Look for technology and marketing thought leadership every month from Marketing Magnified.
Enter your email
Supply your mobile phone number to be the first to hear about future offers, events and programs via SMS text (you can opt-out anytime).
Be the first to hear about new reports, CMO Council events and more directly in your inbox (you can opt-out anytime).
|The CMO Council North America Advisory Board is comprised of prominent marketing executives and thought leaders from a diverse range of industries and globally-known brands. Acting as a conduit for knowledge exchange between marketers in North America and beyond, these voices serve as an invaluable guidepost as the CMO Council grows and builds new initiatives. Brands represented include AT&T, Capital One, Citi, Intel, Four Seasons, L'Oreal, Ricoh and the Coca-Cola Company.|
North America Advisory Board Chair
BUSINESS TO BUSINESS
|BUSINESS TO CONSUMER|
Vice President, Marketing
3M Health Care
David leads Marketing for 3M Health Care, a $5 billion global business. 3M is a global leader offering innovative products and solutions for medical, oral care, health information management, drug delivery and food safety. 3M Health Care leverages 3M technology, world-class manufacturing and global reach to provide trusted products that help promote health and improve the quality, cost and outcomes of care. David has worked at 3M for 19 years in various marketing and business leadership roles. His most recent position was Global Marketing & Business Development Vice President for the 3M Skin & Wound Care Division. Mr. Kadrie’s previous assignments at 3M include leading Strategy for 3M Health Care, Business Director for Personal Care Division in Europe, and the first Six Sigma Director for 3M Health Care. Prior to that he held various roles in product marketing and business team leadership. He holds a BAS degree in Political Science from Northwestern University, and an MBA in Marketing from the University of Minnesota’s Carlson School of Management.
CMO & SVP
Tim Suther is chief marketing officer and senior vice president leading Acxiom’s strategy for innovation and transformation. His teams drive growth involving new products and services, markets, geographies, partnerships and acquisitions. Tim is responsible for the company’s global product marketing, marketing communications, sales support, strategy and business development activities. He leads internal change initiatives as Acxiom transforms into a global leader in interactive marketing services providing integrated analytics, technologies, data and systems. Previously, Tim served as senior vice president of Acxiom’s Global Multichannel Marketing Services business. Responsible for management of Acxiom’s integrated multichannel marketing solutions for Global 2000 enterprises worldwide, his teams developed products and service offerings that spanned multiple media channels, from direct mail and personalized email to targeted websites, banner and other Web advertisements, search engines, mobile messaging and digital TV advertisements. He also served as leader of Acxiom’s Multi-Industry Client Services Organization encompassing multiple industry segments. Tim joined Acxiom in 2005 as leader of Acxiom’s retail and consumer markets industries. He became an officer in 2007. He has more than 25 years of experience applying disruptive technology-enabled business models to achieve transformational results across a wide variety of industries. Tim holds a degree in finance/marketing from Loras College in Dubuque, Iowa, where he graduated maxima cum laude. He is a member of the executive board of directors for the Sam M. Walton College of Business Center for Retailing Excellence at the University of Arkansas.
SVP, Chief Communications & Marketing Officer
American Medical Association
Rodrigo Sierra was named chief communications and marketing officer of the American Medical Association (AMA) in January 2012. The brand repositioning, media and public affairs expert is reponsible for public relations, integrated marketing, digital and social media, internal communications, leadership positioning and brand strategy. Over the past 25 years, Sierra has been instrumental in achieving meaningful results in high-profile corporate, media, government and regulatory positions. His brand and crisis management expertise and experience in strategy, policy and organizational issues have equipped him to create and implement proactive initiatives that effect positive change for both marketing and social impact. Previously, Sierra was a member of the executive leadership team at Johnson Publishing Company (JPC), charged with turning around a 65-year-old company on the brink of demise. In his role as CMO, Sierra was responsible for quickly and effectively repositioning the company’s corporate image which he did through the utilization of branding, marketing, digital and social media, public relations, and advertising. Within 8 months, Sierra’s work resulted in increasing social media metrics by more than 400% and garnering earned media coverage valued at well over $2 million. He also guided the redesign of the corporate website and intranet site and the creation of a new corporate logo. During Sierra’s eight year tenure with Integrys Energy Group and its predecessor, Peoples Gas, he drew upon his full range of communications and public affairs techniques to twice reposition the company. As the VP of Corporate Communications, Sierra applied his expertise in circumstances requiring sensitivities to multiple audiences, political acumen and a high-profile presence, to manage major initiatives with significant impact on the new brand including: a major corporate restructuring to reposition the company as performance driven, a controversial regulatory settlement, the company’s first delivery rate increase in 13 years and a variety of crisis communications initiatives. He has also spent 15 years in the media in a variety of positions, most recently serving in the cabinet of Chicago Mayor Richard M. Daley as deputy mayoral press secretary from 2000 to 2002. Before that, Sierra served at WGN Radio as a reporter, anchor and assignment editor. His journalism work has been recognized with awards locally and nationally from United Press International, the Society of Professional Journalists and the National Association of Hispanic Journalists. Sierra earned an MBA from the Kellogg School of Management through the Executive MBA program in June 2008. He holds a bachelor’s degree in philosophy from Northwestern University.
SVP, ARS US Marketing
Kathleen Delaney is the leader of Aon Risk Solutions’ marketing operations in the United States. In this role, she is charged with managing efforts in thought leadership, sales & marketing events, collateral, and demand generation. Prior to joining Aon, Kathleen worked for LexisNexis as senior director of marketing. Her work encompasses efforts to drive multi-channel products, information and education to the nation’s largest law firms. Previously, she held several sales and marketing roles with Dow Jones, Johnson & Johnson, AT&T, and several Internet start-up firms. Kathleen graduated with a Master’s in Business Administration from New York University, Leonard N. Stern School of Business in 1993 and received her undergraduate degree from Rutgers University with a Bachelor of Arts in Econometrics and French.
Head of Global Marketing Operations
John Petralia is the Head of Global Marketing Operations at Bloomberg. He was formerly senior vice president of marketing for $2.7 billion Iron Mountain, the leader in information protection and storage services. He was responsible for all corporate marketing functions including public and analyst relations, brand, and Internet marketing, as well as marketing strategy, product management, product marketing, and marketing programs and analytics for North America. John's bias for growth, penchant for analytics, and product management leadership supported Iron Mountain's transformational agenda from an acquisitive to an organic growth strategy. His advancement of the product management and marketing discipline launched them into new services and service line extensions that have almost doubled revenue in the past 5 years. Prior to joining Iron Mountain in 2004, he was vice president and general manager of a global business unit he started within Xerox's Engineering Systems division. His prior experience includes a variety of general management, marketing, product management, sales, and operations positions with international technology, information management and distribution companies. John sits on the advisory Board of the CMO Council and frequently speaks and is interviewed on B2B marketing best practices.
SVP - Global Chief Strategy & Marketing Officer
John Manos is the Global Chief Strategy & Marketing Officer at Computer Generated Solutions (CGS), based in New York. He was previously Capgemini’s Chief Marketing Officer in North America with responsibility for Marketing, Branding, Advertising, and Corporate Communications functions across the United States and Canada. John has more than 30 years of experience in marketing and marketing leadership roles. Before joining Capgemini in 2010, John was the Chief Marketing Officer and Founding Partner at The Lazarus Brand Group, a branding/strategic communications company. Prior to founding The Lazarus Brand Group, he spent time as a marketing leader and professional at organizations including a start-up company called 0to60, DKB and Partners, Ogilvy and Mather, Bozell, AT&T, Wyse Advertising. and Young & Rubicam. John has an MBA in Marketing from Farleigh Dickinson University and a BA in Speech Therapy and Audiology from Montclair University. He is married with two daughters and resides in New Jersey.
Hope Frank is the Chief Marketing Officer at Conviva, the global leader in Video Stream Optimization. Hope was previously the chief marketing officer for Webtrends. With more than 20 years of working in all facets of marketing, including B2B, B2C, brand, enterprise, digital, social, mobile, broadcast, public relations and investor relations, Frank brought a welcomed global focus to the company. Prior to joining Webtrends, she led marketing at Motricity, THX Ltd, SBC, Vivitar as well as digital partner programs with AEG and ESPN. As a founding partner of a San Francisco branding and digital media firm, she established global brand standards for NIKE, launched the Starbucks Wi-Fi network and delivered digital programs for enterprise and financial clients. She is a member of M50 as well as an advocate for “Women in Technology” in APAC and emerging markets.
Senior Partner, CRM/Customer Intelligence
Alexander J. Black is a senior partner and the head of strategy for CSC's Customer Solutions Practice. He is responsible for CSC's sales, marketing and service offerings that comprise CRM. Mr. Black has over 25 years of broad-based experience in information systems, finance, sales and marketing. He has specialized in directing consulting engagements that develop a client's vision and strategy and transform business processes and information systems to achieve the organization's growth objectives. Mr. Black developed CSC's Customer Intelligence solution offerings as a growth generator for organizations. Customer Intelligence comprises customer information consolidation — for a single view of the relationship — and the ability to identify actionable customer insights that drive longer lasting and more profitable customer relationships. Mr. Black has collaborated with the following clients on behalf of CSC: AT&T, Bristol-Myers Squibb, ConAgra, Dell, DirecTV, DuPont, DST, Flowserve, International Flavors and Fragrances, JPMorgan Chase, Hewlett-Packard, Novartis, Sun Microsystems, Sunoco and The Vanguard Group. Mr. Black holds a B.A. from Westminster College and an M.B.A. from Rutgers University.
SVP & GM, Marketing & Technology
As senior vice president and general manager, marketing and technology for Ecova, Seth Nesbitt leads all aspects of marketing including product management, client analytics & technology, helping the company to become the leader in total energy and sustainability management. Seth is responsible for clearly communicating the company's vision and capabilities to current and potential customers, as well as for solidifying the company's position as a trusted advisor in the evolving energy market. Joining Ecova in 2010 from Parallels, Inc., a fast-growing cloud computing firm, Seth had an established track record working with companies in high- and hyper-growth stages. At Parallels, Seth led marketing for the company's B2B division. Prior to that, he was vice president of products and solutions marketing for Amdocs, Inc., a $3 billion software and solutions provider for the telecommunications sector. Before that, he held field marketing and corporate communications positions in Nortel Networks, which was acquired by Amdocs. Seth holds a B.A. in history from Macalester College in St. Paul, MN and an M.B.A. from Oxford University in Oxford, England. When he is not working, Seth enjoys reading real books (not in electronic format) and fly-fishing in the crisp rivers of the Pacific Northwest.
Americas Chief Marketing Officer - Markets
Ernst & Young
In February 2011, Deborah was appointed Americas Chief Marketing Officer – Markets for Ernst & Young, LLP. In this new role, and reporting to the Senior Vice Chair of Americas Markets, Deborah is responsible for working with Service Lines, Industries, Sub-Areas and other Markets groups, to develop an integrated marketing and brand strategy in order to drive the elements of market leadership: brand, relationships, reputation and market share. Between September 2003 and February 2011, Deborah held several senior roles at Ernst & Young, LLP, including most recently heading the Americas Financial Services marketing efforts and acting as the Financial Services Business Development Operations Leader, where she worked closely with the teams from Industry, Service Lines, Accounts and Business Development. Prior to joining Ernst & Young, LLP, Deborah spent four years as a founding member and Director of Marketing for UBS's start-up Alternative Investment Group. Previously, she spent nearly 10 years with Morgan Stanley in a variety of senior management, sales and marketing roles within the Managed Futures and Precious Metals division. Deborah earned her B.S. in Business/Marketing from Indiana University’s Kelley School of Business and completed one year towards her M.B.A. in Finance at New York University’s Stern School of Business. Deborah and her husband, Benoit Bussière, have two children, Camille Joseph (18 yrs old) and Delphine (14 yrs old), and reside in Westchester County, New York.
