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Webinar: Advancing and Amplifying Retention with Customer-Centric Connections
Advancing and Amplifying Retention with Customer-Centric Connections
Thursday, December 18, 2012
11AM – 12PM PST / 2PM – 3PM EST
Join the Chief Marketing Officer (CMO) Council and Pitney Bowes in the fifth installment of the Get Exact in How You Contact webinar series. As we continue our conversation around retention marketing strategy, we will be joined by Ryan Frankel, Director of Marketing for Bell Canada. Frankel will share how Canada's largest telecommunications company has increased customer advocacy and loyalty, minimizing churn, and improving the overall customer experience, while working to overcome some of the complex dynamics in the communications industry.
Topics will include:
- - Applying and analyzing sophisticated customer data to help minimize churn and maximize revenue opportunities
- - Strategies to identify and retain your best and most profitable customers
- - Showcasing best retention marketing practices and insights from the brand perspective
Speakers :
Ryan Frankel – Marketing Director – Bell Canada
Patrick Surry – Group Solutions Officer, Customer Analytics – Pitney Bowes Software
Liz Miller – VP, Operations – CMO Council
