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|The CMO Council North America Advisory Board is comprised of prominent marketing executives and thought leaders from a diverse range of industries and globally-known brands. Acting as a conduit for knowledge exchange between marketers in North America and beyond, these voices serve as an invaluable guidepost as the CMO Council grows and builds new initiatives. Brands represented include AIG, Amazon, Anheuser-Busch InBev, Bloomberg, Cisco, Google, Hershey's, MasterCard and The Coca-Cola Company.|
North America Advisory Board Chair
BUSINESS TO BUSINESS
BUSINESS TO CONSUMER
Vice President, Marketing & Business Services
3M Health Care
David leads Marketing and Business Services for 3M Health Care, a $5 billion global business. 3M is a global leader offering innovative products and solutions for medical, oral care, health information management, drug delivery and food safety. 3M Health Care leverages 3M technology, world-class manufacturing and global reach to provide trusted products that help promote health and improve the quality, cost and outcomes of care. David has worked at 3M for 20+ years in various marketing and business leadership roles. His most recent position was Global Marketing & Business Development Vice President for the 3M Skin & Wound Care Division. Mr. Kadrie’s previous assignments at 3M include leading Strategy for 3M Health Care, Business Director for Personal Care Division in Europe, and the first Six Sigma Director for 3M Health Care. Prior to that he held various roles in product marketing and business team leadership. He holds a BAS degree in Political Science from Northwestern University, and an MBA in Marketing from the University of Minnesota’s Carlson School of Management.
Vice President & Chief Marketing Officer
Advanced Technology Services
Jeff is Vice President and Chief Marketing Officer for ATS, a global leader in factory maintenance, industrial parts and IT services. He is responsible for conceptualizing all marketing strategies and activities, and serves as a strategic advisor to the business in developing and implementing marketing and communications programs aimed at business growth. Before arriving at ATS, Jeff served as director of marketing and communications for the Building Technologies division of Siemens where he defined and implemented the strategic marketing and communications direction for North American operations. Prior to Siemens, Jeff was the head of marketing communications for the building automation division of Schneider Electric responsible for developing and implementing global brand preference programs and increasing efficiencies within the company’s marketing operations. Specializing in technology growth environments, Jeff also held several roles in marketing management at Edgil, a software and IT solutions provider and at Inforonics, a global IT service management organization. Jeff received a B.A. in Marketing Communications from Westfield State University, a M.S. in Innovation and Technology from Boston University, and conducted post-graduate work in publishing and communications at Harvard University. Jeff is a member of the CMO Council and the Business Marketing Association. He is also on the Board of Directors for the Communication Leadership Exchange where he serves as vice president and chairman of the marketing committee.
SVP, Chief Communications & Marketing Officer
American Medical Association
Rodrigo Sierra was named chief communications and marketing officer of the American Medical Association (AMA) in January 2012. The brand repositioning, media and public affairs expert is reponsible for public relations, integrated marketing, digital and social media, internal communications, leadership positioning and brand strategy. Over the past 25 years, Sierra has been instrumental in achieving meaningful results in high-profile corporate, media, government and regulatory positions. His brand and crisis management expertise and experience in strategy, policy and organizational issues have equipped him to create and implement proactive initiatives that effect positive change for both marketing and social impact. Previously, Sierra was a member of the executive leadership team at Johnson Publishing Company (JPC), charged with turning around a 65-year-old company on the brink of demise. In his role as CMO, Sierra was responsible for quickly and effectively repositioning the company’s corporate image which he did through the utilization of branding, marketing, digital and social media, public relations, and advertising. Within 8 months, Sierra’s work resulted in increasing social media metrics by more than 400% and garnering earned media coverage valued at well over $2 million. He also guided the redesign of the corporate website and intranet site and the creation of a new corporate logo. During Sierra’s eight year tenure with Integrys Energy Group and its predecessor, Peoples Gas, he drew upon his full range of communications and public affairs techniques to twice reposition the company. As the VP of Corporate Communications, Sierra applied his expertise in circumstances requiring sensitivities to multiple audiences, political acumen and a high-profile presence, to manage major initiatives with significant impact on the new brand including: a major corporate restructuring to reposition the company as performance driven, a controversial regulatory settlement, the company’s first delivery rate increase in 13 years and a variety of crisis communications initiatives. He has also spent 15 years in the media in a variety of positions, most recently serving in the cabinet of Chicago Mayor Richard M. Daley as deputy mayoral press secretary from 2000 to 2002. Before that, Sierra served at WGN Radio as a reporter, anchor and assignment editor. His journalism work has been recognized with awards locally and nationally from United Press International, the Society of Professional Journalists and the National Association of Hispanic Journalists. Sierra earned an MBA from the Kellogg School of Management through the Executive MBA program in June 2008. He holds a bachelor’s degree in philosophy from Northwestern University.
Global Head of Marketing
John Petralia is the global head of marketing at Bloomberg LP. Since 2009, he has helped build a world class marketing organization to support the company’s growth objectives. His responsibilities include marketing planning across the enterprise, aligning marketing investment with business goals, implementing a measurement framework to improve ROI, building a global marketing technology platform and email marketing demand center. Prior to Bloomberg, since 2004 he was senior vice president of marketing for $3 billion Iron Mountain, the leader in information protection and storage services. He was responsible for all corporate marketing functions including communications, brand, and digital marketing, as well as marketing strategy, product management, product marketing, and market research and analytics for North America. John's bias for growth, penchant for analytics, and product management and marketing leadership supported Iron Mountain's transformational agenda from an acquisitive to an organic growth strategy supporting a doubling of revenue over 5 years. Prior to joining Iron Mountain, he was vice president and general manager of a global business unit he started at Xerox Corporation. His prior experience includes a variety of general management, marketing, product management, sales, and operations positions with international technology, information management and distribution companies. John was recognized in 2012 as a top 20 CMO globally by Execrank. He sits on the advisory board of the CMO Council, frequently speaks and is interviewed on B2B marketing best practices.
Christine Heckart oversees Brocade's global marketing and branding to reinforce the company's #1 market share position in its core SAN segment, drive new revenues, and increase the company’s status as a leading network provider for data centers worldwide. Christine brings over twenty years experience to the position, spanning business and consumer markets in high tech software, subscription services and hardware. is responsible for all aspects of global marketing at ServiceSource. She has served previously as evp of strategy, marketing, people & IT at ServiceSource, chief marketing officer of NetApp, general manager in Microsoft's TV, video and music business and chief marketing officer of Juniper Networks, Inc. She is currently on the Board of Directors at Lam Research, a leading supplier of wafer fabrication equipment for the semiconductor industry. Under Christine's leadership, NetApp was awarded the prestigious American Business "Stevie" Gold Award for best Business-to-Business marketing campaign in 2012 and Juniper received a Stevie award for Best Marketing Team in 2004. Christine received the Women's Leadership Award at Microsoft in 2009 and was named to both Network World's "Top 10 Power Thinkers" and the "50 Most Powerful People in the Industry" in its annual Power issue. It was during this time that she served as president of strategic consulting firm TeleChoice, Inc, where she worked with a "who's who" of industry entrepreneurs and market leaders to create new market strategies and launch disruptive innovations. Christine is the author of two technology books, ATM for Dummies and The Guide to Frame Relay Networking. She graduated Phi Beta Kappa and magna cum laude from the University of Colorado at Boulder in 1988 with a degree in economics.
Primetime TV Host & Chairman
Jeffrey Hayzlett is the Contributing Editor and Host of C-Suite with Jeffrey Hayzlett on Bloomberg Television. He is also host of the digital television show Mind Your Own Business on C-Suite TV. Hayzlett is a global business celebrity, speaker, bestselling author, and Chairman of C-Suite Network, home of the world’s most powerful network of C-Suite leaders. Mr. Hayzlett has nearly 25 years of international marketing, sales and customer relations management experience and is a former Fortune 100 c-suite executive. He has served as Chief Marketing Officer for the Eastman Kodak Company and has held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint and Colorbus, Inc. Mr. Hayzlett is currently a member of the board of directors of the Business Marketing Association (BMA) and on the advisory board of the CMO Council. He is chairman of the Sales and Marketing Executives International (SMEI) Foundation for Marketing Education, and is a permanent trustee to the SMEI Academy of Achievement Hall of Fame. He is also a two term past chairman of SMEI. Mr. Hayzlett remains a trustee of Pi Sigma Epsilon National Education Foundation.
EVP & CMO
Lauren Flaherty is executive vice president and chief marketing officer at CA Technologies, responsible for global marketing, including reputation management, solutions marketing, field marketing and industry analyst relations. Lauren joined the company from Juniper Networks, one of the world’s most successful networking companies, where she was executive vice president, chief marketing officer. She joined Juniper in 2009 and is credited with creating a world-class marketing capability that now extends from brand thought leadership and pipeline generation to digital, mobile and social media. Under her leadership, Juniper’s market position has moved into the top tier of networking companies, helping Juniper revenue grow more than 20 percent over the past four years. Before joining Juniper, Lauren was chief marketing officer at Nortel Networks. She also spent more than 25 years at IBM in a number of senior positions with responsibilities spanning product and corporate marketing, product management, lead generation, advertising, digital, social, and communications. In addition to her many industry awards, Lauren is a member of the Board of Directors for the AdCouncil and holds chair seats on several CMO advisory boards. Lauren is a graduate of Syracuse University and is married with two children.
SVP, Institutional Services Marketing
Mary Rosai leads Institutional Services Marketing at Charles Schwab & Co. Inc. (Schwab). Mary has been with Schwab for 15 years and is responsible for overseeing the marketing strategy, planning, and execution for the division of Schwab that serves independent investment advisors, retirement plan sponsors and participants, and other institutional clients. Specifically, she manages advertising, digital marketing, events marketing, field marketing, acquisition and client communications for Schwab’s Institutional Services businesses, as well as manage the service and crisis communications for all of Schwab. Prior to her current role, Mary held several management positions at Schwab, including Retail client acquisition and client experience, International, Corporate Services, Active Trading, and Charles Schwab Bank. Prior to Schwab, Mary was in account management and business development at several marketing and advertising agencies. Mary has a bachelor’s degree in communications from the University of Michigan and holds Series 7 and 24 licenses.
Chief Marketing Officer
Karen Walker is Chief Marketing Officer at Cisco, responsible for the company’s Global Marketing, Corporate Communications, and Government and Community Relations groups. She leads the global Go To Market Organization that manages the outbound marketing of Cisco products and solutions, while accelerating sales through Cisco's sales force and partners. Her team takes an integrated marketing approach from brand to demand, using digital and social media to engage customers and partners on their purchase journey. Walker is accountable for a global revenue marketing goal. Since joining Cisco, she has championed marketing's role as an accountable business function aligning closely with sales teams and a vital resource to partners. Most recently at Cisco, Walker was Senior Vice President of Segment, Services and Partner Marketing, leading a global team to engage customers in addressing their technology challenges with Cisco product and services solutions. Walker's 20-plus years in the IT industry have included senior field and marketing leadership roles in Europe, North America, and the Asia Pacific region. She joined Cisco from Hewlett-Packard, where she held business and consumer leadership positions including Vice President of Alliances and Marketing for HP Services, and Vice President of Strategy and Marketing for both the Consumer Digital Entertainment and Personal Systems groups. Walker is a recognized industry authority on both technology and marketing topics. She is a Board member of the I.T. Services Marketing Association and a member of the CMO Council, the Marketers that Matter Council, Advancing Executive Women (AWE) in Silicon Valley, and CRN's 2013 Women of the Channel. Walker also sponsors multiple initiatives to accelerate female leadership within Cisco and has lectured on business thought leadership at UC Berkeley, Haas Business School. Walker holds a bachelor of science degree with joint honors in chemistry and business studies from Loughborough University in England.
Managing Director, Global Branding
Caleb Hunt is Citigroup’s Managing Director, Global Brand, a role with enterprise responsibility for strategy, communication and activation of Citi’s brand in support of business and social goals and corporate purpose of enabling progress. He has been with Citi for 10 years and prior to taking up his present role he was CMO and head of digital banking for Citi in Japan. Immediately prior to joining Citi Mr. Hunt was the head of the Asia-Pacific brand strategy consulting practice of a boutique international branding group. Before beginning his business career, Caleb worked for the Japanese Home Affairs Ministry and the British Foreign Office, with some time out to do relief work in a Somali refugee camp. Caleb entered the business world as a marketing consultant focusing on brand strategy, interactive marketing, and client experience. He holds a masters degree in Social Anthropology from the University of Edinburgh for which he did fieldwork in southern Mexico and wrote a dissertation on urban migration among the Maya of the Yucatan. What he does now is the closest thing to applied anthroplogy that he can think of.
Senior Partner, Big Data & Analytics Practice
Alexander J. Black is a senior partner and the head of strategy for CSC's Big Data and Analytics Practice and Customer Solutions Practice. He is responsible for CSC's sales, marketing and service offerings that comprise CRM. Mr. Black has over 25 years of broad-based experience in information systems, finance, sales and marketing. He has specialized in directing consulting engagements that develop a client's vision and strategy and transform business processes and information systems to achieve the organization's growth objectives. Mr. Black developed CSC's Customer Intelligence solution offerings as a growth generator for organizations. Customer Intelligence comprises customer information consolidation — for a single view of the relationship — and the ability to identify actionable customer insights that drive longer lasting and more profitable customer relationships. Mr. Black has collaborated with the following clients on behalf of CSC: AT&T, Bristol-Myers Squibb, ConAgra, Dell, DirecTV, DuPont, DST, Flowserve, International Flavors and Fragrances, JPMorgan Chase, Hewlett-Packard, Novartis, Sun Microsystems, Sunoco and The Vanguard Group. Mr. Black holds a B.A. from Westminster College and an M.B.A. from Rutgers University.