Chief Marketing Officer
Having held key positions at several leading multinational pharmaceutical companies, Steve Carchedi offers more than 25 years of industry experience, with proven accomplishment in specialty pharmaceuticals focused on Oncology, Neurology, Urology, Endocrinology and Cardiology. Mr. Carchedi is currently CMO for General Electric (GE) Healthcare where he leads worldwide marketing for the $1.8 Billion Medical Diagnostics (MDX) business focused on the development and commercialization of pharmaceutical diagnostic (in vivo and in vitro) and Radiopharmaceutical agents for Oncology, Neurology and Cardiology. Previously At Endo Pharmaceuticals, he served as SVP Specialty Business Unit and headed commercial operations for the company’s $100MM specialty pharmaceutical business. This position included responsibility for strategic development, planning and execution for Urology, Endocrinology and Oncology (UEO) – along with the leadership of sales and marketing functions. Prior to joining Endo, Mr. Carchedi was Head of Commercial Operations (COO) at Enzon Pharmaceuticals, a specialty oncology company, reporting directly to the Chairman of the Board. Among his leadership responsibilities were Sales, Marketing, Medical Affairs, Strategy, Operations and P & L. He was a member of Enzon’s Senior Management Team and was a driving force in devising and implementing the company’s business and marketing strategies, while leading a management team of over 100 employees. Before his work at Enzon, Mr. Carchedi served as Franchise Vice President, Johnson & Johnson McNeil Consumer & Specialty Pharmaceuticals. He led commercial efforts for McNeil Specialty Pharmaceuticals, a prominent pediatric company dedicated to developing novel pharmaceutical products that improve the lives of children. During his tenure at McNeil, Mr. Carchedi led the company to a record level of gross sales, exceeding $1.0 Billion. As the Global Marketing Leader for Johnson & Johnson Oncology, he led the worldwide launch of VELCADE® (Bortezomib), which received the prestigious Prix Galien Award and now treats Multiple Myeloma in over 80 countries. Mr. Carchedi received a B.S. in Marketing from West Chester University and an MBA in Marketing from Drexel University.
Chief Marketing Officer
GE Measurement & Control
Marcelo earned his B.Sc. degree in Engineering from University of Sao Paulo and an MBA from the Tuck School of Business at Dartmouth. Marcelo participates actively in several forums and associations related to Infrastructure, Marketing and Energy in Latin America and in the US. He joined GE Energy in February 2008 as Strategic Marketing Director for Latin America. At GE Energy, Marcelo was responsible for strategy and market development in Latin America with a special focus on organic growth. He was responsible for all strategic planning process and growth projects in Power Generation, Water, Energy Management and Oil & Gas. As of November 2012, Marcelo is the Chief Marketing officer for Measurement & Control, a division of GE O&G, where he is responsible for global Marketing and Strategy for all divisions. Prior to GE, Marcelo worked for 10 years as a management consultant, working in areas such as strategy, sales and marketing and supply chain.
Vice President, Global Marketing
Hitachi Global Storage Technologies
Marlene Williamson is the vice president of corporate marketing for Hitachi Global Storage Technologies, a $6B division of Hitachi Ltd. Marlene has responsibility for the company’s demand generation, thought leadership and brand building efforts targeted to consumers, enterprises, OEM & channel partners. Prior to joining Hitachi, Marlene was vice president of global marketing for Ericsson where she evolved the company’s product marketing to value-creation marketing. She has held vice president of marketing roles at Symantec, IBM, Polycom and Acer. Earlier in her career, she led global consumer marketing at Apple. She has been named Marketer of the Year by the American Marketing Assoc., Partner of the Year by Yahoo, Innovator of the Year by Google, Outstanding Female Executive in Silicon Valley by the YWCA, a Woman of Influence in Silicon Valley by the San Jose Business Journal and is a former board member of Watermark, Silicon Valley’s premier women’s executive organization. She currently sits on the boards of the Assoc. for Corporate Growth and the CMO Council. She holds an MBA from DePaul University.
CMO, Consumer Managed Services & Carrier Cloud Computing
Bennet Bayer serves as Chief Marketing Officer (CMO) for the Consumer Managed Services and Carrier Cloud Computing Groups. He is recognized as “one of the 250 most influential cloud executives in the world” by MSP Mentor, and provides nearly 30-years of domain expertise in mobile, telecom, cloud and related software technology. His record of achievement includes executive, marketing and operational leadership roles, much of which has been with global responsibility. Mr. Bayer provides strategic direction to Huawei Consumer Managed Services and Carrier Cloud teams and to over 100 major service providers around the world. His contributions include business strategy, revenue enhancement along with technical outsourcing projects. This includes consumer value-added solutions (VAS), business process outsourcing (BPO) and large-scale cloud solutions serving 45 of the 50 largest carriers/operators and one-third of the world’s population. Prior to joining Huawei, Mr. Bayer built and led the mobility, unified communications and collaboration software practices at Avnet providing solutions to the VAR community across platforms provided by IBM, Oracle, HP, Microsoft and Cisco. Prior to this time he served as CEO at AaronTel (SIL/BRAC) a Greenfield mobile operator in Bangladesh; Founder of a MVNO start-up (RoamAbout Mobile) providing cloud-based global roaming solutions; CEO of Afghan Wireless, the national GSM operator in Afghanistan; VP/GM of Mobile Business at UNISYS, proving mobile solutions to global operators; Managing Director, Global Multimedia Services at BT/Infonet, running a 19-million user global business; and Director, Advanced Products Division at Casio and VP Sales and Marketing where he developed and brought to market 27 unique products. During his various tenures Mr. Bayer has conceived and launched to market several hundred products, services and applications generating over $7-billion in new revenue. He has driven three global $0-$350m business successes and numerous smaller ones and provides domain expertise across mobile, telecom, cloud services and related software applications.
Vice President of Marketing & Corporate Communications
Jonathan Maron is the Vice President of Marketing and Corporate Communications, globally at INRIX, the largest global traffic intelligence platform in the world, delivering smart data and analytics to solve transportation issues worldwide. Mr. Maron supports seven channels, including B2B and consumer, in 32 countries around the world. He has extensive expertise in the technology sector. As a senior team leader Mr. Maron directs the activities of all marketing strategy, branding, positioning, consumer public relations, and corporate communications globally. He has previously worked with HTC as Vice President of Marketing for the Americas and Ketchum, a public relations and marketing agency, as Senior Vice President of Technology. Prior to that, he was with LG Mobile Phones as the Sr. Director of Marketing for North America. Mr. Maron has over 20 years of public relations, marketing and sales experience in the technology industry.
VP, Global Sales & Marketing and Group Director, Marketing Strategy & Campaigns
Nancy Bhagat is Vice President of the Sales and Marketing Group, and serves as Director of Marketing Strategy and Campaigns for Intel Corporation. She leads a team of strategic marketers that act as the advocate of Intel's end customers and is responsible for creating strategies, and messages that will be relevant and impactful. This includes strategic go-to-marketing plans, communications strategy, media strategy and messaging. Bhagat was initially hired at Intel to create and manage the Integrated Marketing Group, where she pioneered a new open source agency model and drove several digital innovations. She was responsible for all advertising, digital marketing, global media, corporate events, marketing communications, brand identify and design, agency management worldwide. Bhagat's career spans the breadth of marketing disciplines with emphasis on brand and product strategy, and digital and integrated marketing. She has extensive global experience. Prior to joining Intel in September 2005, Bhagat held several lead roles within the software industry. She was most recently at Macromedia, where she was the Chief Marketing Officer. Bhagat was the Senior Vice President of Global Marketing for Computer Associates International where she played a critical role in driving the rebranding and repositioning of the company in the early 2000s. In addition to her career on the client marketing side, Bhagat spent several years in the advertising world in senior, global positions at agencies such J. Walter Thompson and a start up marketing boutique Schell Mullaney. Bhagat holds a bachelor's degree with a double major in Business Administration and Political Science from Gettysburg College. She is a frequent speaker and participates across various marketing councils.
Managing Director & CMO
J.P. Morgan Treasury Services
Eileen Zicchino is the Chief Marketing Officer for the J.P. Morgan Treasury Services business. In this capacity, she is responsible for brand management, strategic product marketing, collateral development, client communications, business intelligence, syndicated and proprietary research, advertising, internet management and client events on a global scale. A member of the firm’s Marketing Council and Brand Architecture Board, Zicchino also represents the firm to SWIFT for marketing activities. Zicchino joined JPMorgan Chase as the Treasury Services Marketing Executive in January 1999 after 10 years with Citigroup, where she held a variety of marketing positions in Cash Management, Global Transaction Services, the Global Relationship Bank, the Latin America Consumer Bank and Global Operations & Technology. She represented the Consumer and Corporate Operations & Technology groups on the communications task force during the merger of Citicorp with Travelers Group. Zicchino is a graduate of St. Peter's College in New Jersey, and is president of the Business Marketing Association of New York City and is on the Executive Board of the National Business Marketing Association. She is a member of the International Association of Business Communicators, the American Marketing Association and the Association for Financial Professionals.
Executive Vice President & Chief Marketing Officer
Lauren Flaherty oversees the full breadth of the Juniper Network's global marketing activities. Prior to joining Juniper, Ms. Flaherty served as CMO of Nortel Networks from 2006-2008. While at Nortel, she created a fully integrated marketing function that represented all lines of business, and created Nortel's first Global Marketing Board, which enabled the development of marketing investments that were fully aligned to sales and the company's strategic objectives. Ms. Flaherty also led many of Nortel's strategic business initiatives, including the company's first global Enterprise campaign, leadership of the company's green marketing initiatives and its bids for sponsorship of the Vancouver 2010 and London 2012 Olympic Games. Prior to Nortel, Ms. Flaherty spent 26 years at IBM in a variety of product marketing leadership positions, including software and servers. She also led many company-wide initiatives, such as Solutions for a small planet, e-business, on demand business, and marketing targeting key segments for small-and-medium businesses (SMBs). Ms. Flaherty has been recognized three times by BtoB Magazine as one of the "World's Best Marketers" and was named to the Women's Executive Network Top 100 in 2007 and 2008.
Chief Marketing Officer and SVP
David Roman is the Chief Marketing Officer at Lenovo responsible for driving all marketing activities for the global personal computer maker. Prior to joining Lenovo, David was Vice President of Worldwide Marketing Communications for HP's Personal Systems Group (PSG), responsible for driving advertising, media relations and marketing services. He was responsible for HP’s award winning "The Computer is Personal Again" campaign. Before Lenovo, David was Vice President of Corporate and International Marketing at NVIDIA. He also held a number of different marketing leadership roles at Apple Computer in Europe, Asia Pacific and the USA. His last Apple role was Vice President of Worldwide Advertising and Brand Marketing. David graduated in Architecture and Industrial design from the Queensland University of Technology (Australia) after starting his architectural studies at the Polytechnic of Torino (Italy). He also pursued executive MBA studies at INSEAD in Paris.
Vice President of Marketing & Customer Retention
McKesson Technology Solutions
Steve Spokane is Vice President of Marketing and Customer Retention for McKesson’s Technology Solutions business. Steve directs marketing strategy, demand generation, marketing communications, public relations, events and sales support for McKesson’s physician services business. He also leads McKesson’s Customer Experience initiative, developing strategies and programs to optimize customer interactions to drive retention, referrals and revenue growth for the business. Prior to joining McKesson in 2001, Steve held a number of marketing leadership roles in the technology segment, including MCI Communications, Voicecom Systems and Interliant. He has a bachelor’s degree in Industrial and Labor Relations from Cornell University and a master’s degree from Duke University’s Fuqua School of Business.
Executive Vice President & Chief Marketing Officer
Craig Dempster is Executive Vice President and Chief Marketing Officer at Merkle. Craig directs Merkle’s marketing strategy, demand generation, vertical marketing, and corporate marketing communications functions, including public relations, events, and advertising. He also leads Merkle's Innovation group which focuses on early stage best practices and new capabilities. Previously, Craig was corporate vice president of Merkle's Content Solutions Group and led a team that further established Merkle’s proprietary data solutions and offers. He has also served as co-leader of the company's Quantitative Marketing Group, a core pillar of Merkle’s future growth strategy. Prior to joining Merkle in 2006, Craig had a long career at Metromail and Experian, which acquired Metromail in the late 1990s. Among his positions there, he was director of market development for Metromail's data assets, director of interactive marketing, vice president of data licensing, and various sales management positions. Craig joined Merkle after serving as senior vice president of sales and account management for Experian Marketing Services.
