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| Luminaries from the top business schools and academic programs from around the world have been invited to serve as academic advisors to the CMO Council and the CMO Council Advisory Boards. The Academic Liaison Committee is designed to help drive the initiatives and the mission of the CMO Council forward and in the process create additional opportunities for our Academic members to enhance their own profile in the marketing communities they serve. |
 Head of Faculty: Marketing and Advertising AAA School of Advertising Walter Pike is Head of Faculty: Marketing and Advertising at the AAA School of Advertising in South Africa. He is also the Founder and Director of the AAA Digital Marketing Academy a new initiative aimed at bringing the skills needed to tackle digital marketing to the Advertising and Marketing Industry. Founder and director of PiKE a virtual social media consultancy, Walter is also a public speaker, blogger and writer on advertising and social media. His business career started off at Ford Motor Company, where he was a District Manager and the National Advertising Manager, he also ran Advertising for Nissan South Africa, during which time he launched the Fiat brand into South Africa. Client Services roles in Young & Rubicam (Y&R) and as Client Services and Strategy Planning Director at Ad Agency of the Year winner The White House, a DDB Needham associate. PiKE was founded in 1994 as a virtual ad agency after Walter had finished a stint with Specialised Exhibitions a Montgomery Group Company.
 Associate Professor of Marketing Belk College of Business, UNC Charlotte Professor Oakley’s primary research interests lie in the areas of marketing strategy and branding, and their impact on consumer behavior. The results of his research have been published in a variety of outlets, including the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Applied Psychology, the Journal of Service Research, and in the 2nd volume of Review of Marketing Research. His research has also been cited in the media a number of times, from local articles in newspapers like the Sacramento Bee and Fort Wayne News Sentinel to national and international stories in Business Week, USA Today, and Financial Times. In addition, he has served on the Editorial Review Board for the Journal of Consumer Research, is a member of the Academic Advisory Board for the CMO Council, served in the Visiting Professor Program with the Advertising Educational Foundation, and regularly serves as a reviewer for journals including the Journal of Marketing, the Strategic Management Journal, the Journal of Personality and Social Psychology, and the International Journal of Research in Marketing. In Professor Oakley’s first year at UNC-Charlotte, he will be teaching in the MBA program, the Sports MBA program, and the EMBA program in Taipei. While at Purdue University, Professor Oakley taught the Principles of Marketing core course to undergraduate students and electives on Branding and Advertising in the MBA program. He received a number of teaching accolades in Krannert’s MBA program, and was selected by the undergraduate students as the top teacher in the management program for three consecutive years.
 Clinical Professor of Marketing Bennett S. LeBow College of Business, Drexel University Elliot Schreiber is Clinical Professor of Marketing at the Bennett S. LeBow College of Business, Drexel University in Philadelphia, a position he assumed in September 2008. He received his B.A. from the University of Delaware and his M.A. and Ph.D. from Penn State University. His research interests are in brand and reputation management, including the important relationship between brand management and reputation; the interrelationship of brand, organizational culture and reputation; and how the power and influence of status and parity within industry groups prevents many from changing strategy despite market demands. In addition, he is launching a Center for Corporate Reputation Management at Drexel that will be the first interdisciplinary center for the study of corporate reputation at an academic center in the U.S. Elliot has successfully moved in and out of the corporate, academic and consulting "worlds" during his 30-year career. He has worked in general management, strategy, marketing, sales and communications. He began his career as a pharmaceutical sales representative. He then attended graduate school at Penn State. After completing his Ph.D. in 1976, he joined the faculty at the University of Delaware. In 1980, he moved to the corporate arena, joining the DuPont Company in Wilmington, DE, where until 1986, he was on the staff of the Chairman, evaluating strategy options for the company’s move into pharmaceuticals and electronics, and later headed global marketing and communications for DuPont’s pharmaceutical, medical diagnostics and electronics businesses. From 1986-1995, he was Senior Vice President, Corporate Marketing and Communications, Bayer Corp., Pittsburgh, where he designed and built the company’s North American communications organization. He then moved to Toronto to become Senior Vice President, Corporate Marketing, Nortel Networks. From 1995-1999, he had global responsibility for all marketing and communications functions, was a member of the company’s Executive Council, and chair of the Global Marketing and Sales Council. He left Nortel to become President and Chief Operating Officer of Digital 4Sight, Toronto, an e-business strategy consulting and research firm. He and his partners sold the firm in 2001. Elliot is an advisor to several companies and has consulted in brand and reputation management to a number of global companies. He has published in the Journal of Brand Management, Journal of Communication Management, Journal of Broadcasting, among others, and is a member of the Editorial Board of the book series Research in Management Education and Development.
 Senior Marketing and Brand Management Lecturer BPP London Stefan Paul is the Senior Marketing and Brand Management Lecturer at BPP London. He earned his B.A. in Applied Psychology from the University of Manitoba, Canada and his Masters Degree in Marketing (Distinction) from Webster University in St. Louis, Missouri. He is a Who's Who of USA Graduate Students. Stefan has spent nearly 2 decades in Marketing, Brand Management, and consulting working with brands such as Exxon, CP Rail, AT&T, Anheuser-Busch, The Hard Rock Café, Apple Computers, SXTC Global Brand Consulting, and numerous political and nation brands. He has written 3 Brand Strategy and Management books, numerous articles and White Papers published globally, and co-written with the likes of Dr. Paul Temporal and Al Ries. His articles correctly predicted the pathway and demise of the Vanilla Coca-Cola product and collapse of the "New Luxury" phenomenon three years before they occurred; and generated the NBE (Nation Brand Effect) construct. His specialist areas of interest are brand management, strategic brand development, and online brand creation. He speaks globally on brand management and marketing and how they are constantly under pressure and change.
 Associate Dean and Sir Julian Hodge Chaired Professor in Marketing and Strategy Cardiff Business School, Cardiff University Robert E. Morgan is Associate Dean and holds the Sir Julian Hodge Chaired Professorship in Marketing and Strategy at Cardiff Business School, Cardiff University (ranked jointly, by the UK Government in its most recent Research Assessment Exercise, as 2nd to London Business School in terms of its ‘world leading' research output). He holds a PhD in International Marketing Strategy from the University of Wales. Rob has been Visiting Scholar at INSEAD and Visiting Professor at the ALBA Graduate School of Business. He will be on sabbatical leave at the Judge Business School, University of Cambridge during 2009-10 and also visiting at the Wharton School and PennState. He is a Chartered Marketer and a Fellow of both the Chartered Institute of Marketing and the Higher Education Academy. He is actively involved in many other professional organizations including the Strategic Management Society, American Marketing Association, European Marketing Academy, and the British Academy of Management. Rob has been engaged as a Special UK Government Advisor since 1997 in international entrepreneurship and specifically export management. He has conducted extensive government advisory work ranging from the carrying out of tailored primary research activities through to project impact, evaluation and assessment of policy initiatives. In addition, he has been engaged in applied research, consulting and training activities has worked with various UK Government Departments (Department of Trade and Industry; Foreign and Commonwealth Office; HM Treasury) as well as private and public bodies such as British Trade International; Welsh Development Agency; The Environment Agency; BBC; S4C; PwC Management Consultants; Coca-Cola (Asia Pacific); Siemens; and, BT plc. His main research interests focus on the marketing and strategy interface where he has published more than one hundred articles, cases and thought leadership white papers for clients. He is the recipient of many research distinctions for his management writings and teaching excellence awards with the most recent being a Best Paper Prize at the Strategic Management Society Conference in Vienna, Austria. He serves on the Editorial Review Boards of six international journals.
 Ecolab-Pierson Grieve Chair in International Marketing & Associate Dean of International Programs Carlson School of Management, University of Minnesota Minneapolis A graduate of the University of Illinois, Professor Michael J. Houston, Ph.D., is the Ecolab-Pierson M. Grieve Chair in International Marketing at the Carlson School of Management, University of Minnesota. He currently serves as Associate Dean of International Programs for the Carlson School. He previously served as Interim Dean, Associate Dean of Faculty and Research, and Chair, Department of Marketing. At the Carlson School, he developed the Carlson Brand Enterprise, an internal brand consultancy staffed by fulltime MBA students, and serves as its Academic Director. Prior to joining the University of Minnesota, he was on the faculty of the University of Wisconsin-Madison, where he was McManus-Bascom Professor of Marketing and Chair of the Department of Marketing. His publications have appeared in the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, as well as a variety of other journals. Professor Houston is a former editor of the Journal of Marketing Research and has served or currently serves on the editorial boards of the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Asian Journal of Marketing, and the European Business Forum. He is a former Vice-President of Publications for the American Marketing Association and has been an officer in the Association for Consumer Research. He has been Distinguished Visiting Professor at the National University of Singapore and has adjunct faculty status at the Vienna University of Economics and Business Administration and the Warsaw School of Economics. His current research focuses on cultural issues in consumer behavior, global branding, and brand management.