Electro Scientific Industries (ESI)
James Latham is the executive marketing leader for Electro Scientific Industries (ESI), the global leader in advanced laser-material interaction and micro fabrication laser technologies. He is responsible for all Corporate Marketing, Product Strategy, Global Brand and Campaigns, Marketing Strategy, Customer Communications, and Industry Marketing. Mr. Latham is a 20-year marketing leader and digital marketing strategist with extensive experience in growth companies such as IBM, Lotus Development Corporation, McCann WorldGroup, and Atlas Telecom. Most recently he was Chief Marketing Officer for OpenText Corporation, Canada's largest software company. James holds a Bachelor's Degree in Computer Science from State University of New York and a Master's Degree in International Marketing Management from Boston University.
Chief Marketing Officer
GE Measurement & Control
Marcelo earned his B.Sc. degree in Engineering from University of Sao Paulo and an MBA from the Tuck School of Business at Dartmouth. Marcelo participates actively in several forums and associations related to Infrastructure, Marketing and Energy in Latin America and in the US. He joined GE Energy in February 2008 as Strategic Marketing Director for Latin America. At GE Energy, Marcelo was responsible for strategy and market development in Latin America with a special focus on organic growth. He was responsible for all strategic planning process and growth projects in Power Generation, Water, Energy Management and Oil & Gas. As of November 2012, Marcelo is the Chief Marketing officer for Measurement & Control, a division of GE O&G, where he is responsible for global Marketing and Strategy for all divisions. Prior to GE, Marcelo worked for 10 years as a management consultant, working in areas such as strategy, sales and marketing and supply chain.
Managing Director - Branding & Quebec
Mrs. Marie-Josée Lamothe leads Google’s business strategy development for partners and brands across a broad range of sectors in Canada. As Managing Director of Branding and Quebec at Google Canada, Mrs. Lamothe will work with brands in the consumer products, government, energy, consumer health care, food and beverage and travel sectors, as well as oversee all business-related activities specific to the Quebec office. Mrs. Lamothe previously held the dual role of Chief Marketing & Corporate Communications Officer at L’Oréal Canada. A 20 year veteran of the competitive world of beauty and luxury marketing, Marie-Josée Lamothe is best noted for her expertise in International Consumer Goods Branding. She joined L’Oréal Canada's luxury division in 2005 as Vice-President and General Manager, after having held the position of International Marketing Director, hair color for L’Oréal Paris, in France. In this role, Mrs. Lamothe headed the product development team that has created and perfected numerous L’Oréal Paris products which are now found in over 120 countries across the world. Mrs. Lamothe completed INSEAD’s L’Oréal general management program in France and earned a dual bachelor’s degree in economics and mathematics, with honours, from the University of Montreal. She sits on several industry boards such as: CCTFA (Canadian Cosmetics, Toiletry and Fragrance Association), ASC (Advertising Standards Canada), IAB (Interactive Advertising Bureau of Canada) and is also on the CMO Council's North America Advisory Board. Mrs. Lamothe chairs and is a jury member for various Canadian commissions and associations in the Marketing and Communication fields. She also regularly participates in conferences within the pharmaceutical and consumer goods industries. Socially, Mrs. Lamothe is actively involved in Canadian organizations that promote access to education such as the John Molson School of Business Advisory Board, the College Sainte-Anne Advisory Committee and the experimental theatre, l’Espace GO Board of Directors. Beyond her social involvements, her marketing background highlighted with many successes inside and outside of Canada, her strong commercial experience and her strong expertise in the field of communications provide her with a very dynamic outlook on the Canadian Health and Beauty industry.
Global Director of Social Customer Care
Kriti is a senior marketing professional with 15 years of international experience having worked with leading technology companies across Asia Pacific, EMEA and the United States. She has deep experience in developing creative, strategic, results-driven B2B marketing campaigns for emerging and mature markets covering financial planning, demand generation, media relations, corporate branding, executive thought leadership and industry alliances. Kriti is currently with HP as Global Director of Social Customer Care, responsible for developing social media as an essential and integrated support channel of the future service delivery model while setting industry standards for effective social care and insights for HP's $56 Billion+ printing and personal systems (PPS) division. She is also the co-founder of Kezaar.com, a learning community and crowd-sourced online marketplace for classes and workshops, and an angel investor for Appio Labs, a corporate mobile apps developer based in Singapore. Prior to this, Kriti held various senior marketing roles during her eight years at Dell where her experience spanned product management and marketing targeted at the Small & Medium Business, Public Sector and Corporate customer segments. Most recently, as Director of Solutions Marketing, Kriti led Dell’s industry solution marketing efforts targeting education, healthcare and the government sector across the APJ region. As Dell’s Director of Enterprise Marketing, Kriti managed a billion dollar portfolio of products designed for efficient datacenter operations (including servers, storage, software & services) in APJ and EMEA. Prior to Dell, Kriti was a Technology Consultant with Compaq Global Services in New York, and a Pre-Sales Technical Specialist at Digital Equipment Corp in Singapore. Kriti has an MBA from the London Business School and a B.Sc. in Computer Science and Information Systems from the National University of Singapore.
Corporate Vice President, Product & Market Strategy
Mr. Landry is a technology, business & marketing executive with a long history of developing and marketing winning product portfolios and is a well-known industry leader in the areas of IT & Communications for his successful vision and strategies. Landry leads the strategic product portfolio planning and marketing for JMA wireless. Mr. Landry held senior positions in companies that include NEC Corporation, Sphere Communications, 3Com’s CommWorks Corporation, and U.S. Robotics, where he led strategy, product management, marketing, business development & alliances functions. Mr. Landry’s experience stems from a diverse background in engineering, marketing, and business where he developed an in depth knowledge of complex system architectures, software and wireless systems. Landry holds two patents in the area of communications and wireless data systems and is a regular speaker in numerous global forums, panels, keynotes, and in relations with media and analysts. He has been awarded numerous product achievement and market awards and was selected as one of the Top 100 Voices in the communications industry. He is a member and contributor to many technology and marketing organizations, company advisory boards, and has served on multiple industry standards boards. Mr. Landry attended DeVry University and Northeastern Illinois University.
Tim Suther is the Managing Director of JPMorgan Chase & Co. He was previously Axciom's Chief Marketing Officer and Senior Vice President, leading strategy for innovation and transformation. His teams drove growth involving new products and services, markets, geographies, partnerships and acquisitions. Tim was responsible for the company’s global product marketing, marketing communications, sales support, strategy and business development activities. He led internal change initiatives as Acxiom transformed into a global leader in interactive marketing services providing integrated analytics, technologies, data and systems. Previously, Tim served as senior vice president of Acxiom’s Global Multichannel Marketing Services business. Responsible for management of Acxiom’s integrated multichannel marketing solutions for Global 2000 enterprises worldwide, his teams developed products and service offerings that spanned multiple media channels, from direct mail and personalized email to targeted websites, banner and other Web advertisements, search engines, mobile messaging and digital TV advertisements. He also served as leader of Acxiom’s Multi-Industry Client Services Organization encompassing multiple industry segments. Tim joined Acxiom in 2005 as leader of Acxiom’s retail and consumer markets industries. He became an officer in 2007. He has more than 30 years of experience applying disruptive technology-enabled business models to achieve transformational results across a wide variety of industries. Tim holds a degree in finance/marketing from Loras College in Dubuque, Iowa, where he graduated maxima cum laude. He is a member of the executive board of directors for the Sam M. Walton College of Business Center for Retailing Excellence at the University of Arkansas.
Chief Marketing Officer and SVP
David Roman is the Chief Marketing Officer at Lenovo responsible for driving all marketing activities for the global personal computer maker. Prior to joining Lenovo, David was Vice President of Worldwide Marketing Communications for HP's Personal Systems Group (PSG), responsible for driving advertising, media relations and marketing services. He was responsible for HP’s award winning "The Computer is Personal Again" campaign. Before Lenovo, David was Vice President of Corporate and International Marketing at NVIDIA. He also held a number of different marketing leadership roles at Apple Computer in Europe, Asia Pacific and the USA. His last Apple role was Vice President of Worldwide Advertising and Brand Marketing. David graduated in Architecture and Industrial design from the Queensland University of Technology (Australia) after starting his architectural studies at the Polytechnic of Torino (Italy). He also pursued executive MBA studies at INSEAD in Paris.
Vice President of Marketing & Customer Retention
McKesson Technology Solutions
Steve Spokane is Vice President of Marketing and Customer Retention for McKesson’s Technology Solutions business. Steve directs marketing strategy, demand generation, marketing communications, public relations, events and sales support for McKesson’s physician services business. He also leads McKesson’s Customer Experience initiative, developing strategies and programs to optimize customer interactions to drive retention, referrals and revenue growth for the business. Prior to joining McKesson in 2001, Steve held a number of marketing leadership roles in the technology segment, including MCI Communications, Voicecom Systems and Interliant. He has a bachelor’s degree in Industrial and Labor Relations from Cornell University and a master’s degree from Duke University’s Fuqua School of Business.
Vice President Strategic Marketing & Communications, Americas
Connie de Lange is a strategic global marketing leader with twenty years experience in the innovation and introduction of new solutions, services and marketing programs to enterprise, commercial, public sector and service provider markets. She is skilled at market strategy development and global execution and has been consistently selected to start-up new initiatives or fix business challenges. As a member of the Americas senior leadership team at Medtronic, she is responsible for elevating the brand positioning and providing strategic leadership and direction for communications and corporate/regional marketing programs that support the business strategy. She also develops, customizes and executes comprehensive regional communications strategies that position Medtronic and its product and services portfolio. Prior to Medtronic, Connie led group marketing at Dimension Data since 2004. Her relationship with Dimension Data dates from 1997 when she moved to South Africa as Marketing Director and a founder of the Dimension Data joint venture Linx Holdings and its subsidiary OmniLink. Prior to joining Dimension Data, Connie had responsibility for global marketing for ADC Telecommunications. Connie was also a Board Director of the ADC Foundation and the Minnesota High Tech Association (MHTA). Connie holds an MBA from Northeastern University and a Bachelor of Arts (Honours and Distinction) from Kenyon College.
Chief Marketing Officer
Phil Juliano’s marketing career spans over 25 years and has touched some of the world’s most prominent brands. He began his marketing journey on Madison Avenue working on the Procter & Gamble account. The following several years included stops at Ogilvy & Mather and other global agencies working on major consumer brands. For the last several years Mr. Juliano has worked as a corporate marketing executive in the IT industry. He helped lead the corporate and brand transformation at IBM, where he led a major corporate repositioning of the company to a global force in technology services. This included leading marketing for IBM’s services unit- IBM Global Services- the largest IT services organization in the world. Since then he has held marketing leadership roles at several global technology companies. This included serving as Chief Marketing Officer for the enterprise mobility division of Motorola (formerly Symbol Technologies), global corporate marketing leader at Novell - a major enterprise software organization, and head of marketing for a business unit of Lockheed Martin - a leading defense prime contractor. Today, Mr. Juliano serves as Chief Marketing Officer for Mercury Systems, a leader in providing technology subsystems for the United States Department of Defense as well as allied Ministries of Defense. Mercury does this working with its customers, major defense prime contractors such as Lockheed Martin, Northrup Grumman, Raytheon and many more. In addition, Mercury Systems is working with the Intelligence Community on several important programs. Phil Juliano has a Bachelor of Arts Degree from Boston College and an MBA from the F.W. Olin Graduate School of Business at Babson College. Mr. Juliano resides in suburban Boston with his wife and family.
Chief Marketing Officer
Alan Scott is Chief Marketing Officer at Merrill Corporation, a leading provider of outsourcing solutions for various complex business communication and information management needs. He was previously the CMO at Wolters Kluwer Law & Business, a leading provider of information and software solutions for legal and business professionals, where he was responsible for directing marketing strategy and business intelligence activities to advance connections with customers and improve the overall customer experience. Before then, Scott was Senior Vice President/Chief Marketing Officer for Dow Jones’ Enterprise Media Group, the leading provider of global business news and information services, where he focused on embracing best-in-class marketing techniques for differentiating the brand while increasing both revenue and visibility. He also served as Chief Marketing Officer for Factiva, where he instituted go-to-market strategies that propelled the organization to the top spot in its market segment, achieving revenue growth and increasing both marketing effectiveness and intelligence. Scott also held leadership positions at Forrester Research/GIGA Information Group, Spencer Trask & Co. and Gartner Group. Scott is a widely published writer and speaker; he’s authored several white papers and eBooks on corporate reputation and influencing decision makers, and has presented at numerous tradeshows, conferences and executive forums. He received his Bachelor’s degree from Wittenberg University and will be based in New York.