EVP & Chief Marketing Officer
Martyn Etherington is the EVP & CMO at Mitel, a leading global provider of enterprise and small business communications services. He has a proven track record in transforming the marketing function to a measurable customer-centric, market driven organization and commercial general management leadership for emerging markets. Previously, Martyn held the position of Vice President of Worldwide Marketing & GM Latin America at Tektronix/Danaher. In this role, he provided leadership for all Tektronix marketing worldwide and was responsible for the successful development of the companies marketing strategies that addressed customer and market requirements. Originally from the UK, Martyn began his career with Digital Equipment Corporation. In 1990, he joined Sequent Computer Systems, where he worked his way from Channel Development Manager to Vice President of Marketing and Sales Operations for IBM's Americas Server Division, following IBM's acquisition of Sequent. In his various roles at IBM/Sequent, Martyn Etherington was instrumental in developing and leading the global marketing strategy and Sequent's expansion into Europe, Middle East and Africa. Etherington brings 25 years in sales, services and marketing within the high technology industry. He is currently a board member for Chief Marketing Officer (CMO) Council and serves on the board of advisors at Portland State University School of Business. He was recognized by BtoB Magazine as one of the top 25 marketers for 2006 and in 2005 was awarded CMO Best Practice for Marketing Dashboard Development from IDC.
President, Sales & Marketing
ModusLink Global Solutions
Thomas Nightingale is president, sales and marketing for ModusLink Global Solutions. Tom leads the global sales and marketing organization driving revenue growth and brand awareness with value chain solutions designed to maximize clients’ unique business objectives. Tom is a supply chain industry veteran, bringing to the company more than 20 years of experience leading international B2B sales and marketing organizations and a proven track record of growing revenue, building brands, and increasing market share. Prior to joining ModusLink, he was chief marketing officer at Con-way, Inc., a leading transportation and logistics services company, where he created an enterprise sales program and led a global rebrand, including the integration of three newly acquired companies. Before that, Tom honed his skills in strategy, pricing, market development and segmentation, channel strategy and sales management through a variety of senior leadership positions at Schneider National, Clareon, CSX and United Parcel Service. Tom earned a master’s degree in business administration from Syracuse University and a bachelor’s degree in marketing from Siena College in Loudonville, New York. He is a contributor to BtoB Magazine’s blog and American Shipper magazine as well as a frequent speaker at global supply chain and logistics industry events. He serves on the boards of a number of organizations, including the Transportation Marketing and Sales Association, Women in Trucking, and Oakes & Terry and is an active member of the Council of Supply Chain Management Professionals and Warehousing Education and Research Council.
Senior Vice President, Marketing
Penske Truck Leasing
Sherry Sanger is the Senior Vice President of Marketing for Penske Truck Leasing. She is responsible for the company’s global marketing functions. This includes strategic marketing, promotional activities, market research and interactive marketing for Penske Truck Leasing, Penske Truck Rental, Penske Logistics, and Penske Used Trucks. Prior to being appointed Senior Vice President in 2012, Sanger served as the company’s Vice President of Marketing since 2004. She joined the Penske organization in1998 as New Products Introduction Manager, and was later promoted to Director of Marketing. Sanger began her career with General Electric’s Lighting and Capital divisions in their financial management program. While with GE she worked in financial, cost and marketing roles in the U.S. and Germany. Active within her community, Sanger serves on the board of directors for Opportunity House in Reading, Pa. She is a founding member of the Penske Diversity Council and the Penske Women’s Network. She has also been actively involved with women’s leadership initiatives with the Greater Reading Chamber of Commerce. Sanger is a member of the American Marketing Association, Brand 50, the Council of Supply Chain Management Professionals (CSCMP), and the Conference Board. Sanger holds a bachelor’s degree in German from Kent State University. She also earned a master’s degree of international management from the Thunderbird School of Global Management as well as an MBA from Case Western Reserve University. She is currently pursuing a doctorate in management from Case Western Reserve.
Senior Vice President & Chief Marketing Officer
Lapo Paladini, Ph.D., is senior vice president and chief marketing officer of PerkinElmer. Prior to this appointment, he served as president, Asia Pacific, East Europe, Middle East and Africa, and South America. Since joining PerkinElmer in February 1982, Dr. Paladini has held a succession of management positions with the Company, including vice president and general manager of sales and service in Europe for PerkinElmer Analytical Instruments, and global sales and marketing leader for PerkinElmer Life and Analytical Sciences. Dr. Paladini holds a doctorate in industrial chemistry from the University of Pisa in Italy.
Chief Marketing Officer
Pitney Bowes Software
David Newberry is Chief Marketing Officer at Pitney Bowes Software and is responsible for the division’s global corporate marketing, product/solution marketing and field marketing activities. He is leading internal transformation initiatives as the division seeks to become a leader in customer communications, both digital & physical, through the application of data management, predictive analytics and communication solutions. Previously, David spent 20 years at British American Tobacco in a range of general manager and brand marketing positions. He also co-founded a West coast based marketing technology cloud based Software Company in addition to time spent as a senior consultant in a leading marketing consultancy practice in London. David has worked and lived in 9 countries across 5 continents including US, UK, South Korea, South Africa and the Middle East and has experience combining fmcg brand marketing, marketing technology and B2B marketing disciplines.
Chief Marketing Officer
Ms. Mersereau has more than 25 years of experience leading global marketing teams. Prior to her previous role as Chief Marketing Officer and SVP of C3 Energy Management, she was Senior Vice President of Corporate Marketing at Cisco where she was a driving force in the global brand transformation that repositioned the company with the “Welcome to the Human Network” campaign. She and her team also successfully launched the unified communications product set featuring Telepresence, Webex, and Cisco’s telephony line-up. She has held various senior marketing roles at IBM, including Vice President of Integrated Marketing Communications, Vice President of Worldwide Advertising, and Vice President of Marketing, Canada. During her tenure at IBM, she won three Gold Effie Awards in the Advertising and Campaign Effectiveness categories. She was also recognized by the Americas Marketing Organization for improving IBM’s lead management process as well as for the overall integration and effectiveness of IBM’s marketing campaigns. Previous experience includes leadership roles in international marketing for top companies in the food and beverage industry, including Coca-Cola, Wendy’s, and Burger King International.
Vice President, Global Marketing
Ricoh InfoPrint Solutions Company
Sandra Zoratti is Vice President, Global Marketing, Executive Briefings/Events and Education at Ricoh InfoPrint Solutions. She is responsible for transforming the company into a solutions and integrated customer communications-based business. She is directly responsible for the organization’s global solution strategy, marketing, sales, integrated portfolio development as well as data-analytics and multi-channel communications. Ms. Zoratti is recognized as a thought leader in the area of Precision Marketing -- a practice using data-driven insights to create highly targeted and relevant marketing approaches to drive improvements in revenue, response and ROI. Currently, she is leading InfoPrint Solutions' co-branded Precision Promotion and What's Critical in the Vertical initiatives with the Chief Marketing Officer Council to drive the adoption of precision marketing practices with senior marketers looking to optimize customer engagement strategies. Ms. Zoratti has led the generation of multiple proof points -- across industries, geographies and applications -- to publish real-world Precision Marketing metrics which showcase double to triple digit returns. Ms. Zoratti gained global marketing experience at IBM in the highly successful design and launch of the "Express" portfolio of offerings developed specifically for small and medium businesses (SMB). In this position Ms. Zoratti worked across all IBM brands and businesses charting IBM’s formal entry into SMB markets. Her best practices approach has been adopted by several large corporations. Prior to IBM, Ms. Zoratti spent 15 years creating and executing marketing and business development initiatives worldwide for blue chip corporations including Avery Dennison and Westinghouse, as well as setting up her own private marketing practice. Ms. Zoratti earned her MBA from Weatherhead School of Management at Case Western Reserve University and has a Bachelor’s degree in Chemical Engineering from Cleveland State University.
Chief Marketing Officer
Christine Heckart is responsible for all aspects of global marketing at ServiceSource. Christine brings over twenty years experience to the position, spanning business and consumer markets in high tech software, subscription services and hardware. She has served previously as chief marketing officer of NetApp, general manager in Microsoft's TV, video and music business and chief marketing officer of Juniper Networks, Inc. She is currently on the Board of Directors at Lam Research, a leading supplier of wafer fabrication equipment for the semiconductor industry. Under Christine's leadership, NetApp was awarded the prestigious American Business "Stevie" Gold Award for best Business-to-Business marketing campaign in 2012 and Juniper received a Stevie award for Best Marketing Team in 2004. Christine received the Women's Leadership Award at Microsoft in 2009 and was named to both Network World's "Top 10 Power Thinkers" and the "50 Most Powerful People in the Industry" in its annual Power issue. It was during this time that she served as president of strategic consulting firm TeleChoice, Inc, where she worked with a "who's who" of industry entrepreneurs and market leaders to create new market strategies and launch disruptive innovations. Christine is the author of two technology books, ATM for Dummies and The Guide to Frame Relay Networking. She graduated Phi Beta Kappa and magna cum laude from the University of Colorado at Boulder in 1988 with a degree in economics.
Chief Commercial Officer
Siemens Enterprise Communications
Chris Hummel joined Siemens Enterprise Communications (SEN) in April 2010 and currently serves as the Chief Commercial Officer. In this role he has responsibility for Global Marketing and Corporate Development. His priorities include expanding SEN's market presence, building brand and accelerating growth through strategic M&A opportunities. He reports directly to Hamid Akhavan, the CEO. Hummel is a recognized thought leader and has extensive experience in global enterprise sales and marketing, having lived and worked in a range of countries, including the US, Germany, Eastern Europe and Asia. Before joining Siemens Enterprise Communications, he served as Executive Vice President of Global Field Marketing for SAP AG, where he managed an organization of more than 600 people that annually generated more than 7 billion US-Dollars in qualified opportunities. Prior to SAP, Hummel spent 13 years at Oracle Corporation in a number of senior sales, services and marketing roles. Hummel holds a Bachelor's degree in International Relations from Tufts University and a Master's degree in Law and Diplomacy from the Fletcher School of Law and Diplomacy at Tufts University in Medford, MA. He also studied at Durham University (UK) and the London Business School.
SVP - Marketing, Health Care Client Segment
Shelley Kalfas has worked for Sodexo in both staff and operations leadership roles for 23 years. She is presently Senior Vice President of Strategic Marketing for their U.S. Health Care Client Segment. Shelley also serves on Sodexo's Global Marketing Council and leads their North American Wellness Council.
EVP & CMO
Mr. Khiyara is the Executive Vice President and Chief Marketing Officer at Spigit, a leading global Social Enterprise company based in the Bay Area. He previously served as Taleo's CMO, responsible for the global direction of Taleo marketing strategy, brand management, corporate communications, demand generation, product marketing and operations. With over 15 years of executive leadership experience, Mr. Khiyara brings rich expertise and demonstrated successes in sales and marketing, strategy and corporate development, and scaling domestic and international operations in software and SaaS. He is a seasoned executive with strong expertise in Software, SaaS and Cloud Computing/Storage/Networking technologies. Before joining Taleo, Mr. Khiyara was Senior Vice President and General Manager at i365, the cloud services business unit of Seagate. There, he drove innovative product positioning and marketing, a leveraged channel strategy and transformed the business into a growth division achieving 40% revenue growth within the first 12 months. Previously, he was the Managing Director for VeriSign and established VeriSign's presence in Europe driving their Managed Security Services business. Mr. Khiyara also held a variety of management positions at VeriSign, Autodesk and Bechtel serving in leadership positions in Europe, Asia and Latin America. He holds a Masters in Business Administration from Yale, has completed the Strategic Leadership Executive Program at Harvard Business School and has a graduate degree in engineering.
