Baohong Sun is an associate professor of marketing at Carnegie Mellon University. She also taught at University of California at Berkeley and University of North Carolina at Chapel Hill.

She holds a Ph.D. from University of Southern California. She develops empirical models to study consumer choice behavior. Her research interests are rational consumer choice and dynamic structural model, evaluation of promotion effect and impact on consumer choice, new product forecasting and survey design, choice models in CRM. Her recent work focus on developing dynamic structural models to investigate consumer response to cross-selling campaigns, loyalty programs, call allocation in service centers, new service channels, optimal design of pricing structures in subscription industry, dynamic and proactive customer relationship management. Her research papers have been published at "Marketing Science," "Journal of Marketing Science," "Quantitative Marketing and Economics," "Journal of Econometrics," "Journal of Business in Economics and Statistics" and etc. She serves on the editorial boards of " Marketing Science" and "Journal of Marketing." In 2006, she won CART Research Frontier Award for Innovative Research at CMU.

She has been actively involved in teaching Executive Education, Open Enrollment programs, Executive MBA, MBA, PhD and undergraduate programs in a few countries.  Her favorite courses to teach are Marketing Management, Pricing, Global Marketing, Marketing Research, Marketing Consulting. She won All Star Teaching Awards and was selected Master of MBA teaching.  She also won George Leland Bach Teaching Award at CMU.

She contributes articles and comments to business journals in China and also participates media discussions on business issues. She developed case studies on Chinese Enterprises. She was consultant to IBM, International Paper, PNC Bank, Bell South, John Deere and TsingTao Beer, etc. She served on the Board of Directors Chinese Economists Society.