Don O'Sullivan
Visiting Associate Professor
Melbourne Business School Australia and Faculty,
Department of Management and Marketing
University of Ireland, Cork

Don led the CMO Council's MPM Task Force research program and was responsible for the analysis and final Measures and Metrics: The Marketing Performance Measurement Audit report for both North America and Europe and was a co-author of the CMO Council's landmark MPM Report. He is a member of faculty in the Department of Management and Marketing, University College Cork, Ireland. His principal academic interest is in the impact of marketing on company performance in the technology sector. He is an internationally published author and his case studies on technology marketing are taught in business schools across Europe . Don has been a visiting lecturer in universities throughout the world from Notre Dame in the U.S. to Dushanbe in Tajikistan (CIS).