Chief Marketing Officer
Thomson Reuters Tax & Accounting
Tobias is the Chief Marketing Officer of the Tax & Accounting division of Thomson Reuters. In this role he oversees the global marketing strategy including branding, creative services, demand generation, public relations, customer excellence, and online marketing. Previously he was Global Vice President of Consumer and SMB Marketing at Trend Micro where he helped rebrand their flagship consumer antivirus solution (Titanium), led an acquisition of a leading online storage company, and helped institute a demand generation framework globally across the organization. He also drove the successful B2C ‘Nooo Face’ campaign throughout the US, Asia, and Europe that produced significant brand awareness uplift and launched the ‘Worry-Free’ brand of SMB solutions throughout Asia. Tobias spent 10 years at Trend Micro where he previously held roles as VP of North America Marketing, VP of Global Web Marketing, and Head of Corporate Marketing. Between 2005 and 2007 he was based in the corporate headquarters in Tokyo, JP where we led the Enterprise Marketing team and launched the company’s first private conference (DIRECTIONS) that is now in its 6th year of operation. Prior to Trend Micro, Tobias worked in brand management and marketing at Dell Computers and Toshiba. He holds a BA in Law from the University of California at Santa Barbara, an MBA from the Drucker School of Management at Claremont Graduate University where he was a President’s Fellowship recipient, and sits on the Executive Council of Creative Good.
President & CEO
Michael Babikian, JD, LLM, MBA, is President and CEO for Transamerica Brokerage, a distribution unit of the Life & Protection division of Transamerica. Previously Babikian was EVP, Chief Marketing Officer, Brokerage, and Chief Product Officer. Babikian joined Transamerica in 2003 as an Advanced Marketing Consultant and quickly became an invaluable member of the executive team. Prior to joining Transamerica, Babikian was General Counsel to Infinite Source Technologies, Inc., where he advised on all legal and tax matters. Previously, he worked as an attorney for the tax law firm of Baker, Olson, LeCroy and Danielian, where he advised clients on tax and business matters. His experience also includes working as a tax specialist in the Personal Financial Planning department of KPMG, where he consulted with high-net-worth clients and their tax and legal counsel on complex financial, tax and estate planning issues. Babikian also worked in the legal department of the California Franchise Tax Board. He is an Adjunct Assistant Professor of Law at Glendale University College of Law, where he is also Chairman of the Board of Directors. He has served as a member of the Board of Trustees for the Glendale Bar Association and as the Chairman of the Board of Directors for the Glendale Bar Association Lawyer Referral Service. He was the Committee Chair for the Continuing Legal Education Committee of the Armenian Bar Association and was a member of the American Bar Association's Tax Committee for Exempt Organizations.
Chief Marketing Officer
Wolters Kluwer Law & Business
Alan Scott is Chief Marketing Officer at Wolters Kluwer Law & Business, a leading provider of information and software solutions in key specialty areas for legal and business professionals. Scott is responsible for directing marketing strategy and execution, as well as business intelligence activities, across Wolters Kluwer Law & Business to advance connections with customers and improve the overall customer experience. Most recently, Scott was Senior Vice President/Chief Marketing Officer for Dow Jones’ Enterprise Media Group, the leading provider of global business news and information services, where he focused on embracing best-in-class marketing techniques for differentiating the brand while increasing both revenue and visibility. He also served as Chief Marketing Officer for Factiva, where he instituted go-to-market strategies that propelled the organization to the top spot in its market segment, achieving revenue growth and increasing both marketing effectiveness and intelligence. Scott also held leadership positions at Forrester Research/GIGA Information Group, Spencer Trask & Co. and Gartner Group. Scott is a widely published writer and speaker; he’s authored several white papers and eBooks on corporate reputation and influencing decision makers, and has presented at numerous tradeshows, conferences and executive forums. He received his Bachelor’s degree from Wittenberg University and will be based in New York.
Chief Marketing Officer
World Trade Jewelers
Dan Scott is the Chief Marketing Officer at World Trade Jewelers (WTJ), a New York City-based complete solutions corporation connecting the power of iconic, worldwide brands through the creation of world-class jewelry. WTJ's jewelry portfolio includes Hershey's Kisses®, Sweethearts®, NBA® and has strategic alliances with the world's largest gaming and entertainment entities to target design, strategic licensing, superior manufacturing, turnkey fulfillment and powerful 360 degree marketing for branded and private label jewelry collections. Blending modernistic, multimedia marketing tactics with traditional new business development, Dan will continue to grow the WTJ brand. Previously, Dan led the worldwide marketing for Scott Kay, Inc. (2002 – 2012). As CMO, he managed all aspects of brand communications, directed global public relations and produced multimedia content. His sales-focused strategies often included partnering with the world’s most recognized brick and mortar retailers and kingpins in online, print and broadcast. Staying within the broadcast marketing sector, Dan started his career at QVC (pre-launch) as their first multimedia marketer. For nearly 9 years thereafter, Dan was constantly credited for pioneering ground breaking and highly effective multimedia marketing platforms for QVC, many of which are still employed today.
Vice President, Marketing and Communications
Christa Carone is vice president, marketing and communications for Xerox Corporation, serving as the company’s chief marketing officer. She was named to this position in September 2008, and is responsible for global marketing strategy and initiatives that include advertising, experiential marketing, public relations, internal communications, integrated campaigns, xerox.com, and the Xerox Foundation. She is also the steward of the company’s brand, leading global brand management, product nomenclature, licensing and other related activities that serve to protect the value of the Xerox name and multi-billion dollar brand. Prior to this role, Carone was vice president of global communications, leading Xerox's public relations, internal and corporate communications, and community relations initiatives. She was the company’s chief PR strategist and spokesperson during Xerox’s turnaround period that began in 2001 -- considered one of the most challenging times in the company's history. During that time, Carone led the public relations efforts for all corporate matters including leadership changes, asset sales, restructuring, financing transactions, corporate governance, strategic initiatives and other highly visible and material corporate affairs. Carone joined Xerox in 1996 as communications manager for the company's manufacturing and supply chain division. She was named corporate media relations manager in 1998 and head of corporate public relations in 2001. She then assumed the additional responsibilities of corporate communications and became chair of the company's global Executive Communications Council. In July 2007, she broadened her role to include all worldwide public relations activities and was named to head up Xerox's newly created Global Communications organization.
Chief Science Officer
AIG Property & Casualty
Murli Buluswar is the Chief Science Officer for AIG Property & Casualty (formerly Chartis Insurance). In this capacity, he is building and leading The Science Team, whose mission is to help AIG P&C achieve a competitive advantage by infusing consistent science driven innovation. This newly created team aspires to contribute value by asking questions, partnering with the business functions to implement insights based on world class analytical techniques, and by pursuing research that aims to improve AIG's businesses and ultimately make the world a safer place. Prior to joining AIG, Murli was Vice President, Insight and Innovation (I&I) and Head of Customer Experience at Farmers Insurance, a subsidiary of Zurich Financial Services. I&I influenced decision-making across all functions based on data driven insights. In his customer experience role, Murli was responsible for shaping the enterprise vision on where and how much to invest to improve customer experience. Murli’s other previous experiences include analytical roles in Answer Financial (one of the largest P&C insurance agencies), Progressive, The Monitor Group, and Capital One. Murli speaks at conferences focused on innovation and analytics driven strategy. He is also actively involved with Los Angeles based Harmony Project, whose mission is to help inner city children achieve purpose through free music instruction. Murli holds a B.A. in Economics from Bluffton University, an MS in Economics & Statistics from Auburn University, and an MBA from The University of Chicago.
Vice President, Marketing
Neil Lindsay is Vice President, Marketing at Amazon.com, responsible for developing the Kindle Brand. As chief marketing officer of Sprint Prepaid Group, Lindsay was responsible for managing the product, platform and program management departments of the Sprint Prepaid Group including such brands as Boost Mobile and Virgin Mobile USA. Lindsay lead the efforts to evolve the brands and product offerings in alignment with the company's charter, business strategy and target market needs. Throughout his 20-year career, Lindsay has held senior level positions in both product development and marketing at corporate and start-up technology companies in Australia, Asia Pacific and the United States. Prior to Boost Mobile, he developed online products and services for blue chip companies as CEO of one of Asia Pacific's largest Internet solutions companies. Lindsay also served eight years with Hewlett-Packard in a variety of roles, including as Worldwide Product Line Manager for a range of Hewlett-Packard printers. Lindsay holds a bachelor of applied science degree from Edith Cowan University in Western Australia, and a master's in business administration from Golden Gate University in San Francisco, Calif.
EVP & CMO
Kim Sharan is the Executive Vice President and Chief Marketing Officer of Ameriprise Financial. Ameriprise is a $14 billion Fortune 300 financial planning and services company with more than 12,000 financial advisors and registered representatives. A senior executive with more than 25 years of extensive global leadership and managerial experience in the financial services industry; she is recognized as an inspirational and strategic leader with exceptional managerial, team building and communications skills. At Ameriprise, Kim spearheads the creation and implementation of all facets of the company’s brand and marketing strategies, including advertising, client acquisition and loyalty, and web site strategy and development. Kim also leads the retail retirement business. When Ameriprise became an independent, publicly owned company in September 2005, after being spun off from American Express, Kim was the driving force behind the development and implementation of the company’s brand strategy and overall market positioning, name change and all rebranding initiatives. To support the introduction of the new brand, she directed the creation and launch of an innovative $200 million advertising campaign (Dreams Don’t Retire) that received multiple creative and media awards and achieved over 50 percent brand awareness in just one year.
Vice President Digital Marketing, North America
Lucas Herscovici serves as Vice President Digital Marketing, North America for AB InBev with responsibility for Digital Strategy, Digital Innovation and Digital Execution for all brands in the AB InBev portfolio: Budweiser, Bud Light, Stella Artois, Michelob Ultra, Beck’s, Shock Top, etc. After being an entrepreneur for a few years, Lucas joined AB InBev in 2002 as Business Development Manager for Argentina. After several commercial roles he then became Head of Marketing Innovation for Argentina and then moved to Global Headquarters in Belgium, to head Innovation for Global Brands. He later became Global Marketing Director for Stella Artois, based out of New York, and then moved to Palo Alto and became Global Director, Strategic Innovation & Marketing for AB InBev. Lucas holds an Executive MBA from St. Andrews University and a degree in Industrial Engineering from ITBA University, both in Buenos Aires, Argentina. He lives with his wife and three children in Palo Alto, California. When Lucas isn’t working at AB InBev, he enjoys playing tennis and traveling with his family.
Senior Vice President, Marketing & Advertising
Arby's Restaurant Group
Bob Kraut joined Arby’s Restaurant Group as SVP, Marketing & Advertising in January, 2010. He is responsible for integrated communications in the areas of national advertising, field marketing, media planning & buying, digital and social media, promotional marketing and public relations. In less than 8 months, Bob led a sales turnaround resulting in five consecutive quarters of sales growth after four years of decline. He successfully introduced Arby’s new Angus Beef platform via the “Arby’s. It’s Good Mood Food” positioning and ad campaign; he also improved value perceptions of the core menu through introduction of $1 Value Menu. Previously, Bob served as Pizza Hut as Vice President, Marketing Communications in December, 2006. His notable accomplishments include developing and implementing the “America’s Favorite Pizza” positioning, launching Pizza Hut’s award winning pizzahut.com website and developing the highly visible “PastaHut” pasta campaign resulting in system-wide same store sales growth and significant improvement in brand preference. Previously, Kraut held a series of increasingly responsible marketing and advertising positions at General Motors including Director, GM Brand Marketing & Advertising Operations, Brand Manager and Director, Advertising & Sales Promotion at Pontiac-GMC Division. Kraut’s marketing career began in Chicago with Foote, Cone & Belding and Tatham Euro RSCG, where he was responsible for integrated communications. He graduated both Magna Cum Laude with a Bachelor of Science degree and an MBA degree in marketing management from the Crosby School of Management, SUNY at Buffalo. He also attended the Advanced Management Training Program at Harvard Business School.
