Noel CaponNoel Capon
R.C. Kopf Professor of International Marketing &
Director of the Initiative in Strategic Account Management
Columbia Business School
Columbia University

Noel Capon is the R.C. Kopf Professor of International Marketing and past Chair of the Marketing Division, Columbia Business School.  Educated primarily in Great Britain, Professor Capon earned B.Sc. and Ph.D. degrees in Chemistry from University College, London University. He also received degrees in Business Administration from Manchester (Dip. BA), Harvard (MBA), and Columbia Business School (Ph.D.). He currently also holds the position of Distinguished Visiting Professor at Manchester Business School.

Professor Capon served on the faculties of the UCLA Graduate School of Management and Harvard Business School before joining the Columbia Business School faculty in 1979.  He has also served as a Visiting Professor at INSEAD, Fontainebleau, France, The Hong Kong University of Science and Technology (HKUST), and the China Europe International Business School (CEIBS), Shanghai, PRC.

Professor Capon contributes extensively to Columbia Business School's Executive Education. He is Director of the "Managing Strategic Accounts" and "Pricing-to-Win" programs. He teaches on the "Columbia Senior Executive" (CSEP), and "Executive MBA" (EMBA) programs. He founded and directs the Advanced Marketing Management Program in conjunction with the Chinese European International Business School (CEIBS) in Shanghai. He also designs, directs and teaches in numerous custom programs for major corporations.
           
Professor Capon has published over 60 refereed articles and book chapters, and is editor for sections on Marketing, and Sales Management and Distribution, in the "AMA Management Handbook" (1994). He has published ten books: "Corporate Strategic Planning," a major study of the planning practices of major U.S. manufacturing corporations (Columbia University Press 1988), "The Marketing of Financial Services: A Book of Cases" (Prentice-Hall 1992), "Planning the Development of Builders, Leaders and Managers of Twenty First Century Business" (Kluwer Academic Publishers 1996) on the curriculum review process at Columbia Business School, "Why Some Firms Perform better than Others: Towards a More Integrative Explanation (Kluwer Academic Publishers 1996) on the underpinnings of superior corporate financial performance, "The Asian Marketing Case Book" (Prentice Hall 1999), "Marketing Management in the 21st Century" (Prentice Hall 2001), "Marketing Management in the 21st Century" (in Chinese, Shanghai People’s Publishing 2001), "Key Account Management and Planning" (The Free Press 2001), "Total Integrated Marketing"(The Free Press, 2003), and "Managing Global Accounts" (Thomson 2006). 

In 2007, Professor Capon will publish three books: "Marketing Mavens" (Random House), a new textbook, "Managing Marketing in the 21st Century," and "The Virgin Marketer," a marketing planning workbook.