Vice President Marketing - North America
Massimo Sangiovanni is the Vice President of Marketing for North America at Motorola Solutions, a leading provider of mission-critical communications services for government agencies and private companies. He is the first Italian and the first non-American in the history of Motorola Solutions to fill a position of this importance, with responsibility for the development of marketing strategies, implementing communication initiatives, and the fundamental task of identifying and supporting more growth of the business. Prior to this role, he had been responsible for Motorola Solutions marketing in Europe, Middle East and Africa (EMEA) since 2005. Prior to joining Motorola, Massimo was the Marketing Director Europe at Lucent Technologies, a vendor of communications networking hardware, software and services. His primary responsibilities were marketing plans, coordinated initiatives and management of resources across the European Region. In Lucent Technologies Italia, one of the core branches of Lucent, he also held the position of Technology and Marketing Director, driving technological strategy of the company and the business development. Massimo has a Master of Electronic Engineering degree and also has a strong technical background thanks to his experiences in Bell Labs (USA) and other research centers.
Hope Frank is the Chief Marketing Officer for Nexusguard, the global leader in DDoS, cloud enabled cyber intelligence & mobile privacy. She was previously the Chief Marketing Officer for Codenomicon (the security experts who discovered The Heartbleed Bug), Conviva and Webtrends. With more than 20 years of working in all facets of marketing, including B2B, B2C, brand, enterprise, digital, social, mobile, broadcast, public relations and investor relations, Frank brings a welcomed global focus to every company she joins. Prior to joining Webtrends, she led marketing at Motricity, THX Ltd, SBC, Vivitar as well as digital partner programs with AEG and ESPN. As a founding partner of a San Francisco branding and digital media firm, she established global brand standards for NIKE, launched the Starbucks Wi-Fi network and delivered digital programs for enterprise and financial clients. She is a member of M50 as well as an advocate for “Women in Technology” in APAC and emerging markets.
EVP & CMO
Davis was named one of the Top 50 Marketers in America by Ad Age (2001). He has been a guest speaker in Europe, Asia Pacific, and throughout North America on building category-leading, high-growth brands in retail, renewable energy, and financial services. He was on the cover of BrandWeek magazine for leadership in re-positioning the billion-dollar retail banking ad sector (2002). U.S. Banker ranked him #1 in their annual survey of leading marketing execs (2003). He was inducted into the Retail Marketing Hall of Fame in Chicago (2004). Davis is Executive Vice President and Chief Marketing Officer of Opus Bank, having been retained following a $460 million capital raise to create the firm’s market position, integrate acquired brands and launch the footprint throughout the Western region of the United States. Following its launch in 2010, Opus today is among the fastest growing banks in the U.S. and successfully completed its IPO in 2014.
Chief Corporate Brand & Communications Officer
Ortho Clinical Diagnostics
Kristie Kiernan Bouryal is Chief Corporate Brand and Communications Officer at Ortho Clinical Diagnostics (OCD), a leading provider of high-quality in vitro diagnostic products that give healthcare professionals around the world the knowledge they need to make better treatment decisions sooner. As a member of the firm's executive leadership team, Bouryal leads the company's worldwide corporate brand and communication strategies as the organization builds on its transition to an independent company by adding sites in countries outside the U.S. She reports to Chairman and Chief Executive Officer Dr. Martin Madaus. Bouryal is an accomplished leader with more than 20 years of experience and a proven track record of success in executive roles spanning global corporate communications, marketing and all forms of media. Most recently, she was Chief Marketing and Communications Officer for Marsh, a global leader in insurance broking and risk management. Across Marsh's global footprint, Bouryal led all aspects of marketing, communications, and thought leadership content development. She created and implemented strategies to transform the firm's marketing and communication functions to grow reputation and revenue. Prior to joining Marsh, Kristie served in a variety of senior marketing and communications roles at Nielsen, an information and measurement company. She led strategic marketing and communication planning, programs, messaging, issues management, press relations and award-winning global campaigns. Kristie was the company’s global head of media and chief corporate spokeswoman through Nielsen’s IPO, numerous acquisitions and divestitures, a regulatory review, a CEO transition, and more. Prior to Nielsen, Kristie led the Associated Press’ (AP’s) cooperative content services and the global news network’s digital transformation. She consulted to digital leaders of U.S. newspaper chains after managing multi-platform news and business in Pennsylvania as AP’s deputy chief. Previously, Kristie served for over a dozen years in various leadership roles at ABC News, most recently directing news, cross-media brand synergy and programming at ABC News Digital. Kristie managed and covered major domestic and international news events. Before joining ABC News, she was a local news reporter. Kristie has received numerous awards for strategic marketing and communications. She was honored with the Chairman's Prize for Innovation at the Associated Press and she earned a Peabody Award for 9/11 coverage at ABC News. Kristie is a graduate of Syracuse University’s Newhouse School of Public Communications.
Vice President, Underwriting & Marketing
Patriot National Insurance
Shadi Lang is the Vice President of Underwriting and Marketing at Patriot National Insurance, specializing in workers’ compensation insurance and innovative solutions that help clients contain costs and minimize risk through customized insurance products and services. She joins Patriot from AIG where she was the Underwriting Specialist for Fortune 500 companies. She has spent 15 years within the underwriting, sales and marketing space with brands such as Zenith National Insurance and Chubb Group of Insurance Companies. In her current role, she is responsible for building agency and broker profiles, branding, and sales for alternative market and guaranteed cost workers’ compensation policies for leading insurance companies. Shadi earned her MBA from Pepperdine University and holds a BA in Finance from Loyola Marymount University.
Senior Vice President, Marketing
Penske Truck Leasing
Sherry Sanger is the Senior Vice President of Marketing for Penske Truck Leasing. She is responsible for the company’s global marketing functions. This includes strategic marketing, promotional activities, market research and interactive marketing for Penske Truck Leasing, Penske Truck Rental, Penske Logistics, and Penske Used Trucks. Prior to being appointed Senior Vice President in 2012, Sanger served as the company’s Vice President of Marketing since 2004. She joined the Penske organization in1998 as New Products Introduction Manager, and was later promoted to Director of Marketing. Sanger began her career with General Electric’s Lighting and Capital divisions in their financial management program. While with GE she worked in financial, cost and marketing roles in the U.S. and Germany. Active within her community, Sanger serves on the board of directors for Opportunity House in Reading, Pa. She is a founding member of the Penske Diversity Council and the Penske Women’s Network. She has also been actively involved with women’s leadership initiatives with the Greater Reading Chamber of Commerce. Sanger is a member of the American Marketing Association, Brand 50, the Council of Supply Chain Management Professionals (CSCMP), and the Conference Board. Sanger holds a bachelor’s degree in German from Kent State University. She also earned a master’s degree of international management from the Thunderbird School of Global Management as well as an MBA from Case Western Reserve University. She is currently pursuing a doctorate in management from Case Western Reserve.
Chief Marketing Officer
Ms. Mersereau has more than 25 years of experience leading global marketing teams. Prior to her previous role as Chief Marketing Officer and SVP of C3 Energy Management, she was Senior Vice President of Corporate Marketing at Cisco where she was a driving force in the global brand transformation that repositioned the company with the “Welcome to the Human Network” campaign. She and her team also successfully launched the unified communications product set featuring Telepresence, Webex, and Cisco’s telephony line-up. She has held various senior marketing roles at IBM, including Vice President of Integrated Marketing Communications, Vice President of Worldwide Advertising, and Vice President of Marketing, Canada. During her tenure at IBM, she won three Gold Effie Awards in the Advertising and Campaign Effectiveness categories. She was also recognized by the Americas Marketing Organization for improving IBM’s lead management process as well as for the overall integration and effectiveness of IBM’s marketing campaigns. Previous experience includes leadership roles in international marketing for top companies in the food and beverage industry, including Coca-Cola, Wendy’s, and Burger King International.
Ken Wincko is the Senior Vice President of Marketing at PR Newswire, where he manages the company's global marketing strategy. He is also a member of the Executive Management Committee. He has more than 20 years of marketing, product and business development experience in bringing innovative marketing programs and solutions to market for both B2B and B2C organizations. Prior to PR Newswire, Ken held senior-level marketing and product roles at Dun & Bradstreet, ADP, Citigroup, and IBM. He is a frequent speaker at major industry conferences and has been covered in publications such as the Wall Street Journal, Alister & Payne, The Demand Gen Report, Marketing Sherpa, TechTarget, and Destination CRM. Ken holds an MBA with honors from the Stern School of Business at New York University in Marketing and Information Systems, and an undergraduate degree in Accounting and Management from the University of Notre Dame.
Senior Vice President, Marketing
Jamie is Senior Vice President of Marketing for the SAP/hybris Customer Engagement & Commerce solutions portfolio which focuses on solutions that support the business across 4 key pillars; Omni-channel Commerce, Marketing, Sales, and Service. He is responsible for leading Solution Marketing, Industry Marketing, Demand Generation, Field/Regional Marketing, Press Relations and Analyst Relations. Jamie is somewhat of a Customer Experience (CX/CRM) veteran, with over 18 years’ experience in the customer-facing solutions space working with many Brands in defining, building, and implementing engaging customer experiences. Jamie is also widely respected by Industry analysts and influencers for his thought-provoking points of view on all things Customer Engagement, as well as his sense of humour. He is also an active blogger and tweeter and can be found under the handle of @collsdad.
Chief Marketing Officer
As Chief Marketing Officer of SDL (LSE: SDL), Paige brings almost 20 years of experience in senior marketing roles. She uniquely combines product marketing expertise with an extensive background in communications and PR and a passion for developing thought leadership programs that build strong awareness and differentiate companies from the competition. Her diverse experience crosses marketing software, enterprise software, mobile technology, cloud computing, green technology, social media, and supply chain software. Prior to SDL, Paige served for over three years as Vice President of Marketing for integrated marketing leader Aprimo. Her thought leadership, messaging, demand generation and communications programs contributed to rapid growth and a successful acquisition by Teradata (NYSE: TDC). Paige also served as the CMO for two early-stage startups. As the chief marketer at both Aravo Solutions and GreenRoad Technologies, her branding efforts around green technology helped both companies build early leadership in emerging markets and secure their Series C funding from high profile investors such as Cisco and Virgin Green Fund. As CMO at PHH Arval (NYSE: PHH), she revitalized the brand in a commoditized marketplace by introducing new products and a metrics-based marketing approach that differentiated the company from its competitors. Her efforts contributed to an acquisition attempt by GE. Prior to PHH, Paige spent a decade at Oracle Corporation leading a variety of marketing initiatives: Software as a Service (SaaS), which she helped build into Oracle’s fastest growing business; the “Wireless ASP” market category, which she helped create for Oracle’s first mobile products; Global PR for Oracle Database and Server products, and the launch of industry’s first Internet database, Oracle 8i, which garnered several marketing awards. Paige started her career in PR, helping launch IBM’s Internet Division, and its first Internet payment products in the mid-nineties in an atmosphere of media-perceived consumer resistance to an online economy. She caught the bug for emerging technologies while playing an active role educating the media on how the Internet would change business. She holds Master of Arts (ABD) and Bachelor of Arts degrees in political science from the University of Kentucky, and spent a year in New York University’s Media Ecology Ph.D. program studying how technology impacts culture.
SVP - Marketing, Health Care Client Segment
Shelley Kalfas has worked for Sodexo in both staff and operations leadership roles for 23 years. She is presently Senior Vice President of Strategic Marketing for their U.S. Health Care Client Segment. Shelley also serves on Sodexo's Global Marketing Council and leads their North American Wellness Council.
Chief Marketing Officer
Mary Clark was named Chief Marketing Officer in early 2014 and leads Syniverse’s product marketing, corporate communications, branding, digital strategy, strategic events and industry relations. Previously, she served as Senior Vice President of Next-Generation Roaming Services and Standards, and, prior to that, Senior Vice President of Roaming. In these roles, Ms. Clark spearheaded new product introductions in Syniverse’s Real-Time Intelligence and strategic consulting services, defined Syniverse’s LTE strategy from concept to product introduction, and played a strategic leadership role in Syniverse’s acquisition of MACH. Prior to joining Syniverse, in a career in mobile that has spanned more than 20 years, she held several executive-level positions at MACH, CTIA-The Wireless Association, Cibernet and CellularOne. Ms. Clark earned a Bachelor of Arts in communications from the University of Delaware, and she previously served as the leader of the CIBER standard for approximately 10 years.
Chief Marketing Officer
Thomson Reuters Tax & Accounting
Tobias is the Chief Marketing Officer of the Tax & Accounting division of Thomson Reuters. In this role he oversees the global marketing strategy including branding, creative services, demand generation, public relations, customer excellence, and online marketing. Previously he was Global Vice President of Consumer and SMB Marketing at Trend Micro where he helped rebrand their flagship consumer antivirus solution (Titanium), led an acquisition of a leading online storage company, and helped institute a demand generation framework globally across the organization. He also drove the successful B2C ‘Nooo Face’ campaign throughout the US, Asia, and Europe that produced significant brand awareness uplift and launched the ‘Worry-Free’ brand of SMB solutions throughout Asia. Tobias spent 10 years at Trend Micro where he previously held roles as VP of North America Marketing, VP of Global Web Marketing, and Head of Corporate Marketing. Between 2005 and 2007 he was based in the corporate headquarters in Tokyo, JP where we led the Enterprise Marketing team and launched the company’s first private conference (DIRECTIONS) that is now in its 6th year of operation. Prior to Trend Micro, Tobias worked in brand management and marketing at Dell Computers and Toshiba. He holds a BA in Law from the University of California at Santa Barbara, an MBA from the Drucker School of Management at Claremont Graduate University where he was a President’s Fellowship recipient, and sits on the Executive Council of Creative Good.