 Professor Business Marketing China Europe International Business School (CEIBS) Waldemar Pfoertsch holds the position of Associate Professor of Marketing at CEIBS, China Europe International Business School, Shanghai and he is Professor for International Business at the Pforzheim University, He is also visiting lecture at the Executive MBA Program of the Liautaud Graduate School of Business, University of Illinois at Chicago. He received two Master Degrees (economics & business administration) and his Doctorial Degree in social science at the Free University Berlin. He did his post-doctoral work in industrial planning at the Technical University Berlin. His latest publications cover the areas of B2BMarketing, Brand Management and Ingredient Branding. He also published: Living Web and Internet Strategies. In preparation is Globalization of Chinese Brands: The next stage of competitiveness. He also published several articles in English, German and language Chinese on international management issues. Professor Pfoertsch has consulted for such companies as DaimlerChrysler, HP, IBM, and many medium size corporations in Europe, Asia and North America in the areas of international marketing and brand management. He is on the advisory board of various companies and non profit organizations. His other teaching positions had been at the visiting lecture in the Executive MBA Program of the Liautaud Graduate School of Business, University of Illinois at Chicago and theUniversity of Cooperative Education Villingen-Schwenningen, Visiting Associate Professor at Kellogg Graduate School of Management, Northwestern University and Lecturer for Strategic Management at Lake Forest Graduate School of Management. In addition he is an Online Tutor for MBA Program International Management University Maryland College Park and at the Steinbeis University in Berlin. Prior to his teaching appointments, he was a Management Consultant for international consulting companies. His earlier positions include being an Economic Advisor to the United Nations Industrial Development Organization (UNIDO) where he worked as an advisor to the government on how to develop internationally competitive industries.
 Professor of Marketing and Associate Dean for Academic Affairs College of Business Administration & Graduate School of Business Seoul National University Professor Byung-Do Kim is Professor of Marketing and Associate Dean for Academic Affairs at the Graduate School of Business and College of Business Administration, Seoul National University. He has also taught at the Graduate School of Industrial Administration, Carnegie Mellon University, for 4 years. He received his bachelor's degree from Seoul National University, master’s degree from New York University, and Ph.D. in marketing from The University of Chicago. His current research interests include various econometric and statistical modeling issues on consumer choice behavior, e-commerce, rewards program, recommendation system and database marketing. His previous research has appeared in Management Science, Journal of Business & Economic Statistics, Journal of Interactive Marketing, Journal of Marketing Research, Journal of Retailing, Marketing Letters, Marketing Science and Journal of Database Marketing, among other journals. With Bob Blattberg and Scott Neslin, he has recently published a book titled Database Marketing: Analyzing and Managing Customers. He is also an Editor-in-Chief for Korea Marketing Review and was a past Editor-in-Chief for Seoul Journal of Business. He has taught courses in the areas of database marketing, pricing, marketing strategy and marketing research. He has also been advising and consulting several companies from various industries including Hyundai/Kia Motors Corp., Korea Telecom, Samsung Cards Co., Samsung Electronics, Samsung Life Insurance Co., Samsung Fire & Marine Insurance Co., Cheil Communications, AmorePacific Cosmetics, Korea Life Insurance and so on. He also served on the Board of Directors for Korea Rail Network Authority.
 R.C. Kopf Professor of International Marketing & Director of the Initiative in Strategic Account Management Columbia Business School, Columbia University Noel Capon is the R.C. Kopf Professor of International Marketing and past Chair of the Marketing Division, Columbia Business School. Educated primarily in Great Britain, Professor Capon earned B.Sc. and Ph.D. degrees in Chemistry from University College, London University. He also received degrees in Business Administration from Manchester (Dip. BA), Harvard (MBA), and Columbia Business School (Ph.D.). He currently also holds the position of Distinguished Visiting Professor at Manchester Business School. Professor Capon served on the faculties of the UCLA Graduate School of Management and Harvard Business School before joining the Columbia Business School faculty in 1979. He has also served as a Visiting Professor at INSEAD, Fontainebleau, France, The Hong Kong University of Science and Technology (HKUST), and the China Europe International Business School (CEIBS), Shanghai, PRC. Professor Capon contributes extensively to Columbia Business School's Executive Education. He is Director of the "Managing Strategic Accounts" and "Pricing-to-Win" programs. He teaches on the "Columbia Senior Executive" (CSEP), and "Executive MBA" (EMBA) programs. He founded and directs the Advanced Marketing Management Program in conjunction with the Chinese European International Business School (CEIBS) in Shanghai. He also designs, directs and teaches in numerous custom programs for major corporations. Professor Capon has published over 60 refereed articles and book chapters, and is editor for sections on Marketing, and Sales Management and Distribution, in the "AMA Management Handbook" (1994). He has also published ten books.
 Professor of Marketing Cornell University Professor S. P. Raj holds joint appointments at Cornell as a professor in the Department of Applied Economics and Management and at the Johnson Graduate School of Management. Previously, he was a distinguished professor of marketing at Syracuse University and served as senior associate dean for academic affairs in the School of Management at Syracuse University for over 10 years. Raj began his career at Syracuse in 1978 as an assistant professor, and was a visiting professor at the Kellogg Graduate School of Management at Northwestern University in 1985-86. Raj's research interests are in marketing strategies and their influence on customer purchasing behavior, management of new product development, and the role of the Internet in marketing. His research has been cited extensively and has received several awards, including the John D.C. Little Best Paper Award from the Institute for Management Sciences College on Marketing and the Donald R. Lehmann Award from the American Marketing Association. Raj's research in the area of R&D and marketing interface has been widely cited and he was a finalist in the Marketing Science Institute/Industrial Research Institute competition. His research in the new product development area has also been supported by the National Science Foundation/Corporate Center for Innovation Management Studies. Raj is a former president of the Central New York Chapter of the American Marketing Association and a member of both the Institute for Management Sciences, and the Association for Consumer Research. He served as faculty coordinator of the Marketing Program for the Incubation Center in the New York State Center for Advanced Technology in Computer Applications and Software Engineering at Syracuse University. Raj earned a bachelor’s degree with distinction in electronics engineering from the Indian Institute of Technology in Madras, India, and master’s and PhD degrees in industrial administration from Carnegie-Mellon University.
 Senior Lecturer in Strategic Marketing Cranfield School of Management Dr. Stan Maklan is an experienced academic, marketer and management consultant with senior, international line management experience in blue chip consumer and business marketing companies. His research foci are customer experience, marketing measurement and segmentation, customer selection and segmentation, consumer behaviour and sustainable marketing. Stan lectures on Cranfield’s full-time MBA, MSc in Marketing and PhD research programmes in addition to open and in-company executive courses. He is the on the Editorial Advisory Board of the International Journal of Market Research. Stan’s professional career includes 10 years with Unilever (Canada, UK and Sweden) and a further 10 years in management consulting with international IT firms Computer Sciences (CSC) and Sapient prior to joining Cranfield full time in 2006. Learn more at www.stanmaklan.com.
 Vice President, Board of Directors Estudios Tecnicos Conducted undergraduate studies in Economics and Mathematics, as well as graduate studies in Marketing at the University of Puerto Rico. He obtained a Ph.D. from University of Seville, in Spain. Is Vice President of the Board of Directors of the Consulting firm Estudios Tecnicos, where he also directs the Division of Market Strategies. Previously, Luis worked in the Marketing and Communications areas, and has been Marketing professor at the University of Puerto Rico and Sacred Heart University in San Juan. Has been President of the Board of Directors of the Advertising Agencies Association and the Sales and Marketing Executives Association of Puerto Rico. Currently serves at the Board of Directors of the Internet Society of Puerto Rico and is commentator of business and economic issues at the local PBS Channel 40.
 Associate Professor of Marketing and Director Initiative for Managing Services Fisher College of Business Ohio State University Neeli Bendapudi received her Ph.D. from the University of Kansas and joined The Ohio State University in 1996. Professor Bendapudi specializes in the study of consumer behavior in service contexts. Dr. Bendapudi's research has been published in the "Harvard Business Review," "Journal of Marketing," "Journal of Marketing Research," "Journal of Retailing," and in the proceedings of various national and international conferences. Professor Bendapudi has received numerous teaching awards at the national level (The Academy of Marketing Science’s National Outstanding Marketing Teacher Award, 2003), the University level (The Ohio State University 2001 Alumni Distinguished Teaching Award, the highest award bestowed by the University) and in every single degree program from undergraduate (the OSU Fisher College of Business Pace Setters Undergraduate Teaching Award for 1998; the OSU AMA Chapter Marketing Professor of the Year award for 1998, 1999, and 2000), to MBA (The Fisher College Outstanding Core MBA Professor Award in 2005, the Fisher College Outstanding MBA Elective Professor Award for 2000 and 2001) and Executive MBA (Fisher College Outstanding Executive MBA Professor Award for 2004). Dr. Bendapudi is the founding Director of the Fisher College of Business Initiative for Managing Services, (IMS). IMS was created to help companies address the increasing importance of service issues in today's competitive global economy. Professor Bendapudi has been actively involved in business outreach through consulting and executive education programs. As a highly sought-after key note speaker, she has addressed national and international audiences for many companies, trade groups, and organizations including Alliance Data Systems, Cardinal Health, Deloitte & Touche, Dow Chemical, Limited Brands, Marriott, Mayo Clinic, National Association of Convenience Stores, Nationwide Insurance, OCLC, Ohio Department of Commerce, Retail Forward, Textron, and Yellow Roadways, among many others. Professor Bendapudi sits on the Boards of Directors of publicly-held Lancaster Colony Corporation and privately-held, Sheetz, Inc.
