Peter Horst is a 20-year marketing veteran with experience spanning products, services and technology at Capital One, Ameritrade, General Mills and US WEST.  As Senior Vice President of Brand Marketing at Capital One, Peter supports Capital One’s diversified businesses in branch and Internet banking, home loans, small business and personal lending, auto finance and international markets.  His team is responsible for driving integrated marketing, new product development, and market research, and led the rebranding of Hibernia Bank and the launch of Capital One into branch banking.

From 2000 to 2003, Peter was Chief Marketing Officer of TruSecure Corporation, a leading provider of information security services and technologies.  While at TruSecure, Peter re-branded and re-positioned the company, launched a new generation of patented enterprise solutions, and implemented new sales processes, resulting in over 400% growth.

Prior to TruSecure, Peter was Chief Marketing Officer of Ameritrade, where he built the brand and the marketing department and created some of the industry’s most successful marketing campaigns, including the cult-classic “Stewart” advertising.

From 1994 to 1997 Peter held a variety of strategy and line management roles at US WEST (now Qwest), focused on new Internet and cable television opportunities.  He developed the strategy for US WEST’s Internet Yellow Pages and led its marketing and national sales, eventually becoming the #1 site in its region.  He also worked on the positioning and launch of US WEST’s MediaOne cable television business, which coined “broadband” as consumer language.

Peter began his marketing career at General Mills, where he spent six years managing such brands as Pop Secret Popcorn and Betty Crocker snacks and meals.

He holds an MBA from the Tuck School at Dartmouth and a BA from Harvard.  Peter lives in McLean, VA with his wife, four children and two dogs.