Ken Fenyo Vice President, Customer Loyalty
The Kroger Co.
Ken Fenyo is Vice President of Customer Loyalty for The Kroger Co. Fenyo is responsible for increasing loyalty with Kroger’s over 40 million customers. He leads direct marketing, interactive marketing, loyalty programs, and customer insights and analytics. He also is responsible for the Internet and e-commerce.
Fenyo has 15 years of experience as a senior marketer in the retail, travel, and technology industries for companies ranging from start ups to the Fortune 500. Prior to Kroger, Fenyo was a consultant with McKinsey & Company as well as Prophet Brand Strategy. He has advised clients such as Harrah’s Entertainment, Time Warner, HP, Dell, AT&T, The New York Times, and Merrill Lynch on customer loyalty, relationship marketing, and marketing and business strategy. In addition, Fenyo started Zoho, an e-commerce software and services company targeting the hospitality industry, where he ran marketing, product development, and strategic alliances.
About KrogerKroger is one of the nation’s largest retailers. At the end of the third quarter of fiscal 2006, the Company operated 2,473 supermarkets and multi-department stores in 31 states under two dozen local banners including Kroger, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith’s, Fry’s, Dillons, QFC and City Market. Kroger also operated 774 convenience stores, 418 fine jewelry stores, 619 supermarket fuel centers and 42 food processing plants.
