Dr. Kumar is the ING Chair Professor, and Executive Director, ING Center for Financial Services at the University of Connecticut, Storrs, Connecticut. He is also a member of the Duke Corporate Education Global Learning Resource Network.

Dr. Kumar has extensive consulting experience working on marketing projects for companies including IBM, P&G, ICICI, ING, Wells Fargo, Pitney Bowes, BP/AMOCO, AOL, MGM Mirage, Polo Ralph Lauren, PeopleSoft, Chick-fil-A, Sigma Genosys, Houston Cellular, AT&T, Southwestern Bell, Exxon, Builders Square, American Airlines, Coca-Cola Foods, DuPont, First Interstate Bank, Houston Lighting and Power, GTE, San Jacinto Girls Scouts, Inc., Scientific Software Intercomp, Inc., and Texas Children’s Hospital. Dr. Kumar has also directed marketing research projects for clients including Coca-Cola Foods, Compaq Computers, Baker-Hughes, IKON, Bristol Myers Squibb, ABB, etc. Dr. Kumar is an expert on working with customer databases to build efficient direct marketing and  database marketing programs for Fortune 500 firms dealing with B2B and B2C markets. Dr. Kumar frequently serves as an expert witness in lawsuits related to marketing.

Dr. Kumar teaches a variety of courses including Database Marketing, Customer Relationship management, New Product Management, Marketing Models, International Marketing Strategy, International Marketing Research and Multivariate Methods in Business. Dr. Kumar has taught in many MBA Programs worldwide. Dr. Kumar has lectured on marketing related topics at various universities in the U.S., Europe (including INSEAD and Aux-en-Provence, France, IESE-Barcelona, Spain, University of Kiel, Germany, Tilburg, Groningen and Nijenrode University, Netherlands, Finnish School of Business, Swedish School of Economics, and Turku School of Business, Finland, Lancaster University, England, and Catholic University at Leuven in Belgium), Australia (University of Sydney, Queensland University of Technology, Griffith University, University of Queensland, Curtin University), Brazil (FGV University), Mexico (Monterrey Institute of Technology, ITESM) and India (ISB). He has also conducted numerous executive development seminars in the U.S., Asia, Europe and Australia.

Dr. Kumar has won several Research Excellence and Teaching Excellence Awards in his career and is currently listed in Who's Who Worldwide, and Who's Who Among Global Business Leaders for his leadership and achievement in the field of Marketing. Dr. Kumar has several areas of special interest that include measuring Customer Lifetime Value, Direct Marketing, forecasting sales and market share, identifying market segments, Customer Satisfaction, Customer Loyalty and International Marketing. He has published over 100 articles, books and book chapters. His research has been published in leading academic journals including the Harvard Business Review, Journal of Marketing, Marketing Science, Journal of Marketing Research, Operations Research, Journal of Retailing, and the Journal of International Marketing, and in many other international journals as well as in the proceedings of many national conferences in the U.S and abroad. He has won several awards for his research publications in scholarly journals including the Don Lehmann Award twice (2002 and 2005) for the best paper published in the Journal of Marketing/Journal of Marketing Research in a 2-year period and the MSI/Paul H Root
Award twice for the 2003 and 2005 Journal of Marketing articles contributing to the best practice of marketing.

Dr. Kumar has authored many books including Marketing Research (co-authored with George Day and Dave Aaker), International Marketing Research, Customer Relationship Management, and Managing Customers for Profits (Wharton School Publishing). His books have been translated in to many languages (Chinese, Portuguese, Macedonian, Russian, and Spanish) worldwide. Dr. Kumar serves as the Guest Editor for Journal of Marketing and Journal of Marketing Research, as the Associate Editor for Marketing Science (Guest AE), the International Journal of Forecasting and the Journal of Retailing, and serves on the Editorial Review Board of many other scholarly journals.

Dr. Kumar was recently ranked as one of the top five scholars in marketing worldwide. A member of Phi Kappa Phi Honor Society, Dr. Kumar received his Bachelors in Engineering (with Honors) and Masters in Industrial Management (with Honors) from the Indian Institute of Technology, and his Ph.D. in Marketing from the University of Texas at Austin. (www.drvkumar.com).