Ahay KohliAjay Kohli
Isaac Stiles Hopkins Chair in Marketing
Goizueta Business School
Emory University

Ajay K. Kohli is the Isaac Stiles Hopkins Chair in Marketing at Emory University’s Goizueta Business School. He has also served as the founding Dean and Director of Emory University’s doctoral program in Business, and as the Marketing Area Coordinator. 

Prior to Emory, Dr. Kohli taught at the Harvard Business School and The University of Texas at Austin. In addition, he has taught at the Koblenz School of Corporate Management, Germany, and Norwegian School of Management, Norway.

Dr. Kohli has worked full-time with Forbes, Forbes Campbell & Co. Ltd., HMM Ltd. and Monitor Consulting Group for over six years, primarily in sales & distribution management and marketing strategy consulting.  Additionally, he has consulted with a number of companies including 3M, Accenture, Andersen, Coca-Cola, Dow Chemical, Eastman Kodak, The Forum Corporation, Halliburton, and IBM.

Professor Kohli has led executive education seminars for a large number of companies in the U.S., Europe, Asia, and Latin America.  His substantive areas are marketing strategy, market orientation, sales management, solution selling, commodity marketing, and B2B marketing. He has worked with companies in the hi-tech, chemical, manufacturing and consulting industries. He has been recognized several times for excellence in teaching, and is the recipient of the Jack G. Taylor Teaching Excellence Award at UT-Austin (widely considered to be the highest college-wide teaching award).

Dr. Kohli has done extensive research on building market-oriented organizations, sales management and B2B marketing. Thompson ISI lists him among the 100 most cited scientists in Economics and Business during the 1993-2003 decade (http://www.in-cites.com/nobel/2003-eco-top100.html). His research on market orientation (with Dr. Jaworski) received the Alpha Kappa Psi award for the best practice-oriented article published in the "Journal of Marketing" and the Sheth Foundation /Journal of Marketing award for long-term impact on the field of marketing.  His work with Professors Jaworski and Menon, received the Jagdish N. Sheth Award for the best article published in the "Journal of the Academy of Marketing Science" in 1997. He is also the recipient of the college-wide Award for Research Excellence at UT-Austin.

Dr. Kohli’s research appears in many leading journals including the “Harvard Business Review," "Sloan Management Review," "Journal of Marketing," "Journal of Marketing Research," and "Strategic Management Journal."  In addition, he serves on the editorial boards of several journals including the "Journal of Marketing" and "International Journal of Research in Marketing."

Dr. Kohli’s undergraduate degree is in Electrical Engineering from IIT-Kharagpur, MBA (equivalent) from IIM-Calcutta and Ph.D. from the University of Pittsburgh.