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Professor Byron Sharp
Director of the Ehrenberg-Bass Institute for Marketing Science, and Professor of Marketing Science, University of South Australia.
Professor Sharp is known as an exciting, even controversial speaker who "makes a habit of challenging conventional business ideas" (Market Research News UK). For a list of topics Byron speaks on regularly around the world, click here.
Byron is currently working with Professor Jerry Wind to host an invitation-only conference at The Wharton School, University of Pennsylvania on “Empirical Generalisations in Advertising. The conference brings together thought leaders from industry and academia to compile a list of scientific laws about advertising and media, and discuss how these might be used to help navigate the Digital Revolution.
Byron’s other major project is the completion of the book “Laws of Growth: what marketing science now knows for certain”. The book’s official website is here.
To view Byron's publications, click here.
To view Byron's blog, click here..
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