 Professor of Marketing and Associate Dean for the Daytime MBA Program Fuqua School of Business, Duke University William Boulding is Professor of Business Administration and Associate Dean of the Daytime MBA program at the Fuqua School of Business, Duke University. He is the former Area Coordinator for the Marketing faculty at Fuqua, a past Co-Director of the Teradata Center for Customer Relationship Management, and served as the Academic Program Director for both the Marketing Leadership Forum and the Advanced Management Program in executive education at the Fuqua School. He received his BA in Economics from Swarthmore College and his Ph.D. in Marketing from the Wharton School, University of Pennsylvania. He publishes his research in marketing and management journals including Marketing Science, Management Science, Journal of Marketing, the Journal of Consumer Research, the Harvard Business Review, and the Journal of Marketing Research. He won the 1998 William F. O’Dell Award for the Journal of Marketing Research article making a "significant long-run contribution to the marketing discipline," and the 2006 Harold H. Maynard Award for the Journal of Marketing article making a “significant contribution to marketing theory and thought." Dr. Boulding's teaching interest focuses on understanding the company-customer "value interface," i.e., the interface of value creation for customers and value creation for firms. He is a past recipient of The Outstanding Teacher award from the Fuqua School, and has been cited for teaching excellence in various editions of the book Business Week Guide to the Best Business Schools spanning a period of two decades, including the most recent edition (2003) and a "four-star" rating in the 1995 edition. He is also the 1997 recipient of the Bank of America Faculty Award "for excellence in teaching, research, leadership and service." With respect to industry contact, he has engaged in sponsored research, consulting, or executive development with a number of companies. These companies include IBM, AT&T, Bank of America, Sears, Leo Burnett, Northern Telecom, Eli Lilly, Blue Cross/Blue Shield, Ford Motor Company, ITT, Digital Equipment, Lafarge, U.S. Postal Service, Stride Rite, BellSouth, Wolseley, Hanes, Harnischfeger, Bethlehem Steel, Thomson Newspapers, Siemens, Citibank, and Southwestern Bell.
 Professor of Marketing College of Management Georgia Institute of Technology Professor Kohli serves as the Editor of the Journal of Marketing, the premier broad-based academic journal in Marketing. His research has received several awards including the Alpha Kappa Psi award for its contribution to marketing practice, and the inaugural Sheth Foundation / Journal of Marketing award for long-term impact on marketing. In addition, one of his articles was a finalist for the Harold H. Maynard for its contribution to marketing theory and thought. He is among the 100 most cited authors in the fields of Business and Economics combined, and two of his articles are among the 10 most cited Journal of Marketing articles in a quarter century. He is represented in ISIHighlyCited.com, an ISI web site that lists the top 0.5% cited authors during the last two decades in a variety of social and natural sciences combined. Dr. Kohli has previously taught at Emory University, Harvard Business School and The University of Texas at Austin. He has also taught at the Koblenz School of Corporate Management, Germany, Norwegian School of Management, Norway and SDA Bocconi, Italy. He has led numerous executive education seminars in the U.S., Europe, Asia, and Latin America. He has taught at the undergraduate, MBA, EMBA, and PhD levels, and has been recognized several times for teaching excellence, including with the College-wide Jack G. Taylor Teaching Excellence Award at UT-Austin. Professor Kohli has served as the founding Associate Dean and Director of the doctoral program in Business at Emory University. In this capacity, he was responsible for launching the doctoral program, recruiting students, developing operating processes, and ongoing administration. Dr. Kohli has also served as the Area Coordinator for the Marketing Area at Emory. Dr. Kohli has worked in industry for over six years in sales & distribution management, and in marketing strategy consulting. His last employer was the Monitor Company where he served as Group Leader. He has also consulted with several companies including 3M, Accenture, Andersen, Coca-Cola, Dow Chemical, Eastman Kodak, The Forum Corporation, Halliburton, IBM, Shell, Texas Instruments, and the World Bank.
 Professor of Negotiation & Sales Management, Chair of the Sales Science Institute Groupe ESC Clermont Graduate School of Management Pascal Brassier is Professor of Marketing, Negotiation & Sales Management, and Chair of the Sales Science Institute at Groupe ESC Clermont Graduate School of Management, France. Professor Brassier earned B.Sc. in Economics and Ph.D. in Marketing from University of Economics, University of Auvergne, France. Professor Brassier joined Groupe ESC Clermont in 2002 as a full time Professor of Marketing and Sales. He has been previously Senior Consultant in Sales Management for Euromaster France, Groupe Michelin, and in several firms in marketing and sales executive education. He served first as a salesperson and sales manager in various business areas, B2C and B2B products and services. He also served for five years as Judge of Work Conflict, Management Section, Clermont-Ferrand Court of Justice. He is co-founder and member of the Steering Committee of the Global Sales Science Institute (GSSI), international association dedicated to unite the study and practice of sales & sales management around the globe. He actively participates to the regional research center in management (CRCGM), French Marketing Academy (AFM), European Marketing Academy (EMAC), French Sales Managers Association (DCF), and is member of the board of the Journal of Selling and Major Account Management.
 MBA Lecturer Haas School of Business, UC Berkeley William "Bill" Pearce is on the Marketing Faculty at the UC Berkeley Haas School of Business. He is the former Senior Vice President and Chief Marketing Officer for Del Monte Foods. Bill joined Del Monte in 2008 and brings with him over 20 years of consumer packaged foods experience. His past accomplishments include working as Taco Bell's CMO with broad responsibilities for accelerating the growth of the brand while building long-term brand equity and delivery of annual profit commitment, as leader of Campbell Soup's ready-to-eat food brands with full P&L responsibility and with Procter & Gamble as marketing director responsible for the Snacks Division of the North America. Mr. Pearce has an MBA from Cornell University, Johnson School of Management and his BA in Economics from Syracuse University.
 Professor, Graduate School of Commerce and Management Hitotsubashi University Dr. Kamioka studied cognitive science and artificial intelligence at graduate school of behavioral science, Hokkaido University. Just after the graduation in 1990, he started his academic career as assistant professor at Hitotsubashi University and promoted to associate professor and then current position. He has now a great variety of research interest from cognitive science, human-computer interaction, offshore software development, IT management, e-commerce, to marketing(Most of his research paper are written in Japanese but one research paper in English for the 8th Eighth International Conference on Electronic Commerce) Dr. Kamioka has been involved in a lot of projects with private companies for example in marketing field, research program on interactive agencies in the US in 1997 with Dentsu, ROI measurement in advertisement with VVC group by Toyota motor in 2001, and so on.
 Richard and Susan Lenny Distinguished Chair Professor of Marketing, Executive Director, Center for Excellence in Brand & Customer Management, and Director of the Ph.D. Program in Marketing J. Mack Robinson College of Business, Georgia State University Dr. Kumar has extensive consulting experience working on marketing projects for companies including IBM, P&G, ICICI, ING, Wells Fargo, Pitney Bowes, BP/AMOCO, AOL, MGM Mirage, Polo Ralph Lauren, PeopleSoft, Chick-fil-A, Sigma Genosys, Houston Cellular, AT&T, Southwestern Bell, Exxon, Builders Square, American Airlines, Coca-Cola Foods, DuPont, First Interstate Bank, Houston Lighting and Power, GTE, San Jacinto Girls Scouts, Inc., Scientific Software Intercomp, Inc., and Texas Children’s Hospital. Dr. Kumar has also directed marketing research projects for clients including Coca-Cola Foods, Compaq Computers, Baker-Hughes, IKON, Bristol Myers Squibb, ABB, etc. Dr. Kumar is an expert on working with customer databases to build efficient direct marketing and database marketing programs for Fortune 500 firms dealing with B2B and B2C markets. Dr. Kumar has won several Research Excellence and Teaching Excellence Awards in his career and is currently listed in Who's Who Worldwide, and Who's Who Among Global Business Leaders for his leadership and achievement in the field of Marketing. He has published over 100 articles, books and book chapters. His research has been published in leading academic journals including the Harvard Business Review, Journal of Marketing, Marketing Science, Journal of Marketing Research, Operations Research, Journal of Retailing, and the Journal of International Marketing, and in many other international journals as well as in the proceedings of many national conferences in the U.S and abroad. He has won several awards for his research publications in scholarly journals including the Don Lehmann Award twice (2002 and 2005) for the best paper published in the Journal of Marketing/Journal of Marketing Research in a 2-year period and the MSI/Paul H Root Award twice for the 2003 and 2005 Journal of Marketing articles contributing to the best practice of marketing . Dr. Kumar was recently ranked as one of the top five scholars in marketing worldwide . A member of Phi Kappa Phi Honor Society, Dr. Kumar received his Bachelors in Engineering (with Honors) and Masters in Industrial Management (with Honors) from the Indian Institute of Technology, and his Ph.D. in Marketing from the University of Texas at Austin. (www.drvkumar.com ).
 Professor of Marketing and Quantitative Method Johnson Graduate School of Management, Cornell University Professor Rao's interests lie in the development and application of analytical models for marketing research and marketing strategy. His publications have dealt with such topics as dynamic pricing; product positioning and product design; application of multidimensional scaling and conjoint models for the analysis of consumer preferences and perceptions; market structure analysis; brand equity; acquisition; and evaluation of subsets of multi-attributed items. He has consulted for various industrial firms and is currently engaged in research on issues associated with preannouncement strategies, price bundling, choices of bundles, resource allocation, and competitive reactions. Since joining the Johnson School in 1970, he has published nearly 100 articles and five books; most recently (with Joel Steckel) The New Science of Marketing (1995) and Analysis for Strategic Marketing (1998). He received the Johnson School's Exceptional Research Award in 2000-01.
 Associate Professor of Marketing Kelley School of Business, Indiana University Neil A. Morgan is Associate Professor of Marketing at Indiana University’s Kelley School of Business. He was previously on the faculty of the University of North Carolina’s Kenan-Flagler School of Business. Neil also previously taught at the University of Wales, Cambridge University, and the University of Michigan. He holds a BA from the London School of Economics, and an MBA and PhD in business administration from the University of Wales. His primary teaching, consulting, and research interests are in brand, marketing, and competitive strategy formulation and implementation. Neil has published widely on strategic marketing and management topics. His research appears in "Journal of Marketing," "Marketing Science," "Journal of Operations Management," " Decision Sciences," "Journal of the Academy of Marketing Science," "Journal of Business Research," "Journal of Product Innovation Management," "Industrial Marketing Management," "Journal of Strategic Marketing," "Journal of Marketing Management," "British Journal of Management," "European Journal of Marketing," " Journal of Professional Services Marketing," and " Long Range Planning." He serves on a number of journal boards and program committees and is also the author of the book "Professional Services Marketing," published by Heinemann.
