-kassel.de/wagner.
Professor of Marketing
University of Massachusetts - Boston
Dr. Leon Zurawicki has since 1982 been a Professor of Marketing at the University of Massachusetts-Boston. Prior to that appointment, he was the Associate Professor at the University of Warsaw and a Visiting Associate Professor at Concordia University (Montreal). He is an international authority in the field of application of the neuroscience to the study of consumer behavior. His recent book - “Neuromarketing: Exploring the Brain of the Consumer” (Springer, 2010)—has been very well received by the academic and business community. The sequel on more practical applications of the novel research methodologies is in the making. Also, Professor Zurawicki presently teaches the “Brain of the Consumer” - the first MBA course of its kind in the USA. Other areas of his interest embrace exporting and foreign sourcing and travel marketing including promotion of tourist destinations. Professor Zurawicki has been a consultant to the governments of several emerging economies, international organizations such as OECD and various agencies of the United Nations, and a number of private companies like American Express Bank, ARCOR (Argentina), Ferroatlantica (Spain). Professor Zurawicki is the author of four books and numerous articles published in the top management journals. He holds academic degrees in business and economics from the Warsaw School of Economics, University of Warsaw, Netherlands School of Economics (now Erasmus University), and the College of Europe (Bruges). Dr. Zurawicki has guest lectured at the top business schools in over 30 countries and conducted management seminars for the major multinational corporations.
Professor of Marketing
University of New South Wales and London Business School
John Roberts holds a joint appointment as Scientia Professor at the University of New South Wales in Sydney and Professor of Marketing at the London Business School. He completed his Ph.D. and M.Sc. at the Massachusetts Institute of Technology after a Master of Commerce and honours Arts degree at the University of Melbourne. John has won the American Marketing Association's John Howard Award for the top Doctorate in the U.S., its William O’Dell Award for the most influential piece of research published in the Journal of Marketing Research published five years previously, and its Advanced Research Techniques Forum Best Paper Award. He has been a finalist in the Society for Marketing Science John D Little Award for the top marketing science paper three times and was Runner-Up in its inaugural Best Marketing Practice Award. John sits on the Editorial Boards of the Journal of Marketing Research, the Journal of Forecasting, Marketing Science, the International Journal of Research in Marketing, Quantitative Abstracts in Marketing and the Review of Marketing Science. He is winner of the Australian and New Zealand Academy of Marketing Distinguished Researcher and Distinguished Educator Awards, as well as winning its Best Paper Award three times. His research interests include marketing strategy, branding and new products, and marketing performance measurement. John has thirteen years senior management experience as a market research manager, marketing operations manager, and marketing director. He has extensive consulting experience and the company that he founded, Marketing Insights Pty Ltd, became a regional leader in marketing strategy advice. It is now a part of ACNielsen. John has consulted for many major companies including IBM, Unilever, Buick Motors, BMW, MobiCom, and QANTAS. He has undertaken the internal brand analysis for Accenture for the past ten years on a worldwide basis.
