James L. Oakley is Assistant Professor of Marketing at the Krannert School of Management, Purdue University. He holds a Ph.D. in marketing from the Kellogg School of Management at Northwestern University, an MBA from Purdue University, and B.S. in psychology from the University of Illinois.

Jim’s primary research interests lie in the areas of marketing strategy and branding, and their impact on consumer behavior. He has also conducted research on customer satisfaction, manager and organizational decision making, and the influence of organizational characteristics on an organization’s marketing activities. The results of Dr. Oakley’s research have been published in a variety of outlets, including the "Journal of Consumer Psychology," the "Journal of Applied Psychology," the "Journal of Service Research," and in the 2nd volume of "Review of Marketing Research." His research has also been cited in the media a number of times, from local articles in newspapers like the "Fort Wayne News Sentinel" to national stories in "USA Today" to international stories in "Financial Times." In addition, he has served on the Editorial Review Board for the "Journal of Consumer Research," and regularly serves as a reviewer for journals including the "Journal of Marketing," the "Strategic Management Journal," the "Journal of Personality and Social Psychology," and the "International Journal of Research in Marketing."

Dr. Oakley teaches the Principles of Marketing core course to undergraduate students and electives on Branding and Advertising in the MBA program. He has received a number of teaching accolades in Krannert’s MBA program, and has twice been selected by the undergraduate students as Krannert’s Outstanding Undergraduate Teacher.