Dave Couture leads Deloitte Consulting LLP’s Marketing Effectiveness service line. He has over 17 years of experience helping companies maximize shareholder value through use of a variety of strategic and operational levers, including portfolio shaping, innovation, and sales & marketing effectiveness. Mr. Couture is a leading authority on the evolving dynamics of marketing in today’s world of increasing customer empowerment. In addition to his work with Deloitte Consulting, he has served as Vice President of Operations at a national B2B company where his responsibilities included company positioning, product marketing, and sales.

About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, its member firms, and their respective subsidiaries and affiliates. Deloitte Touche Tohmatsu is an organization of member firms around the world devoted to excellence in providing professional services and advice, focused on client service through a global strategy executed locally in nearly 150 countries. With access to the deep intellectual capital of approximately 135,000 people worldwide, Deloitte delivers services in four professional areas — audit, tax, consulting, and financial advisory services — and serves more than one-half of the world’s largest companies, as well as large national enterprises, public institutions, locally important clients, and successful, fast-growing global growth companies. Services are not provided by the Deloitte Touche Tohmatsu Verein, and, for regulatory and other reasons, certain member firms do not provide services in all four professional areas.