Stefan Paul is the Senior Marketing and Brand Management Lecturer at BPP London. He earned his B.A. in Applied Psychology from the University of Manitoba, Canada and his Masters Degree in Marketing (Distinction) from Webster University in St. Louis, Missouri. He is a Who’s Who of USA Graduate Students.

Stefan has spent nearly 2 decades in Marketing, Brand Management, and consulting working with brands such as Exxon, CP Rail, AT&T, Anheuser-Busch, The Hard Rock Café, Apple Computers, SXTC Global Brand Consulting, and numerous political and nation brands. He has written 3 Brand Strategy and Management books, numerous articles and White Papers published globally, and co-written with the likes of Dr. Paul Temporal and Al Ries. His articles correctly predicted the pathway and demise of the Vanilla Coca-Cola product and collapse of the “New Luxury” phenomenon three years before they occurred; and generated the NBE (Nation Brand Effect) construct.

His specialist areas of interest are brand management, strategic brand development, and online brand creation. He speaks globally on brand management and marketing and how they are constantly under pressure and change.