Distinguished University Professor of Business Administration
University of Rhode Island
Edward M. Mazze is Distinguished University Professor of Business Administration at the University of Rhode Island. From 1998-2006, he served as Dean of the College of Business Administration and held the Alfred J. Verrecchia – Hasbro Inc. Leadership Chair in Business. Prior to his appointment at the University of Rhode Island, he served as Dean of The Belk College of Business Administration at The University of North Carolina – Charlotte and Co-Director, The Frank Hawkins Kenan Institute of Private Enterprise – Charlotte, Dean of the School of Business and Management at Temple University, and Dean of the W. Paul Stillman School of Business at Seton Hall University. He received BBA and MBA degrees from City University of New York and his PhD degree in business administration from Pennsylvania State University. He has also held full-time and visiting faculty appointments at the University of Detroit, West Virginia University, Graduate School of Business of the University of Pittsburgh, the Graduate School of Business of the University of Puerto Rico, Virginia Polytechnic Institute and State University and Harvard University where he has taught undergraduate and graduate courses in marketing management. Dr. Mazze currently serves as a member of the Board of Directors of Home Loan Investment Bank, FSB, the Ocean State Business Development Authority and Urban Ventures. He has served on the board of directors of Pulse Electronics Corporation (NYSE), Washington Trust Bancorp, Inc. (NASDAQ), the Barrett Growth Fund and the advisory boards of closely held corporations. Dr. Mazze is the former Chairman of the Board and Chief Executive Officer of the William Penn Bank in Philadelphia. He is a consultant to state and federal government agencies and corporations in areas such as corporate governance, economic development, enterprise risk management and marketing strategy. Federal government appointments have included, among others, membership on the Panel of Chapter 7 Trustees of the United States Department of Justice in Pennsylvania and Rhode Island and the United States Department of Commerce District Export Council. He serves as the Co-Economic Forecast Manager for Rhode Island for the New England Economic Partnership. State government appointments have been in areas such as economic development, energy regulation, health, insurance, tax competitiveness and small business advocacy. Mr. Mazze is the author, co-author and/or editor of twelve books in business and over two hundred articles appearing in newspapers, trade publications and refereed journals such as Industrial Marketing Management, Journal of Marketing Research, Journal of Advertising Research, Journal of Finance, Journal of Marketing, Journal of Economics and Business, American Business Law Journal, Journal of Retailing, The Journal of Consumer Affairs, and Long Range Planning Journal. He has written columns and op-ed pieces for publications such as THE PROVIDENCE JOURNAL, NEW YORK TIMES, THE PROVIDENCE BUSINESS NEWS and THE WALL STREET JOURNAL. A complete biographical listing appears in Who’s Who in America, Who’s Who in the World and Who’s Who in Finance and Industry.
Director of the Ehrenberg-Bass Institute for Marketing Science and Professor of Marketing Science
University of South Australia
Professor Sharp is known as an exciting, even controversial speaker who "makes a habit of challenging conventional business ideas" (Market Research News UK). Byron speaks on a number of topics regularly around the world. Byron is currently working with Professor Jerry Wind to host an invitation-only conference at The Wharton School, University of Pennsylvania on "Empirical Generalisations" in Advertising. The conference brings together thought leaders from industry and academia to compile a list of scientific laws about advertising and media, and discuss how these might be used to help navigate the Digital Revolution. Byron's other major project is the completion of the book "Laws of Growth: what marketing science now knows for certain”
Head: Doctoral Programme & Professor in Marketing Management
University of Stellenbosch Business School
Frederick Jacobus (Frikkie) Herbst received his DCom from the University of Pretoria (2002) and joined the University of Stellenbosch Business School (USB) in 2007. He is currently an Associate Professor of Business Administration in Marketing and Head of Doctoral Studies at USB, a leading business school located in Cape Town, South Africa. His strength is in marketing and strategic marketing , enhanced by a strong theoretical foundation of marketing, strategic marketing, marketing of services and brand marketing. He also has a wealth of experience in tertiary education and received the University of Stellenbosch Rector’s Award for Excellence in Teaching in 2008. Professor Herbst conducts research in the areas of marketing, marketing metrics, wine marketing and branding and he is an experienced writer. Frikkie has presented papers at numerous international conferences across the globe and his research has been referenced in numerous local and international journals. He is the co-author and editor of Business Research Methods (2004) and has also lectured at universities in Europe.
