With over 20 years of experience in direct response and interactive marketing, Patrick has held executive level positions with such well known brands as Columbia House, BMG Music, CDNOW, The Book of The Month Club, Chase and CitiGroup. Patrick has spent the majority of his career leading and building multi-channel marketing integration strategies as well as launching profitable new subscription and continuity based online businesses.

He is a direct to consumer customer marketing expert specializing in driving profit, creating new revenue streams and implementing a direct response discipline within the online environment. Patrick is a customer advocate who continuously looks for new and improved ways in which to exceed customer needs, and increase profits. He is a traditionally trained direct response professional who has spent the last 10 years applying his experience within the online environment.

Currently, Patrick is CMO for Victoria's Secret Direct, the direct to consumer division of the mega brand Victoria's Secret. Victoria's Secret is the leading specialty retailer of lingerie and beauty products, dominating the industry with modern, fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. Patrick is also the CEO of NEW MEDIA DIRECT, LLC. An interactive direct marketing agency that is fueled by traditional direct response, web analytics, CRM and the latest techniques / technologies available to improve online program performance and profitability. Patrick holds an M.B.A. in Marketing and a B.A. in Communications. He is on the advisory board of The CMO Council and an active member of The CMO Club, DMA, Internet Strategy Forum, and M.E.N.G.