VP, Marketing Communications
Alicia has been part of AT&T's Sales and Marketing team since 1991, serving in a number of highly visible, strategic roles. She’s demonstrated her interpersonal and organizational skills in complex business negotiations and has a long history of leadership, characterized by concrete performance, a keen analytical approach and imaginative thinking. Through the use of compelling content, multi-media assets, advertising, creative on-line programs, analyst outreach and targeted earned media, she executes product marketing campaigns, dialogue marketing and thought leadership programs that increase demand and overall consideration for the brand with business customers worldwide.
Regional Vice President of Marketing, Eastern Division
Caesars Entertainment Corporation
Jeffrey Boorjian is currently the Regional Vice President of Marketing and responsible for influencing customer behavior resulting in increased revenue and profitability for the world’s largest provider of branded casino entertainment, Caesars Entertainment (formerly Harrah’s Entertainment). Jeffrey currently has enterprise-wide responsibilities directing marketing reinvestment testing, spearheading initiatives to drive incremental cross-market revenue among Caesars 50+ global properties and leading all product-merchandising efforts to optimize the customer experience. In a previous Caesars’ position, Jeffrey was responsible for a $60MM marketing budget and oversaw >50 professionals providing leadership oversight for all marketing initiatives including brand strategy, advertising, promotions, entertainment, digital & social marketing, VIP sales force, and the Total Rewards loyalty program. Prior to joining Caesars, Jeffrey held positions at multiple advertising and branding firms leading projects across diverse industries including hospitality, consumer goods, automotive and healthcare. Jeffrey earned his Master’s degree in Business Administration from the University of Virginia Darden School of Business in Charlottesville, Virginia and his Bachelor’s degree from Boston College in Chestnut Hill, Massachusetts.
Senior Vice President, Brand Marketing
Peter Horst is a 20-year marketing veteran with experience spanning products, services and technology at Capital One, Ameritrade, General Mills and US WEST. As Senior Vice President of Brand Marketing at Capital One, Peter supports Capital One’s diversified businesses in branch and Internet banking, home loans, small business and personal lending, auto finance and international markets. His team is responsible for driving integrated marketing, new product development, and market research, and led the rebranding of Hibernia Bank and the launch of Capital One into branch banking. From 2000 to 2003, Peter was Chief Marketing Officer of TruSecure Corporation, a leading provider of information security services and technologies. While at TruSecure, Peter re-branded and re-positioned the company, launched a new generation of patented enterprise solutions, and implemented new sales processes, resulting in over 400% growth.
Vice President - Strategic Marketing Development
Cirque du Soleil
With over 20 years of marketing and communications experience with big brand companies such as Disney, Procter & Gamble and Apple, Jaki Ellenby joined Cirque du Soleil in 2007, where she took on various functions related to the marketing of big top and arena shows as well as market strategy and intelligence. In 2012, she was promoted to Vice-president of Strategy and Marketing Solutions to oversee strategic planning and market/consumer insights, brand management and development, consumer experience and relationships, digital assets and production in addition to consumer products and licensing. Throughout her career Jaki has established a solid track record in marketing strategy, branding and management coupled with an expertise in all techniques of traditional and new media marketing and communications, including online, direct mail, point-of-sale, trade, event-driven marketing and partnerships. In 1992, she became European Marketing Manager for the newly opened Disneyland Paris theme park. Her combined market strategies and action plans contributed to making the resort the leading tourist destination in Europe. In 1997, she moved to Disney Online and successfully launched the Walt Disney Company’s European online division, rolling out cross-divisional sites in 14 countries. In 2006, she became Sales and Marketing Director at Parc Astérix, the second largest theme park in France, where she set out on a nine-month mission to rebuild the marketing and sales of the theme park and reposition 2 other theme parcs within the Compagnie des Alpes group. Jaki then moved to Montreal to become Sales and Marketing Vice-President at the Just for Laughs Festival – the world’s largest comedy festival – quickly achieving record-breaking sales. Throughout the years Jaki received numerous awards and accolades for her innovative work, including the Double Click award for Best Direct Marketing Campaign (Pampers), the Special European Commission recognition for the Safe Surfing Educational Program (Disney), the Milia d’or award for Best Children’s Site (Disney), the Clic d’or award for Best Promotional Campaign (Touchstone Pictures) and the Festival de Biarritz Prime d’or for Best International Site (Disney).
SVP, Digital Marketing
Linda Gharib is Senior Vice President of Digital Marketing for Citi’s Global Consumer Marketing & Internet division where she leads several customer acquisition, competitive intelligence and marketing integration initiatives. Prior to joining Citi, Linda spent nearly five years at Microsoft where she held various digital media roles partnering with brands such as P&G, Kraft, Bank of America, and Lowe’s. Earlier in her career, Linda led the Marketing and Investor Relations department of a leading law firm specializing in securities and antitrust litigation. Linda is also an Adjunct Professor of Internet Marketing & Global Business with experiencing teaching graduate students in New York and Singapore. She serves as the 212 NY Interactive Advertising Club professional development committee co-chair, member of the Association of National Advertisers Digital Marketing committee and sits on the CMO Council Advisory Board. She holds a BA from Hunter College, an MBA from the Zicklin School of Business and studied International Marketing at the Thunderbird School of Global Management in Switzerland. Linda is passionate about mentoring the next generation of marketers and is the recipient of the 2012 Direct Marketing Educational Foundation Rising Star Award.
Vice President, Global Advertising & Digital
Mr. Jack J. Haber serves as Vice President of Global Advertising & Digital at Colgate-Palmolive Co. Mr. Haber previously served as Vice President, e-Business for Colgate, responsible for leading all Colgate internet activities globally. Internet responsibilities include all company web sites around the world, internet marketing, global intranet/portal, e-commerce and e-business applications, etc. Prior to that, Mr. Haber was Vice President, General Manager of U.S. Oral Care where he led the U.S. launch of Colgate Total toothpaste and led Colgate’s business to market leadership for the first time in over 35 years. As General Manager, Mr. Haber has overseen the launch of an impressive array of innovative new products, supported by more and better advertising. This includes the successful launches of products like Colgate Baking Soda & Peroxide toothpaste, Colgate Whitening with Baking Soda & Peroxide toothpaste, and most recently Colgate Tartar Control Plus Whitening toothpaste. Under Mr. Haber's leadership, U.S. Oral Care has also launched the premium Colgate Wave toothbrush as well as various other extensions to Colgate’s existing line. Mr. Haber joined Colgate-Palmolive in 1981 in the Corporate New Ventures and Acquisitions Group where he was responsible for the development of new business opportunities for the Company. He then moved to Colgate U.S. where he participated in a major growth phase of the business, launching Colgate Tartar Control, Colgate Junior, and a number of new toothbrushes. Following his success as Marketing Director of Colgate-Spain, in 1994 Mr. Haber was named Worldwide Director Consumer Oral Care Products where he led the development and worldwide launch of Colgate Total toothpaste. Prior to joining Colgate, Mr. Haber held positions at Ted Bates, Foote Cone & Belding, and Clairol-Bristol Myers. Mr. Haber is a graduate of Brooklyn College and received his MBA from Fordham University. He was chosen as Brandweek Marketer of the Year in 1998, and was also selected as one of Advertising Age’s top 100.
Executive Vice President, Chief Marketing Officer
Frances Allen is responsible for the marketing direction of the company, including the development and execution of Denny's marketing strategies and initiatives, brand positioning, advertising campaigns and menu development. Allen joined the company in July, 2010, bringing a wealth of more than 25 years of experience in consumer branding. Prior to joining Denny's, Ms. Allen previously served as Brand Marketing Officer for Dunkin' Donuts USA and held senior positions with Sony Ericsson Mobile Communications, Pepsi and Frito Lay. In 2009, she was named BrandWeek's "Marketer of the Year".
Senior Vice President, Marketing Operations
Disney ABC Television Group
Steven Bushong is senior vice president, Marketing Operations, ABC Entertainment Group of The Walt Disney Company. In this role, Steven leads the Marketing Operations and Production teams to create an environment where people, process and technology come together to create and deliver industry leading on-air and off-air Campaigns for all of ABC Entertainment and Late Night Programs. As a senior member of the Marketing executive team he also contributes to the strategic reflection and direction setting with diverse internal and external stakeholder groups and manages the overall Marketing budget. Prior to this role, Steven held the role of VP Sourcing and Procurement where he led the Media Networks and Supply Chain & Operations Strategy teams. Steven began his career with Disney in 1991 with Disneyland Resort Paris and worked in a wide variety of international roles until he relocated with his family to the US in 2005. Before joining The Walt Disney Company, Mr. Bushong held positions in the healthcare, automotive, consulting and education industries and ran a small graphic design/publishing business. Steven holds a BS Industrial & Systems Engineering from The University of Michigan and a MBA from Babson College. He lives in Los Angeles with his wife and two children. Outside of ABC, Steven is a photographer, tennis player and home chef.
Steven has 25+ years as an accomplished Fortune 500 global strategic brand marketer and CMO with general management expertise in consumer-centric brand building, transformational innovation, business development and account management. He has built and led iconic, image-based CPG and durable brands globally in the highly competitive Electronics, Tech, Beverage, Food, Cosmetics, Personal Care, and Health & Well-being categories where building customer intimacy and strong emotional connections with consumers is critical to growing brand equity and KPI results. Steven harnesses deep expertise to build and inspire teams to achieve value-add results:
- Classic brand & product management, P&L, strategic planning, integrated communications, PR
Previously, Steven was Samsung Electronics SVP, CMO, North America where he led Brand Marketing B2C and B2B teams and agencies across the $25 Billion Divisions. He was part of the Executive Team that contributed to Samsung maintaining its #1 share in HDTV and Mobile Phone in the US. Steven served as Coca-Cola's VP, Worldwide Strategic Planning, Business Development and Marketing for 13 years leading global/local teams and franchisees to develop innovative consumer-driven brand strategies, technologies and programs. His brand marketing career started with P&G leading iconic brands and growth initiatives in N. Am, Europe & Asia-Pacific for 13 years. Steven has been published in CMO.com, AdAge.com, and other leading business publications. He earned his MBA from Penn State University and BSBA from the University of Florida.
SVP, Marketing & Communications
Four Seasons Hotels and Resorts
Elizabeth is responsible for global digital marketing, social media, marketing communications, public relations, corporate communications and reputation management on behalf of the Four Seasons brand. With an ever-expanding portfolio of hotels in more than 35 countries, building the brand’s reputation and leadership in the luxury sector through strategic marketing activities is both challenging and rewarding. Her scope of responsibility encompasses the company’s brand-level communications activities in interactive, digital, advertising, promotions, direct marketing, and the Four Seasons magazine and newsletters. Elizabeth also oversees strategic media relations outreach; crisis management; corporate social responsibility initiatives and reputation management. Elizabeth is a dynamic and engaging speaker and a skilled moderator. Recent engagements include keynote addresses at the Digital CMO Summit; IAB Innovation Days; L2 Digital Think Tank; Social Media World Forum Europe 2012; and the Social Media Strategies Summit. She has also participated as a panelist at the Digital Media Summit and at the NYU International Hospitality Industry Investment Conference. She joined Four Seasons in 1999 from Hill & Knowlton Canada, where she was Vice President and Practice Leader for the Marketing Communications group. Prior to Hill & Knowlton, Elizabeth was an Account Director with Strategic Objectives Inc., an award-winning consumer media relations boutique agency. She began her marketing career managing media and employee communications for a women’s wear retail chain. Elizabeth graduated from Ryerson University with a business degree in retail management. Before focusing on communications and public relations, she worked in operations as a sales trainer and sales manager in the retail sector. When she’s not at the airport suffering through another security line, Elizabeth lives in Toronto with her husband. Her favourite pastimes include cooking up a storm for family and friends, reading the Sunday papers, travelling to Italy as much as possible, spending time in the garden, and chronicling it all on Twitter, Facebook, Pinterest and her food blog www.duckandcake.blogspot.ca.