Chief Marketing Officer
As Veeam's Chief Marketing Officer, Peter Ruchatz is responsible for Veeam's global marketing and communication strategies and efforts, including positioning and messaging. He focuses on building and guiding Veeam's global brand and reputation, further extending the presence and relevance to target audiences with scalable and state-of-the-art marketing programs, and helping Veeam's sales teams and partners successfully grow their business to the next level. Peter joined Veeam from Salesforce.com, where he was VP Marketing, EMEA central region. Prior to Salesforce.com, he spent 7 years at Microsoft in various field and product-marketing roles, first as business group lead in Germany, followed by 5 years in Redmond leading business applications marketing for North America, and then as global product-marketing lead over pricing, compete and go-to-market programs. Earlier in his career, he served as Gft.com’s software division head. He also held strategic management-consulting roles at the Boston Consulting Group. Peter holds a master's degree in electrical engineering from RWTH Aachen University and a bachelor's in business administration from Baden-Wuerttemberg Cooperative State University.
SVP & Chief Marketing Officer
Yellow Pages Group
As Chief Marketing Officer at Yellow Pages Group in Canada, Nicolas Gaudreau is a key architect of the digital transformation of the company, being responsible for overseeing all aspects of Marketing for the organization (including Business Development, Customer Insights, Consumer Media Development, Product Management and Channel Marketing). Nicolas has a track record for driving transformation. He has taken the threats of digital transformation and turned them into opportunities and competitive advantages across several industries, including media, retail, telecom, e-commerce and local marketing. With experience as CMO, VP Marketing and VP Digital for multi-billion dollar companies, Nicolas also serves on several boards, including Internet start-ups and non-profits.
Chief Science Officer
AIG Property & Casualty
Murli Buluswar is the Chief Science Officer for AIG Property & Casualty (formerly Chartis Insurance). In this capacity, he is building and leading The Science Team, whose mission is to help AIG P&C achieve a competitive advantage by infusing consistent science driven innovation. This newly created team aspires to contribute value by asking questions, partnering with the business functions to implement insights based on world class analytical techniques, and by pursuing research that aims to improve AIG's businesses and ultimately make the world a safer place. Prior to joining AIG, Murli was Vice President, Insight and Innovation (I&I) and Head of Customer Experience at Farmers Insurance, a subsidiary of Zurich Financial Services. I&I influenced decision-making across all functions based on data driven insights. In his customer experience role, Murli was responsible for shaping the enterprise vision on where and how much to invest to improve customer experience. Murli’s other previous experiences include analytical roles in Answer Financial (one of the largest P&C insurance agencies), Progressive, The Monitor Group, and Capital One. Murli speaks at conferences focused on innovation and analytics driven strategy. He is also actively involved with Los Angeles based Harmony Project, whose mission is to help inner city children achieve purpose through free music instruction. Murli holds a B.A. in Economics from Bluffton University, an MS in Economics & Statistics from Auburn University, and an MBA from The University of Chicago.
CMO & SVP, Digital
Alex and Ani
Ryan Bonifacino oversees ecommerce, marketing, advertising and digital customer experience as CMO & SVP Digital at Alex and Ani, previously having served as VP Digital Strategy, Director and Strategic Advisor to the company beginning in 2010. With over 1,200 employees and annual revenues over $300 million, Alex and Ani is one of the fastest growing mid-sized retailers in North America, operating a multi-channel business model that includes over 40 inline retail stores, thousands of global retail partners and multiple e-commerce and digital properties. Prior to Alex and Ani, Ryan was a Principal at Hedgeforce, a hedge fund and marketing firm that provided agency and consulting services to alternative investment managers for marketing to both private and institutional investors. Ryan lives in New York City and is an active investor and advisor in early and growth stage technology ventures and alternative investment funds. Ryan is an award recipient of Direct Marketing News’ “40 Under 40,” Brand Innovators “40 Under 40,” iMedia 25 and also is a member of the Advisory Boards at the Global Retail Marketing Association, Total Retail Magazine, LIM College, University of Rhode Island’s Harrington School of Communication and Media, EKN Research and Brand Innovators. Ryan is also a member of the Customer Advisory Boards at Adobe, Ebay Enterprise, AdRoll and Salesforce. In addition, Ryan serves as a mentor with New York Fashion Tech Lab, to which Alex and Ani is a Founding Member. Ryan holds a BSBA with dual majors in Marketing and Management from the University of Delaware’s Alfred Lerner College of Business and Economics.
Vice President, Marketing
Neil Lindsay is Vice President, Marketing at Amazon.com, responsible for developing the Kindle Brand. As chief marketing officer of Sprint Prepaid Group, Lindsay was responsible for managing the product, platform and program management departments of the Sprint Prepaid Group including such brands as Boost Mobile and Virgin Mobile USA. Lindsay lead the efforts to evolve the brands and product offerings in alignment with the company's charter, business strategy and target market needs. Throughout his 20-year career, Lindsay has held senior level positions in both product development and marketing at corporate and start-up technology companies in Australia, Asia Pacific and the United States. Prior to Boost Mobile, he developed online products and services for blue chip companies as CEO of one of Asia Pacific's largest Internet solutions companies. Lindsay also served eight years with Hewlett-Packard in a variety of roles, including as Worldwide Product Line Manager for a range of Hewlett-Packard printers. Lindsay holds a bachelor of applied science degree from Edith Cowan University in Western Australia, and a master's in business administration from Golden Gate University in San Francisco, Calif.
Vice President Consumer Connections (Media, Digital, Sports & Entertainment)
Lucas Herscovici serves as Vice President Consumer Connections (Media, Digital, Sports & Entertainment) for AB InBev. He was previously AB InBev's Vice President Digital Marketing, North America with responsibility for Digital Strategy, Digital Innovation and Digital Execution for all brands in the AB InBev portfolio: Budweiser, Bud Light, Stella Artois, Michelob Ultra, Beck’s, Shock Top, etc. After being an entrepreneur for a few years, Lucas joined AB InBev in 2002 as Business Development Manager for Argentina. After several commercial roles he then became Head of Marketing Innovation for Argentina and then moved to Global Headquarters in Belgium, to head Innovation for Global Brands. He later became Global Marketing Director for Stella Artois, based out of New York, and then moved to Palo Alto and became Global Director, Strategic Innovation & Marketing for AB InBev. Lucas holds an Executive MBA from St. Andrews University and a degree in Industrial Engineering from ITBA University, both in Buenos Aires, Argentina. He lives with his wife and three children in Palo Alto, California. When Lucas isn’t working at AB InBev, he enjoys playing tennis and traveling with his family.
SVP, Head of Marketing, Corporate Communications & Product Management
Barbara Glasser is an award-winning marketing executive with proven success at world-class financial brands. She currently is Senior Vice President, Head of Marketing, Corporate Communications and Product Management for New York-based Astoria Bank, with branches throughout the New York metropolitan area. This year, Barbara led the bank through a complete rebrand that included development of a suite of new products, new services, a new name and logo, and a new corporate identity. Prior to her joining Astoria, Barbara worked for TD Bank Group at their corporate headquarters in Toronto, Canada. While there she led marketing for TD’s Canadian Retail Bank Savings & Investing, TD Waterhouse Discount Brokerage, TD Wealth, TD Asset Management and TD Securities on an international basis. Prior to that, she was Managing Director, Global Head of Marketing for Citigroup's Smith Barney and Citi Private Bank businesses. While there she was named Marketer of the Year by the Financial Communications Society on behalf of her work for Smith Barney. Barbara has also held senior marketing roles at JPMorgan Chase and Merrill Lynch, but started her career at the former Shearson Lehman Brothers. What she does best is help organizations more effectively attract, retain and grow their customer bases by converting those customers into true brand advocates.
VP, Marketing Communications
Alicia has been part of AT&T's Sales and Marketing team since 1991, serving in a number of highly visible, strategic roles. She’s demonstrated her interpersonal and organizational skills in complex business negotiations and has a long history of leadership, characterized by concrete performance, a keen analytical approach and imaginative thinking. Through the use of compelling content, multi-media assets, advertising, creative on-line programs, analyst outreach and targeted earned media, she executes product marketing campaigns, dialogue marketing and thought leadership programs that increase demand and overall consideration for the brand with business customers worldwide.
SVP & CMO
Alexandra Morehouse is the Senior Vice president and Chief Marketing Officer for Banner Health, one of the nation's largest nonprofit health systems. In previous positions, Morehouse has created a track-record of driving revenue growth with special expertise in building consumer preference and demand through traditional and digital media. Prior to joining Banner, Morehouse served as Customer & Brand Evangelist for the Kaiser Permanente Health Plan in California. Her experience with Kaiser fits well with the emergence of the Banner Health Network that now serves nearly a half-million people in various private and government health plans. Morehouse previously spent 11 years at the American Automobile Association as Chief Marketing Officer and Chief Strategy Officer. Prior to her role at AAA, she served as Chief Marketing Information Officer of Charles Schwab. She also held senior leadership roles at American Express in New York and San Francisco, in product marketing, brand management, and customer relationship management. Morehouse received her Bachelor of Arts at Harvard University and a Master's in Business Administration from Harvard Business School. She was recognized in 2014 by the Wall Street Journal with a "Marketers that Matter" award, and in 2008, 2009 and 2010 was named among the "Most Influential Women in Business" by the San Francisco Business Times. A featured speaker at national marketing conferences, Morehouse has also served as co-chair of the Harvard Business School Global Technology Conference and on the boards of the Harvard Business School Community Partners, SnapFish, the Cedars of Marin, and the Yerba Buena Center for the Arts.
VP of North America Marketing
Kelly Doss is Vice President of North America Marketing for Beam Suntory, the world's third largest premium spirits company. She was previously Vice President of Marketing for Beam’s European, Middle East and Africa (EMEA) region, reporting directly to the EMEA President Albert Baladi. In this role, Kelly was responsible for providing leadership, strategic direction and execution support to direct the Marketing teams and lead the innovation agenda for the EMEA region. Kelly is a proven brand builder and challenger marketer spanning 20 years of marketing and commercial experience, nine years of which have been at Beam. Since joining the company in 2002 she has held a number of marketing positions with increasing responsibility. She has served as Senior Director U.S. Bourbon and Whiskeys and has helped return Jim Beam to growth, while leading her team in developing some of the most innovative marketing in the Brand’s history. She also was instrumental in spearheading the market launch of Red Stag, which has become one of the fastest growing spirits launches of all time. Most recently, Kelly served as VP, Global Marketing for Maker’s Mark, where she helped launch the brand’s first-ever television marketing campaign, successfully introduced its first-ever innovation – Maker’s 46 – into market, and continued to stay true to its heritage of hand craftsmanship. Kelly briefly left Beam for a year in 2006 to serve as a Global Marketing Director at Wm Wrigley Jr. Co., and prior to Beam, worked for Alberto Culver Corporation from 2000 – 2003 as Brand Manager on leading hair and skin care lines TREsemme and St. Ives. Before that, she worked on Artistry Skin Care at Amway Corporation serving in marketing roles of increasing responsibility from 1993 – 2000. Kelly holds a Bachelor’s degree in German and International Relations from the University of Michigan and a Master’s degree in International Management from Thunderbird School of Global Management in Arizona. She resides in Madrid Spain.
Vice President - Strategic Marketing Development
Cirque du Soleil
With over 20 years of marketing and communications experience with big brand companies such as Disney, Procter & Gamble and Apple, Jaki Ellenby joined Cirque du Soleil in 2007, where she took on various functions related to the marketing of big top and arena shows as well as market strategy and intelligence. In 2012, she was promoted to Vice-president of Strategy and Marketing Solutions to oversee strategic planning and market/consumer insights, brand management and development, consumer experience and relationships, digital assets and production in addition to consumer products and licensing. Throughout her career Jaki has established a solid track record in marketing strategy, branding and management coupled with an expertise in all techniques of traditional and new media marketing and communications, including online, direct mail, point-of-sale, trade, event-driven marketing and partnerships. In 1992, she became European Marketing Manager for the newly opened Disneyland Paris theme park. Her combined market strategies and action plans contributed to making the resort the leading tourist destination in Europe. In 1997, she moved to Disney Online and successfully launched the Walt Disney Company’s European online division, rolling out cross-divisional sites in 14 countries. In 2006, she became Sales and Marketing Director at Parc Astérix, the second largest theme park in France, where she set out on a nine-month mission to rebuild the marketing and sales of the theme park and reposition 2 other theme parcs within the Compagnie des Alpes group. Jaki then moved to Montreal to become Sales and Marketing Vice-President at the Just for Laughs Festival – the world’s largest comedy festival – quickly achieving record-breaking sales. Throughout the years Jaki received numerous awards and accolades for her innovative work, including the Double Click award for Best Direct Marketing Campaign (Pampers), the Special European Commission recognition for the Safe Surfing Educational Program (Disney), the Milia d’or award for Best Children’s Site (Disney), the Clic d’or award for Best Promotional Campaign (Touchstone Pictures) and the Festival de Biarritz Prime d’or for Best International Site (Disney).
