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|The CMO Council Africa Advisory Board connects leading marketers across the continent and facilitates the sharing of global best marketing practices between business and community cultures. Board members learn directly from peers about the localized marketing challenges and opportunities they are facing and have the chance to expand the scope of CMO Council dialogue around the critical importance of marketing in an increasingly interconnected global economy. The board is comprised of senior marketing executives from organizations like EMC, Kenya Airways, MTN, MultiChoice, Oracle, SAP, Standard Bank, Telkom and Unilever.|
Chairman, Africa Advisory Board
BUSINESS TO BUSINESS
BUSINESS TO CONSUMER
Acting Head of Marketing & Communications
Accenture South Africa
Leeya Hendricks is an experienced global marketing strategist with strong leadership, technical, creative and entrepreneurial credentials. With a special focus on IT, digital and B2B insights, she has been at the forefront of developing and executing strategic marketing and brand innovation programmes in the local and global market, corporate and entrepreneurial environments, across a wide range of industries. Currently the Acting Head of Marketing and Communication at Accenture in South Africa, she is responsible for leading development and implementation of strategic integrated marketing and communication for the Accenture business across clients and industries, working collaboratively with business and sales teams to drive market outcomes that lead to revenue growth. She is also in control of driving the innovation agenda with the customer on high-impact messaging for lasting retention and sustainable growth. Before joining Accenture, Leeya worked at IBM as the Systems Technology Group Marketing Manager and lead, where she was responsible for the management and execution of marketing communication strategies for growth markets in the Middle East, Turkey and Africa. Before that she headed up the brand team at Business Connexion Group, leading group brand strategy and driving brand management as well as the development of external and internal brand communication strategies. She entered the corporate marketing industry as a Marketing & Events Manager for FNB. Leeya has a strong background in digital marketing strategy, having worked internationally for leading digital agencies such as Small Back Room Digital Consulting and Crayon Advertising as a Senior Web Project Manager. Her professional development has been punctuated with leadership positions, culminating in management roles at three multinationals and her selection to attend Accenture’s prestigious Future Leaders and Mentorship programmes. She has a BA Honours Degree in Brand & Marketing Leadership from VEGA, a BA Honours Degree from Wits University, and she completed her MDP at Stellenbosch University. Leeya is passionate about advancing the role of women in industry and business. She is a keen explorer and enjoys travelling, photography, fine art, playing golf and reading.
Head of Group Marketing, Brand & Reputation
Michael Rubenstein is currently the Head of Marketing at BankservAfrica - the largest automated payments clearing house in Africa. BankservAfrica processes annually over 2 billion payment transactions valued at trillions of Rands. Michael has spent the last 17 years in various marketing roles including a 13 year stint at the SABC (South Africa Broadcasting Corporation) and 4 years to date at BankservAfrica. Michael's passion is around services marketing and B2B marketing with a special interest in building internal brands. Michael has a degree in Communications, a PR diploma, a Management diploma, an honours in strategic marketing and is currently studying for his Masters in strategic marketing. Michael recently climbed Mt. Kilimanjaro – the largest freestanding mountain in the world.
Country Marketing Manager
EMC Southern Africa
Sonelia (Smith) du Preez is the marketing leader from EMC in South Africa.
Regional Director of Marketing & Consumer Lab, Sub-Saharan Africa (RSSA)
Cindy-Anne Lewis is a visionary thinker and imagineer with excellent communications skills from board level to tactical team level. She is a senior Marketing executive and brand consultant with a holistic approach to branding, marketing & communication. She has major experience in the IT and Telco sectors having gained experience working on major international brands. She has a unique and fresh approach to brand positioning and brand building with a strong grounding in FMCG Advertising having worked on major brands from the Procter & Gamble stable early in her career. She was the General Manager for Marketing & Communications at Neotel, and prior to that, Head of Marketing for Intel Corporation, sub-Saharan Africa before joining Ericsson as Regional Director for Marketing & the Consumer Lab region sub-Saharan Africa.
National Marketing Manager
Pieter joined Eskom in 1988 at Matla Power Station as communication officer; in 1992 he was promoted to head office, Megawatt Park as the Generation Division Communication Manager and in 1993 was appointed as the Executive Assistant to the Managing Director.In 2003 he was appointed as the Public Relations Manager for Eskom as part of the Corporate Affairs Division. In 2007 he was appointed as the National Brand Manager (Corporate Communication Manager) in the Corporate Affairs Division as part of the Executive Forum. He is responsible for the leadership of the marketing and external communications function within Eskom including advertising, public relations, media, brand management, sponsorships, social media, promotions, etc. Pieter has a BA Honours degree in Journalism and Public Relations from North West University in, has completed FMP at Unisa, a Public Relations Management Diploma and is an accredited public relations practitioner (APR).
Mr. Matthew Charles Willsher is the Chief Executive Officer of Etisalat Nigeria. He has over 20 years of experience in FMCG and Telecommunication industries in six countries, holding a variety of senior management positions. Previously serving as the corporation’s CMO, Mr.Willsher oversaw Etisalat's strategy in addressing customer needs as per their defined segments; in terms of product & services offering, business planning and channel management. Prior to joining Etisalat in March 2011, he was the Chief Marketing Officer at Maxis Berhad in Malaysia. Before that, he served as the Chief Operating Officer at HK CSL in Hong Kong. He started his career with Procter and Gamble in the UK, spent seven years with British Telecom in the UK, which included over two years of working in South Korea for LG Telecom where he led the consumer marketing division. He joined Telstra in 2001 where he had various roles in the mobile telecommunications sector, and in the growth of integrated fixed, mobile, broadband and PayTV services. Mr. Willsher holds a Master of Ads (Honours) in Physics from Oxford University in the UK, a Masters Degree in Management from McGill University in Canada and a Diploma in International Practicing Management from INSEAD in France.
