Matt Preschern is the Vice President, General Business Communications, based in Armonk, N.Y.

Matt is responsible for leading IBM's global communications efforts in the mid-market, the various go-to-market channels, and the expanded ecosystem – collectively, one of the fastest IBM growth segments. Matt helps design and execute SMB-specific Marketing campaigns and leads the SMB & ecosystem media, press and analyst relations efforts. He explores and implements new and innovative approaches to interact and collaborate with clients and influencers. This includes Innovation roundtables, “Jams” or on-line collaborative discussion forums, webcasts with IBM Research, sales advisory councils, podcasts, blogs and wikis. Matt also develops industry-specific sales collateral, mid-market client success stories and leads SMB education & training efforts.

Prior to his current assignment, Matt was the Vice President, Marketing, On Demand Business. In this role, Matt helped raise IBM’s visibility as thought-leader and worked closely with leading IT-analyst firms, such as Gartner or IDC, to help shape and articulate the next phase of the IT-industry. He worked with and assisted IBM clients to realize the tangible benefits of better aligning business processes and business strategies with their respective IT strategies.

Matt has been with IBM for nearly 10 years and began his IBM career as a Strategy and Change Consultant in IBM Global Services. He specialized in assisting IBM business units develop and articulate customer-centric marketing strategies. Specific areas of focus included IBM Software Group, Global Sales and Distribution, and the cross-IBM e-business initiative(s).

Prior to joining IBM, Matt had been a Senior Market Analyst with United Parcel Service (for 5+ years) in Atlanta, GA. He worked extensively in new market development, market research and competitive analysis, service offering repositioning and technology optimization efforts in the Americas, Europe and Asia Pacific.

Born and educated in Linz, Austria, Matt came to the US in 1991 and received his MBA from Emory University in 1992. He now lives with his wife and two sons in Mount Kisco, N.Y.