John Petralia is senior vice president of marketing for $2.7 billion Iron Mountain, the leader in information protection and storage services. He is responsible for all corporate marketing functions including public and analyst relations, brand, and Internet marketing, as well as marketing strategy, product management, product marketing, and marketing programs and analytics for North America.

John’s bias for growth, penchant for analytics, and product management leadership has supported Iron Mountain’s transformational agenda from an acquisitive to an organic growth strategy. His advancement of the product management and marketing discipline has launched them into new services and service line extensions that have almost doubled revenue in the past 5 years. He and his team have been recently recognized with the gold award from the IT Services Marketing Association for sharpening brand and competitive differentiation and as best practice case studies on driving customer loyalty and the use of buyer personas from the Marketing Leadership Council and Forrester, respectively.

Prior to joining Iron Mountain in 2004, he was vice president and general manager of a global business unit he started within Xerox’s Engineering Systems division. His prior experience includes a variety of general management, marketing, product management, sales, and operations positions with international technology, information management and distribution companies. John sits on the advisory Board of the CMO Council and frequently speaks and is interviewed on B2B marketing best practices.

John earned an M.B.A. in Finance from the University of Colorado, a B.S. in Electrical Engineering from Rensselaer Polytechnic Institute, and has also completed advanced management courses at Harvard Business School. He is a veteran of the US Air Force where he served as a Captain at the headquarters US Space Command.

About Iron Mountain
Iron Mountain Incorporated (NYSE:IRM) helps organizations around the world reduce the costs and risks associated with information protection and storage. The company offers comprehensive records management and data protection solutions, along with the expertise and experience to address complex information challenges such as rising storage costs, litigation, regulatory compliance and disaster recovery. Founded in 1951, Iron Mountain is a trusted partner to more than 90,000 corporate clients throughout North America, Europe, Latin American and Asia Pacific.