Roger Neale-May was the youngest Senior Product Manager in the history of Stellenbosch Winery in South Africa. He now has built upon his early consumer marketing success by developing deep expertise in strategic planning, corporate positioning, brand identity, and a wide range of other marketing and communications programs. Roger works with a variety of global brand name firms from the GlobalFluency office in Cape Town, South Africa.
Chairman of Faculty & CEO
Sabastine Nwajide Okeke is Chairman of Faculty and CEO of MasterMindsHRSG Consulting. He leads the Meetings of the Board and Faculty and provides the Strategic Learning Direction and key training for the group, which is made up of seasoned training professionals. He also serves as the Human Assets Director and Regional Talent Manager for DDB Worldwide Communications, a global professional marketing services firm, reporting to the Group Managing Director/CEO. Sabastine has over 12 years of hands-on management experience in HR, manpower training and development, performance management, organizational development, and corporate and marketing strategy design. Before his current ventures, he held senior management positions at companies such as Maersk, CITC Consulting, and Human Edge, where he created the Executive HR Development Programs Series. Sabastine graduated from Abia State University with a degree in Economics in 1995 and recently completed his Executive MBA at Lagos Business School, Pan-African University. In his free time he enjoys table tennis, reading, writing, meeting people, and teaching.
Head of Marketing & Channel Partner Development (International)
Sabine is the International Head of Marketing & Channel Partner Development for Mix Telematics, a global provider of information and related services for the efficient and effective management of mobile assets. She gained her strategic and analytical skills from the development and execution of marketing and communications strategies in South Africa, Africa, South America and Europe. Previously, Sabine has held marketing management positions at Psitek and ForwardSlash.
Head of Marketing
Mandisa Ntloko is the Head of Marketing at MTN Business in South Africa. Her overall responsibility is planning, developing and implementing the organisation’s marketing strategies across all the market segments in alignment with MTN Business Group. She was previously Director of Marketing and Communications at Accenture in South Africa. Prior to joining Accenture, she worked at Dimension Data as their Middle East and Africa marketing executive for six years. Ntloko has also worked for MTN South Africa as their head of communications as well as Nokia Networks in South Africa and Nokia Mobile Phones at the headquarters in Espoo, Finland as marketing communications manager for combined five year period. Ntloko entered the private sector as an account executive with an IT-focused communications consultancy, Text 100, and this is where she discovered her passion for technology which deepened in her subsequent positions in all the companies mentioned above. Before entering the private sector, she spent six years working for youth-oriented NGOs - primarily running youth leadership and entrepreneurial skills development programmes. Ntloko has a BA in international relations and industrial sociology from the University of Witwatersrand, and was awarded the Nelson Mandela Scholarship to study for an MBA on a full-time basis at the Warwick Business School in the United Kingdom. She also spent three months on an MBA exchange programme at Esade Business School in Barcelona, Spain. Ntloko is a marketing and communications specialist with over 20 years of work experience. Her understanding of the information and communications technology and services arena, allied with her passion for the science and art of marketing and communications, position her well to voice the unique factors that differentiate Accenture from other players in the industries in which the company plays. Her interests vary from interior decorating, cooking and creating new recipes, learning new languages and traveling with her family. She also enjoys camping and off-roading in some of South Africa and Africa’s beautiful and remote game reserves.
Llew Claasen is the Managing Partner at Newtown Partners, an angel investment and venture capital firm based in Cape Town, South Africa with a focus on making early stage investments, typically series seed, in internet, mobile and e-commerce startups. He is currently the acting CMO for four venture funded companies in South Africa and the United States and is also the Co-founder of Clicks2customers, SynthaSite and TrafficSynergy. Llew was previously the VP Marketing at Clickatell.com, a mobile network aggregator covering over 750 mobile networks in more than 220 countries. At Clickatell, he was responsible for positioning the company as the leading global provider of Mobile Messaging services to a variety of B2B segments and communities. He was also responsible for the strategic direction of Clickatell's Online business, as well as the company’s overall Online Marketing, web sales channel and product functions. The Online business unit's area of focus includes the key global Mobile Marketer customer segment, amongst others. Before Clickatell, Llew was CEO and co-Founder of KeyJam.net, a boutique web and mobile business consultancy, as well as co-Founder and Head of Online Marketing at incuBeta.com (now Clicks2Customers.com), a leading online marketing agency on 3 continents. Llew is an Online visionary, winning numerous local and international awards, including the: TT100 "Most Promising Emerging Enterprise" (2005), TT100 "Minister's Award for Overall Excellence" (Small/Medium Enterprises) (2006), Commission Junction (CJ) Leadership in Innovation Award (2006), CJ Horizon Award for Global Vision (2006). He has a Masters degree in Management of Technology & Innovation from the Da Vinci Institute for Technology Management in Johannesburg.
Cluster Marketing Leader, South Africa & Transformation Region
With 20 years experience, focusing on the IT market, Natanya Steyn holds the position of Cluster Marketing Leader at Oracle South Africa. Prior to that she was the Channel Marketing Manager within Oracle, creating strategies and go-to-market plans with a wide array of Information Technology Partner Companies. Natanya has been responsible for marketing strategy and execution, as well as brand management and leads to business conversion. Before joining Oracle, Natanya spent 4 years at Microsoft, where she was responsible for marketing and communications over a number of the brands. Natanya is passionate about mapping effective marketing plans to business requirements, and being able to measure marketing ROI. She also enjoys helping people to achieve their full potential in their area of choice.