 Lecturer of Social Enterprise Kellogg School of Management, Northwestern University Jason Saul serves on the faculty of Northwestern’s Kellogg School of Management, where he teaches corporate social responsibility and nonprofit management. He also serves on the faculty of Boston College’s Center for Corporate Citizenship. Jason is one of the nation’s leading experts on measuring social impact and is the founder and CEO of Mission Measurement LLC, a strategy consulting firm that helps corporations, nonprofits and public sector clients to measure and improve their social impact. He has advised some of the world’s largest corporations, government agencies and nonprofits, including: Walmart, Starbucks, McDonald’s, Levi Strauss & Co., American Red Cross, the Smithsonian and the U.S. Agency for International Development. Prior to founding Mission Measurement, Jason practiced as a public finance attorney at Mayer Brown LLP. Jason is the founder of the Center for What Works, a national nonprofit focused on benchmarking and performance measurement. Jason is the author of numerous books and articles on social strategy and measurement, including: Benchmarking for Nonprofits: How to Manage, Measure and Improve Performance (Fieldstone Press 2006); Social Innovation, Inc.: Five Strategies to Drive Business Value through Social Change (Jossey-Bass, October 2010); and The End of Fundraising: How to Raise More by Selling Your Impact (Jossey-Bass, February 2011). He was awarded the Harry S. Truman Scholarship for leadership and public service and was selected as a Leadership Greater Chicago fellow. In 2008, Jason was recognized as one of Crain’s Chicago Business “40 under 40” business leaders, and in 2010, he was named by Businessweek Magazine as one of the Nation’s 25 Most Promising Social Entrepreneurs. Jason holds a J.D. from the University of Virginia School of Law, an M.P.P. from Harvard University’s John F. Kennedy School of Government, and a B.A. in Government and French Literature from Cornell University.
 Roy O. Rodwell Distinguished Professor of Marketing Kenan-Flagler Business School, University of North Carolina Barry L. Bayus is Roy O. Rodwell Distinguished Professor of Marketing & Entrepreneurship at the University of North Carolina's Kenan-Flagler Business School. Barry's teaching and research interests are in the areas of innovation, new product design and development, marketing strategy, and technological change. Prior to joining the marketing faculty at UNC, Barry worked in both industry and academia. After receiving his PhD from the Wharton School, Barry joined RCA as a senior member of their corporate staff where he worked on market forecasting approaches. Barry has also been a member of the business school faculties at Cornell University and the Wharton School. He has also served as an expert witness in patent infringement cases involving high tech products. Based in part on his in-depth historical study of the phonograph industry from its invention by Thomas Edison in 1877, he was interviewed for "His Master’s Voice: The Marvelous Talking Machine," a documentary film on the evolution of the phonograph and branding that was released in Fall 2003. Barry has taught in several programs dealing with the topics of innovation and product development, product management, and marketing strategy. He has also delivered custom education courses on these topics as part of programs offered by the Product Development Management Association, GfK (Germany), and the University of Georgia. Barry has published numerous research papers in various academic and business journals. His recent research is concerned with issues such as the creation and evolution of innovative products and services, technology commercialization, marketing strategies for startups in a new market, speed-to-market tradeoffs, and product life-cycle management. Barry has BS degrees in economics and mathematics from the Massachusetts Institute of Technology, and MS and PhD degrees in operations research from the Wharton School (University of Pennsylvania).
 Assistant Professor of Marketing LeBow College of Business, Drexel University Girish Ramani is an Assistant Professor of Marketing at Drexel University's LeBow College of Business, He earned his Ph.D. in Marketing from the University of Connecticut, an MBA from the Indian Institute of Management, Ahmedabad, and, a B.Sc. in Mechanical Engineering from Kurukshetra University, India. Girish's primary research interests lie in the area of Marketing Strategy, Customer Relationship Management, and Interactive Marketing. His research has been published or is forthcoming in the Journal of Interactive Marketing, Journal of Service Research and the Journal of Marketing. He has taught Marketing Research and New Product Management courses at the undergraduate and MBA levels at Drexel University and the University of Connecticut. Girish was recently honored with the LeBow College of Business Excellence in Research award and his biography has been selected for listing in Marquis Who’s Who in America, 2008. Girish has extensive experience with leading advertising firms and has been instrumental in the development of marketing and brand communication strategies for several multinational clients including Unilever, Groupe Danone, and Motorola.
 Vice Dean of International Programs & Associate Professor Mahidol University College of Management Gerard Tocquer is an expert in services marketing and branding. He graduated from the University of Sherbrooke, Canada and got a Ph.D from the University of Nice-Sophia Antipolis (France). In Asia since 1993 he has worked for the School of Business at The University of Hong Kong and has taught in different MBA and executives programs in China, Hong Kong S.A.R, Singapore, Thailand and Vietnam. He is the co-author of 5 leading service marketing books including the first book on services in Asia. He also published in journals like Journal of Brand Management and Journal of Services Marketing and wrote cases studies on airlines, hotels and financial services. Gerard is passionate about the service industry and in his career as Professor or Dean he has always built bridges between the business community and management schools. Today Gerard works for Mahidol University College of Management in Thailand. His researches and training activities focus on customer experiences, services branding and service innovation. When not working, Gerard loves to play soccer with friends and enjoy discovering and drinking new wines from all around the world.
 Founder & CEO of MarketSmarter and Executive Education Faculty at Daniels College of Business, University of Denver MarketSmarter Monique Reece is the founder and CEO of MarketSmarter, a marketing consulting and training firm that helps companies improve strategy and implement real-time business planning processes to develop a culture of execution. Monique has more than 20 years of marketing and executive management experience working with both Fortune 500 companies and fast-growing entrepreneurial businesses. She formerly served as Executive Vice President at Jones Knowledge and as Director of Global Market Development and Corporate Planning at Avaya. She has created business strategy, marketing plans, and training programs for several of the world’s leading brands . Monique is an Executive Education faculty member at the Daniels College of Business, University of Denver. She is also an Adjunct Professor at the Institute for Leadership and Organizational Performance at the University of Denver where she teaches marketing and customer experience in the Executive MBA program. As a columnist and writer, she has published hundreds of articles and is the author of Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing and Create a Culture of Execution and is coauthor of Market Smarter Not Harder. She is also a frequent speaker for industry conferences such as the American Marketing Association and Inc. Magazine. She currently serves on the Chief Marketing Officer Council (CMO) Academic Liaison Board, the board of directors for The International Entrepreneurs (TiE Rockies), and several private companies.
 Marketing PhD Program Director & Coleman Chair Professor in Marketing Mays Business School, Texas A&M University Venky Shankar is Coleman Chair Professor of Marketing and Marketing PhD Program Director at the Mays Business School, Texas A&M University. His areas of specialization include Competitive Strategy, Innovation, e-Business, International Marketing and Retailing. He has a Ph.D in marketing from the Kellogg Graduate School of Management, Northwestern University. His research has been published in the Journal of Marketing Research, Marketing Science, Management Science, Strategic Management Journal, Journal of Marketing, Harvard Business Review and Sloan Management Review . He is a winner of the Clarke Award for Outstanding Direct Marketing Educator, the IBM Faculty Partnership Award, the Green Award for the Best Article in Journal of Marketing Research , the Lehmann Award for Best Dissertation-Based Article in an AMA journal, and the JAMS-Sheth Award for Best Article in the Journal of Academy of Marketing Science . His papers have been finalists of many awards including, the ISMS Marketing Practice Prize , the Davidson Award for best article in the Journal of Retailing , and the Award of Best Article in International Journal of Marketing Research . The Direct Marketing Educational Foundation (DMEF) has named the Shankar-Spiegel Award for the best dissertation in direct and interactive marketing in his honor. He is the co-editor of Journal of Interactive Marketing , has been an associate editor of Management Science and is also on the editorial review boards of Marketing Science , Journal of Marketing Research , Journal of Marketing, Journal of Academy of Marketing Science, and Journal of Retailing . He is an Academic Trustee of the Marketing Science Institute (MSI ). He is a Past President of the Marketing Strategy SIG and the American Marketing Association . He is a three-time winner of the Krowe Award for Outstanding Teaching and has taught Marketing Management, Digital Business Strategy, Marketing Strategy, Marketing Research, New Product Management, and International Marketing to MBA and Executive MBA students. He has been a visiting faculty at MIT, INSEAD, Singapore Management University, SDA Bocconi, Nanyang Technology University, the Indian School of Business, and the Chinese European International Business School. He has had consulting or executive development experience with companies such as Allstate, Colgate Palmolive, GlaxoSmithKline, Hewlett Packard, IBM, Intel, International Paper, Marriott, PepsiCo, Philips and Volvo.
 Associate Profesor of Marketing Melbourne Business School, University of Melbourne Don O'Sullivan joined the faculty at Melbourne Business School in 2008 from University College Cork, Ireland. Don's principal academic interest is in the impact of marketing activities on company performance. His research has been published in the European Journal of Marketing, and the Journal of Marketing among others, and his case studies on technology marketing are taught in business schools across Europe. Don is an active member of the Chief Marketing Officer (CMO) Council of the USA. Since 2003 he has led the Council's Marketing Performance Measurement (MPM) research program, and is a co-author of the Council's Report on this topic. Don has consulted on marketing performance measurement and marketing communications for a wide variety of companies. Previously, Don was Client Services Director at a marketing services agency targeting the European technology sector. In this role he was responsible for a range of blue-chip clients. His team developed numerous international award-winning campaigns including an global ECHO award and two Icon Awards from BusinessWeek.