Vice President, Marketing
Christine Truillet has 20 years of experience in consumer goods marketing and is now Vice President of Marketing at Coats, leading the Marketing for their consumer goods Craft division across the Americas. Christine holds a Master of Business Administration from Aston University (UK) and a Master’s degree from the Institut Commercial de Nancy (France) business school. Over the course of her career, Christine has gained broad international expertise in leading profitable growth strategies, building high value global brands and developing holistic marketing plans. She started her career with The Gillette Company in France, where she held a variety of local marketing roles, up to becoming the Business Unit Director for the Gillette brand in France. She then moved to Braun GmbH in Germany, where she held global responsibility for the marketing of Braun Hair Care and later Braun Female Hair Removal business. Following the acquisition of The Gillette Company by Procter & Gamble, Christine took over the role of Associate Marketing Director for Braun Beauty – Western Europe, leading the marketing and commercial initiatives for Braun Beauty Care business (Male Grooming, Female Hair Removal, Hair Care) across Western Europe, and helping to drive the integration of Braun business into Procter & Gamble. She then moved to Procter & Gamble Prestige Products division in Switzerland (Fine Fragrances), where she was in charge of providing commercial leadership for global initiative master planning and functional leadership for P&G Prestige Marketing community, before joining Coats in 2011. She has a multi-cultural profile: French and German nationalities. She has lived and worked in the United States, Algeria, Tunisia, France, United Kingdom, Germany and Switzerland.
Vice President, National Specialty Retail & Healthcare
Brad Taylor currently serves as Vice President, National Specialty Retail and Healthcare for the Coca-Cola North America Group in Atlanta. In this role, he leads a team of sales and marketing professionals who configure and sell total nonalcoholic beverage solutions to national retailers in home improvement, specialty retail, malls, fitness, and healthcare channels where the company’s fountain and bottled beverages are bought and consumed one drink at a time. Prior to this role, Brad was Vice President, Customer Marketing for the Coca-Cola Refreshments Division, where he led a team of marketing professionals providing strategic marketing support to the divisions’ largest chain customers in the Foodservice and On-Premise channels including restaurants, colleges and universities, at-work, malls, specialty retail stores, and other channels where Coca-Cola fountain or bottled beverages are bought and consumed individually. Brad joined The Coca-Cola Company in August 1994 as Senior Customer Marketing Manager. Since then, he has held various sales/marketing positions. Prior to joining The Coca-Cola Company, Brad held a variety of marketing positions at Pizza Hut, Inc. and spent his early career years in the advertising agency industry. A native of Rome, Georgia, Brad graduated from The University of Georgia in 1983 receiving a bachelor’s degree in Advertising, and he led the UGA Student Advertising Campaign Competition team to a national championship. Brad recently earned a Masters degree in Business Administration with a concentration in Marketing. Brad and his wife, Chelle, reside in Roswell, Georgia with 15-year-old boy/girl twins, Cole and Samantha. When Brad isn’t working at Coca-Cola, he frequently serves as a guest lecturer at local colleges and universities and volunteers for several local non-profit organizations.
Vice President, Global Advertising & Digital
Mr. Jack J. Haber serves as Vice President of Global Advertising & Digital at Colgate-Palmolive Co. Mr. Haber previously served as Vice President, e-Business for Colgate, responsible for leading all Colgate internet activities globally. Internet responsibilities include all company web sites around the world, internet marketing, global intranet/portal, e-commerce and e-business applications, etc. Prior to that, Mr. Haber was Vice President, General Manager of U.S. Oral Care where he led the U.S. launch of Colgate Total toothpaste and led Colgate’s business to market leadership for the first time in over 35 years. As General Manager, Mr. Haber has overseen the launch of an impressive array of innovative new products, supported by more and better advertising. This includes the successful launches of products like Colgate Baking Soda & Peroxide toothpaste, Colgate Whitening with Baking Soda & Peroxide toothpaste, and most recently Colgate Tartar Control Plus Whitening toothpaste. Under Mr. Haber's leadership, U.S. Oral Care has also launched the premium Colgate Wave toothbrush as well as various other extensions to Colgate’s existing line. Mr. Haber joined Colgate-Palmolive in 1981 in the Corporate New Ventures and Acquisitions Group where he was responsible for the development of new business opportunities for the Company. He then moved to Colgate U.S. where he participated in a major growth phase of the business, launching Colgate Tartar Control, Colgate Junior, and a number of new toothbrushes. Following his success as Marketing Director of Colgate-Spain, in 1994 Mr. Haber was named Worldwide Director Consumer Oral Care Products where he led the development and worldwide launch of Colgate Total toothpaste. Prior to joining Colgate, Mr. Haber held positions at Ted Bates, Foote Cone & Belding, and Clairol-Bristol Myers. Mr. Haber is a graduate of Brooklyn College and received his MBA from Fordham University. He was chosen as Brandweek Marketer of the Year in 1998, and was also selected as one of Advertising Age’s top 100.
Denver Center for the Performing Arts
In 2012 Jennifer Nealson joined The Denver Center for the Performing Arts as the Chief Marketing Officer to oversee all marketing and communications, front-of-house operations, sales and community outreach. Jennifer has management responsibility for 100 employees and over 400 volunteers. Jennifer has a track record of creating rapid expansion by using a financially-wired approach as she partners with teams to co-create new ways to sell products and services. She creates momentum and change while being driven by a passion to grow companies, build teams and inspire people. Her passion and experience makes Jennifer the right person to oversee marketing efforts for The Denver Center in its quest to make a positive impact in the community with 11 locally-produced plays, more than 22 Broadway touring productions and extensive educational programs, which serve more than 40,000 students each year. Throughout her career Jennifer has worked with Fortune 500 clientele such as Chase Manhattan Bank, IBM, Coors Brewing, OMNI Hotel Corp and others. Jennifer holds a Bachelor of Science degree in Organizational Communications from the University of Nebraska and a Certificate in Finance and Accounting from the University of Colorado. She has been named to the National Forbes CMO Network, Board of Directors of National Business Marketing Association (BMA), and serves on the North America Advisory Board for the CMO Council. Jennifer was 2012/13 president of BMA Colorado and earlier in her career served as Regent and a member of the Board of Directors at the University of Nebraska.
Dan Scott is the CMO at DePrince CosMedical, where modern beauty and medical science meet. Through alliances with the world's leading pharmaceutical, bioidentical and nutrigenetic companies, DePrince CosMedical offers advanced facial and body esthetics through non-surgical techniques. Scientifically slowing the aging process, creating a more symmetrical appearance and elevating optimal health is realized daily. Scott manages the national marketing, public and social relations for this nationally recognized MedSpa group. Prior to DePrince CosMedical, Scott was CMO with World Trade Jewelers and responsible for the global marketing of iconic, licensed jewelry, including Hershey's Kisses®, Hasbro’s Scrabble® and the NBA®. For over a decade, he managed international marketing and PR for Scott Kay, Inc., as CMO with the luxury design house. A key executive for the U.S. launch of Chanel’s Allure® fragrance and VeriSign’s Global Voice Registry, Scott’s background is rooted in launch strategy and execution. In fact, Scott began his career with the launch of QVC, where he initiated broadcast marketing platforms for nine years - several of his contributions are now commonplace on the network. Dan Scott is on the QVC Founders Council, an editorial board member with London’s Journal of Brand Strategy, honored with digital marketing and PR awards, and a consistent speaker with marketing conferences worldwide. He is a contributing writer for leading industry publications and holds an MA in Marketing from NYU’s Stern School of Business.
Senior Vice President, Marketing Operations
Disney ABC Television Group
Steven Bushong is senior vice president, Marketing Operations, ABC Entertainment Group of The Walt Disney Company. In this role, Steven leads the Marketing Operations and Production teams to create an environment where people, process and technology come together to create and deliver industry leading on-air and off-air Campaigns for all of ABC Entertainment and Late Night Programs. As a senior member of the Marketing executive team he also contributes to the strategic reflection and direction setting with diverse internal and external stakeholder groups and manages the overall Marketing budget. Prior to this role, Steven held the role of VP Sourcing and Procurement where he led the Media Networks and Supply Chain & Operations Strategy teams. Steven began his career with Disney in 1991 with Disneyland Resort Paris and worked in a wide variety of international roles until he relocated with his family to the US in 2005. Before joining The Walt Disney Company, Mr. Bushong held positions in the healthcare, automotive, consulting and education industries and ran a small graphic design/publishing business. Steven holds a BS Industrial & Systems Engineering from The University of Michigan and a MBA from Babson College. He lives in Los Angeles with his wife and two children. Outside of ABC, Steven is a photographer, tennis player and home chef.
Chief Marketing Officer
Ditech Mortgage Corp
Rich Smith is the SVP & Chief Marketing Officer of Ditech Mortgage Corp (formerly Green Tree). He was previously SVP & CMO at AIG Bank, leading marketing and strategic planning efforts for AIG's banking subsidiary and serving on AIG’s global ecommerce steering committee. He has a 19-year history of building profitable campaigns for top-tier brands in the financial services, insurance, and consumer financial products industries, specializing in digital marketing, direct marketing, cross-selling, business strategy, and product development. Over the past three years, Rich lead the transformation of AIG Bank’s business model from a focus on internal business sources and intermediaries, such as financial advisors, to consumer-focused direct banking, delivering exponential growth in consumer business in less than one year. Before his time at AIG Bank, he drove revenue growth for other AIG business units as Vice President of U.S. Consumer Markets for the AIG Domestic Accident and Health Division and Marketing Director for AIG Direct (21st Century Insurance)-AIG's former domestic auto insurance company. Rich joined AIG from Bank One (Chase) where, as First Vice President and Marketing Director of Balance Build, where he led a team responsible for credit card loan growth and an annual P&L of $230 million, overseeing more than 35 million customer impressions per month. Rich began his career at MBNA America (Bank of America) in expanding marketing leadership roles, including First Vice President and Product Development Manager where he launched new products, such as MBNA's Platinum Plus MasterCard and Visa.
Chief Marketing Officer
Alan was appointed Chief Marketing Officer at Esurance in March 2014. Previously as Senior Vice President of Digital Marketing at Wells Fargo, he led the online advertising, customer engagement and sales & marketing strategy teams for Wells Fargo’s Internet Services Group. Earlier, he led the Marketing Strategy team at Wells Fargo Consumer Credit Group – including home equity, personal credit and education finance – having joined the organization in July 2004. In that role he was responsible for development and ownership of overall marketing strategy. In addition, his team managed and leveraged focused and actionable data analysis and research and translated campaign performance information into credible metrics with buy-in from business partners and top management. Before Wells Fargo, Alan was the Vice President of the e-Business division at Blue Shield of California, a $6 billion not-for-profit health plan. He was responsible for launching and managing the award-winning mylifepath.com, and the company’s Internet and Intranet initiatives, both business to consumer and business to business. He joined Blue Shield in 1998 as Director of Consumer Marketing responsible for creating a brand positioning and strategy for the company, developing an e-Business strategy, and overseeing the advertising, interactive marketing, communications and direct sales departments.
SVP, Marketing & Communications
Four Seasons Hotels and Resorts
Elizabeth is responsible for global digital marketing, social media, marketing communications, public relations, corporate communications and reputation management on behalf of the Four Seasons brand. With an ever-expanding portfolio of hotels in more than 35 countries, building the brand’s reputation and leadership in the luxury sector through strategic marketing activities is both challenging and rewarding. Her scope of responsibility encompasses the company’s brand-level communications activities in interactive, digital, advertising, promotions, direct marketing, and the Four Seasons magazine and newsletters. Elizabeth also oversees strategic media relations outreach; crisis management; corporate social responsibility initiatives and reputation management. Elizabeth is a dynamic and engaging speaker and a skilled moderator. Recent engagements include keynote addresses at the Digital CMO Summit; IAB Innovation Days; L2 Digital Think Tank; Social Media World Forum Europe 2012; and the Social Media Strategies Summit. She has also participated as a panelist at the Digital Media Summit and at the NYU International Hospitality Industry Investment Conference. She joined Four Seasons in 1999 from Hill & Knowlton Canada, where she was Vice President and Practice Leader for the Marketing Communications group. Prior to Hill & Knowlton, Elizabeth was an Account Director with Strategic Objectives Inc., an award-winning consumer media relations boutique agency. She began her marketing career managing media and employee communications for a women’s wear retail chain. Elizabeth graduated from Ryerson University with a business degree in retail management. Before focusing on communications and public relations, she worked in operations as a sales trainer and sales manager in the retail sector. When she’s not at the airport suffering through another security line, Elizabeth lives in Toronto with her husband. Her favourite pastimes include cooking up a storm for family and friends, reading the Sunday papers, travelling to Italy as much as possible, spending time in the garden, and chronicling it all on Twitter, Facebook, Pinterest and her food blog www.duckandcake.blogspot.ca.