General Manager: Marketing
Evan Lockhart-Barker is the General Manager Marketing for Saint-Gobain in Southern Africa. Evan has an unconventional career path spanning start-ups and turnarounds for profit and non-profit businesses. With a penchant for disruption, Evan is known for striving for the unconventional in aiding businesses to be wholly customer focused. Evan has spent the greater part of nearly 20 years in diverse sectors such as media, financial services and motoring, with the last 3 years in manufacturing for Saint-Gobain. With revenues of over 42.1 billion Euros’, presence in 64 countries and significant research centres, Saint-Gobain is a European or world leader in all of its activities. Saint-Gobain is among the 100 most innovative companies in the world. His specialties outside of marketing include; change management, team development and turnaround strategies. Evan has a degree in Marketing from UNISA, is a Chartered Marketer and is currently completing his MBA with the University of Reading (Henley Business School). He spends most of his time with his two young girls and wife and on the rare occasion gets to enjoy mountain biking, gym and golf.
Marketing Director for Africa
Tracy has 18 years of experience in the IT area driving Strategy, Business Management, Sales and Marketing across Middle East and Africa. As the Marketing Director for SAP Africa, she has the privilege of looking after 54 countries in Africa. Her role spans from understanding the current trends, opportunities and challenges to being the custodian of the customer experience, getting the right information to customers at the right time in a way that helps them run faster and simpler, and impacting the SAP business in a positive manner for both the short term and long term. Tracy is action orientated with the ability to take a complicated environment and simplify it to drive strategy. She is passionate about the many opportunities in Africa and how technology makes an impact.
Marketing & Communications Director, Southern Africa
As marketing and communications director for Southern Africa, Ntombi Mhangwani bears responsibility for aligning country-marketing and communications with the goals and strategy of each zone. She is also tasked with creating marketing and communications plans to both fulfill business plan objectives and reach a superior level of visibility for the company’s brand, its solutions and products and a positive perception of these in the local and Southern African market. Given Schneider Electric’s global focus, Ntombi’s role includes being the bridge builder between global processes and local business priorities, integrating and implementing the global marketing process locally, through strategy, operations, solution/segment marketing, brand migration and media relations. As a charismatic team leader, Ntombi is dedicated to developing her team members to a higher level of professionalism in business acumen, productivity, management and ethical leadership by untapping the individuals’ inner potential. Ntombi is a seasoned professional, coming to Schneider Electric with 17 years of knowledge in business-to-business (B2B) and business-to-customer (B2C) marketing and communications. Her proven track record demonstrates that she is highly capable in helping organisations ‘get their brand out there’, tell their corporate stories and connect as an organisation with both customers and the public. Prior to joining Schneider Electric, Ntombi used her skills to accomplish positive and quantifiable brand results at IT organisation Dimension Data. As head of communications she was responsible for creating integrated marketing communications strategies and plans to manage the brand in the Middle Eastern and African markets. She has also showed her proficiency in project management at mobile telecommunication giant MTN, when she leveraged the brand during the 2010 FIFA World Cup. At the same time, she managed the company’s internal- and external communications as well as media relations. Throughout her career Ntombi has held a healthy relationship with the media. As a former journalist herself, she set the foundations for these partnerships during her studies at Rhodes University and subsequent employment with public service and commercial broadcasting organisation, SABC. Ntombi’s abundant experience is reinforced by a BA (Hons) from Rhodes University, where she majored in both journalism and drama. Ever on the drive towards personal improvement, Ntombi is also undertaking an MBA from Henley Management College, which she will attain in 2015.
CMO Council Regional Representative & Founder
Nicolette Singh (neé Opperman) is a passionate individual. Passionate about her family, her career, her continent and her people. The people of Africa. With over 20 years of professional work experience in mainly B2B companies, she is considered as a specialist in Technology Marketing, all things Digital, all things social and all things Branding and Strategy. Professionally she holds the position of CMO Council Regional Representative in Africa and the Middle East (MEA), in charge of recruiting new members and expanding the overall reach of our organization. She is also the Founder of Seriti Group, an Economic Development and Capacity Building resource, operating in the public, private, civil society and community sectors of Southern Africa and elsewhere. Seriti's aim is to empower its client base in their respective objectives of job creation, enterprise development, superior returns on CSI spend, institutional development, entrepreneurship and community support projects and programmes. Nicolette was previously the Marketing Lead for Avanade, a worldwide provider of business technology solutions and managed services co-owned by Accenture and Microsoft.
Director of Markets & Customers (Africa)
Daniel Erasmus is the Director of Markets & Customers of the Personal & Business Banking division of Standard Bank Africa. The Markets & Customers function is responsible for bringing an "outside-in" customer perspective to Standard Bank's operations across its countries on the African continent. Daniel joined the Standard Bank Group in 2000, prior to which he worked in the advertising industry. Daniel has built a career that specialises in marketing across Africa and other emerging markets. He has been responsible for and led marketing projects across 20 countries, including Nigeria, South Africa, Kenya and Uganda. Daniel holds a masters degree in marketing obtained from the University of Pretoria (South Africa). He also completed further education at Harvard Business School (USA), Wharton Business School (USA) and the AAA School of Advertising (South Africa).
