Elliot Schreiber is Clinical Professor of Marketing at the Bennett S. LeBow College of Business, Drexel University in Philadelphia, a position he assumed in September 2008. He received his B.A. from the University of Delaware and his M.A. and Ph.D. from Penn State University. His research interests are in brand and reputation management, including the important relationship between brand management and reputation; the interrelationship of brand, organizational culture and reputation; and how the power and influence of status and parity within industry groups prevents many from changing strategy despite market demands. In addition, he is launching a Center for Corporate Reputation Management at Drexel that will be the first interdisciplinary center for the study of corporate reputation at an academic center in the U.S.

Elliot has successfully moved in and out of the corporate, academic and consulting “worlds” during his 30-year career. He has worked in general management, strategy, marketing, sales and communications. He began his career as a pharmaceutical sales representative. He then attended graduate school at Penn State. After completing his Ph.D. in 1976, he joined the faculty at the University of Delaware. In 1980, he moved to the corporate arena, joining the DuPont Company in Wilmington, DE, where until 1986, he was on the staff of the Chairman, evaluating strategy options for the company’s move into pharmaceuticals and electronics, and later headed global marketing and communications for DuPont’s pharmaceutical, medical diagnostics and electronics businesses. From 1986-1995, he was Senior Vice President, Corporate Marketing and Communications, Bayer Corp., Pittsburgh, where he designed and built the company’s North American communications organization. He then moved to Toronto to become Senior Vice President, Corporate Marketing, Nortel Networks. From 1995-1999, he had global responsibility for all marketing and communications functions, was a member of the company’s Executive Council, and chair of the Global Marketing and Sales Council. He left Nortel to become President and Chief Operating Officer of Digital 4Sight, Toronto, an e-business strategy consulting and research firm. He and his partners sold the firm in 2001.

He has taught at the DeGroote School of Business, McMaster University, Hamilton, Ontario, where in 2002 he was named “Outstanding MBA Professor”; Penn State, where he continues to be a Fellow of the Arthur W. Page Center for Integrity in Public Communications; Syracuse, Temple and Villanova. From 2006-2007, he was Senior Advisor to the Reputation Institute, New York, where he developed the business model for the firm’s consulting practice. In addition, in 2003 he co-founded with the Conference Board the Directors College of Canada.

Elliot is an advisor to several companies and has consulted in brand and reputation management to a number of global companies. He has published in the Journal of Brand Management, Journal of Communication Management, Journal of Broadcasting, among others, and is a member of the Editorial Board of the book series Research in Management Education and Development.