Martyn Etherington currently holds the position of Vice President of Marketing at Tektronix, Inc. In this role, he provides leadership for all Tektronix marketing worldwide and is responsible for the successful development of the companies marketing strategies that address customer and market requirements.

Originally from the UK, Martyn Etherington began his career with Digital Equipment Corporation. In 1990, he joined Sequent Computer Systems, where he worked his way from Channel Development Manager to Vice President of Marketing and Sales Operations for IBM’s Americas Server Division, following IBM’s acquisition of Sequent. In his various roles at IBM/Sequent, Martyn Etherington was instrumental in developing and leading the global marketing strategy and Sequent’s expansion into Europe, Middle East and Africa.

Etherington brings 25 years in sales, services and marketing within the high technology industry. He is currently a board member for Chief Marketing Officer Council and serves on the board of advisors at Portland State University School of Business.

He was recently recognized by BtoB Magazine as one of the top 25 marketers for 2006 and in 2005 awarded CMO Best Practice for Marketing Dashboard Development from IDC

About Tektronix, Inc.
Tektronix is a leading supplier of test, measurement, and monitoring products, solutions and services for the communications, computer, and semiconductor industries - as well as military/aerospace, consumer electronics, education and a broad range of other industries worldwide. With 60 years of experience, Tektronix enables its customers to design, build, deploy, and manage next-generation global communications networks, advanced and pervasive technologies. Headquartered in Beaverton, Oregon, Tektronix has operations in 19 countries worldwide. Tektronix' Web address is www.tektronix.com.