Enzo Scarcella is the Chief Marketing Officer at Telkom, Africa's largest integrated communications company. He has brought a wealth of marketing experience and dynamism to his portfolio. In his previous role as Vodacom’s Managing Executive of Marketing since 2008, Enzo was responsible for launching the Player 23 campaign, complete with its unique integrated online elements which added to the campaign’s overwhelming success with South African consumers. Vodacom’s recent “We've been having it”, “The Internet is 'maklik’’ and “Fame” campaigns were also born under Scarcella’s guidance – demonstrating the power of the Internet and raking in several awards for creativity and insight into the power of consumer dialogue. Enzo is no stranger to juggling billion-figure marketing budgets and his career spans over fifteen years of prestigious accounts and brands. Before his appointment at Vodacom, Enzo worked in various Brand and Marketing positions including the television broadcasting and clothing retail industries, amongst which he fulfilled the roles of Strategy and Marketing Executive at Edcon and Marketing Director at M-Net from 2004 to 2008. During this time he not only developed a bespoke Edcon way of Marketing, but also launched an innovative TV show that has shifted brand perception amongst younger consumers. At M-Net he extended the M-Net brand into movie channels and re-positioned M-Net’s Channel O which has gone on to be a market leader within its competitive set. Prior to that Enzo Scarcella spent eight years at the South African Breweries (SAB), where he held various positions and was responsible for SAB’s flagship portfolio, the legendary Castle Equity. He also worked for Guinness in the United Kingdom. After completing high school at Philips Exeter Academy in New Hampshire, Enzo spent four years at Harvard University, graduating with a BA Hons in 1994. He also holds an EDP diploma in marketing from Kellogg School of Management, Chicago, IL., USA.
The Marketer for Training and Consultancy
Gamal Eldin is a marketing consultant, academician and professional trainer. He is currently Director for The Marketer For Training & Consultancy (TM), the sole specialized professional marketing body in Sudan, founded by him in Feb, 2008. Gamal helped in developing marketing curriculum for a number of Sudanese universities (MBA programs). He is a part-time lecturer for several marketing subjects (Principles of Marketing, Strategic Marketing, Marketing Management, eMarketing, Marketing Telecommunication Services, Consumer Behavior and International Business) at the Univ. of Medical Science & Technology (UMST), Univ. of Science & Technology (UST), Sudan Univ. for Science & Technology (SUST), Omdurman Islamic Univ. (OIU) and Garden City College for Science & Technology (GCCST). Gamal is also a professional trainer and speaker in forums and seminars. He trained thousands of directors and executives in the field of marketing, business management and leadership. He spent nearly ten years working with DAL Group of Companies moving across its different business units. He also has worked with companies such as Nile Power and Maxim Food Processing, etc. Gamal started his career from scratch as a labor Floor Cleaner, Truck Helper, Assistant Salesman, Salesman, Sales Supervisor, Sales Manager to a Sales and Marketing Manager, Consultant and a lecturer for MBA Programs. He is one of the rare Sudanese professionals and practitioners in the field of sales and marketing to receive international recognition as a Chartered Marketer from the Chartered Institute of Marketing (CIM) and a Certified Practicing Marketer from the Australian Marketing Institute (AMI).
General Manager Marketing
Tongaat Hulett Sugar Ltd.
Paul is the General Manager Marketing at Tongaat Hulett Sugar, and has been with the company since April 2001. Previous to this, Paul worked at Standard Bank Card Division, Kellogg’s, and Epic Foods, and has a total of 20 years FMCG experience. He has a Master of Arts from the University of the Witwatersrand.
Chief Marketing Officer
After spending 13 years working in Cape Town’s top advertising agencies, Judy decided to use her skills and passion for her home province and join the public sector. She joined Wesgro (official tourism, trade and investment promotion for Cape Town and Western Cape) as Chief Marketing Officer in July 2013. In her previous role as Managing Director of 34Woman, a shopper marketing agency that specialised in marketing to women, her understanding of how and why people buy is bringing a new dimension to the marketing of a province. In her role she overseas the development of the marketing strategy for the province, ensuring that this is aligned to the government’s manifesto and strategy and private sector needs. Her role also covers the development of the social media and digital strategy for the province as well as stakeholder engagement with high profile public and private sector people. She also overseas leisure and business tourism for the province.
Chief Marketing Officer
Humphries joined &Beyond as Chief Marketing Officer in June 2012. She brings with her a wealth of experience from her previous roles across emerging markets including strategic planning and related go-to-market executions. She is a marketing and business development strategist, implementer and achiever, experienced in creating practical and effective communication strategies utilizing a broad range of marketing techniques. Humphries has an established track record of success with implementation of both internal and external marketing and communication strategies and equipping international co-workers with best practices to integrate and execute against business goals. Humphries is knowledgeable in all marketing techniques and brand management needed to create a comprehensive strategy to accomplish organization goals effectively and efficiently. Before joining &Beyond, she was the CMO for Neotel. Prior to that, she served as the Head of Marketing for Nakheel, the largest development company in the world, responsible for projects such as The World, The Universe and the highly acclaimed 'The Palms' in Dubai. Humphries also held the position of Head of Marketing Strategy, Planning and Operations for Motorola in South East Asia, Middle East, India and Africa and was responsible for the phenomenal growth of the Motorola brand over many emerging markets including Africa. Humphries has a number of degrees culminating in being part of the inaugural MBA class at the Gordon Institute of Business Science (GIBS). She is currently in the process of completing a Doctorate in Business Administration.
Louise Hamman is Marketing Director at Ackermans Group. Her career with the retail giant started in 1996 in the marketing department. Fast-forward 15 years and after holding numerous positions within the group, she now sits firmly at the helm of the Ackermans Marketing function, proving that once the retail bug has bitten you cannot stay away. She has been integral to promoting the Ackermans brand, developing and implementing a CRM strategy and continuously driving the creative process behind their value offering.
Head of Marketing OTC
Elzette Hay is currently Head of Marketing at Adcock Ingram OTC. She is an experienced senior manager in marketing, channel & category development in the fields of consumer health, FMCG and pharmaceutical. Her career spans 22 years with leading international pharmaceutical companies & consultation, managing both global and local brands, B2C and B2B. She is driven, equally passionate about and experienced in strategy and detail operations management. Elzette is BCom (Cum Laude) Marketing & BCom Marketing (Hons) qualified.