Director, Strategic Marketing & Communications
Lisa Mark is a strategic brand marketer with over 15 years of experience in consumer products, sporting goods, entertainment, & management consulting. With a proven track record of delivering exceptional results across a variety of industries and business challenges, Ms. Mark’s experience spans marketing for brands across all stages of the product life cycle, including start-ups, growth, and mature brands. As Director, Strategic Marketing and Communications for FOX Sports, Ms. Mark spearheads all on-air and off-channel marketing and branding for several of FOX Sports’ largest regional networks. There, she also creates and implements integrated marketing strategies and fan engagement platforms for Teams (ie, Braves, Hawks, Bobcats, Predators), Leagues (ie, MLB, NBA, NHL), Conferences (ie, ACC, SEC, Big 12), and Brand Partners. Prior to joining FOX Sports, Ms. Mark was Global Director, Retail Marketing & Brand Activation for Stainmaster and before that, served as Senior Director, Brand Strategy & Marketing Services at Mizuno USA, where she led all brand marketing strategies & tactics for the U.S. operations of the $1.6B global sporting goods firm. At Mizuno, Ms. Mark was the driving force behind creating a compelling brand strategy, propelling the brand to unprecedented gains in brand awareness, market shares, and profitability. Ms. Mark’s career also includes senior marketing roles with Disney and The Step Company, originators of the step aerobics movement. Ms. Mark holds an MBA from Northwestern’s Kellogg School of Management and undergraduate degrees from the University of Pennsylvania’s Wharton School of Finance and College of Arts & Sciences.
SVP & Chief Marketing Officer
Rich Smith is the SVP & Chief Marketing Officer of Green Tree (formerly GMAC Mortgage). He was previously SVP & CMO at AIG Bank, leading marketing and strategic planning efforts for AIG's banking subsidiary and serving on AIG’s global ecommerce steering committee. He has a 19-year history of building profitable campaigns for top-tier brands in the financial services, insurance, and consumer financial products industries, specializing in digital marketing, direct marketing, cross-selling, business strategy, and product development. Over the past three years, Rich lead the transformation of AIG Bank’s business model from a focus on internal business sources and intermediaries, such as financial advisors, to consumer-focused direct banking, delivering exponential growth in consumer business in less than one year. Before his time at AIG Bank, he drove revenue growth for other AIG business units as Vice President of U.S. Consumer Markets for the AIG Domestic Accident and Health Division and Marketing Director for AIG Direct (21st Century Insurance)-AIG's former domestic auto insurance company. Rich joined AIG from Bank One (Chase) where, as First Vice President and Marketing Director of Balance Build, where he led a team responsible for credit card loan growth and an annual P&L of $230 million, overseeing more than 35 million customer impressions per month. Rich began his career at MBNA America (Bank of America) in expanding marketing leadership roles, including First Vice President and Product Development Manager where he launched new products, such as MBNA's Platinum Plus MasterCard and Visa.
Vice President, Brand Marketing
Sean Kapoor is Harman's VP of Brand Marketing, based in Stamford, Connecticut. He was previously Executive Director of Marketing at IGT, a global leader in the design, development and manufacturing of gaming machines, enterprise systems software and associated services to help casino operators deliver entertaining experiences for their patrons and achieve enhanced levels of operational performance. Mr. Kapoor successfully led his team in brand strategy development and bringing IGT's wide portfolio of entertainment offerings and back-end systems to market. Mr. Kapoor’s foresight was a driving force in his definition, expression and implementation of IGT’s brand strategy across all customer touch points, both domestically and internationally. Mr. Kapoor also serves as an advisory board member at PopOver Games, and is responsible for guiding this Social gaming startup to market. Mr. Kapoor is a seasoned marketer and business strategist with over 18 years of experience in providing vision and leadership in the architecture, planning and execution of successful global brands. His technical expertise, along with his business management and marketing prowess, proved to be effective in driving their profitability and business growth. Mr. Kapoor joined IGT in 2011 after a near eight year engagement as Director of Marketing with Microsoft, where he successfully led their global marketing and advertising efforts for various lines of business including Microsoft Windows, Xbox and Cloud Computing. Prior to his time at Microsoft, he served as Director of Marketing New Media for Lifetime Television from September 1999 to January 2004. Preceding Lifetime Television, he was a consultant for several companies, where he aided their Fortune 500 clients with business and marketing strategies. Mr. Kapoor is a Summa Cum Laude graduate in Bachelors of Science in Electronics and Electrical Engineering from University of Pune India.
Senior Vice President, Global Sweets & Refreshment SBU
Steven Schiller is Senior Vice President, Global Sweets & Refreshment Strategic Business Unit, for The Hershey Company. The Sweets & Refreshments Business Unit leads all of The Hershey Companies global candy, mint and gum businesses, including consumer favorites such as Twizzlers, Jolly Rancher, Ice Breakers and Pelon Pelo Rico. In his position, Schiller is responsible for leading the global strategic direction of all aspects of the Sweets & Refreshment business, including full P&L delivery, acquisition and growth strategy, and marketing and innovation activities. Prior to this position, Schiller was Vice President, Marketing, Hershey International, where he led the central and local Marketing teams to create and drive the International Division’s P&L. He developed brand centric growth models, sustainable marketing capability and led the Marketing and Innovation growth initiatives. Before that, Schiller served as Vice President, Marketing Excellence, where he was responsible for developing world-class advertising creative, media plans, design, packaging, consumer promotions and product publicity. Prior to joining Hershey in 2008, Schiller was Senior Vice President, Chief Marketing Officer, for the Steak ’n Shake Corporation. In this role, he was responsible for leading all marketing, strategy and innovation activities for this mid-sized restaurant company. Prior to Steak ’n Shake, he held positions both domestically and internationally in Marketing and General Management at The Coca-Cola Company and The Colgate-Palmolive Company. Schiller holds a bachelor’s degree from The Johns Hopkins University and an MBA from New York University, Leonard N. Stern School of Business.
Vice President, Brand Experience & Advertising
Alexandra Morehouse is the VP of Brand Experience and Advertising for Kaiser Permanente, assuming this role in May 2012. She was previously the Chief Marketing Officer for AAA of Northern California, Nevada and Utah where she oversaw all marketing strategy, advertising, branding, media relations and customer analytics and research for the AAA affiliate. Morehouse serves on the boards of the ODC dance company and the UC Davis Institute of Transportation Studies. A featured speaker at national marketing conferences, Morehouse has also served as co-chair of the Harvard Business School Global Technology Conference and on the boards of the Harvard Business School Community Partners, SnapFish, the Cedars of Marin, and the Yerba Buena Center for the Arts. Prior to AAA, Morehouse was Chief Marketing Information Officer for Charles Schwab and Co. She also held senior leadership roles at American Express in New York and San Francisco, in product marketing, brand management, and customer relationship management. Morehouse has been featured in Forbes, Business Week, the Economist and Direct Marketing magazine. She’s been honored three times by the San Francisco business times as one of the "100 Most Influential Women in Business." She graduated with high honors from Harvard University and has an MBA from Harvard Business School.
CMO & CCO
Mrs. Marie-Josée Lamothe is Chief Marketing & Corporate Communications Officer at L’Oréal Canada. A 20 year veteran of the competitive world of beauty and luxury marketing, Marie-Josée Lamothe is best noted for her expertise in International Consumer Goods Branding. She joined L’Oréal Canada's luxury division in 2005 as Vice-President and General Manager, after having held the position of International Marketing Director, hair color for L’Oréal Paris, in France. In this role, Mrs. Lamothe headed the product development team that has created and perfected numerous L’Oréal Paris products that can now be found in over 120 countries across the world. Mrs. Lamothe completed INSEAD’s L’Oréal general management program in France and earned a dual bachelor’s degree in economics and mathematics, with honours, from the University of Montreal. She sits on several industry boards such as: CCTFA (Canadian Cosmetics, Toiletry and Fragrance Association), ASC (Advertising Standards Canada), IAB (Interactive Advertising Bureau of Canada) and is also on the North American CMO Council Advisory Board. Mrs. Lamothe chairs and is a jury member for various Canadian commissions and associations in the Marketing and Communication fields. She also regularly participates in conferences within the pharmaceutical and consumer goods industries. Socially, Mrs. Lamothe is actively involved in Canadian organizations that promote access to education such as the John Molson School of Business Advisory Board, the College Sainte-Anne Advisory Committee and the experimental theatre, l’Espace GO Board of Directors. Beyond her social involvements, her marketing background highlighted with many successes inside and outside of Canada, her strong commercial experience and her strong expertise in the field of communications provide her with a very dynamic outlook on the Canadian Health and Beauty industry.
Executive Vice President, Marketing & Sales
Madison Square Garden Sports
Howard Jacobs is executive vice president of marketing and sales for Madison Square Garden Sports, where he leads an integrated marketing and sales unit responsible for defining and executing the over-arching business operations and growth strategies for the New York Knicks, New York Rangers and New York Liberty franchises including: brand marketing and communications, ticket sales and service, digital/social media platforms, field marketing, community relations, and event presentation. In addition, Jacobs is involved in all areas of MSG Sports to support team partnerships, marketing partnership sales, new media initiatives, and team merchandising opportunities. Jacobs joined MSG Sports in 2008 initially as senior vice president of marketing and was most recently senior vice president of marketing and ticket sales. He has dramatically elevated the strategic marketing, brand management and business operations for the Knicks, Rangers and Liberty with a heightened focus on fan engagement. His responsibility over ticket sales has resulted in the Knicks, Rangers and Liberty consistently ranking among the top of their respective leagues. Prior to joining MSG, Jacobs was the senior vice president, strategic partnership marketing for XM Satellite Radio where he led a cross-functional brand marketing and subscriber acquisition team with major sports and consumer brand partners including the NHL, MLB, NASCAR, PGA Tour, the Big East, United Airlines, Jet Blue and Starbucks. He previously served as president of Millsport, LLC, a leading sports marketing agency working with major brands including: AT&T, XM Satellite Radio, Office Depot, Pizza Hut, Taco Bell, VISA, Pepsi-Cola, Gatorade, Frito Lay and Sunoco. Jacobs received his undergraduate degree from York University in Toronto and attended executive leadership training at The Wharton School and Babson College.
Vice President / Senior Business Leader - Global Corporate Strategy
Christian Blechinger is a global strategic planning, marketing, and operations executive with over 15 years of experience in the US, Europe, China, Japan, Mexico, and Brazil with a demonstrated track record of developing and executing growth and restructuring initiatives. He currently holds the position of VP and Senior Business Leader of Global Strategy & Corporate Development at MasterCard Worldwide. Previously, Christian was the VP of Global Strategy and Portfolio at Covidien Surgical Devices. In this role, he was responsible for driving global strategic planning and organic growth initiatives across the business in the US, Europe, Asia and Latin America. Prior to joining Covidien, Christian was CMO/Managing Director for GE Capital's Real Estate America's Equity business. Christian's primary responsibility was to lead and direct all strategic marketing efforts across NAE's 6 P&Ls across the US, Canada, Mexico and Brazil. Prior to that, Christian was VP of Strategic Marketing with GE Capital's Corporate Marketing team. Christian joined GE Capital from Booz Allen Hamilton where he focused on Growth Strategies and Turnarounds in the Financial Services as well as Communications, Media, and Entertainment space. Christian also worked for American Management Systems in Washington, DC and Switzerland, where he was a Principal, selling and product managing the software company's Customer Relationship Management offering. Christian holds an MBA in Management and Finance from Columbia Business School and a BS in Foreign Service from Georgetown University.