Executive Vice President
Jan-Patrick (JP) Kuehlwein is Executive Vice President of Frédéric Fekkai, a New York-based prestige salon operator, hair care brand and fully owned subsidiary of Procter and Gamble. He is also an Outside Director of Smith & Norbu, a Hong Kong luxury optical frame maker. Previously, JP was Managing Director of Global Strategy & Innovation - Premium Consumer, spearheading Procter & Gamble's capability and business development in the premium brand space. JP is a recognized strategy expert, global brand builder and accomplished marketing leader. He has a 20+ year track record of translating consumer and branding insights into transformational propositions that win in the market. His broad experience spans from introducing a new-to-the-world food wrap to the US or disposable diapers to developing markets in Asia, to developing a global communication strategy for the world’s leading detergent or portfolio strategies for Beauty- and Lifestyle categories. A graduate of the Ecole Supérieure de Commerce, Reims (France), Reutlingen University (Germany) and Lancaster University (UK), JP is regularly involved in lecturing, consulting workshops and public speaking in English French or German. He is a trustee and guest lecturer at the Masters Program in Cosmetics and Fragrance Marketing and Management at the Fashion Institute of Technology (FIT, NY) and a member of the Marketing Science Institute (MSI, Boston). Kogan Page will publish the book “Rethinking Prestige Branding,” which he co-authored, in May 2015. JP is German and currently lives in New York with his wife, who is Quebecoise, and his two sons who were born in Singapore.
Chief Marketing Officer
Grand Prix of America, Formula 1
Widely known throughout the industry as a driven leader with a passion for truly great marketing, Michael is an energetic “Brand Storyteller” with a hallmark career that has been grounded in building and defining brands that leave an indelible imprint. Michael has been fortunate to have worked for some of the most admired brands in the world. In his current role, Williams is responsible for running the general business operations for the Grand Prix of America including all sales and marketing matters, event programming, customer experience and engagement, as well as establishing the brand position and strategic business model that will guarantee long term growth for the Grand Prix and Formula 1 in North America and throughout the world. Prior to joining the Grand Prix, Michael served as CMO, Senior Vice President of Sales and Marketing for the National Hockey League’s New Jersey Devils and Prudential Center. There he developed profitable and strategically sound strategies that embraced the organization’s core business; creating equity amongst all initiatives. He led the organizational charge that produced positive returns against ROO and ROI with increased revenue in all verticals. Additionally, Williams drove the restructuring of current product offerings, the introduction of new categories and the elimination of outdated segments. The effort resulted in a measurably broadened fan base with positive results across all business segments with year over year gains. Before joining the NHL, Williams served as Vice President of Marketing for the San Francisco 49ers. During his tenure, he spearheaded the effort to expand the organization’s brand footprint, resulting in increased relevance amongst all key metrics. Williams went to the 49ers from the Walt Disney Company’s, Mighty Ducks of Anaheim. Under his leadership as Director of Marketing and Sales, the team saw improved customer satisfaction and increased revenue across all business platforms. Earlier in his career Williams was a Partner with the global advertising agency J. Walter Thompson, where he managed a $50M annual portfolio for Ford Motor Company. He currently serves on the North American Board for the CMO Council, the Governing Body for the New York CMO Collective and the board for the International Marketing group “Peer 100”. He has been recognized for overall creative excellence with numerous national awards, has taught as an adjunct professor at multiple universities and is currently on the Leadership Council at Seton Hall University. Additionally, Williams served on the Juvenile Diabetes Research Foundation, the John Wooden Classic and the Special Olympics of Southern California boards as well. Williams attended The University of North Carolina and completed the prestigious Stanford Graduate School of Business Executive Program.
Vice President of Marketing & Fan Engagement
Green Bay Packers
Gabrielle Dow is the Vice President of Marketing and Fan Engagement with the Green Bay Packers. With 20 years of diverse experience across professional sports, entertainment and venues, she oversees the Packers’ retail operations, media group, brand engagement and gameday entertainment. She joins the Packers from the Baltimore Ravens where she served as vice president of marketing for the past eight years, a position in which she oversaw the team’s marketing, promotions, sponsor activations, brand management, game entertainment and fan affinity efforts. With the Ravens, Dow in 2007 created ‘Purple,’ a first-ever female fan club that has grown to 25,000 members and remains the only club of its kind in pro sports. Dow’s other professional sports experience includes two years with the NHL’s Florida Panthers, where she directed the marketing of hockey, concerts and family entertainment, and four years with AEG, marketing the NBA’s Los Angeles Lakers, as well as the Staples Center, Kodak Theatre and the Forum. A San Francisco native, Dow earned her bachelor’s, MBA and law degrees from the University of Oregon. She recently was honored as one of Maryland’s Top 100 Women by the Maryland Daily Record in recognition of her professional accomplishments, community leadership and commitment to mentoring. Additionally, in March she received an Executive Management Award by SmartCEO, an award that honors executives who have gone above and beyond to support and lead their organizations.
Vice President, Brand Marketing
Sean Kapoor is Harman's VP of Brand Marketing, based in Stamford, Connecticut. He was previously Executive Director of Marketing at IGT, a global leader in the design, development and manufacturing of gaming machines, enterprise systems software and associated services to help casino operators deliver entertaining experiences for their patrons and achieve enhanced levels of operational performance. Mr. Kapoor successfully led his team in brand strategy development and bringing IGT's wide portfolio of entertainment offerings and back-end systems to market. Mr. Kapoor’s foresight was a driving force in his definition, expression and implementation of IGT’s brand strategy across all customer touch points, both domestically and internationally. Mr. Kapoor also serves as an advisory board member at PopOver Games, and is responsible for guiding this Social gaming startup to market. Mr. Kapoor is a seasoned marketer and business strategist with over 18 years of experience in providing vision and leadership in the architecture, planning and execution of successful global brands. His technical expertise, along with his business management and marketing prowess, proved to be effective in driving their profitability and business growth. Mr. Kapoor joined IGT in 2011 after a near eight year engagement as Director of Marketing with Microsoft, where he successfully led their global marketing and advertising efforts for various lines of business including Microsoft Windows, Xbox and Cloud Computing. Prior to his time at Microsoft, he served as Director of Marketing New Media for Lifetime Television from September 1999 to January 2004. Preceding Lifetime Television, he was a consultant for several companies, where he aided their Fortune 500 clients with business and marketing strategies. Mr. Kapoor is a Summa Cum Laude graduate in Bachelors of Science in Electronics and Electrical Engineering from University of Pune India.
Chief Marketing Officer
Peter Horst is a 25-year marketing veteran with experience spanning products, services and technology at Hershey's, Capital One, Ameritrade, General Mills and US WEST. He is currently Senior Vice President and Chief Marketing Officer at The Hershey Company. Previously as Senior Vice President of Brand Marketing at Capital One, Peter supported Capital One’s diversified businesses in branch and Internet banking, home loans, small business and personal lending, auto finance and international markets. His team was responsible for driving integrated marketing, new product development, and market research, and led the rebranding of Hibernia Bank and the launch of Capital One into branch banking. From 2000 to 2003, Peter was Chief Marketing Officer of TruSecure Corporation, a leading provider of information security services and technologies. While at TruSecure, Peter re-branded and re-positioned the company, launched a new generation of patented enterprise solutions, and implemented new sales processes, resulting in over 400% growth. Horst holds an M.B.A. in Marketing & General Management from Dartmouth College, Tuck School of Business and a B.A. in History and Literature from Harvard.
Chief Brand Officer
Julie Washington is Chief Brand Officer at Jamba Juice, the healthy active lifestyle brand and specialty beverage and food company that has been inspiring and simplifying lives for more than 20 years. She is also the President of Jamba’s subsidiary Talbott Teas. Washington is responsible for setting Jamba Juice’s vision and strategic plan and for the leadership of the company’s marketing and communication programs. She is an accomplished senior marketing and sales executive whose influence spans several world-class brands, including Gillette, Luxottica, Nestlé Purina, Procter & Gamble and Bristol-Myers Squibb. She received her Bachelor of Arts in Chemistry and Psychology from Emory University and her Master of Business Administration from Washington University. Mrs. Washington has been named among the “2012 Most Influential Women in Corporate America” and “2013 Top B2C Marketing Executive of the Year.”
President International & Chief Marketing Officer
Doug Collier currently serves as La-Z-Boy’s Chief Marketing Officer and President of their International division. The company’s CIO reports to him. He rejoined La-Z-Boy as Chief Marketing Officer in June 2007 after two years with Select Comfort as Chief Marketing Officer and Senior Vice President, Marketing. Prior to Select Comfort, Mr. Collier held various leadership positions with La-Z-Boy Incorporated from 2002 to 2005, including Vice President, Marketing and Furniture Galleries Development. From 2000 to 2001, Mr. Collier was the Senior Vice President, Marketing and Product Management for Iomega Corporation and in addition headed up their Asian and European businesses. From 1996 to 2000, he held various positions with NIBCO, Inc., a private manufacturer of flow control products, including General Manager and Director of eBusiness and Marketing. From 1992 to 1996, Mr. Collier served in several capacities for Whirlpool Corporation, including as a Product Director of Laundry for Whirlpool Europe and Director of Business Development for Whirlpool North America. Prior to 1992, he held several positions with GE Appliances in his native Canada. Doug is a board member of the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation (NRF) and a board member of the American Home Furnishings Alliance. He lives in Ann Arbor, MI with his wife Ronda.
Executive Vice President, Marketing & Sales
Madison Square Garden Sports
Howard Jacobs is executive vice president of marketing and sales for Madison Square Garden Sports, where he leads an integrated marketing and sales unit responsible for defining and executing the over-arching business operations and growth strategies for the New York Knicks, New York Rangers and New York Liberty franchises including: brand marketing and communications, ticket sales and service, digital/social media platforms, field marketing, community relations, and event presentation. In addition, Jacobs is involved in all areas of MSG Sports to support team partnerships, marketing partnership sales, new media initiatives, and team merchandising opportunities. Jacobs joined MSG Sports in 2008 initially as senior vice president of marketing and was most recently senior vice president of marketing and ticket sales. He has dramatically elevated the strategic marketing, brand management and business operations for the Knicks, Rangers and Liberty with a heightened focus on fan engagement. His responsibility over ticket sales has resulted in the Knicks, Rangers and Liberty consistently ranking among the top of their respective leagues. Prior to joining MSG, Jacobs was the senior vice president, strategic partnership marketing for XM Satellite Radio where he led a cross-functional brand marketing and subscriber acquisition team with major sports and consumer brand partners including the NHL, MLB, NASCAR, PGA Tour, the Big East, United Airlines, Jet Blue and Starbucks. He previously served as president of Millsport, LLC, a leading sports marketing agency working with major brands including: AT&T, XM Satellite Radio, Office Depot, Pizza Hut, Taco Bell, VISA, Pepsi-Cola, Gatorade, Frito Lay and Sunoco. Jacobs received his undergraduate degree from York University in Toronto and attended executive leadership training at The Wharton School and Babson College.
Vice President, Consumer Marketing
Jeffrey Boorjian is currently Vice President of Consumer Marketing at MetLife, a leading global provider of life insurance, annuities, employee benefits and asset management. Serving approximately 100 million customers, MetLife has operations in nearly 50 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. Jeff was previously Regional Vice President of Marketing at Caesars Entertainment Corporation, responsible for influencing customer behavior resulting in increased revenue and profitability for the world’s largest provider of branded casino entertainment, Caesars Entertainment (formerly Harrah’s Entertainment). Jeffrey had enterprise-wide responsibilities directing marketing reinvestment testing, spearheading initiatives to drive incremental cross-market revenue among Caesars 50+ global properties and leading all product-merchandising efforts to optimize the customer experience. In a previous Caesars’ position, Jeffrey was responsible for a $60MM marketing budget and oversaw >50 professionals providing leadership oversight for all marketing initiatives including brand strategy, advertising, promotions, entertainment, digital & social marketing, VIP sales force, and the Total Rewards loyalty program. Prior to joining Caesars, Jeffrey held positions at multiple advertising and branding firms leading projects across diverse industries including hospitality, consumer goods, automotive and healthcare. Jeffrey earned his Master’s degree in Business Administration from the University of Virginia Darden School of Business in Charlottesville, Virginia and his Bachelor’s degree from Boston College in Chestnut Hill, Massachusetts.
SVP & Global CMO
Papa John's International
Bob Kraut is a transformative marketing leader with a winning record of re-energizing brands and solving tough marketing challenges. He is currently Senior Vice President and Global Chief Marketing Officer at Papa John's International, the world's third largest pizza company. He most recently served as Senior Vice President, Brand Marketing & Advertising at Arby’s Restaurant Group, where he was responsible for Arby's total "go-to-market" activities, including platform and menu marketing, calendar development, national TV and print advertising, digital and social media. In less than 8 months, Bob led a sales turnaround resulting in five consecutive quarters of sales growth after four years of decline. He successfully introduced Arby’s new Angus Beef platform via the “Arby’s. It’s Good Mood Food” positioning and ad campaign; he also improved value perceptions of the core menu through introduction of $1 Value Menu. Prior to Arby's, Kraut served as Vice President, Marketing Communications for Pizza Hut. His notable accomplishments include developing and implementing the “America’s Favorite Pizza” positioning, launching Pizza Hut’s award winning pizzahut.com website and developing the highly visible “PastaHut” pasta campaign resulting in system-wide same store sales growth and significant improvement in brand preference. Previously, Kraut held a series of increasingly responsible marketing and advertising positions at General Motors including Director, GM Brand Marketing & Advertising Operations, Brand Manager and Director, Advertising & Sales Promotion at Pontiac-GMC Division. Kraut’s marketing career began in Chicago with Foote, Cone & Belding and Tatham Euro RSCG, where he was responsible for integrated communications. He graduated both Magna Cum Laude with a Bachelor of Science degree and an MBA degree in marketing management from the Crosby School of Management, SUNY at Buffalo. He also attended the Advanced Management Training Program at Harvard Business School.