Neil Hobkirk is the Marketing Director at Appletiser Group, an international soft drink company and fully owned subsidiary of SABMiller plc. He is excited by Appletiser's growth prospects in both developed and new markets. Neil previously managed SABMiller's premium and mainstream beer portfolios. He received his MBA at the Gordon Institute of Business Science, University of Pretoria. He grew up, was educated, and still resides in Johannesburg, South Africa with his wife and daughter. He is an avid traveller, reader, and part time golfer and believes in the transformative power of ideas.
Chief Marketing Officer
Mustua Ali joins BCN to spearhead the group's Business Strategy, Marketing and Sales functions. His most crucial task is to delineate and execute organizational objectives, thriving & excelling in every aspect of business development, product development, brand management, marketing mix, sales & distribution management and customer relationship management. A self-starter & achiever, he brings in 18 years of hands-on experience (8 year in Nigeria) in establishing, expanding & managing Biz Operations, Sales & Marketing with Commercial & Financial acumen across Pharma / Healthcare / FMCG / Bio-Tech / Petrochemicals / Polymers industries. His successful stint with MNCs namely Cipla, Elder Pharma, Dr. Reddy’s Lab, Human Biological Institute (NDDB), Cadila, Jawa Intl and Vinmar Intl has honed his leadership & strategic planning & execution skills. Being intuitively creative & a problem solver are his strengths. In polymer & chemical industry, he holds distinction of accomplishing multi-fold revenue (e.g. US$70mn local distribution plus US$60mn indent biz) increase by establishing large volume, good profit accounts with excellent levels of retention & loyalty & new product lines (e.g. BOPP range N52mn in just a year). He led a team of 10 expats and 30 indigenes, thriving the business in a highly dynamic & challenging environment. In Nigerian Healthcare industry, his proficiency, both in brand management and sales, is accredited through successfully developing & launching numerous brands across therapy segments, many, for the first time in Nigeria, namely Critical Care Range (Claris Lifesciences), Hormones & Women Care (Elder Pharma), Antiseptics (Wosan), Nutracueticals (StressVyte) etc. He is being recognized for reviving the entire brand portfolio of Jawa Intl with innovative branding concepts and setting up their strategic marketing, CRM, training & development division. Leading a field force of 60 achieved volume close to N1Bn with growth of 40% in three years. His highly motivational people management capabilities continue to inspire numerous indigenous raw talents especially through his meticulously designed Selling Skills and Frontline Managerial skills enhancement programs, customized to our characteristic socio-economic-cultural landscape.
Chief Marketing Officer
Mr. George Andah is the Chief Marketing Officer for Bharti’s Nigeria operations. He is responsible for developing the marketing strategy, enhancing revenues and customer market share, developing innovative products and nurturing the brand in Nigeria. He is the winner of several awards, including being honored as the MTN CMO of the Year in 2007 and the Chartered Institute of Marketing Ghana (CIMG) Marketing Practitioner of the Year in 2008. Previously George worked as the Chief Marketing Officer for Scancom Ltd., part of the MTN Group. He was a Member of the Scancom Ltd. Executive team responsible for providing strategic marketing direction for the MTN local operation. George was directly responsible for strategic input to annual business plans addressing current and emerging gaps in targeted customer motivations, cascading high level strategic plans into simple operational level executions in order to deliver profitable customer driven value proposition initiatives ahead of competition, and sustaining market leadership. Before his time at Scancom, George was the Marketing Director and Head of Marketing for Guinness Ghana Breweries Ltd. He was a Member of the Diageo Africa Marketing Leadership team responsible for providing strategic marketing direction for Guinness Ghana Breweries, covering capability building and talent development, building and delivering superior & sustainable consumer pull across the stouts, lagers, malts portfolio, and identifying innovation opportunities to access other motivations in order to deliver performance targets, grow brand equity for all GGBL brands and beat competition.
Head of Department: Marketing & Communications
Thembi is a passionate, effervescent, results driven leader who enjoys the challenge & sense of accomplishment that a Marketing orientated job delivers. Currently Head of Department: Marketing & Communications at Botswana Telecommunications (BTCL), the largest telecommunications company in Botswana, Thembi’s core functions include listing the giant parastatal on the Botswana Stock Exchange, delivering strategic marketing plans including FMC (Fixed, Mobile & Converged) roadmaps, support & meeting 2014/15 Business & Consumer Revenue & Profit targets. Recent professional achievements include: Nominated as 2013 South Africa’s Most Influential Woman in Business & Government as well as Guest Speaker at the 2013 & 2014 Retail World Africa Business Conference at the Sandton Convention Centre in Johannesburg South Africa.
Head of Marketing, Strategy & Business Development
Dansa Foods Limited (Dangote Group)
Chibuike Kafor is a seasoned and innovative marketing and business development executive with 25+ years of distinguished achievement in both operational and strategic management team positions, promoting products and brands of Fortune 500 Companies & entrepreneurial businesses – PepsiCo, Unilever, Coca-Cola, SC Johnson, ESPERA Global Corporation, etc.
He is currently focusing and driving Strategic Planning and Business Development at Dansa Foods Limited - an SBU of Dangote Group - Africa's leading indigeneous Conglomerate. Prior to joining Dansa Foods limited, Chibuike was a Senior Consultant/Vice President - Marketing and New Projects at ESPERA Global Corporation. Chibuike has worked in various positions of increasing responsibility at PepsiCo, Coca-Cola, Unilever, SC Johnson and Glo Nigeria Ltd.