SVP & GM, Brands & Marketing Communications
Ms. Stoneham is Senior Vice President and General Manager, Brands & Marketing Communications at Rogers Communications Inc. She is responsible for Rogers' corporate brand strategy and marketing communications, including: mass advertising, social media, search, direct, customer base management and retail programs for all Rogers, Fido and Chatr products and services. Rogers Communications is consistently one of the top two advertisers in Canada, with 2011 Consolidated Revenue of $12.4 billion. Rogers Wireless is Canada’s largest wireless voice and data communications service, and Rogers Cable is a leading Canadian cable service provider. Prior to joining Rogers in 2007, Ms. Stoneham was Senior Vice President, BBDO Canada, a position she held from June 2003. Ms. Stoneham is a results oriented, senior marketing and communications professional with a proven track record for building brands and delivering significant return on investment. She is a dynamic, strategic leader with experience in both marketing and advertising. Equally skilled at creating brands as developing and managing strong professional teams. Significant senior level experience spans a broad range of sectors including retail, packaged goods, e-commerce, and not for profit. Ms. Stoneham also currently serves as Canadian Chair of the Audit Bureau of Circulation and Vice Chair of the North American Board.
Associate Dean & Chief Marketing Officer
Stanford Graduate School of Business
Blair Shane has recently accepted the position of Associate Dean and Chief Marketing Officer at Stanford Graduate School of Business. She arrives here after four successful years as the CMO of the California Academy of Sciences. Prior to joining the Academy in 2007, Shane served as the Vice President for Marketing Planning and Integration at Charles Schwab & Co. There, she provided strategic marketing guidance, managed communications, and led a large cross-functional team to achieve results for the consumer focused financial services brand. Prior to Schwab, she gained experience running lines of business at General Mills and Franklin Templeton Group. Shane earned her MBA from Stanford University, as well as a certificate in public management. At Johns Hopkins University, she received her bachelor's degree in history. Following her undergraduate work, she founded the non-profit "Hands on San Francisco" with the goal of motivating busy professionals to volunteer for community organizations in the Bay area.
Senior Vice President & Chief Marketing Officer
As Senior Vice President and Chief Marketing Officer of the SUBWAY® Franchisee Advertising Fund Trust(SFAFT), Tony develops integrated marketing and advertising programs to drive profitable sales in SUBWAY® restaurants around the world. Under his marketing leadership, the SUBWAY® brand has ascended in consumer ratings (Named #1 QSR on Millward Brown's BrandZTM Top 10 List for Brand Momentum. Named #2 overall above brands like APPLE and WAL-MART) and is a top performer in terms of sales and traffic growth. The SUBWAY® chain is now the #2 QSR in total sales in the U.S. behind McDonald's – moving up from #5 just three years ago - and dominated the category with over 17% growth in 2008, vs. industry average of 2.7%. Tony has been the architect of highly visible and successful SUBWAY® marketing programs including: $5 FOOTLONGS, SUBWAY FRESH FIT®, Jared's 10th Anniversary and SCRABBLE® AT SUBWAY®--now in its third year. These programs have been ground-breaking in the QSR industry. In fact, Advertising Age magazine noted that the $5 FOOTLONG, which has over 95% consumer awareness, has become the yardstick for fast-food meal deals. The $5 FOOTLONG is a success that has been imitated, but not yet duplicated, in the QSR category. Since Tony arrived at SFAFT, he has increased national advertising from 33 to 52 weeks a year and added a digital marketing team to help take the brand to a whole new level. In addition, he orchestrated groundbreaking branded integrations on hit shows like TheBiggest Loser and Chuck on NBC. Thanks to the seamless nature of these integrations, viewers have been left with a more favorable opinion of the SUBWAY® brand.
Vice President, Customer Marketing
The Coca-Cola Company
Brad Taylor serves as Vice President, Customer Marketing for the Coca-Cola Refreshments Division of The Coca-Cola Company in Atlanta. In this role, Brad leads a team of marketing professionals who provide strategic marketing support to the divisions’ largest chain customers in the Foodservice and On-Premise channels including restaurants, colleges and universities, at-work, malls, specialty retail stores, and other channels where Coca-Cola fountain or bottled beverages are bought and consumed one drink at a time. Brad joined The Coca-Cola Company in August, 1994 as Senior Customer Marketing Manager. Since then, he has held various sales/marketing positions. Prior to joining The Coca-Cola Company, Brad held a variety of marketing positions at Pizza Hut, Inc. and spent his early career years in the advertising agency industry. A native of Rome, Georgia, Brad graduated from The University of Georgia in 1983 receiving a bachelor’s degree in Advertising, and he led the UGA Student Advertising Campaign Competition team to a national championship. Brad recently earned a Masters degree in Business Administration with a concentration in Marketing. Brad and his wife, Chelle, reside in Roswell, Georgia with 15-year-old boy/girl twins, Cole and Samantha. When Brad isn’t working at Coca-Cola, he frequently serves as a guest lecturer at local colleges and universities and volunteers for several local non-profit organizations.
Chief Marketing Officer
The Recording Academy
As The Recording Academy's CMO, Greene is responsible for marketing, sponsorship, PR and digital strategy for the biggest brand in the history of music - the GRAMMY. Greene's goals are to expand the audience for the GRAMMY telecast, extend brand reach and consistency, strengthen presence throughout the year, establish dynamic partnerships and increase revenue. With extensive experience in advertising, branding, corporate identity, and promotions, Greene has been building partnerships and developing innovative marketing solutions for many years, and intends to ensure that The Academy remains at the forefront today, tomorrow and well into the future. Greene and his team have built world-class alliances, including engaging TBWA\Chiat\Day as The Academy's Agency of Record, as well as solidifying relationships with many of today's leading brands. Under Greene's leadership, The Academy has re-positioned the GRAMMY brand in the marketplace, more than tripled yearly marketing-based revenue, developed the GRAMMY's first brand image campaign, established a worldwide licensing program, entered the live music space with year-round GRAMMY-branded LIVE music tours, launched a dynamic social media strategy and earned the GRAMMYs' first-ever marketing awards, including PRO, Reggie and Webby Awards. The recent 54th Annual GRAMMY Awards represented some of The Academy's most dramatic achievements to date, including; Largest audience in 25 years, with 39.9MM consistent viewers, and 74 MM viewers watching all or part of the broadcast, Largest Social TV event in history, eclipsing the massive engagement of the Superbowl by almost a million social comments (13MM+ total) and 1MM+ unique viewers of GRAMMY Live, the interactive, 3-day streaming initiative available via web and mobile platforms.
Chief Sales & Marketing Officer
The Ritz-Carlton Hotel Company
Chris Gabaldon is a hospitality sales and marketing executive with two decades of experience at both The Ritz-Carlton Hotel Company, L.L.C. and Marriott International. As Chief Sales & Marketing Officer, Gabaldon plays a critical role as a strategic business advisor to President and Chief Operations Officer Herve Humler at the award winning luxury hotel company with 73 properties currently around the world. Gabaldon, who began his hospitality career as a bar back/room service waiter with Marriott International, has held a series of increasingly strategic executive roles in sales and marketing at both companies. Most recently, he headed up sales for The Ritz-Carlton. In his new role, he will assume increased responsibility including sales and marketing, revenue management and e-commerce. His overall mission will be to drive top line revenue for the brand and provide direct leadership to the Global Sales Operation from Asia and Europe to the Middle East and North America. Gabaldon holds a Bachelor of Business Administration degree from James Madison University and earned his Master of Business Administration (MBA) from George Mason University. Gabaldon continues to work with his alma mater as a Board Member for the Hospitality and Tourism Advisory Board at James Madison University. He is also on the Global Board of Trustees for the Meeting Professionals International (MPI) Foundation.
Chief Marketing Officer
Time Warner Global Media Group
Kristen O'Hara is an innovative strategic marketer specializing in brand development, consumer insight and marketing integration. She has been at the forefront of the complex and ever-changing consumer/brand/media conversation. O'Hara is SVP, Managing Director of the Time Warner Global Media Group, leading its Marketing, Sales and Insights & Innovation teams since 2004. She was a key architect in reinventing the integrated marketing model by shifting the Group’s emphasis from transactional sales to insight and idea driven solutions that build brands and businesses. A catalyst for creativity and collaboration across the Time Warner enterprise, she has helped key Time Warner advertisers bring innovative solutions to market. Additionally, she has helped existing Time Warner brands create new products and platforms. While serving as Time Inc.'s Vice President, Corporate Marketing and Sales Strategy, O'Hara partnered with American Express Publishing on a ground-breaking database marketing tool that transformed print from a mass reach medium into a highly targeted ROI vehicle. The tool continues to be instrumental in extracting insights for and driving revenue from key categories such as fashion, retail, electronics and automotive. This achievement garnered O’Hara the Time Inc. President's Award in 2002.
VP of Marketing
Bill Cronin is the VP of Marketing for USA TODAY. He oversees strategic marketing, creative, events and creative services. Previously, he was at MasterCard Worldwide for 12 years, most recently as Vice President of Merchant Marketing. In this position, he created a new marketing team that developed and executed multi-channel programs with partners across all verticals, including travel, retail, e-commerce and emerging markets. Bill was the Vice President of Brand Marketing for MasterCard Europe from 2004 to 2007, serving as a member of the region's Senior Management Team based in London during MasterCard's transition to a publicly traded company. From 1999-2004 as Director, Global Advertising and Vice President, Global Brand Building, he led the global roll-out of the highly successful "Priceless" advertising campaign across Europe and Asia. Bill also managed the integrated marketing plans for MasterCard's global sponsorships, including the 2002 and 2006 FIFA World Cup. Before MasterCard, Bill worked in advertising at J. Walter Thompson, managing a range of accounts, such as Schick razors, Trident gum, Merrill Lynch and Kellogg's, where he led the brand development and advertising for the launch of Smart Start cereal. He has been a featured speaker for a number of companies including Procter & Gamble and Intel. A graduate of Dartmouth College, Bill is a member of the Dartmouth Men's Soccer Advisory Board and is actively involved with Grassroot Soccer, a nonprofit focused on helping use soccer to educate children in Africa about HIV/AIDS.
Victoria's Secret Direct
With over 20 years of experience in direct response and interactive marketing, Patrick has held executive level positions with such well known brands as Columbia House, BMG Music, CDNOW, The Book of The Month Club, Chase and CitiGroup. Patrick has spent the majority of his career leading and building multi-channel marketing integration strategies as well as launching profitable new subscription and continuity based online businesses. He is a direct to consumer customer marketing expert specializing in driving profit, creating new revenue streams and implementing a direct response discipline within the online environment. Patrick is a customer advocate who continuously looks for new and improved ways in which to exceed customer needs, and increase profits. He is a traditionally trained direct response professional who has spent the last 10 years applying his experience within the online environment. Currently, Patrick is CMO for Victoria's Secret Direct, the direct to consumer division of the mega brand Victoria's Secret. Victoria's Secret is the leading specialty retailer of lingerie and beauty products, dominating the industry with modern, fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. Patrick is also the CEO of NEW MEDIA DIRECT, LLC. An interactive direct marketing agency that is fueled by traditional direct response, web analytics, CRM and the latest techniques / technologies available to improve online program performance and profitability. Patrick holds an M.B.A. in Marketing and a B.A. in Communications. He is on the advisory board of The CMO Council and an active member of The CMO Club, DMA, Internet Strategy Forum, and M.E.N.G.
SVP, Consumer Engagement & Direct-to-Consumer Marketing
Walt Disney Studios Home Entertainment
An eighteen year Disney veteran, John Flynn currently oversees Consumer Engagement and Direct-to-Consumer Marketing at the Walt Disney Studios, a division of the Walt Disney Company. He and his team are responsible for expanding direct-to-consumer initiatives and innovating new programs to reach consumers worldwide. His team led the expansion of Disney Movie Rewards (a direct-to-consumer loyalty platform) to 10 countries around the world including the U.S., Canada, UK, Ireland, France, Germany, Austria, Italy, India and Australia. Previously, John was Senior Vice President of Worldwide Business Development and New Technology for Walt Disney Studios Home Entertainment (WDSHE), overseeing the strategic and creative teams responsible for Blu-ray, Business Development, New Technology and Digital Distribution, worldwide. John was responsible for expanding Disney's online presence and direct-to-consumer initiatives in the home entertainment marketplace, which includes innovating new programs to reach consumers worldwide. John joined The Walt Disney Company in 1992 as a Senior Production Artist responsible for the design and development of key art as well as marketing and promotional materials. He also led the company’s efforts in Digital Asset Management, resulting in the launch of the company’s first digital asset distribution site (BVHE.com) in 1996. Prior to that he was an art director at F2Design Studios in Los Angeles and an assistant art director at Tim Alderson Design in Los Angeles. John is a Cum Laude Bachelor of Arts graduate from Barrington College in Barrington, Rhode Island.
