Sandra Zoratti is Vice President, Global Marketing Solutions at InfoPrint Solutions Company, a joint venture between IBM and Ricoh. She is responsible for transforming the new joint venture from a pure hardware centric company into a communications-based solutions business. She is directly responsible for InfoPrint’s Solutions overall solutions branding and strategy, thought leadership through social marketing, development of the integrated solutions portfolio and data analytics and marketing technologies.

She is recognized as a thought leader in the area of Precision Marketing -- a data-driven marketing approach that produces highly targeted and relevant customer communication resulting in improvements in ROI. Currently, Ms. Zoratti is leading InfoPrint’s co-branded Precision Promotion and Loyalty with a Lift initiatives with the Chief Marketing Officer Council to drive the adoption of precision marketing practices with senior marketers looking to optimize customer engagement strategies. Ms. Zoratti has led the generation of in-market proof points to validate Precision Marketing practices with several companies who, as a result, produced double digit revenue increases and significant upticks in ROI.

Ms. Zoratti gained global marketing experience at IBM in the highly successful design and launch of the “Express” portfolio of offerings developed specifically for small and medium businesses (SMB). In this position Zoratti, worked across all IBM brands and businesses charting IBM’s formal entry into SMB markets. Her best practices approach has been adopted by several large corporations.

Prior to IBM, Ms. Zoratti spent 15 years creating and executing marketing and business development initiatives worldwide for blue chip corporations including Avery Dennison and Westinghouse, as well as setting up her own private marketing practice.

Ms. Zoratti earned her MBA from Weatherhead School of Management at Case Western Reserve University and has a Bachelor’s degree in Chemical Engineering from Cleveland State University.