Head of Marketing - Africa
Sumesh Rahavendra is the Head of Marketing for DHL Express in Africa. Mr. Rahavendra’s responsibilities in the Sub Saharan Africa region include Brand, Advertising & Sponsorships, Business Development, Pricing and Public Relations. An experienced sales & marketing executive and a specialist in International shipping, Mr. Rahavendra has lived and worked in Asia, Latin America, Europe and Africa. Prior to his current role, Mr. Rahavendra served as Head of Global sales programs based in Bonn Germany where the group headquarters are located. Mr. Rahavendra is a graduate of University of Madras, India and has completed his executive MBA from IE Business School in Madrid, Spain.
Head of Marketing: Discovery Invest
Donna Barnes is currently the Head of Marketing for the investment business at Discovery Holdings, a leading financial services firm in South Africa. She previously headed up marketing for Glacier by Sanlam, where she pulled together an integrated marketing team and redefined the communication focus for the Glacier brand. She was able to successfully establish a brand image that enhanced the achievement of the business' future growth and sustainability. Donna's specialties include marketing strategy formulation, communciation planning and execution, market research and analysis.
Country Manager - Angola
Rui Jardim is the Angola Country Manager for Distell, South Africa's premier producer of fine wines, spirits, liquers and ready-to-drinks. Previously, Rui was the Group Marketing Manager at Freddy Hirsch, a food ingredients company that manufactures and markets spices, sausage casings and equipment within the meat and poultry industries in Africa. Before joining them in April 2009, he worked for the petroleum company BP in various marketing roles including Marketing Manager, Brand & Advertising Manager, Convenience Strategy Manager and Merchandise General Manager in their Africa operations. Prior to his appointment at BP in 1997 he spent seven years at the Seven Eleven Corporation and its subsidiaries where he gained experience in marketing, franchising and general management in the retail, wholesale, property development and professional football industries. He holds a B.Com (Honours) degree from the University of Stellenbosch.
Marketing Executive - Edgars & Boardmans
Belinda Godfrey plays an integral role on the EDS executive team, in charge of jointly executing the company's business strategy across merchandising, operations, trends, and marketing. She is responsible for developing and implementing Edgars marketing strategy and oversees the delivery of through-the-line marketing (visual/in-store merchandising, PR, sponsorships, digital, and advertising) for all stores that are part of EDS. She also manages the Edgars Club programme, which includes publishing and distribution of the Club magazine to over one million subscribers. Her work has led to numerous industry awards including 2010 Assegai award for Organization of the Year for Direct Marketing, the Sunday Times 2010 Best Men's and Women's Retailer, and the Best Fashion Brand Icon Award. Prior to Edcon, Belinda held management positions at MTN, Microsoft South Africa, and Absa Capital. She received her Bachelor's degree in Marketing, Economics, and Statistics from the University of Cape Town and has also completed Finance, Strategy, and Leadership courses at the London Business School.
Chief Marketing Officer
Ellerine Holdings Limited
Rob Dodds is an accomplished senior executive with 30 years of broad General Management, Sales, Marketing and Retail management experience within Ellerine Holdings Limited, Southnet, Edcon, The Estee Lauder Companies and 3M. He is currently the CMO and Director of Ellerine Furnishers Limited, having held the position since 2009. The responsibilities within this portfolio include marketing, public relations, corporate social investment, brand management, advertising and sales promotion, loyalty clubs, and store distribution, development and design. Rob graduated from the University of Natal with a B.Ag.Mngt degree. He also served in the South African Naval Academy, where he was the winner of the Top Naval Officer award.
Executive Director: Marketing
Gordon Institute of Business Science (GIBS)
Howard Fox is Executive Director of Marketing at the Gordon Institute of Business Science (GIBS), Africa’s most highly ranked business school. Having started his career as a professional photographer, his 25+ years experience ranges from advertising, marketing commodity chemicals and financial services to his current role in business education. He is a founding member of the South African Marketing Association where he is a Chartered Marketer (SA) and currently sits on the Board. He was the previous Deputy Chair: Permanent Advisory Committee (Chartered Marketer) to the Services SETA. He sits on the advisory board of the South African Brand Museum. Howard is widely published in marketing and business publications in South Africa. He holds a Masters degree in Marketing and an MBA.
Area Marketing Manager: Africa
Jacquie Muhati is currently the Area Marketing Manager for the continent of Africa at Kenya Airways. She was previously the International Brand Manager for the Brand Kenya Board, where she was responsible for the development of the Kenyan National Brand Internationally. She has spent more than 12 years of her career in marketing management specializing in marketing strategy development, brand communication & PR, product development and market research in Europe and North America and recently in South Africa. She has been involved in re-branding initiatives in both her previous companies, new product development and new market initiatives as well as managing brand portfolios.
Chris Diaz has diverse experience in managing global brands. He is a Fellow of Chartered Institute of Marketing, attained a Bachelor of Commerce (Hons) in Accounting, a Diploma in Marketing and a Master of Science in International Marketing (UK). Chris has done executive leadership development certification in the US and UK for global brand leadership and holds a chartered and FCIM status. He has served as a trustee and director of the Chartered Institute of Marketing (CIM) UK board, the world’s largest Marketing and professional sales body making a difference for global standards. Additionally he is a member of the Brand Kenya Board where he is charged with the responsibility of giving strategic input in activities to position Kenya positively to the rest of the world. He was awarded the Head of State Commendation (HSC) and was honored by the Marketing Society of Kenya (MSK) with the Warriors and Fellows Award 2009, for successful marketing and supporting growth of world class brands. Chris Diaz has significant experience in multi continent marketing, product design, customer relationship management and strategic communications. Chris is a respected modern strategic marketer, has done key presentations at Oxford, Columbia and international conferences, and currently is the Chief Marketing Officer of Kenya Airways. Prior to joining Kenya Airways he served BIDCO Group as the Group Marketing Director, overseeing functions in Communications, Corporate Affairs and Business Development across different countries. He sits on the board of BIDCO as a non-Executive board member. He is currently serving at the African Marketing Confederation. He is also involved with the marketing of Kenya Tourism Board and is a Trustee of Brand Africa board to position the continent positively to the rest of the world.