Senior Vice President of Marketing
Cheryl Callan is Senior Vice President of Marketing for Weight Watchers North America. In her role, Ms. Callan oversees all marketing programs, including advertising, public relations, retail design, customer relationship marketing, digital marketing, pricing and member marketing communications. Most recently, Ms. Callan led the launch of the wildly successful new Weight Watchers Points Plus Program. In addition, she spearheaded the development of a breakthrough integrated brand campaign, showcasing the weight loss success of Jennifer Hudson (Oscar and Grammy winning artist). The partnership with Ms. Hudson and the launch of the new program has helped to contemporize the brand; and has generated an unprecedented level of publicity for the market leader. In addition, Ms. Callan drove the strategy behind the development of a new marketing campaign for Weight Watchers Online, a unique product offering, which allows people to follow the Weight Watchers Program entirely online. Building on the success of the new Weight Watchers Online marketing programs, Ms. Callan led the development of the company’s first male-targeted campaign, which is helping to drive growth as the company continues to seek out new market segments. While at Weight Watchers Ms. Callan has re-invented the company’s approach to seasonal campaigns and promotions. In 2008, she launched Lose for Good, the company’s highly successful Cause Marketing program. Prior to joining Weight Watchers International, Ms. Callan was Director of the Consumer Marketing Center of Excellence at Ortho-McNeil Pharmaceutical, a division of Johnson & Johnson. Previously, she was Executive Vice President, Worldwide Account Director at N.W. Ayer & Partners where she led the development of award-winning advertising campaigns for Avon and Gillette. Ms. Callan began her career at DDB, where she was responsible for managing all of the Agency’s J&J business. Ms. Callan holds a B.A. from Fairfield University and an M.B.A. from Fordham University. She resides in New York City with her husband and daughter.
Senior Vice President - Digital Marketing
Alan currently leads the online advertising, customer engagement and sales & marketing strategy teams for Wells Fargo’s Internet Services Group. Previously, he led the Marketing Strategy team at Wells Fargo Consumer Credit Group – including home equity, personal credit and education finance – having joined the organization in July 2004. In that role he was responsible for development and ownership of overall marketing strategy. In addition, his team managed and leveraged focused and actionable data analysis and research and translated campaign performance information into credible metrics with buy-in from business partners and top management. Before Wells Fargo, Alan was the Vice President of the e-Business division at Blue Shield of California, a $6 billion not-for-profit health plan. He was responsible for launching and managing the award-winning mylifepath.com, and the company’s Internet and Intranet initiatives, both business to consumer and business to business. He joined Blue Shield in 1998 as Director of Consumer Marketing responsible for creating a brand positioning and strategy for the company, developing an e-Business strategy, and overseeing the advertising, interactive marketing, communications and direct sales departments.
Senior Vice President & Head of Marketing
Wells Fargo Advisors
Chris Moloney has been named Senior Vice President and Head of Marketing for Wells Fargo Advisors, the brokerage division of Wells Fargo and Company. Most recently, Moloney was chief marketing officer and senior vice president for the US Consumer division of Experian (EXPN:LN), the financial services firm headquartered in Dublin with a U.S. headquarters in Orange County, California. In his post with Experian, Moloney led all product marketing for the leading consumer credit information firm and one of the largest advertisers in the U.S. Prior to Experian, Moloney spent four years as Chief Marketing Officer for St. Louis based online brokerage Scottrade, during a period of record customer growth and brand awareness for the firm. Moloney has also held leadership roles with St. Louis-based Maritz and Charter Communications.
SVP, Loyalty Marketing and Strategic Partnerships
Wyndham Hotel Group
Robin Korman is Senior Vice President of Loyalty Marketing and Strategic Partnerships for the Wyndham Hotel Group. She leads strategic development and manages Wyndham Rewards, the world’s largest lodging loyalty program with more than 6,000 participating hotels in over 20 countries. Previously, Robin was Vice President, Global Marketing Leader for Starwood Hotels & Resorts’ Aloft and Element Hotels where she developed the positioning and launch marketing for the most successful new brands in hotel history. As Vice President of Global Loyalty Programs for Starwood, Robin transformed the Starwood Preferred Guest loyalty program from a "one-size-fits-all" point-accrual program to a customer-centric rewards and recognition program based on proprietary predictive modeling, segmentation and targeting and significantly increased overall ROI and customer profitability. Robin developed several hotel industry "firsts" to engage under-targeted segments including the first loyalty program for small businesses and the first hotel honeymoon registry. She led initiatives in social media such as the first hotel blog and the use of a customer service agent called “the Lurker” on FlyerTalk.com to interact with members and provide feedback for program improvement.
Vice President, Marketing
Yum! Restaurants International
Mr. Tebben possesses 15 years of strategic brand marketing and general management experience in the U.S. and Europe, with a proven track record of delivering results across consumer packaged goods, retail, and franchise-driven organizations. In his current position, Chris is responsible for driving the Pizza Hut brand agenda across its international business consisting of 91 countries (5,100+ restaurants). Prior to this, he spent time internationally as the CMO for the Pizza Hut UK business where he oversaw the first phase of a business turnaround, delivering four consecutive quarters of same-store sales growth (after 5+ years of decline) and driving significant market share gains. Before joining Yum! Brands in 2006, Chris spent four years honing his general management skills at Kraft Foods and another four with Ford Motor Company in a series of franchise relations roles. He earned his MBA from the University of Michigan and holds a BA in Marketing from Michigan State University.
|CONSULTING BOARD MEMBERS|
James Latham is Covario's Advisory CMO. He was formerly the Chief Marketing Officer of OpenText, Canada's largest software company, where he was responsible for brand management, field marketing, customer demand, corporate marketing, product marketing, and OpenText’s Global Partners and Alliances. James has more than two decades of executive leadership and global marketing experience in both start-up and large public software companies. Prior to joining OpenText in 2009, James led the Marketing Strategy team for McCann Worldgroup®, a division of media conglomerate Interpublic Group® (IPG). He holds more than two decades of executive leadership and global marketing experience in enterprise software, beginning his career in marketing at IBM® and Lotus Development®.
Formerly Jeffrey Hayzlett served as Chief Marketing Officer for the Eastman Kodak Company. In his previous role, he was responsible for Corporate and Product Public Relations, Communications and Public Affairs, Brand Management, Corporate Sponsorships, Market Development and Corporate Relationships and Partnerships. Mr. Hayzlett joined Eastman Kodak Company in April 2006 as Chief Marketing Officer and Vice President, Kodak’s Graphic Communications Group (GCG), leading all marketing activities for GCG. His responsibilities included product positioning, segment marketing, branding, marketing communications, customer development, business research, marketing strategy and business development activity for GCG. Mr. Hayzlett has nearly 25 years of international marketing, sales and customer relations management experience. Prior to joining Kodak, he served as president and chief executive officer of the Hayzlett Companies, Inc. His primary business was Hayzlett & Associates, Inc., a business development and public relations firm specializing in the graphic arts, technology and communications industries. Previously, Mr. Hayzlett held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint and Colorbus, Inc. Mr. Hayzlett is currently a member of the board of directors of the Business Marketing Association (BMA) and on the advisory board of the CMO Council. He is chairman of the Sales and Marketing Executives International (SMEI) Foundation for Marketing Education, and is a permanent trustee to the SMEI Academy of Achievement Hall of Fame. He is also a two term past chairman of SMEI. Mr. Hayzlett remains a trustee of Pi Sigma Epsilon National Education Foundation.
Formerly Vice President of Global Marketing
Vince Ferraro was previously Vice President of Global Marketing at Eastman Kodak Company, responsibile for coordinating the company's marketing communications worldwide. Vince formerly led marketing for the LaserJet Business global business unit at HP. In this role, he was responsible for all worldwide marketing activities for HP's portfolio of singlefunction and multifunction mono and color laser printers, as well as the connectivity solutions and partner programs that support these products. Prior to this role, Ferraro was the vice president of category marketing of the Business Imaging and Printing unit. Ferraro also held a similar role for Consumer Imaging and Printing Products. Prior to this, he was the North American channel marketing director for commercial national accounts, with responsibility for PCs, servers, printers and storage. He received a bachelor of science in business administration from San Diego State University and a master of business administration in marketing and finance from the W.P. Carey School of Business at Arizona State University.
Lisa Gavales was previously EVP and Chief Marketing Officer for EXPRESS, a 550+ store retailer selling men's and women's fashion apparel. She was with EXPRESS since January 2008 leading Marketing, Visual, Creative and e-commerce. She was responsible for building the brand and creating compelling, consistent messaging and imagery. Prior to joining EXPRESS, Lisa spent 14 years at Bloomingdale's, where she started as VP of Planning, became a GMM, launched bloomingdales.com, and left as SVP of Marketing. Prior to Bloomingdale's, Lisa spent 5 years as a retail strategy consultant for Management Horizons, a Division of PWC.
Formerly Vice President, Global Marketing
Sony Music Entertainment
Roger Menz is a creative, strategic and global marketing executive. His 15 years in media include leadership roles in Europe and the US, where he has demonstrated the unique ability to develop brand marketing innovation and strategy for growth in competitive and fast paced environments. Most recently as Vice President Global Marketing for Sony Music, Roger created and managed global marketing campaigns and strategy for some of the biggest global entertainment brands (incl. AC/DC, Britney Spears, Foo Fighters, Michael Jackson, Pink, etc.) and oversaw execution across 40+ countries. He led the development and implementation of a new marketing model combining creative initiatives with consumer insights, analytics, digital strategy and custom engagement plans to significantly improve marketing ROI and market share by launching and successfully positioning global brands across all regions. Previously, Roger was responsible for International Strategic Marketing and New Business Development, maximizing global monetization of music assets for Sony Music and BMG Entertainment. Before moving to New York in 2000, Roger co-founded and built his own dot-com business and worked for Bertelsmann and Adidas in Germany. Roger is a true global citizen and holds a Graduate Degree in Business from ESB Business School/Reutlingen University in Germany as well as a BA (honors) in European Business Administration from Middlesex University Business School in London.
Formerly SVP, Strategic Insights & Research
Viacom Media Networks
As one of Brandweek Magazine's 'Marketers of the Year', Mr. Cunningham was responsible for being one of the leaders of the MTVN Strategic Insights and Research Group – focused on the avid pursuit of unique approaches to uncovering and translating emotional connections into real business-building opportunities across the brands of MTV Networks and its content experiences online, on the mobile phone, on-demand, on portable devices and still growing. In his role, Mr. Cunningham had oversight for consumer-led facets of MTVN’s advertiser and external marketing partnerships and many of the company’s emerging businesses. His most recent accomplishments include leading the company’s efforts in defining engagement as a metric and breaking new ground with market-leading accountability measurement tools.
North America Advisory Board Chair
Jan Soderstrom most recently served as SunPower's vice president and chief marketing officer (CMO) and was responsible for driving the company's overall global brand and marketing strategies. She joined SunPower with more than 25 years of marketing experience, and most recently owned her own consulting business. Previously, Soderstrom held the position of senior vice president of global marketing and brand management for 3Com Corporation, where she drove all advertising, promotion, customer relationship marketing, and all brand identity programs. While at 3Com, Soderstrom developed a new master brand strategy that helped to unify the company. Prior to that, she was executive vice president of marketing for Visa International and also served as senior vice president of marketing for Gap Stores. Soderstrom holds a bachelor's of science and a master's of science degree from Arizona State University.
CMO Council Contact