Department of Marketing
University of Strathclyde
Associate Professor of Consumer Strategy
University of Wisconsin-Stout
From teaching marketing strategy and digital analytics to keynotes on competitive intelligence and social technology integration, Professor Brey uses edutainment to communicate his thought-provoking insights. From the jungles of Central America to the urban centers of Asia and even the comfort of the virtual classroom (with not nearly enough stops in the Caribbean), Dr. Brey’s quest to educate the world about consumers’ actions and how to capitalize upon them has merely begun. As a consumer strategist recognized for innovation and turning his understanding of consumers’ wants and needs into actionable business strategies, Professor Brey has conducted hundreds of presentations on consumer-centric topics while publishing numerous scientific papers in top, international journals. As an industry advisor and keynote speaker, he’s had the privilege of working with entrepreneurs and technology start-ups, boutique market research firms, Fortune-500 companies, regional healthcare centers, domestic and international government organizations, popular television figures, and numerous industry associations and international organizations. For his innovative work, Eric has received multiple research excellence awards from the scientific community and served as an AT&T Fellow while being recognized as extraordinary mind in marketing by HSMAI. He currently serves on the Academic Liaison Committee of the Chief Marketing Officer Council and Social Media Marketing Magazine lists him as a top marketing faculty. Recognized for understanding consumers’ wants and needs, he is regularly quoted in media outlets including Forbes, Business Week, USA Today, China Post, Washington Post, and CBS.Professor Brey received his Ph.D. from Purdue University and is an active member of various organizations including the Association for Consumer Research and the Digital Analytics Association. He currently lives in Wisconsin with his wife Anna and daughter Ava while serving as an Associate Professor of Consumer Strategy at the University of Wisconsin-Stout. If you would like to learn more or see the kind of shenanigans Professor Brey is up to, he can be found engaging the digital universe as @ProfessorBrey.
University of Wollongong, Dubai
Dr. K.Prakash Vel, is an Assistant Professor with the University of Wollongong in Dubai (UOWD) in the Faculty of Business and Management. He has 20 Years of Experience in Academics and Industry put together, in Marketing. His Industry and Academic career spans across India, Bahrain, Singapore, Malaysia, Dubai and Kuwait. In offering his services as an Academic at the Degree and Masters levels, he has supervised, around 200 Research Projects, done in different Industries. He has been an active Consultant and a Trainer for more than 16 clients in India, Singapore and Malaysia, Kuwait and Dubai which include domestic and Multinational Companies. He has authored a book on Marketing Research and has also been a freelance Marketing Researcher with Taylor Nelson Sofres (UK), Synovate Research (Malaysia) and YouGovSiraj (Dubai). His Areas of Research include Consumer Behaviour, Services Marketing and Strategic Marketing. He is a Full member of the Chartered Institute of Marketing, UK.
Professor of Marketing
Victoria University of Wellington
Dr. Thirkell is a leading academic in the development, implementation and delivery of research and teaching-based programs in marketing and International Business. Dr. Thirkell has been a frequently published author of research relevant to Australasia firms in marketing management, export marketing, branding and relationship marketing. Dr. Thirkell is also an active participant in the Australasia region with service on numerous committees and working groups, and in the wider business community through development of strong networks, public presentation and contributions to the practitioner press. Prior to his joining the Victoria University faculty Dr. Thirkell held marketing management roles at Waitaki International Ltd., Borthwicks Ltd. and Colgate Palmolive (NZ) Ltd. Dr. Thirkell is a frequent lecturer on the Australasia speaking circuit discussing strategic marketing endeavors.
