Jan Soderstrom most recently held the position of Senior Vice President of Global Marketing and Brand Management for 3Com Corporation. Soderstrom was responsible for overseeing all advertising, promotion, customer relationship marketing, public relations, analyst relations, research and all brand identity programs for 3Com during her tenure there.

Prior to her appointment with 3Com, Soderstrom was the executive vice president of marketing for Visa International (1996 to 1999), where she was responsible for global brand management including branding strategies, market intelligence, advertising, promotion, website and partnership marketing. In this position she built a global brand management team with a new partnership group that generated significant ROI for their members, and created the Visa.com website which has been awarded several honors for design and usefulness.

Soderstrom joined Visa USA in 1985 as director of advertising and marketing. Before her appointment to executive vice president in September 1996, she served as senior vice president of advertising and marketing where she was responsible for Visa USA’s brand development, advertising and promotion programs. She also directed a long running, award-winning advertising campaign that produced major image and business gains for Visa USA, brought the Olympic Games sponsorship to Visa, and built a fully integrated marketing program during her tenure.

She has also served as senior vice president of marketing for The Gap (1983 to 1984), where she reorganized her department to bring in new thinking, and developed the initial phase work to change The Gap’s image to meet evolving demographic trends. She has also held various positions in marketing and advertising at Atari, Hughes Airwest, Levi Strauss, and Sunkist Growers.

Soderstrom is currently a member of the board of directors for the Women’s Tennis Association and Illuminations. She has also served on boards of the Association of National Advertisers (where she served as Chairman 1994-96), Winkler Advertising, Decker Communications, and the Ad Council.

Soderstrom holds both a Bachelor of Science degree in Foods and Business and a Master of Science degree in Consumer Research and Business from Arizona State University.