With nearly one billion consumers and huge growth potential in core infrastructure sectors, Africa is now topping the list of up-and-coming regional markets worldwide. Described as the world's largest untapped market by Professor Vijay Mahajan in his new book, Africa Rising, the continent is rapidly moving from its common perception as a global charity case to one of solid market opportunity with sustainable, incremental growth.

Given the upside growth potential in Africa, the Chief Marketing Officer (CMO) Council is keen to tap the views and opinions of senior executives and managers across Africa to benchmark the perceived effectiveness and value of your marketing teams and business development programs.

Please dedicate just 10 minutes of your time to complete our marketing assessment audit. Your responses will be kept confidential and the aggregated findings will be presented in a comprehensive survey report that will be made available to you and other participants at no cost. Thank you for taking part in our study.

Take the Survey »