Sebastian S. Kresge Professor of Marketing and Professor of Operations and Information Management
Wharton School, University of Pennsylvania
Jehoshua (Josh) Eliashberg is the Sebastian S. Kresge Professor of Marketing and Professor of Operations and Information Management, at the Wharton School of the University of Pennsylvania. Prior to that he was a faculty member in the marketing department at the J. L. Kellogg Graduate School of Management, Northwestern University. Professor Eliashberg received a B.Sc. in Electrical Engineering from the Technion-Israel Institute of Technology at Haifa, an M.B.A. from Tel-Aviv University, and a doctoral degree in Decision Sciences and Marketing from Indiana University. He also received an Honorary Masters from the University of Pennsylvania. Professor Eliashberg's research interests are in developing models and methodologies to solve business problems. He has authored numerous articles appearing in major journals such as: European Journal of Operational Research, Group Decision and Negotiation, Interfaces, Journal of Economic Psychology, Journal of Marketing, Journal of Marketing Research, Management Science, Manufacturing and Service Operations Management, Marketing Science, and Optimal Control Applications & Methods. Professor Eliashberg teaches the following courses at Wharton: Marketing Research; Models for Marketing Strategy; New Product Management; Design, Manufacturing, and Marketing Integration; and Analysis of the Media and Entertainment Industries. Prior to joining academia, he was employed for a number of years as an electronic engineer and marketing analyst in industry. He has participated extensively in executive education programs. His executive education and consulting activities include AstraZeneca, AT&T, Booz, Allen & Hamilton, Bell Atlantic, Campbell Soup, CTV Television Network (Canada), Franklin Mint, General Motors, Givaudan, HBO, IBM, Independence Blue Cross, Janssen Pharmaceutica Inc., Johnson & Johnson, L G Electronics, Lucent Technologies, Multimedia Development Corp. (Malaysia), Philip Morris, The Siam Cement Group (Thailand), Sirius Satellite Radio, Warner Home Video, Weave Innovations Inc., Woodside Travel Trust, and Wyeth.
Lecturer in Marketing
Wharton School, University of Pennsylvania
Over a marketing leadership career spanning 35 years, Rob Malcolm has been a student, practitioner, author, speaker and teacher of global marketing. A true internationalist, he has lived in the US, the Middle East, Germany and the UK and has traveled, both personally and for business to more than 80 countries. Rob currently teaches MBA and Executive Education Courses at the Wharton School, University of Pennsylvania. In the course of his tenure as President, Global Marketing, Sales and Innovation at Diageo PLC, a position he held for 9 years until his retirement from the corporate world in 2009, Rob helped transform the world’s largest drinks company into one of the premier marketing – and marketing training – companies in the world. Under Rob’s leadership, Diageo grew rapidly and developed arguably the world’s strongest drinks brand portfolio. Rob had oversight of more than 70 brands in 170-plus countries with a marketing budget of more than $2.5 billion annually. Along the way, he helped Diageo garner countless awards for advertising, direct and digital marketing, design and innovation, from numerous Effies to Cannes Gold Lions to the UK’s prestigious IPA Advertising Effectiveness Award for the global Johnnie Walker “Keep Walking” campaign. After receiving his Bachelor’s and MBA degrees in Marketing from USC, Rob began his career with Procter and Gamble in Brand Management. During his 24 years at P&G, he progressed through both marketing and general management assignments in the U.S., the Middle East and Europe. Eventually, he would work on more than 75 brands in some 40 countries. P&G provided Rob with a strong foundation in all disciplines and analytical rigor that are among the legacies of this marketing veteran’s extraordinary career.
George Rogers Clark Professor of Management and Marketing & Director of the Center for Customer Insights
Yale School of Management, Yale University
Ravi Dhar is the George Rogers Clark Professor of Management and Marketing and director of the Center for Customer Insights at the Yale School of Management. He also has an affiliated appointment as professor of psychology in the Department of Psychology, Yale University. He is an expert in consumer behavior and branding, marketing management, and marketing strategy. He has consulted to companies in a wide variety of industries, including financial services, high tech, and luxury goods. His research involves using psychological and economic principles to investigate fundamental aspects about the manner in which preferences are formed and constructed in order to understand and predict consumer behavior in the marketplace. He is also interested in the processes of self-regulation and, in specific, in the simultaneous pursuit of multiple goals. In real-life situations, people hold several different, even conflicting, goals that they intend to pursue (e.g., enjoy different culinary delights while also wanting a slim figure, pursuing career objectives while also wanting to spend time with family and friends). His ongoing research explores the regulation of multiple goals in multiple goal systems. His work has been mentioned in "Business Week," "The New York Times," "The Financial Times," "The Wall Street Journal," "The Economist," "USA Today" and other popular media. He has been a visiting professor at HEC Graduate School of Management in Paris, at Erasmus University in the Netherlands, and at the Business Schools at Stanford and New York University. He has written more than 35 articles and serves on the editorial boards of leading marketing journals, such as "Journal of Consumer Research," "Journal of Marketing," "Journal of Marketing Research," and "Marketing Science." He has led marketing seminars for senior executives in Asia, Europe, and North and South America.