 Head, Department of Marketing Monash University Prior to entering full time academe, Professor Mike Ewing was marketing research manager for Ford Motor Company's South African subsidiary. He also held the position of Marketing Manager, Jaguar, for a brief period. Over the past fifteen years he has taught in Australia, Austria, Brunei, China, the Czech Republic, England, Finland, Hong Kong, Malaysia, the Netherlands, Singapore, South Africa, Sweden and the Philippines. In 2004 Mike won the inaugural Dean's Teaching Award in the Faculty of Business and Economics at Monash and in 2007 he received the inaugural Dean's Research Award. Dr Ewing conducts research in the area of marketing communications (advertising effects, brand management, health promotion and the technology-communications interface), marketing strategy, services marketing and social marketing. He has published more than 80 articles in refereed international journals. Mike serves on the editorial boards of eight international journals and is an active member of a number of professional associations. In 2003 he co-chaired the Academy of Marketing Science 11th World Marketing Congress and in 2009 he is co-chairing the Australian and New Zealand Marketing Academy Conference. Mike has received numerous awards and citations for research. Recent meta-analytic studies have identified him to be one of the most prolific and productive contributors to advertising theory over the past decade (West 2007; Ford and Merchant, 2008). He 2008 he was appointed to the Board of Governors of the Academy of Marketing Science.
 Director & Professor of Marketing Nelson Mandela Metropolitan University Business School Steve Burgess has been appointed new director of the Nelson Mandela Metropolitan University (NMMU) Business School and commenced his directorship on 1 October 2011. Prof Burgess has brought a wealth of expertise to the NMMU. He comes from the Graduate School of Business at the University of Cape Town, where he was Professor of Business Administration in Marketing. He came to the GSB in 2000 from the University of the Witwatersrand, where he was the Association of Marketers Professor of Marketing. He has been visiting professor of marketing at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill and the Fisher College of Business at The Ohio State University. He also held positions of major responsibility in business as Managing Director of Autopage Cellular in the Altron Group, of ConsumaData (now part of Experian South Africa) and as a senior marketing executive at Johnson & Johnson. He was GSB Research Director from 2001-2008. Professor Burgess is a member of the Executive Committee of the European Marketing Academy, a member of the Advisory Committee on Transformative Consumer Research for the Association of Consumer Research (USA) and a fellow of the Academy of Marketing Science (USA) and the International Trade Institute of Southern Africa. He also is a member of the Academy of Management, Academy of International Business, and the Southern African Marketing Research Association. He was one of five people chosen to represent the new South African government on its first trade mission to the United States in 1994. He serves as a review board member (e.g., International Journal of Advertising) or reviewer (e.g., Journal of Marketing, International Journal of Research in Marketing, Journal of International Business Studies) and has served as a conference track or session chair (e.g., Academy of Marketing Science, Association for Consumer Research). In 2007, he published his fifth book, International Marketing (with Bothma, Oxford University Press). In 2007, Professor Burgess was recognised with the first-ever Marketing Science Institute Visiting Scholar Award by the Marketing Science Institute (Boston, USA). He is a Faculty Affiliate of the William Davidson Institute at the University of Michigan and a Corresponding Researcher with the Centre for Marketing and Communications at Copenhagen Business School in Denmark.
 Philip L. Siteman Professor of Marketing and Director of the Doctoral Program Olin Business School, Washington University Chakravarthi Narasimhan is the Philip L. Siteman Professor of Marketing at the Olin School of Business and the Director of the Ph.D. program. He has BS in engineering, MS in computer science, and a Ph.D. in marketing from the University of Rochester. He joined Olin in 1988 and prior to that he was on the faculty of the Graduate School of Business at the University of Chicago. Dr. Narasimhan's research interests are in the economic and econometric analysis of strategic problems in marketing. His research offers models and frameworks to analyze strategic problems as well as metrics and measurements to test hypotheses and to quantify the magnitude of the impact of strategies on goals. He is particularly interested in the area of competitive strategies. He has published in leading journals in marketing and in general management. His work has covered topics in pricing, promotions, sales force compensation, new product entry, supply chain management, issues of power in channels, competitive strategies under uncertainty, the strategic role of private labels, and customer relationship strategies and models. He is currently an Area Editor of Marketing Science, an Associate Editor at Management Science and Quantitative Marketing and Economics. Dr. Narasimhan's research papers have won many awards. His papers have been voted as the "Best Paper of the Year" twice, "Finalist to the Best Paper" twice, and awarded the Paul H. Root/MSI award for having made "the most significant contribution to the advancement of the practice of marketing". Dr. Narasimhan has taught a variety of courses during his career including probability and statistics, marketing management, advertising management, business to business marketing, marketing models, brand management, and marketing strategy. He is actively involved in the doctoral program at Olin and was given a Special Recognition for excellence in mentoring in 2001 and was presented the Outstanding Mentor award in 2003 by the Graduate Student Senate. He was voted as the Best Teacher of the Year in 1992. Dr. Narasimhan has served on a number of administrative committees at Olin and at the University level. He has also served as a consultant for several companies on pricing, promotions, competitive strategies, new product introductions etc.
 Professor & Dean Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia Professor Dr Noor Azizi Ismail holds a Bachelor Degree in Accounting from National University of Malaysia; a Master Degree specializing in Accounting Systems from The University of Memphis, United States; and a PhD in Accounting Information Systems from Loughborough University, United Kingdom. Professionally, he is a Certified Management Accountant. Dr Azizi is an accredited trainer with SAS Institute Sdn Bhd, a company specializing in business intelligence software, a research fellow with International Telecommunication Union ITU-UUM Asia Pacific Centre of Excellence, and a former panel member of the Malaysian Qualification Agency. Currently, Dr Azizi is a Dean for Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia. Prior to the recent appointment, he held various administrative positions such as the Chairperson for Entrepreneurship and Commercialization at UUM College of Business, Deputy Director at University Teaching and Learning Center, Head of Department for Audit and Information Systems, Director of UUM Institute for Accounting Studies, and Program Chair for Bachelor of Accounting (Information Systems). Dr Azizi’s primary teaching interest is accounting information systems. To date he has successfully supervised more than 20 PhD and Masters students and is currently supervising 6 PhD candidates in the areas of accounting and information systems. His current research interests include accounting, information systems, IT governance, activity-based management and performance measurement. He has completed more than 20 research projects and published more than 35 articles in both local and international journals. He has published over 15 articles in professional and popular journals, more than 30 articles in conference proceedings, and presented more than 50 papers at various seminars/conferences. He has also authored/co-authored 6 books and monographs. Dr Azizi is also an editorial board member for International Journal of Technology in Small and Medium Enterprises, Journal of Electronic Banking Systems, International Journal of Accounting, Governance and Society, Journal of Information and Communication Technology, and International Postgraduate Business Journal. Recognizing his excellence 15 years in service with UUM, Dr Azizi received the excellence service award in 2000, 2006 and 2008. In 2008, he received SAS Lecturer Excellence Award from SAS Institute Sdn Bhd.
 S.S. Kresge Professor of Marketing Ross School of Business at the University of Michigan Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan, where he has taught courses on Brand Equity Management, Advertising Management, Database Marketing Research, and Sales Promotion. Professor Batra has been at Michigan since 1989. He was previously on the faculty of the Columbia University Business School in New York. He received his Ph.D. in Marketing from the Stanford Business School (1984) and has an M.S. in Advertising from the University of Illinois (1980), and a Post-Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad (1977). His research interests cover the creation and management of brand equity; the improvement of marketing communications productivity; emotional advertising; advertising repetition and budgeting, global branding, and marketing in emerging economies. He has published almost 50 articles on these topics in leading academic journals or books, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, Journal of Marketing, and others. He is also the co-author or co-editor of 5 books, including a textbook on Advertising Management. He is on the Editorial Boards of the Journal of Consumer Psychology, the International Journal for Research in Marketing, Journal of Advertising Research, JAMS, Journal of Interactive Marketing, and others. He has served as the Area Director for Marketing of the William Davidson Institute and is the Academic Co-Director of the Yaffe Center for Persuasive Communication at the University of Michigan. He served as Chair of the Marketing Area at the Ross School of Business from 2003-2007.
 Director and Dean of the Technology Management, Economics and Policy Program (TEMEP) and of the International Information Technology Policy Scholarship Program (ITPP) Seoul National University
 Director, Research Centres Management Singapore Management University
 Provost and VP for Academic Affairs Singapore Management University Professor Rajendra K. Srivastava, former Senior Associate Dean at both the Goizueta Business School at Emory University and University of Texas at Austin, and the Roberto C. Goizueta Chair in e-Commerce and Marketing at Emory University, has been appointed SMU Provost and Vice President for Academic Affairs. Professor Srivastava is widely considered a thought leader on issues related to strategic brand management, customer management and market-driving strategies. Recognised for his pioneering work linking marketing strategy to financial performance, he is an “evangelist” on issues related to marketing metrics and has spoken extensively on the topic to international audiences. Professor Srivastava has a prolific and outstanding body of research, having written, published and edited hundreds of papers in leading journals and presenting at conferences of international significance. His current research focuses on the impact of marketing processes and market-based assets on corporate financial performance and shareholder value. Professor Srivastava is the third most senior member of the SMU management team and occupies a key university position as SMU’s Chief Academic Officer. The general conduct, coordination, quality and development of SMU's undergraduate and postgraduate academic programmes are his primary responsibility, as well as overseeing curriculum development and planning. Professor Srivastava also drives research activity at SMU. SMU's new Provost took up his position on 1 July 2008, and at the time commented on how much he was looking forward to the new appointment. He said, "I am excited to be part of an iconic development in Asia that is SMU – a young emerging university that prides itself on being cutting edge and different. SMU is a convergence of many talents – a top quality learning pool and passionate students eager to embrace new challenges." In his new role, the Provost will make significant contributions to bring SMU to new levels of excellence.
