Conducted undergraduate studies in Economics and Mathematics, as well as graduate studies in Marketing at the University of Puerto Rico. He obtained a Ph.D. from University of Seville, in Spain.

Is Vice President of the Board of Directors of the Consulting firm Estudios Tecnicos, where he also directs the Division of Market Strategies. Previously, Luis worked in the Marketing and Communications areas, and has been Marketing professor at the University of Puerto Rico and Sacred Heart University in San Juan.

Has been President of the Board of Directors of the Advertising Agencies Association and the Sales and Marketing Executives Association of Puerto Rico. Currently serves at the Board of Directors of the Internet Society of Puerto Rico and is commentator of business and economic issues at the local PBS Channel 40.