James L. Frank Professor of Marketing, Private Enterprise and Management & Director of the China India Insights Program
Yale School of Management, Yale University
Professor Sudhir is Professor of Marketing at the Yale School of Management. He is an expert on competitive market strategies, with specific research interests in retailing, banking, automobile and entertainment industries. He has won several awards for his research. His work on modeling retail channels is widely used among academics to understand behavior of channel members and received the prestigious Frank Bass Best Dissertation Paper award. More recently, his research on slotting allowances in the food industry was the first of its kind to use empirical data on actual behavior of manufacturers and retailers to shed light on practice. The paper generated substantial interest in the trade press and was a finalist for the best paper award at the Journal of Marketing Research. Professor Sudhir teaches in both the MBA and Executive MBA programs. At Yale, as part of the new MBA curriculum, where functional courses such as marketing and finance have been replaced with multi-functional stakeholder perspectives such as “customer” and “investor”, Professor Sudhir leads the “customer” course. The course takes the perspective that an effective customer strategy often requires that marketers coordinate and integrate their efforts with other major functions at the firms (finance, accounting, operations, information technology and organizational behavior). Sudhir has served as a consultant to banking, technology and media companies.
Associate Professor of Marketing
Zayed University, UAE
Dr Yoosuf Cader is an Associate Professor in Marketing at Zayed University. In 2010 he was awarded the “Best Professor in Marketing” (in the UAE) title by Asia’s Best Business School Awards. Dr Cader ‘s considerable experience in global business management includes fifteen years in the UK, Australia, Asia, and the Middle East as a business manager. He was employed in senior marketing management positions with global knowledge intensive corporations such as Pfizer (pharmaceuticals), Cussons International (consumer), Amersham Biosciences (biotechnology) and Vitabiotics UK. He also managed his own marketing consultancy in the UK and was a former board director of Save the Children Fund Victoria (Australia), providing direction in strategic management and marketing. Dr Cader has taught several courses in undergraduate and postgraduate programs in Marketing and Strategic Management in universities in Australia. He also taught at the University of Wales (UK) and in off-shore graduate business programs (Hong Kong). He currently teaches several marketing courses in the undergraduate and masters programs at Zayed University (UAE). His research interests are in Knowledge-Based Marketing, Knowledge Management, Customer Service, Competitive Advantage and Social Media Marketing. Dr Cader has been published in peer reviewed Journals and conducted executive seminars in the areas of marketing, knowledge management, and the biotechnology industry. He recently contributed to several marketing textbooks including Principles of Marketing by Pearson (2012) and in the “Introduction to Marketing” by Armstrong and Kotler (2011). He has edited two books on Knowledge Management and reviewed a textbook by Jaspara (2005) titled “Managing Information and Knowledge Strategically.” In addition he has examined marketing and knowledge management Ph.D theses. Dr Cader obtained his Ph.D in Applied Pharmacology from the University of Wales (UK) and a Master of Business (Marketing) from Monash University (Australia). He also obtained a B.Sc Hons degree in biochemistry from the University of Surrey (UK). He followed an online course in bioinformatics conducted by six universities: Stanford (US), Karolinska & Uppsala (Sweden), Sydney (Australia), Western Cape (SA) and NUS (Singapore). He is a member (and UAE representative) of the International Advisory Council for the Marketing Profession (IACMP) of the International Institute of Marketing Professionals (IIMP), Canada.