MEA Regional Category Director Chocolate
Paul Kerr currently works for Kraft Foods based out of Johannesburg and works with regional markets to co-create portfolio Marketing strategies and to align on big bet growth opportunities. He was previously a Global Developing Markets lead for Asia and Africa and has had extensive local RSA market experience in Marketing Directors and senior management roles. Prior to this he worked for GlaxoSmithKline in brand management roles and at Sasol as an Operational researcher. He holds an MBL from Unisa SBL and is currently an Associate lecturer at the SBL for the MBA and MBL courses. He enjoys travel and working diverse cultural backgrounds.
Executive Director & Chief Marketing Officer
Mediclinic Southern Africa
Biren Valodia enjoys music, photography, cycling and running. His career reflects hard work, reliability, competence and confidence underscored by personal commitment and performance. In 1999 he joined Sanlam Health as Senior Manager, Head of Medicine Management. He drove Sanlam Health’s Pharmacy Benefit Management (PBM) Programme, where he focused primarily on risk management, implementing various business models and leading edge tools that brought sustained profitability and service excellence to all business partners. When Sanlam Health became part of Medscheme Holdings Limited in 2001 he was appointed to Medscheme Integrated Care division, known as Solutio Health Risk Management, as Divisional Director, heading up the Medicine and Disease Management programmes. In addition to his role within Solutio he was appointed to the position of Executive Director of Medscheme (Pty) Ltd as well as Managing Director of Interpharm Data Systems (Pty) Ltd in 2004. In 2005 he was appointed to the board of Aids for Aids (Pty) Ltd. In June 2006 he was appointed to the board of the Hospital Association of South Africa (HASA). In addition, in December 2007 he was appointed to the board of the holding company Mediclinic Southern Africa as Executive Director: Chief Marketing Officer (CMO).
Chief Marketing Officer
A recognized marketing leader known for crafting a strategic vision, Rahul offers a unique blend of creating new concepts and driving the team to achieve new heights credited by strong ROI and Brand building. As Chief Marketing Officer at MTN Ghana, Rahul has been instrumental in retaining the number one position both on revenue and subscriber levels. At MTN his achievements to date have been growing market share in spite of MNP and the entry of a 6th operator. In his previous leadership roles across Malaysia and India, he worked for a number of telecommunication giants like Reliance, Maxis, Airtel and Aircel in a large number of roles in operations, retail, marketing and sales. Amongst his achievements have been successful launches of Segmentation campaigns, National retail initiatives and rural reach initiatives in various roles. Rahul has over 16 years of experience with a Bachelor’s degree in science and a Master’s degree in International marketing.
Chief Marketing & Sales Officer
Simon Camerer has been appointed Chief Marketing & Sales Officer at DStv operator Multichoice. He previously served as the Group Executive Head of Marketing and Commercial Sales at Cell C, where he is credited with leading the mobile operator's successful rebranding after it launched its third-generation mobile network in 2010. Prior to joining Cell C, Simon served as Marketing Director for the Walt Disney Company in Europe, as well as having held other Senior International Marketing and Strategy positions at Anderson Consulting (now Accenture) and Saatchi and Saatchi Advertising. Simon obtained a BA at Stellenbosch and an MBA at Thunderbird – The American Graduate School of International Management.
Divisional Executive of Group Marketing
Greg Garden is the Divisional Executive of Group Marketing for Nedbank. In this capacity, he is Chief Brand Officer and is responsible for group marketing strategy development, co-ordination and alignment, advertising, sponsorships, cause marketing, market research, and marketing measurement and ROI. He has been with Nedbank for 10 years. Previously, Greg spent a decade in the advertising industry with Ogilvy and Leo Burnett, culminating in 3 years as Managing Director of Sonnenberg Murphy Leo Burnett, then one of South Afric’s top five agencies. He was Group Communications Head for IBM South Africa, and a lecturer in Communications and Media Studies at the University of the Witwatersrand. He has written for a range of publications, done freelance voice work, and been a television and film analyst and critic. Greg is currently Chairman of The Sports Trust, an NGO which assists sports development in under-privileged communities. Greg is also a director the WWF Green Trust, a community based conservation and climate change agency. He is a long distance runner and has completed 14 ultra marathons and over 25 marathons. He is passionate about the environment, birding, wine and cooking, and music.
Regional Sales & Marketing Director, East Africa
Ms. Mugambi has been with the Serena Group of Hotels for the past 23 years, having joined as a management trainee when the group had a portfolio of only five hotels in Kenya. She has served in various capacities at different Serena properties including Food and Beverage Manager, Rooms Division Manager and was Serena’s 1st female Lodge Manager managing Samburu Serena Hotel. In 2000 Rosemary moved to the Sales and Marketing Department as the Group Sales Manager responsible for sales for 11 properties in Kenya and Tanzania. The company portfolio has since grown to 25 properties following its expansion in Africa with properties in Uganda, Rwanda and Mozambique as well as new properties in Kenya and Tanzania. Rosemary was promoted to the position of Regional Sales and Marketing Director for the Serena
Head of Marketing & Product Development
South African Airways
Kim Thipe is Head of Marketing & Product Development for South African Airways (SAA). She is responsible for leading SAA’s global brand marketing, advertising, digital advertising and product development initiatives for the airline. This also includes business development, innovation and improvement of the passenger experience in the areas of both ground and on-board product. She leads global marketing management and guidance for the regional in country marketing teams. Thipe manages external relationships representing SAA in marketing & travel partnerships. South African Airways is a Star Alliance member and winner of the Skytrax Best Airline in Africa for 13 years. Thipe is a Marketing Strategy Member of Star Alliance’s Global Marketing Team. Prior to SAA, Kim was at First National Bank (FNB) as Head of Innovation/Marketing for Home Loans and later Head of Marketing for Corporate and Transactional Banking, YFM Radio and M*Net. Kim is a Chartered Marketer (CMSA) and holds an EMBA from Graduate School of Business (UCT in Cape Town South Africa) and BA Economics from Simmons College (Boston, Mass).
