As president of marketing, advertising & PR for FUBU, The Collection and FB Entertainment in New York City, Leslie Short develops marketing and advertising plans, coordinates all public relations initiatives, executes promotional events, and oversees the development of corporate as well as international licensees. In addition, Short handles the imaging and public relations for the FUBU owners.

Short’s eclectic career began over 20 years ago, when the trained alumnus of the Joffrey Ballet School and classical dancer began performing for national and international audiences. She lived in Europe for over 10 years utilizing both her creative and business minds—she also owned theater and touring groups.

She then successfully changed her career in 1995, when she returned to the States. Short began a career in television, working as an associate producer for the “Montel Williams Show” and was the music coordinator for Thirteen/WNET in New York City. Her next move was to Macy’s (Federated) as special events manager, where she conceptually designed and executed dynamic events.

Always one to “Keep It Moving,” Short is also the CEO and president of K.I.M. Media, a multi-media agency founded in 1999 that focuses on public relations and marketing in the worlds of sports, entertainment, lifestyle, and unique special events.

About FUBU
FUBU took the fashion industry by storm when its label, specializing in urban gear, helped define the look of young America. FUBU -- "For Us, By Us" -- is considered one of the hottest urban clothing lines in the fashion industry. The FUBU label was established in 1992 and has gradually expanded their line to include hockey jerseys, T-shirts and baseball caps. FUBU's headquarters are now in New York's Empire State Building, and the company has added womenswear, footwear, suits, and accessories. The label is carried in more than 5,000 retail stores in 26 countries.