Vice President, Marketing
Chuck is currently the Vice President of Marketing for Payless ShoeSource, where he has global responsibility for approximately 4,000 stores in 14 countries. Prior to joining Payless, Chuck was the Senior Vice President of Marketing at Charming Shoppes, for over 2,000 stores for Lane Bryant Outlet, Petite Sophisticate, Fashion Bug, Loop 18, and Catherines Plus Sizes. Chuck began his marketing career with FINA Oil Company, excelling at a variety of positions and displaying his now trademark flair for creative thinking for their 2,700 gasoline stations including pioneering an electronic loyalty program, gasoline coupons, and fielding two NASCAR championship teams. He joined Kmart in 1997 and as Divisional Vice President, was responsible for managing one of the largest retail customer databases in the United States. Chuck has a Finance degree from the University of South Florida. His first award winning book, Holidays For Kids, was published in 2012 and was most recently recognized as a Forbes Must Follow Marketing Mind for 2014.
Head of Global Consumer Marketing
Patrick is currently the Head of Global Consumer Marketing for PayPal's North America business. He is an accomplished strategic digital marketing professional known for creating and implementing high impact omni-channel (brand, digital, direct mail, PR, in-store, eComm/mobile, CRM) marketing initiatives driving both top and bottom line for some of the world’s most prestigious brands - Citibank, Bertelsmann and Victoria’s Secret. He is well known for his exemplary leadership skills, as well as his innate ability to discover, nurture and develop outstanding talent. It is Patrick's passion for the customer and creating Stellar Customer Experiences that has established him as one of today's most sought after and transformative Chief Digital Officers / Chief Marketing Officers. With over 20 years of experience in direct response and interactive marketing, Patrick has held executive level positions with such well known brands as Victoria's Secret, Columbia House, BMG Music, CDNOW, The Book of The Month Club, Chase and CitiGroup. Previously, Patrick was CMO for Victoria's Secret Direct, the direct to consumer division of the mega brand Victoria's Secret. He holds an M.B.A. in Marketing and a B.A. in Communications and is a member of several advisory boards including the CMO Council, DMA’s Multi-Channel Marketing Council / Social Media Council and AOL’s Retail Advisory Board.
VP & GM, Global Portfolio Transformation, Global Beverages Group
Kurt Frenier is currently VP & GM of Global Portfolio Transformation, Global Beverages Group at PepsiCo and is committed to making the PepsiCo beverage portfolio healthier. He previously served as VP Global Marketing, leading global brand development for PepsiCo's beverage portfolio including Mountain Dew, 7UP, Mirinda and energy drinks. Prior to this role, he served as Senior Marketing Director Beverages for PepsiCo MEA, leading the beverages agenda as well as long term strategic innovation. His expertise covers brand strategy and development, new product development, media strategy and planning, consumer insights, and marketing planning and execution. Kurt started in market research before building a very successful career in brand and strategic marketing. At Keystone Network Research he learned that research is the basic cornerstone of understanding the consumer before building solid marketing strategies. After Keystone Network, he worked for 2.5 years for Nutricia/Numico as Brand Manager. Afterwards he joined food & beverage giant Pepsico, the company where he truly built his career. Kurt started as Marketing Manager Benelux and then worked in Dubai as Region Group Director and Innovations Director for Middle East & Africa. He had an “interim escape” from PepsiCo after 5 years, holding the position of Marketing & Marketing Communications Director at BASE/KPN Belgium, in the telecom industry. He returned to PepsiCo after one year to pursue international assignments. First as Brand Director for Europe (2004-2007) and then as Group Marketing Director for MEA (2007-2013). Kurt's leadership is inspiring, his enthusiasm contagious and his professionalism unparalleled. He excels at bringing the best out of his teams. He has a thorough understanding of the deeper dynamics that govern brands, marketing and communication. He knows how to implement his knowledge effectively and with a can-do mentality. In the last 10 years he has built an exceptional expertise in innovation and innovation strategies. He played a key role in initiating what is now PepsiCo's cornerstone strategy: Performance with Purpose. His hobbies include writing (young adult novels, children books and fairy tales), history, traveling, and aikido.
SVP & GM, Brands & Marketing Communications
Ms. Stoneham is Senior Vice President and General Manager, Brands & Marketing Communications at Rogers Communications Inc. She is responsible for Rogers' corporate brand strategy and marketing communications, including: mass advertising, social media, search, direct, customer base management and retail programs for all Rogers, Fido and Chatr products and services. Rogers Communications is consistently one of the top two advertisers in Canada, with 2011 Consolidated Revenue of $12.4 billion. Rogers Wireless is Canada’s largest wireless voice and data communications service, and Rogers Cable is a leading Canadian cable service provider. Prior to joining Rogers in 2007, Ms. Stoneham was Senior Vice President, BBDO Canada, a position she held from June 2003. Ms. Stoneham is a results oriented, senior marketing and communications professional with a proven track record for building brands and delivering significant return on investment. She is a dynamic, strategic leader with experience in both marketing and advertising. Equally skilled at creating brands as developing and managing strong professional teams. Significant senior level experience spans a broad range of sectors including retail, packaged goods, e-commerce, and not for profit. Ms. Stoneham also currently serves as Canadian Chair of the Audit Bureau of Circulation and Vice Chair of the North American Board.
Vice President, Marketing & Advertising
Tracy L Cioffi is the Vice President of Marketing & Advertising at See's Candies (Berkshire Hathaway). In her current role, she is tasked with taking the very successful, 90-year-old regional brand nationwide. Prior to joining Warren Buffet's favorite candy company, she spent 15 years within the consumer retail marketing and e-commerce space with brands such as Gap, Old Navy, PacSun and Sports Authority. Tracy is very passionate about helping others navigate the corporate world and is a popular speaker at schools, universities and business groups. Tracy holds an MBA from Pepperdine University.
Alfredo Gangotena joined Sotheby’s in February 2014 as global Chief Marketing Officer. In this new role, Alfredo leads the effort to shape Sotheby’s brand message globally through our advertising, digital platform, catalogues, the press and philanthropy. He joins Sotheby’s from MasterCard Worldwide, where he was the global Chief Marketing Officer based in New York, after holding leading executive roles in Asia and in Europe during his ten-year tenure at the company. Previously, he was Chief Executive Officer of Hutchison-Priceline, the internet travel company, in Asia/Pacific. Prior to that, he served as President of the Asia/Pacific Region for the Henkel Group of Germany and held senior general management positions with Procter & Gamble, Universal Music-PolyGram and the Walt Disney Company in Europe.
Senior Vice President & Chief Marketing Officer
As Senior Vice President and Chief Marketing Officer of the SUBWAY® Franchisee Advertising Fund Trust(SFAFT), Tony develops integrated marketing and advertising programs to drive profitable sales in SUBWAY® restaurants around the world. Under his marketing leadership, the SUBWAY® brand has ascended in consumer ratings (Named #1 QSR on Millward Brown's BrandZTM Top 10 List for Brand Momentum. Named #2 overall above brands like APPLE and WAL-MART) and is a top performer in terms of sales and traffic growth. The SUBWAY® chain is now the #2 QSR in total sales in the U.S. behind McDonald's – moving up from #5 just three years ago - and dominated the category with over 17% growth in 2008, vs. industry average of 2.7%. Tony has been the architect of highly visible and successful SUBWAY® marketing programs including: $5 FOOTLONGS, SUBWAY FRESH FIT®, Jared's 10th Anniversary and SCRABBLE® AT SUBWAY®--now in its third year. These programs have been ground-breaking in the QSR industry. In fact, Advertising Age magazine noted that the $5 FOOTLONG, which has over 95% consumer awareness, has become the yardstick for fast-food meal deals. The $5 FOOTLONG is a success that has been imitated, but not yet duplicated, in the QSR category. Since Tony arrived at SFAFT, he has increased national advertising from 33 to 52 weeks a year and added a digital marketing team to help take the brand to a whole new level. In addition, he orchestrated groundbreaking branded integrations on hit shows like TheBiggest Loser and Chuck on NBC. Thanks to the seamless nature of these integrations, viewers have been left with a more favorable opinion of the SUBWAY® brand.
As Chief Marketing Officer at Tangerine (formerly ING DIRECT), Andrew Zimakas is responsible for overseeing all aspects of Marketing for the organization (including Customer Insights, Digital, Creative Services, and Corporate Communications). Prior to joining Tangerine, Andrew was Partner at LEVEL 5 Strategy Group and the Managing Director of Brand Finance Canada, collectively focused on helping clients grow their business by leveraging the power of their brands. He has over 20 years of senior management experience at tier one organizations in a range of industry sectors, including P&G, Microsoft, AOL, and Travelex. Andrew is a member of the Brand and Strategic Planning Council of the Canadian Marketing Association (CMA), is a Fellow of the Royal Canadian Geographical Society (RCGS), and sits on the Board of Governors for Junior Achievement of Central Ontario (JACO).
Chief Marketing Officer
The Recording Academy
As The Recording Academy's CMO, Greene is responsible for marketing, sponsorship, PR and digital strategy for the biggest brand in the history of music - the GRAMMY. Greene's goals are to expand the audience for the GRAMMY telecast, extend brand reach and consistency, strengthen presence throughout the year, establish dynamic partnerships and increase revenue. With extensive experience in advertising, branding, corporate identity, and promotions, Greene has been building partnerships and developing innovative marketing solutions for many years, and intends to ensure that The Academy remains at the forefront today, tomorrow and well into the future. Greene and his team have built world-class alliances, including engaging TBWA\Chiat\Day as The Academy's Agency of Record, as well as solidifying relationships with many of today's leading brands. Under Greene's leadership, The Academy has re-positioned the GRAMMY brand in the marketplace, more than tripled yearly marketing-based revenue, developed the GRAMMY's first brand image campaign, established a worldwide licensing program, entered the live music space with year-round GRAMMY-branded LIVE music tours, launched a dynamic social media strategy and earned the GRAMMYs' first-ever marketing awards, including PRO, Reggie and Webby Awards. The recent 54th Annual GRAMMY Awards represented some of The Academy's most dramatic achievements to date, including; Largest audience in 25 years, with 39.9MM consistent viewers, and 74 MM viewers watching all or part of the broadcast, Largest Social TV event in history, eclipsing the massive engagement of the Superbowl by almost a million social comments (13MM+ total) and 1MM+ unique viewers of GRAMMY Live, the interactive, 3-day streaming initiative available via web and mobile platforms.
Group Vice President, eCommerce & Interactive Marketing
Time Warner Cable
Rob Roy works as Group Vice President of eCommerce and Interactive Marketing for residential business at Time Warner Cable. In this role, he oversees all aspects of product development, sales and digital marketing for residential businesses, which serves more than 14 million customers and accounts. Prior to Time Warner Cable, Mr. Roy served as the Divisional Vice President of a Sears Holding Corporation start-up that focused on providing geo-located products and services delivered same-day or on scheduled times to the customer. As lead executive, he led and managed a team of 150 overseeing all functional operational business areas of the company including sales, merchandising, marketing, product management, IT, advertising and communications. Mr. Roy also served in various leadership positions within the online division of Circuit City Category Management, Business Development, Marketing and Promotions. Mr. Roy is a graduate of James Madison University, where he earned a bachelor’s degree in Business Administration and Management. Time Warner Cable is among the largest providers of video, high-speed data and voice services in the U.S., connecting more than 15 million customers to entertainment, information and each other.
Chief Marketing Officer
Time Warner Global Media Group
Kristen O'Hara is an innovative strategic marketer specializing in brand development, consumer insight and marketing integration. She has been at the forefront of the complex and ever-changing consumer/brand/media conversation. O'Hara is SVP, Managing Director of the Time Warner Global Media Group, leading its Marketing, Sales and Insights & Innovation teams since 2004. She was a key architect in reinventing the integrated marketing model by shifting the Group’s emphasis from transactional sales to insight and idea driven solutions that build brands and businesses. A catalyst for creativity and collaboration across the Time Warner enterprise, she has helped key Time Warner advertisers bring innovative solutions to market. Additionally, she has helped existing Time Warner brands create new products and platforms. While serving as Time Inc.'s Vice President, Corporate Marketing and Sales Strategy, O'Hara partnered with American Express Publishing on a ground-breaking database marketing tool that transformed print from a mass reach medium into a highly targeted ROI vehicle. The tool continues to be instrumental in extracting insights for and driving revenue from key categories such as fashion, retail, electronics and automotive. This achievement garnered O’Hara the Time Inc. President's Award in 2002.
