With over 25 years of experience in retail, direct response and interactive marketing, Patrick has held executive level positions with such well known brands as Columbia House, BMG Music, CDNOW, The Book of The Month Club, Chase and CitiGroup. Patrick has spent the majority of his career leading and building multi-channel marketing integration strategies as well as launching profitable new subscription-based online businesses. A respected leader in his field, Patrick has deep experience in all areas of direct marketing including traditional direct response, direct response driven ecommerce, offline to online conversion of existing customer base, database marketing and CRM.

Currently, as Senior Vice President of Customer Marketing for Bertelsmann Direct North America, Patrick is responsible for the strategic planning and P&L management of the company’s $2 billion direct-to-customer multi-channel businesses which include Book-of-the-Month, The Literary Guild, Doubleday Book Club, Columbia House and BMG Music.

Since joining Bertelsmann in 1998, Patrick has consistently produced significant positive results in new, developing and mature business areas. He successfully led the development of the company’s first ecommerce subscription businesses. Patrick also spearheaded the company’s conversion of direct mail catalog only members to online members. Today more than 9 million customers transact online. As a proven change agent, he has led the marketing team through three multi-million dollar business integrations, improving revenue and margins while reducing overhead.

Prior to Bertelsmann, Patrick was Vice President at Citibank. There he headed up the National Marketing Group and was responsible for the bundling and marketing of the retail bank’s products in New York, Chicago and California. Also during that time, he spearheaded the acquisition and retention of 10 million targeted customers nationwide and was instrumental in launching the company’s first online banking service.

From 1989 to 1997, Patrick was with Chase Manhattan Bank working in Product Marketing, Retail Marketing and the Customer Banking Group. While there, he was responsible for launching the corporation’s first online self-service banking product as well as creating a multi-channel / CRM based approach to the acquisition, migration and retention of profitable customers.

Patrick is also co-founder and CEO of NEW MEDIA DIRECT, LLC. An interactive marketing agency that is fueled by traditional direct response, web analytics, CRM and the latest direct response techniques / technologies available to improve online program performance and profitability. Patrick holds an M.B.A. in Marketing and a B.A. in Communications. He is an active member of the Direct Marketing Association, Internet Strategy Forum, and M.E.N.G. (Marketing Executives Networking Group ). Patrick resides in Westchester with his wife and four children.

About Bertelsmann Direct North America
Bertelsmann Direct North America, Inc. is the largest direct-to-consumer distributor of media products in the U.S. The company is home to such market-leading music, DVD and book club brands as BMG Music Service, Columbia House, Doubleday Book Club, Book-of-the-Month Club, Mystery Guild and Black Expressions as well as a number of special interest and lifestyle book clubs. The company serves millions of members in the U.S. and Canada through its various club catalogs and online.