Wendy is responsible for digital media marketing across IBM's UKI Software Group, incorporating virtual events, digital media campaigns, social media and search engine marketing. She is team lead for the UKI Software Group web team, and also digital media team lead for the UKI Demand Programs organisation, responsible for developing IBM's digital media strategy in this region.

Wendy has been with IBM since 1999 in a variety of sales and marketing roles. She has been responsible for selling and marketing across IBM's portfolio of hardware, software and services, and is particularly interested in leveraging social computing and digital media to build relationships with customers and demonstrate value and impact to the business.