VP of Marketing
Bill Cronin is the Vice President of Marketing at WeddingWire, the category leader in local business reviews for engaged couples. WeddingWire gives couples the ability to search, compare and book over 200,000 recently reviewed wedding vendors, from wedding venues to wedding photographers. The company was recently ranked 79th on Deloitte's Technology Fast 500 2013 Rankings. Prior to this role, Bill was the VP of Marketing for USA TODAY, overseeing strategic marketing, creative, events and creative services. Previously, he was at MasterCard Worldwide for 12 years, most recently as Vice President of Merchant Marketing. In this position, he created a new marketing team that developed and executed multi-channel programs with partners across all verticals, including travel, retail, e-commerce and emerging markets. Bill was the Vice President of Brand Marketing for MasterCard Europe from 2004 to 2007, serving as a member of the region's Senior Management Team based in London during MasterCard's transition to a publicly traded company. From 1999-2004 as Director, Global Advertising and Vice President, Global Brand Building, he led the global roll-out of the highly successful "Priceless" advertising campaign across Europe and Asia. Bill also managed the integrated marketing plans for MasterCard's global sponsorships, including the 2002 and 2006 FIFA World Cup. Before MasterCard, Bill worked in advertising at J. Walter Thompson, managing a range of accounts, such as Schick razors, Trident gum, Merrill Lynch and Kellogg's, where he led the brand development and advertising for the launch of Smart Start cereal. He has been a featured speaker for a number of companies including Procter & Gamble and Intel. A graduate of Dartmouth College, Bill is a member of the Dartmouth Men's Soccer Advisory Board and is actively involved with Grassroot Soccer, a nonprofit focused on helping use soccer to educate children in Africa about HIV/AIDS.
SVP & CMO
As Senior Vice President and Chief Marketing Officer, Clay Stobaugh leads Wiley’s global marketing and communications efforts. He drives the company's corporate positioning, branding, public relations, marketing strategies, social media, digital analytics, and global demand generation efforts to support field-marketing initiatives. Focused on developing direct to customer relationships, he is helping to lead Wiley’s transformation from a traditional book publisher to a global provider of digital content and content enabled solutions. Reporting to the CEO and serving on the Executive Leadership Team, he also leads the company’s CRM efforts and strategic processes for identifying new revenue opportunities. Prior to joining Wiley, for ten years, Stobaugh led emerging technology companies in the legal, financial, and healthcare industries to successful financial exits and generated over $200 million in shareholder payouts. Previously, he served in senior management roles for Reuters and Nestle Switzerland where he successfully launched the Nespresso division in the USA. He earned his bachelor’s degree, with honors, in International Relations and French from Tulane University and his MBA from Harvard Business School.
CONSULTING BOARD MEMBERS
Formerly Vice President of Global Marketing
Vince Ferraro was previously Vice President of Global Marketing at Eastman Kodak Company, responsibile for coordinating the company's marketing communications worldwide. Vince formerly led marketing for the LaserJet Business global business unit at HP. In this role, he was responsible for all worldwide marketing activities for HP's portfolio of singlefunction and multifunction mono and color laser printers, as well as the connectivity solutions and partner programs that support these products. Prior to this role, Ferraro was the vice president of category marketing of the Business Imaging and Printing unit. Ferraro also held a similar role for Consumer Imaging and Printing Products. Prior to this, he was the North American channel marketing director for commercial national accounts, with responsibility for PCs, servers, printers and storage. He received a bachelor of science in business administration from San Diego State University and a master of business administration in marketing and finance from the W.P. Carey School of Business at Arizona State University.
Formerly Americas Chief Marketing Officer - Markets
In February 2011, Deborah was appointed Americas Chief Marketing Officer – Markets for EY, LLP. In this new role, and reporting to the Senior Vice Chair of Americas Markets, Deborah was responsible for working with Service Lines, Industries, Sub-Areas and other Markets groups, to develop an integrated marketing and brand strategy in order to drive the elements of market leadership: brand, relationships, reputation and market share. Between September 2003 and February 2011, Deborah held several senior roles at EY, LLP, including most recently heading the Americas Financial Services marketing efforts and acting as the Financial Services Business Development Operations Leader, where she worked closely with the teams from Industry, Service Lines, Accounts and Business Development. Prior to joining EY, LLP, Deborah spent four years as a founding member and Director of Marketing for UBS's start-up Alternative Investment Group. Previously, she spent nearly 10 years with Morgan Stanley in a variety of senior management, sales and marketing roles within the Managed Futures and Precious Metals division. Deborah earned her B.S. in Business/Marketing from Indiana University’s Kelley School of Business and completed one year towards her M.B.A. in Finance at New York University’s Stern School of Business. Deborah and her husband, Benoit Bussière, have two children, Camille Joseph (18 yrs old) and Delphine (14 yrs old), and reside in Westchester County, New York.
Formerly Global CMO & VP Strategy
Bennet Bayer served as Chief Marketing Officer (CMO) and VP of Strategy for the Consumer Managed Services and Carrier Cloud Computing Groups at Huawei. He is recognized as “one of the 250 most influential cloud executives in the world” by MSP Mentor, and provides nearly 30-years of domain expertise in mobile, telecom, cloud and related software technology. His record of achievement includes executive, marketing and operational leadership roles, much of which has been with global responsibility. Mr. Bayer provides strategic direction to Huawei Consumer Managed Services and Carrier Cloud teams and to over 100 major service providers around the world. His contributions include business strategy, revenue enhancement along with technical outsourcing projects. This includes consumer value-added solutions (VAS), business process outsourcing (BPO) and large-scale cloud solutions serving 45 of the 50 largest carriers/operators and one-third of the world’s population. Prior to joining Huawei, Mr. Bayer built and led the mobility, unified communications and collaboration software practices at Avnet providing solutions to the VAR community across platforms provided by IBM, Oracle, HP, Microsoft and Cisco. Prior to this time he served as CEO at AaronTel (SIL/BRAC) a Greenfield mobile operator in Bangladesh; Founder of a MVNO start-up (RoamAbout Mobile) providing cloud-based global roaming solutions; CEO of Afghan Wireless, the national GSM operator in Afghanistan; VP/GM of Mobile Business at UNISYS, proving mobile solutions to global operators; Managing Director, Global Multimedia Services at BT/Infonet, running a 19-million user global business; and Director, Advanced Products Division at Casio and VP Sales and Marketing where he developed and brought to market 27 unique products. During his various tenures Mr. Bayer has conceived and launched to market several hundred products, services and applications generating over $7-billion in new revenue. He has driven three global $0-$350m business successes and numerous smaller ones and provides domain expertise across mobile, telecom, cloud services and related software applications.
Formerly Managing Director & CMO
J.P. Morgan Treasury Services
Eileen Zicchino recently retired from her position as Chief Marketing Officer for the J.P. Morgan Treasury Services business. In this capacity, she was responsible for brand management, strategic product marketing, collateral development, client communications, business intelligence, syndicated and proprietary research, advertising, internet management and client events on a global scale. A member of the firm’s Marketing Council and Brand Architecture Board, Zicchino also represented the firm to SWIFT for marketing activities. Zicchino joined JPMorgan Chase as the Treasury Services Marketing Executive in January 1999 after 10 years with Citigroup, where she held a variety of marketing positions in Cash Management, Global Transaction Services, the Global Relationship Bank, the Latin America Consumer Bank and Global Operations & Technology. She represented the Consumer and Corporate Operations & Technology groups on the communications task force during the merger of Citicorp with Travelers Group. Zicchino is a graduate of St. Peter's College in New Jersey, and is president of the Business Marketing Association of New York City and is on the Executive Board of the National Business Marketing Association. She is a member of the International Association of Business Communicators, the American Marketing Association and the Association for Financial Professionals.
Formerly EVP, CMO & Chief of Staff
As the former Chief Marketing Officer and Chief of Staff for Mitel Networks, Martyn Etherington was responsible for providing strategic direction for Mitel products, solutions and services, in addition to presenting the Mitel brand worldwide. He also had oversight for a number of operational functions, including strategic planning and deployment, business operations and the company-wide Lean/continuous improvement office. Guiding the company's focus to be customer-driven (outside-in), Etherington helped to lead the transformation of Mitel from a PBX/telco provider to the leading cloud, software-as-a-service and mobile solutions provider it is today. Since making this shift, the company has experienced a dramatic increase in its profile, revenue and share price. Also known for his industry leadership, Etherington was recently recognized by The Economist as one of the Top 25 Social Business Leaders, by Forbes as one of the Top 50 Marketers, by BtoB Magazine as one of the World's Best Marketers, and by The Internationalist as one of the top International Marketers of 2015. His work has been profiled in multiple books on marketing, including John Ellett’s The CMO Manifesto, Dr. Dave Chaffey's E-Marketing Excellence, and by MIT Sloan Management Review (September 2014). With more than 25 years of experience with multinational technology companies—including Mitel, Tektronix/Danaher, IBM/Sequent and Digital Equipment Corporation—Etherington is an industry-recognized, award-winning executive with outstanding success in delivering top-line, brand and market share growth in both domestic and international markets. Etherington serves as Chair of Portland State University School of Business and on the boards of the CMO Council, CauseTech (in partnership with UNICEF), MyPlanet (digital solutions service provider), and CultureSphere (mobile, social employee advocacy platform).
Formerly Vice President, Global Marketing
Ricoh InfoPrint Solutions Company
Sandra Zoratti was previously Vice President, Global Marketing, Executive Briefings/Events and Education at Ricoh InfoPrint Solutions. She was responsible for transforming the company into a solutions and integrated customer communications-based business. She was directly responsible for the organization’s global solution strategy, marketing, sales, integrated portfolio development as well as data-analytics and multi-channel communications. Ms. Zoratti is recognized as a thought leader in the area of Precision Marketing -- a practice using data-driven insights to create highly targeted and relevant marketing approaches to drive improvements in revenue, response and ROI. Currently, she is leading InfoPrint Solutions' co-branded Precision Promotion and What's Critical in the Vertical initiatives with the Chief Marketing Officer Council to drive the adoption of precision marketing practices with senior marketers looking to optimize customer engagement strategies. Ms. Zoratti has led the generation of multiple proof points -- across industries, geographies and applications -- to publish real-world Precision Marketing metrics which showcase double to triple digit returns. Ms. Zoratti gained global marketing experience at IBM in the highly successful design and launch of the "Express" portfolio of offerings developed specifically for small and medium businesses (SMB). In this position Ms. Zoratti worked across all IBM brands and businesses charting IBM’s formal entry into SMB markets. Her best practices approach has been adopted by several large corporations. Prior to IBM, Ms. Zoratti spent 15 years creating and executing marketing and business development initiatives worldwide for blue chip corporations including Avery Dennison and Westinghouse, as well as setting up her own private marketing practice. Ms. Zoratti earned her MBA from Weatherhead School of Management at Case Western Reserve University and has a Bachelor’s degree in Chemical Engineering from Cleveland State University.
Formerly SVP & CMO, North America
Steven has 25+ years as an accomplished Fortune 500 global strategic brand marketer and CMO with general management expertise in consumer-centric brand building, transformational innovation, business development and account management. He has built and led iconic, image-based CPG and durable brands globally in the highly competitive Electronics, Tech, Beverage, Food, Cosmetics, Personal Care, and Health & Well-being categories where building customer intimacy and strong emotional connections with consumers is critical to growing brand equity and KPI results. Steven harnesses deep expertise to build and inspire teams to achieve value-add results:
- Classic brand & product management, P&L, strategic planning, integrated communications, PR
Previously, Steven was Samsung Electronics SVP, CMO, North America where he led Brand Marketing B2C and B2B teams and agencies across the $25 Billion Divisions. He was part of the Executive Team that contributed to Samsung maintaining its #1 share in HDTV and Mobile Phone in the US. Steven served as Coca-Cola's VP, Worldwide Strategic Planning, Business Development and Marketing for 13 years leading global/local teams and franchisees to develop innovative consumer-driven brand strategies, technologies and programs. His brand marketing career started with P&G leading iconic brands and growth initiatives in N. Am, Europe & Asia-Pacific for 13 years. Steven has been published in CMO.com, AdAge.com, and other leading business publications. He earned his MBA from Penn State University and BSBA from the University of Florida.
Formerly Vice President, Global Marketing
Sony Music Entertainment
Roger Menz is a creative, strategic and global marketing executive. His 15 years in media include leadership roles in Europe and the US, where he has demonstrated the unique ability to develop brand marketing innovation and strategy for growth in competitive and fast paced environments. Most recently as Vice President Global Marketing for Sony Music, Roger created and managed global marketing campaigns and strategy for some of the biggest global entertainment brands (incl. AC/DC, Britney Spears, Foo Fighters, Michael Jackson, Pink, etc.) and oversaw execution across 40+ countries. He led the development and implementation of a new marketing model combining creative initiatives with consumer insights, analytics, digital strategy and custom engagement plans to significantly improve marketing ROI and market share by launching and successfully positioning global brands across all regions. Previously, Roger was responsible for International Strategic Marketing and New Business Development, maximizing global monetization of music assets for Sony Music and BMG Entertainment. Before moving to New York in 2000, Roger co-founded and built his own dot-com business and worked for Bertelsmann and Adidas in Germany. Roger is a true global citizen and holds a Graduate Degree in Business from ESB Business School/Reutlingen University in Germany as well as a BA (honors) in European Business Administration from Middlesex University Business School in London.
North America Advisory Board Chair
Jan Soderstrom most recently served as SunPower's vice president and chief marketing officer (CMO) and was responsible for driving the company's overall global brand and marketing strategies. She joined SunPower with more than 25 years of marketing experience, and most recently owned her own consulting business. Previously, Soderstrom held the position of senior vice president of global marketing and brand management for 3Com Corporation, where she drove all advertising, promotion, customer relationship marketing, and all brand identity programs. While at 3Com, Soderstrom developed a new master brand strategy that helped to unify the company. Prior to that, she was executive vice president of marketing for Visa International and also served as senior vice president of marketing for Gap Stores. Soderstrom holds a bachelor's of science and a master's of science degree from Arizona State University.