 Associate Professor of Marketing Tepper School of Business, Carnegie Mellon University Baohong Sun is an associate professor of marketing at Carnegie Mellon University. She also taught at University of California at Berkeley and University of North Carolina at Chapel Hill. She holds a Ph.D. from University of Southern California. She develops empirical models to study consumer choice behavior. Her research interests are rational consumer choice and dynamic structural model, evaluation of promotion effect and impact on consumer choice, new product forecasting and survey design, choice models in CRM. Her recent work focus on developing dynamic structural models to investigate consumer response to cross-selling campaigns, loyalty programs, call allocation in service centers, new service channels, optimal design of pricing structures in subscription industry, dynamic and proactive customer relationship management. Her research papers have been published at "Marketing Science," "Journal of Marketing Science," "Quantitative Marketing and Economics," "Journal of Econometrics," "Journal of Business in Economics and Statistics" and etc. She serves on the editorial boards of " Marketing Science" and "Journal of Marketing." In 2006, she won CART Research Frontier Award for Innovative Research at CMU. She has been actively involved in teaching Executive Education, Open Enrollment programs, Executive MBA, MBA, PhD and undergraduate programs in a few countries. Her favorite courses to teach are Marketing Management, Pricing, Global Marketing, Marketing Research, Marketing Consulting. She won All Star Teaching Awards and was selected Master of MBA teaching. She also won George Leland Bach Teaching Award at CMU. She contributes articles and comments to business journals in China and also participates media discussions on business issues. She developed case studies on Chinese Enterprises. She was consultant to IBM, International Paper, PNC Bank, Bell South, John Deere and TsingTao Beer, etc. She served on the Board of Directors Chinese Economists Society.
 Dean & Professor of Marketing UCR School of Business Administration, University of California, Riverside David W. Stewart, Ph.D. is the Dean and Professor of Marketing at UCR Business School. He was previously the Robert E. Brooker Professor of Marketing and Chairman of the Department of Marketing in the Marshall School of Business at the University of Southern California. Dr. Stewart has authored or co-authored more than 200 publications and seven books. His most recent book, "Marketing Champions" (Wiley 2006), focuses on how the marketing function can increase its influence and business impact. Dr. Stewart's research has examined a wide range of issues including marketing strategy, the analysis of markets, consumer information search and decision making, effectiveness of marketing communications, public policy issues related to marketing and methodological approaches to the analysis of marketing data. His research and commentary are frequently featured in the business and popular press. A native of Baton Rouge, Louisiana, Professor Stewart received his B. A. from the Northeast Louisiana University (now the University of Louisiana at Monroe) and his M. A. and Ph.D. in psychology from Baylor University. In 2006, Dr. Stewart was honored by the Academy of Marketing Science with the Cutco/Vector Distinguished Educator Award for lifetime contributions to marketing. In 2005, he received the Omicron, Delta Kappa Men of Merit Award from his alma mater, Baylor University. Professor Stewart has also been honored for innovation in teaching by the Decision Sciences Institute and he was a member of a four-person faculty team honored by the U.S. Distance Learning Association for the "Best Distance Learning Program 1996 -- Continuing Education" in 1996. In 1998, he received the American Academy of Advertising Award for Outstanding Contribution to Advertising Research for his long-term contributions to research in advertising. Professor Stewart's experience includes work as a manager of research for Needham, Harper, and Steers Advertising, Chicago (now DDB) and consulting projects for a wide range of organizations. Among the organizations for which Dr. Stewart has consulted are Hewlett Packard, Agilent Technologies, the Coca-Cola Company, Hughes, NCR, Texas Instruments, IBM, Intel, Cadence Design Systems, Century 21 Real Estate, Samsung, American Home Products, Visa Services, Xerox, and the United States Federal Trade Commission, among others.
 Business Administration Undergraduate Coordinator & Professor Universidade de Sao Paulo
 Professor of Marketing & Marketing Master Program Director University of Beira Interior, Portugal Helena Alves is Professor of Marketing and Marketing Master Program Director at the Business and Economics Department, University of Beira Interior, Portugal. Her areas of specialization include Customer Satisfaction, Services marketing, Tourism marketing, public and nonprofit marketing, especially Higher education marketing. She has a Ph.D. in marketing from the University of Beira Interior. Her research has been published in the Services Industries Journal, Journal of Total Quality Management and Business Excellence, International Review on public and nonprofit marketing, Journal of Nonprofit and Public Sector Marketing, Tertiary Education and Management, Service Business, International Journal of Educational Management Journal. She has also authored and co-authored several book chapters related to Higher education marketing as well as tourism marketing. She is the editor of the International Review on Public and Nonprofit Marketing, and is also on the editorial review boards of Services Industries Journal and Journal of Service Science and Management. She is president for Portugal of the International Association on Public and Nonprofit Marketing. She has taught Services Marketing, Public, nonprofit and Social Marketing, Tourism Marketing, Relationship Marketing and Advanced topics of marketing and has been a visiting faculty at University of Extremadura and University of León, Spain. She has also been involved in several research projects as well as community projects.
 Professor of Marketing, Haas School of Business University of California, Berkeley RASHI GLAZER (glazer@haas.berkeley.edu) is Professor at the Walter A. Haas School of Business, University of California, Berkeley and Co-Director of the School’s Management of Technology Program. He has also served as the Director of the Haas School’s Center for Executive Education and the Director of the Center for Marketing and Technology. He has an MBA in 1979 and a Ph.D. in 1982 from Stanford University's Graduate School of Business and from 1982-1989 was on the faculty at Columbia University's Graduate School of Business. His teaching and research interests are in the areas of competitive marketing strategy, technology and information-technology strategy, interactive and database marketing, e-commerce, and consumer and managerial decision making. He was the founding Co-Editor of "Journal of Interactive Marketing" and an Associate editor of "Management Science." His articles have appeared in "Marketing Science," "Management Science," the "Journal of Marketing Research," the "Journal of Consumer Research," the "Journal of Marketing" and other leading publications and he is the co-author of three books, "The Marketing Information Revolution," "Readings On Market-Driving Strategies" and "Cable TV Advertising." He was founder of a communications company specializing in innovative applications of video technology and has consulted to and conducted executive education programs for numerous companies including Agilent, Arbor Health Care, AT&T, Autodesk, Baxter Labs, BEABellSouth, Boston Scientific, CBIS/Matrixx, Daimler-Chrysler, Deere & Co., Deluxe, Equitable Life, Exigen Group, Fairchild Semiconductor, Gemini Consulting, Genencorp, Genentech, Hakuhodo, Hewlett Packard, IBM, Intel, Jones Day, Levi Strauss, MicroUnity Systems, MIPS, Mitsubishi, Motorola, Pacific Bell, Pacific Gas & Electric, SAP, SBC, Siemens, SmithKline, SUN Microsystems, Telegroup, Telekurs/Teknekron, Time, Inc., Toshiba, Trans Union, United Arab Emirates, Visa and Wells Fargo. He is the developer of the INFOVALUE program for measuring the value of a firm's information and SUITS , an interactive computer simulation for teaching the strategic use of information and the integration of information technology strategy with business strategy. He has won several awards for teaching excellence at the MBA and Executive Education levels, including twice as the Haas School's Best Teacher of the Year Award and has been a finalist for the UC Berkeley Campus-Wide Distinguished Teacher Award.
 Clinical Professor- IA and Instructor in Residence, Marketing University of Connecticut Brian Brady is Clinical Professor at the University of Connecticut School of Business’ Innovation Accelerator, an initiative of UConn's Connecticut Center for Entrepreneurship and Innovation. In addition, Mr. Brady is an Instructor in Residence, Marketing, teaching both at the undergraduate and graduate level. Prior to joining the University of Connecticut, Mr. Brady was a founding partner and president for twelve years of an award-winning marketing and promotions consultancy, serving a variety of national and international clients with a specialty in health care. He was also Adjunct Professor Marketing at Post University in Waterbury, Connecticut. Mr. Brady has served as Director of Corporate Advertising at ADP in Roseland, New Jersey, prior to beginning has agency career in account management at BBDO in New York, NY. He earned his Master’s Degree in Communications at Fairfield University in Fairfield, CT and obtained his B.A. from Georgetown University in Washington, DC. Mr. Brady has three children and presently resides in Fairfield, CT.
 Official Professor University of Economics, Ho Chi Minh City Mr. Nghia is a lecturer of marketing at University of Economic HCM City (UEH). He also taught at Open University of Vietnam, Binh Duong University, HUTECH University and many School of business in Vietnam. Especially, he works for VietnamMarcom as Education Director more than 8 years. Gaining experience from professional environment, He joins to VietnamMarcom and contributes too many outstanding programs for VietnamMarcom. He led all education projects in Marketing Communication in VietnamMarcom. He create IMC training course for young professional, develop Marketing Manager, Brand Manager, Event Manager and Sales Manager course for Vietnam young professional. He also develops Real-estate Marketing and Sales for Realtor Vietnam. In VietnamMarcom, He runs many conferences in Marketing, Advertising and Branding for Vietnam marketer. He has published more than 10 articles on Sai Gon economic time, Thanh Dat Magazine, Economic development magazine, Sai Gon marketing in Vietnam. He has been two years serving for Social Marketing project. He was project leader of VietnamMarcom in the co-operation project "building brand strategy for agricultural product". This project created by Trung Nguyen Coffee, Sai Gon Economic Time, VietnamMarcom. I support many teams to build brand identity for 30 Vietnamese fruits. He has been actively involved in teaching Executive Education, Open Enrollment programs, Executive MBA, MBA, in a few Universities in Vietnam. His favorite courses to teach are Strategic Marketing, Global Marketing, IMC and Brand Management. Currently, He is in-house trainer for many companies in Vietnam. He also delivers speech in many Students’ conferences in Ho Chi Minh City. He holds a MBA from CFVG (Epas accredited). He also was trained word-class in marketing, Creative thinking, Advertising and Branding.
