Steven Cook is an accomplished senior executive with 24 years of global and local Brand and Customer Marketing experience in 34 countries with Samsung and previously Coca-Cola and Procter & Gamble. While with P&G, Steve lived in London, England running Cover Girl cosmetics across Europe.

Steve has just joined Samsung as SVP, Chief Strategic Marketing Officer, for all B2C and B2B businesses. Prior to this role, Steve was Vice President, Worldwide Strategic Marketing at Coca-Cola and chief marketing leader on the Global Business Team with a strategic alliance with one of Coca-Cola’s most profitable retail partners, 7-Eleven convenience stores, with 29,000 stores in 20 countries. Steve has run and built leadership Brands with his business experience in classic Brand Management, Advertising, Innovation, Customer Management, New Product Development, Alliances and New Business Acquisition in the Beverage, Food, Personal Care, Cosmetics and Fragrances industries.

Steve has broad experience at Coca-Cola and P & G building and leading cross discipline, multicultural teams in complex value chains to develop and execute innovative strategies and programming that deliver profitable results.

Steve earned his MBA from The Pennsylvania State University in 1981. He was the President of the MBA Association. He currently serves on the Penn State MBA Alumni Advisory Board and earned his BSBA in Marketing from The University of Florida in 1979, where he was inducted into Beta Gamma Sigma Business Honor Society. Steve is an active member of the Georgia Executive Marketing RoundTable and he speaks regularly at leading MBA programs such as Emory, Georgia State University, Penn State, UNC and Korea University on Strategic Brand Management and Innovation. Steve was selected by Business Week as one of their “30 Fast Track Executives under 30”.

Steve enjoys photography, cross-country motorcycling and antiquing. He lives in Atlanta with his wife, Carla Engel-Cook, ESQ, and their two children, Henley and Jameson.

About Electronics America
Since its founding in 1938, SAMSUNG has maintained a mission statement that responds both to its own change, and to new developments in the world: "Economic contribution to the nation", "Priority to human resources", "Pursuit of rationalism". Each slogan represents significant moments in SAMSUNG's history, reflecting different stages of the company's growth from a domestic industrial leader into a global consumer electronics powerhouse. samsung.com