Jan Soderstrom became Vice President of Global Brand Development for SunPower Corporation in May 2008 after working with the solar energy company as a marketing consultant since 2004. In her current role she is responsible for developing the global brand strategy, implementing research, advertising and lead generation programs, as well as managing the public website.

Before starting her own consulting business in 2002, Soderstrom was the Senior Vice President of Global Marketing and Brand Management for 3Com Corporation, a position she held from October 1999 to January 2002. In this role she reported directly to the CEO and was responsible for advertising, promotion, customer relationship marketing, public relations, analyst relations, research and all brand identity programs. While at 3Com she developed an entirely new master brand strategy that helped to unify the company.

Prior to her appointment with 3Com, Soderstrom was the Executive Vice President of Marketing for Visa International (1996 to 1999), where she was responsible for global brand management including branding strategies, market intelligence, advertising, promotion, website and partnership marketing. In this position she built a global brand management team with a new partnership group that generated significant ROI for their members, and created the Visa.com website which has been awarded several honors for design and usefulness.

Soderstrom joined Visa USA in 1985 as director of advertising and marketing. Before her appointment to executive vice president in September 1996, she served as senior vice president of advertising and marketing where she was responsible for Visa USA’s brand development, advertising and promotion programs. She also directed a long running, award-winning advertising campaign that produced major image and business gains for Visa USA, brought the Olympic Games sponsorship to Visa, and built a fully integrated marketing program during her tenure.

She has also served as Senior Vice President of Marketing for The Gap Stores (1983 to 1984), where she reorganized her department to bring in new thinking, and developed the initial phase work to change The Gap’s image to meet evolving demographic trends. She has also held various positions in marketing and advertising at Atari, Hughes Airwest, Levi Strauss, and Sunkist Growers.

Soderstrom is currently a member of the Board of Directors for CCA Global and a member of the Board of Trustees for Claremont McKenna College. She is the current President of The Parent Network for Claremont McKenna College. Advisory positions include the Global Advisory Council for the Women’s Tennis Association and Chair of the Advisory Board for the Chief Marketing Officer Council. She has also served on boards of the Association of National Advertisers (where she served as Chair 1994-96), the Ad Council, and Illuminations. She has also served on the advisory boards of Winkler Advertising and Decker Communications.

Community service activities have included the formation and chairing of Parents for Safe Teens at Menlo School in Atherton, Ca from 1999-2005. She was also active with the Palo Alto Red Cross from 2001-2005 in the revitalizing and growth of the Safe Ride program for area high school students, aimed to prevent drunk driving.

Past honors have included:

• One of the 100 “Best & Brightest Women in Advertising” 1988 Ad Age
• One of the 100 “Most Powerful People in Sports” 1997 Sporting News
• “Sports Marketing Personality of the Year” 1998 Sport Intern
• “Corporate Advertising Executive of the Year” 1998 Delaney Report
• Palo Alto Red Cross Annual Community Service for Youth Award 2005

Soderstrom holds both a BS and a MS degree from Arizona State University. She is married with two sons, ages 21 and 24.