 Professor of Marketing University of Massachusetts - Boston Dr. Leon Zurawicki has since 1982 been a Professor of Marketing at the University of Massachusetts-Boston. Prior to that appointment, he was the Associate Professor at the University of Warsaw and a Visiting Associate Professor at Concordia University (Montreal). He is an international authority in the field of application of the neuroscience to the study of consumer behavior. His recent book - “Neuromarketing: Exploring the Brain of the Consumer” (Springer, 2010)—has been very well received by the academic and business community. The sequel on more practical applications of the novel research methodologies is in the making. Also, Professor Zurawicki presently teaches the “Brain of the Consumer” - the first MBA course of its kind in the USA. Other areas of his interest embrace exporting and foreign sourcing and travel marketing including promotion of tourist destinations. Professor Zurawicki has been a consultant to the governments of several emerging economies, international organizations such as OECD and various agencies of the United Nations, and a number of private companies like American Express Bank, ARCOR (Argentina), Ferroatlantica (Spain). Professor Zurawicki is the author of four books and numerous articles published in the top management journals. He holds academic degrees in business and economics from the Warsaw School of Economics, University of Warsaw, Netherlands School of Economics (now Erasmus University), and the College of Europe (Bruges). Dr. Zurawicki has guest lectured at the top business schools in over 30 countries and conducted management seminars for the major multinational corporations.
 Professor of Marketing University of New South Wales and London Business School John Roberts holds a joint appointment as Scientia Professor at the University of New South Wales in Sydney and Professor of Marketing at the London Business School. He completed his Ph.D. and M.Sc. at the Massachusetts Institute of Technology after a Master of Commerce and honours Arts degree at the University of Melbourne. John has won the American Marketing Association's John Howard Award for the top Doctorate in the U.S., its William O’Dell Award for the most influential piece of research published in the Journal of Marketing Research published five years previously, and its Advanced Research Techniques Forum Best Paper Award. He has been a finalist in the Society for Marketing Science John D Little Award for the top marketing science paper three times and was Runner-Up in its inaugural Best Marketing Practice Award. John sits on the Editorial Boards of the Journal of Marketing Research, the Journal of Forecasting, Marketing Science, the International Journal of Research in Marketing, Quantitative Abstracts in Marketing and the Review of Marketing Science. He is winner of the Australian and New Zealand Academy of Marketing Distinguished Researcher and Distinguished Educator Awards, as well as winning its Best Paper Award three times. His research interests include marketing strategy, branding and new products, and marketing performance measurement. John has thirteen years senior management experience as a market research manager, marketing operations manager, and marketing director. He has extensive consulting experience and the company that he founded, Marketing Insights Pty Ltd, became a regional leader in marketing strategy advice. It is now a part of ACNielsen. John has consulted for many major companies including IBM, Unilever, Buick Motors, BMW, MobiCom, and QANTAS. He has undertaken the internal brand analysis for Accenture for the past ten years on a worldwide basis.
 Assistant Professor of Marketing Telfer School of Management University of Ottawa David Large is Assistant Professor of Marketing at the Telfer School of Management at the University of Ottawa. His professional career began with a B.Eng. and M.Eng. in Civil Engineering from Carleton University, supplemented by several years of experience in the telecom, construction and petroleum industries as a Project Engineer and Product Engineer. After experiencing an epiphany in a first-year Marketing course in his MBA at the Ivey School of Business at the University of Western Ontario, David went on to complete his PhD in Marketing at Ivey, studying under Don Barclay and Roger More, among others. Upon completion in 1991 he undertook his current position at the Telfer School. At the Telfer School of Business, David teaches, conducts research and consults in the fields of Marketing Strategy and Technology Marketing and Commercialization. His teaching, primarily in the domain of Marketing Strategy, spans all programs including undergraduate, MBA, Executive MBA and Executive Development. His research, primarily in the domain of technology marketing and commercialization, has been published in journals such as Venture Capital, Journal of Product Innovation Management, and the Journal of Technology Transfer, as well as in refereed conference proceedings such as R&D Management, IEEE IEMC, PICMET and IABPAD. His consulting practice, primarily in the domain of technology marketing strategy, has focused primarily on the larger companies in the telecom and software sectors such as Nortel, Alcatel, Newbridge, Mitel, and Corel. In the course of his consulting activities within the large telecom companies, David witnessed several significant discrepancies between companies concerning their definition (and, apparently, their perception) of the role of the Chief Marketing Officer. For example, the range of go-to-market decision-making authority varied from "keeper of the brand" in one company to a complete range of product/market/technology/ally portfolio decisions in another. After witnessing the two companies' CMO role discrepancies, and in consideration of the companies’ recent opposite performances, David’s research program has just taken a right-angle turn towards a better understanding of the role of the CMO, and the relationship of the CMO’s role to corporate performance.
 Director of the Ehrenberg-Bass Institute for Marketing Science and Professor of Marketing Science University of South Australia Professor Sharp is known as an exciting, even controversial speaker who "makes a habit of challenging conventional business ideas" (Market Research News UK). Byron speaks on a number of topics regularly around the world. Byron is currently working with Professor Jerry Wind to host an invitation-only conference at The Wharton School, University of Pennsylvania on "Empirical Generalisations" in Advertising. The conference brings together thought leaders from industry and academia to compile a list of scientific laws about advertising and media, and discuss how these might be used to help navigate the Digital Revolution. Byron's other major project is the completion of the book "Laws of Growth: what marketing science now knows for certain”
 Head: Doctoral Programme & Professor in Marketing Management University of Stellenbosch Business School Frederick Jacobus (Frikkie) Herbst received his DCom from the University of Pretoria (2002) and joined the University of Stellenbosch Business School (USB) in 2007. He is currently an Associate Professor of Business Administration in Marketing and Head of Doctoral Studies at USB, a leading business school located in Cape Town, South Africa. His strength is in marketing and strategic marketing , enhanced by a strong theoretical foundation of marketing, strategic marketing, marketing of services and brand marketing. He also has a wealth of experience in tertiary education and received the University of Stellenbosch Rector’s Award for Excellence in Teaching in 2008. Professor Herbst conducts research in the areas of marketing, marketing metrics, wine marketing and branding and he is an experienced writer. Frikkie has presented papers at numerous international conferences across the globe and his research has been referenced in numerous local and international journals. He is the co-author and editor of Business Research Methods (2004) and has also lectured at universities in Europe.
 Department of Marketing University of Strathclyde
 Assistant Professor University of Wollongong in Dubai Dr. K.Prakash Vel, is an Assistant Professor with the University of Wollongong in Dubai (UOWD) in the Faculty of Business and Management. He has 20 Years of Experience in Academics and Industry put together, in Marketing. His Industry and Academic career spans across India, Bahrain, Singapore, Malaysia, Dubai and Kuwait. In offering his services as an Academic at the Degree and Masters levels, he has supervised, around 200 Research Projects, done in different Industries. He has been an active Consultant and a Trainer for more than 16 clients in India, Singapore and Malaysia, Kuwait and Dubai which include domestic and Multinational Companies. He has authored a book on Marketing Research and has also been a freelance Marketing Researcher with Taylor Nelson Sofres (UK), Synovate Research (Malaysia) and YouGovSiraj (Dubai). His Areas of Research include Consumer Behaviour, Services Marketing and Strategic Marketing. He is a Full member of the Chartered Institute of Marketing, UK.
 Professor of Marketing UQ Business School, The University of Queensland Hean Tat Keh (Ph.D., University of Washington) is Professor of Marketing at the UQ Business School, The University of Queensland. He was previously on the faculties of the Guanghua School of Management, Peking University, and the NUS Business School, National University of Singapore. He also gained corporate experience at the Wharf (Holdings) Limited, Hong Kong. Professor Keh is internationally known for his research on services marketing, brand management, marketing strategy, and consumer behavior, often involving a cross-cultural dimension. His research has been published in the top marketing journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Retailing. He is a highly-regarded instructor who has won numerous teaching awards, including the ‘Most Popular MBA Professor’ for three consecutive years at Peking University. He has conducted executive programs and consulted with blue-chip companies such as Ericsson, European Aeronautic Defense and Space Company (EADS), Glaxo Smith Kline (China), Samsung (China), SK Holdings, British Telecom, Dow Chemical, Malaysia Airlines, Tenaga Nasional Berhad (Malaysia), Midea, China Agricultural Machinery Corp., China Merchants Bank, Lundbeck, NOL/APL, and Singapore Pools.
 Professor of Marketing Victoria University of Wellington Dr. Thirkell is a leading academic in the development, implementation and delivery of research and teaching-based programs in marketing and International Business. Dr. Thirkell has been a frequently published author of research relevant to Australasia firms in marketing management, export marketing, branding and relationship marketing. Dr. Thirkell is also an active participant in the Australasia region with service on numerous committees and working groups, and in the wider business community through development of strong networks, public presentation and contributions to the practitioner press. Prior to his joining the Victoria University faculty Dr. Thirkell held marketing management roles at Waitaki International Ltd., Borthwicks Ltd. and Colgate Palmolive (NZ) Ltd. Dr. Thirkell is a frequent lecturer on the Australasia speaking circuit discussing strategic marketing endeavors.
