Walter Pike is Head of Faculty: Marketing and Advertising at the AAA School of Advertising. He is also the Founder and Director of the AAA Digital Marketing Academy a new initiative aimed at bringing the skills needed to tackle digital marketing to the Advertising and Marketing Industry.

Founder and director of PiKE a virtual social media consultancy, Walter is also a public speaker, blogger and writer on advertising and social media.

His business career started off at Ford Motor Company, where he was a District Manager and the National Advertising Manager, he also ran Advertising for Nissan South Africa, during which time he launched the Fiat brand into South Africa. Client Services roles in Young & Rubicam (Y&R) and as Client Services and Strategy Planning Director at Ad Agency of the Year winner The White House, a DDB Needham associate.

PiKE was founded in 1994 as a virtual ad agency after Walter had finished a stint with Specialised Exhibitions a Montgomery Group Company.