Kristen O’Hara is an innovative strategic marketer specializing in brand development, consumer insight and marketing integration. She has been at the forefront of the complex and ever-changing consumer/brand/media conversation.

O’Hara is SVP, Managing Director of the Time Warner Global Media Group, leading its Marketing, Sales and Insights & Innovation teams since 2004. She was a key architect in reinventing the integrated marketing model by shifting the Group’s emphasis from transactional sales to insight and idea driven solutions that build brands and businesses. A catalyst for creativity and collaboration across the Time Warner enterprise, she has helped key Time Warner advertisers bring innovative solutions to market. Additionally, she has helped existing Time Warner brands create new products and platforms.

While serving as Time Inc.’s Vice President, Corporate Marketing and Sales Strategy, O’Hara partnered with American Express Publishing on a ground-breaking database marketing tool that transformed print from a mass reach medium into a highly targeted ROI vehicle. The tool continues to be instrumental in extracting insights for and driving revenue from key categories such as fashion, retail, electronics and automotive. This achievement garnered O’Hara the Time Inc. President’s Award in 2002.

In her nearly ten years at Young & Rubicam, O’Hara led integrated teams that shaped brands across a wide-array of categories including Sony Electronics, AT&T, Philip Morris, Dr Pepper, Kentucky Fried Chicken and The Bronx Zoo. Additionally, she helped the agency secure nearly half a billion dollars in new business from new and existing clients. She became a master at finding the intersection between a brand’s DNA and the consumer’s behavior. Her segmentation work on Sony Electronics shifted the marketer’s approach from product centric to consumer centric, enabling the agency to craft communication that connected more emotionally with consumers.

O’Hara serves on the Heart Truth Campaign Advisory Board, consults with First Candle, a nonprofit fighting for the prevention of SIDS and is an active volunteer at Mt. Sinai Hospital. She is a graduate of the College of the Holy Cross and has served on its Board of Admissions. She resides in Bronxville, New York with her husband, child and dog.

About Time Warner Global Media Group
Time Warner Global Media Group partners with the world’s leading marketers to create ideas and initiatives that focus Time Warner’s premier assets against their business challenges. A catalyst for collaboration across the company, the Global Media Group uniquely leverages Time Warner’s wealth of content, media platforms and consumer insights with enterprise-wide objectivity. Through this mission, the Global Media Group contributes to the growth of advertising and distribution revenue across the Time Warner portfolio.

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