Waldemar Pfoertsch holds the position of Associate Professor of Marketing at CEIBS, China Europe International Business School, Shanghai and he is Professor for International Business at the Pforzheim University, He is also visiting lecture at the Executive MBA Program of the Liautaud Graduate School of Business, University of Illinois at Chicago.

He received two Master Degrees (economics & business administration) and his Doctorial Degree in social science at the Free University Berlin. He did his post-doctoral work in industrial planning at the Technical University Berlin.

His latest publications cover the areas of B2BMarketing, Brand Management and Ingredient Branding. He also published: Living Web and Internet Strategies. In preparation is Globalization of Chinese Brands: The next stage of competitiveness. He also published several articles in English, German and language Chinese on international management issues.

Professor Pfoertsch has consulted for such companies as DaimlerChrysler, HP, IBM, and many medium size corporations in Europe, Asia and North America in the areas of international marketing and brand management. He is on the advisory board of various companies and non profit organizations.

His other teaching positions had been at the visiting lecture in the Executive MBA Program of the Liautaud Graduate School of Business, University of Illinois at Chicago and theUniversity of Cooperative Education Villingen-Schwenningen, Visiting Associate Professor at Kellogg Graduate School of Management, Northwestern University and Lecturer for Strategic Management at Lake Forest Graduate School of Management. In addition he is an Online Tutor for MBA Program International Management University Maryland College Park and at the Steinbeis University in Berlin.

Prior to his teaching appointments, he was a Management Consultant for international consulting companies. In this position, he conducted projects throughout Europe, Asia and North America working with companies in developing international strategies. His earlier positions include being an Economic Advisor to the United Nations Industrial Development Organization (UNIDO) where he worked as an advisor to the government on how to develop internationally competitive industries. He also worked for many years in the automation industry, serving various industries, including automotive companies.