 Sebastian S. Kresge Professor of Marketing and Professor of Operations and Information Management Wharton School, University of Pennsylvania Jehoshua (Josh) Eliashberg is the Sebastian S. Kresge Professor of Marketing and Professor of Operations and Information Management, at the Wharton School of the University of Pennsylvania. Prior to that he was a faculty member in the marketing department at the J. L. Kellogg Graduate School of Management, Northwestern University. Professor Eliashberg received a B.Sc. in Electrical Engineering from the Technion-Israel Institute of Technology at Haifa, an M.B.A. from Tel-Aviv University, and a doctoral degree in Decision Sciences and Marketing from Indiana University. He also received an Honorary Masters from the University of Pennsylvania. Professor Eliashberg's research interests are in developing models and methodologies to solve business problems. He has authored numerous articles appearing in major journals such as: European Journal of Operational Research, Group Decision and Negotiation, Interfaces, Journal of Economic Psychology, Journal of Marketing, Journal of Marketing Research, Management Science, Manufacturing and Service Operations Management, Marketing Science, and Optimal Control Applications & Methods. Professor Eliashberg teaches the following courses at Wharton: Marketing Research; Models for Marketing Strategy; New Product Management; Design, Manufacturing, and Marketing Integration; and Analysis of the Media and Entertainment Industries. Prior to joining academia, he was employed for a number of years as an electronic engineer and marketing analyst in industry. He has participated extensively in executive education programs. His executive education and consulting activities include AstraZeneca, AT&T, Booz, Allen & Hamilton, Bell Atlantic, Campbell Soup, CTV Television Network (Canada), Franklin Mint, General Motors, Givaudan, HBO, IBM, Independence Blue Cross, Janssen Pharmaceutica Inc., Johnson & Johnson, L G Electronics, Lucent Technologies, Multimedia Development Corp. (Malaysia), Philip Morris, The Siam Cement Group (Thailand), Sirius Satellite Radio, Warner Home Video, Weave Innovations Inc., Woodside Travel Trust, and Wyeth.
 Part-Time Professor - MBA & Exec Ed Wharton School, University of Pennsylvania Over a marketing leadership career spanning 35 years, Rob Malcolm has been a student, practitioner, author, speaker and teacher of global marketing. A true internationalist, he has lived in the US, the Middle East, Germany and the UK and has traveled, both personally and for business to more than 80 countries. Rob currently teaches MBA and Executive Education Courses at the Wharton School, University of Pennsylvania. In the course of his tenure as President, Global Marketing, Sales and Innovation at Diageo PLC, a position he held for 9 years until his retirement from the corporate world in 2009, Rob helped transform the world’s largest drinks company into one of the premier marketing – and marketing training – companies in the world. Under Rob’s leadership, Diageo grew rapidly and developed arguably the world’s strongest drinks brand portfolio. Rob had oversight of more than 70 brands in 170-plus countries with a marketing budget of more than $2.5 billion annually. Along the way, he helped Diageo garner countless awards for advertising, direct and digital marketing, design and innovation, from numerous Effies to Cannes Gold Lions to the UK’s prestigious IPA Advertising Effectiveness Award for the global Johnnie Walker “Keep Walking” campaign. After receiving his Bachelor’s and MBA degrees in Marketing from USC, Rob began his career with Procter and Gamble in Brand Management. During his 24 years at P&G, he progressed through both marketing and general management assignments in the U.S., the Middle East and Europe. Eventually, he would work on more than 75 brands in some 40 countries. P&G provided Rob with a strong foundation in all disciplines and analytical rigor that are among the legacies of this marketing veteran’s extraordinary career.
 Associate Professor: Marketing & Coca-Cola Africa Chair Wits Business School Prof Geoff Bick holds the Coca-Cola Africa Chair in Marketing at the Wits Business School, where he is an Associate Professor and was recently also Director of Academic Programmes. He holds a B.Sc (Eng) from UCT, a B.Com from UNISA, and after working as an engineer went to the USA where he completed an MBA at the University of California, Berkeley. He later did his doctorate at the University of Johannesburg, in the field of Customer Equity, the lifetime value of an organisation’s customer base. He has extensive practical experience as a marketing consultant and a marketing practitioner, working in senior marketing and management positions for ABB and Xerox in South Africa. He is also an accredited Chartered Marketer. At Wits Business School he lectures Marketing to MBA and other students and specialised topics on Executive Programmes; he has been the recipient of a number of teaching awards on academic programmes. His areas of specialisation include marketing metrics, industrial marketing, brand and customer equity management. He is also the architect and director of the new Master of Management programme in Strategic Marketing. He has published in various international academic journals, including the Journal of Marketing Management, the Journal of Product and Brand Management, the Journal of Marketing Theory and Practice, and the International Journal of Bank Marketing, as well as in local South African journals.
 George Rogers Clark Professor of Management and Marketing & Director of Yale Center for Customer Insights Yale School of Management Yale University Ravi Dhar is the George Rogers Clark Professor of Management and Marketing and director of the Center for Customer Insights at the Yale School of Management. He also has an affiliated appointment as professor of psychology in the Department of Psychology, Yale University. He is an expert in consumer behavior and branding, marketing management, and marketing strategy. He has consulted to companies in a wide variety of industries, including financial services, high tech, and luxury goods. His research involves using psychological and economic principles to investigate fundamental aspects about the manner in which preferences are formed and constructed in order to understand and predict consumer behavior in the marketplace. He is also interested in the processes of self-regulation and, in specific, in the simultaneous pursuit of multiple goals. In real-life situations, people hold several different, even conflicting, goals that they intend to pursue (e.g., enjoy different culinary delights while also wanting a slim figure, pursuing career objectives while also wanting to spend time with family and friends). His ongoing research explores the regulation of multiple goals in multiple goal systems. His work has been mentioned in "Business Week," "The New York Times," "The Financial Times," "The Wall Street Journal," "The Economist," "USA Today" and other popular media. He has been a visiting professor at HEC Graduate School of Management in Paris, at Erasmus University in the Netherlands, and at the Business Schools at Stanford and New York University. He has written more than 35 articles and serves on the editorial boards of leading marketing journals, such as "Journal of Consumer Research," "Journal of Marketing," "Journal of Marketing Research," and "Marketing Science." He has led marketing seminars for senior executives in Asia, Europe, and North and South America.
 Professor of Marketing Yale School of Management, Yale University Professor Sudhir is Professor of Marketing at the Yale School of Management. He is an expert on competitive market strategies, with specific research interests in retailing, banking, automobile and entertainment industries. He has won several awards for his research. His work on modeling retail channels is widely used among academics to understand behavior of channel members and received the prestigious Frank Bass Best Dissertation Paper award. More recently, his research on slotting allowances in the food industry was the first of its kind to use empirical data on actual behavior of manufacturers and retailers to shed light on practice. The paper generated substantial interest in the trade press and was a finalist for the best paper award at the Journal of Marketing Research. Professor Sudhir teaches in both the MBA and Executive MBA programs. At Yale, as part of the new MBA curriculum, where functional courses such as marketing and finance have been replaced with multi-functional stakeholder perspectives such as “customer” and “investor”, Professor Sudhir leads the “customer” course. The course takes the perspective that an effective customer strategy often requires that marketers coordinate and integrate their efforts with other major functions at the firms (finance, accounting, operations, information technology and organizational behavior). Sudhir has served as a consultant to banking, technology and media companies.
 Associate Professor of Marketing Zayed University, UAE Dr Yoosuf Cader is an Associate Professor in Marketing at Zayed University. In 2010 he was awarded the “Best Professor in Marketing” (in the UAE) title by Asia’s Best Business School Awards. Dr Cader ‘s considerable experience in global business management includes fifteen years in the UK, Australia, Asia, and the Middle East as a business manager. He was employed in senior marketing management positions with global knowledge intensive corporations such as Pfizer (pharmaceuticals), Cussons International (consumer), Amersham Biosciences (biotechnology) and Vitabiotics UK. He also managed his own marketing consultancy in the UK and was a former board director of Save the Children Fund Victoria (Australia), providing direction in strategic management and marketing. Dr Cader has taught several courses in undergraduate and postgraduate programs in Marketing and Strategic Management in universities in Australia. He also taught at the University of Wales (UK) and in off-shore graduate business programs (Hong Kong). He currently teaches several marketing courses in the undergraduate and masters programs at Zayed University (UAE). His research interests are in Knowledge-Based Marketing, Knowledge Management, Customer Service, Competitive Advantage and Social Media Marketing. Dr Cader has been published in peer reviewed Journals and conducted executive seminars in the areas of marketing, knowledge management, and the biotechnology industry. He recently contributed to several marketing textbooks including Principles of Marketing by Pearson (2012) and in the “Introduction to Marketing” by Armstrong and Kotler (2011). He has edited two books on Knowledge Management and reviewed a textbook by Jaspara (2005) titled “Managing Information and Knowledge Strategically.” In addition he has examined marketing and knowledge management Ph.D theses. Dr Cader obtained his Ph.D in Applied Pharmacology from the University of Wales (UK) and a Master of Business (Marketing) from Monash University (Australia). He also obtained a B.Sc Hons degree in biochemistry from the University of Surrey (UK). He followed an online course in bioinformatics conducted by six universities: Stanford (US), Karolinska & Uppsala (Sweden), Sydney (Australia), Western Cape (SA) and NUS (Singapore). He is a member (and UAE representative) of the International Advisory Council for the Marketing Profession (IACMP) of the International Institute of Marketing Professionals (IIMP), Canada. |
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