Chief Marketing Officer
Sudatel Telecom Group
Hussam is a professional leader with 14 years of senior management experience in telecom service providers. He has a proven track record in driving business transformation, turning around operation performance and maximizing financial and management KPIs. Hussam is currently the Chief Marketing Officer of Sudatel Telecom Group main operation in Sudan with a base of 8 million Subscribers of mobile and fixed services. As CMO, Hussam is responsible for driving successful marketing strategy and activities addressing consumer, business and residential segments, resulting in Y2Y 15% growth in top lines, 7% increase of EBITDA margin, and significant achievements in enhancing brand equity, optimizing communication effectiveness, and team forming and performing. Prior to his role as CMO, Hussam was the head of consumer segment marketing, where he turned around the trend of declining revenues and subs in a tough macro-economic situation, resulting in Y2Y 20% revenue growth and 3% increment in market share. Hussam had headed diverse roles including international wholesale and product development, which has led to his rich experience in driving strategy, business plan, value propositions and customer acquisition and retention. Before Joining Sudatel, Hussam was a service delivery manager at Ericsson, responsible for managing the biggest customer account for Ericsson in Sudan, a client with annual revenue of 1.5 billion USD, where he was awarded the best customer service to a client. Hussam is an MBA holder from University of Leicester and has earned a Professional Diploma in Marketing from Chartered Institute of Marketing (CIM). He has also studied executive programs in leading institutions such as INSEAD Business School in France.
Executive: Brand & Marketing Communications
Jessecca Mason (previously Perumal) joined Telkom Mobile South Africa in December 2012 and leads all mobile and marketing communications for the brand. She has previously served as GM Marketing at Avis South Africa. After graduating from the University of Natal (Durban) with a Bachelor of Commerce degree (Finance and Business Administration) at the end of 1996, Perumal was recruited by Procter & Gamble (P&G) SA as a financial analyst on the Ace Bleach portfolio. By 1998, she was promoted to internal controls manager for P&G’s South African subsidiary. She was later promoted to senior financial analyst, providing financial support to her marketing counterparts on market leader brands such as Pantene, Head & Shoulders, Oil of Olay, Vicks and Old Spice. It was this exposure to the marketing function that spurred her interest in marketing and she accepted a position at Colgate-Palmolive to oversee and drive the launch of the Palmolive Naturals Shower Care range into the South African Market. By 2001 she was promoted to senior brand manager and given the Fabric Care Category to manage and oversee. In 2002 she was head-hunted by Absa Bank to manage and oversee the Brand Marketing Division. During her stint at Absa, the bank achieved Best Company to Work for the second year running, and Top brand within the Banking Category in the Markinor Survey. In 2004, Perumal took on the role of assistant general manager of the Johannesburg Stock Exchange Marketing Division. After restructuring the division, introducing a new brand architecture and corporate identity, and streamlining the agency and product marketing process, she decided to get out of the corporate sector and explore her entrepreneurial side. Perumal started two business ventures, running a beauty salon while providing business and marketing consultancy services to events companies, media agencies, smaller businesses and financial institutes such as Absa. She was approached by Avis to come on board as their marketing general manager in July 2008.
Fernando Ventura is an accomplished marketer with 25 years of fashion retail and FMCG experience, and is the Marketing Director for TFG Sports, responsible for Totalsports, Sportscene and Duesouth. Fernando has headed up the marketing function in various retail chains including Pages, exact! and Markham. Retail Marketing as a discipline was not an initial career path, as he left school with a bursary to study Electrical Engineering, but soon realised that retail was his passion and joined Pick n Pay as a retail trainee. Some highlights include the rebranding of Pages into exact!, which included the rebranding and total conversion of 75 stores over 4 days, a retail first in SA. In addition Fernando spearheaded the defining brand change for Markham, as well as playing a key role in launching the @home chain. Fernando is passionate about the opportunity to create positive culture change in a business whilst it is undergoing brand repositioning.
Managing Director: TFG Marketing & E-Commerce
The Foschini Group
In her present role as Head of Marketing & E-Commerce, Kathryn has been a major player in the transformation of Foschini into a vital and dynamic fashion force. She has also spearheaded building the Donna-Claire brand and the launch and development of two new retail chains - Fashion Express and more recently, Luella. Kathryn began her career as a brand manager at Unilever after graduating from UCT with a Bachelor of Business Science (Honours) degree. She then worked as advertising manager at Sterns and marketing manager at Markhams before taking on the position of Marketing Director of Foschini – a proud achievement for a woman of 35. Kathryn has subsequently started a new department in the Foschini Group, which focuses on CRM, Market Intelligence, Group Marketing Campaigns and Strategic Communication. She is the winner of numerous awards, including the 2007 Top Woman Award for being the Top Business Executive in any Private or Public Sector Company. She has also written various articles which have been published, most recently in the Brands Encyclopaedia, the Sunday Times Top Brand Survey, Grad X magazine and in the marketing publication ‘Brand.’
Group Executive: Business Insights
Roxy Maqache is the Group Executive: Business Insights at Tiger Brands, specialising in Insights and Strategy across the Group’s operations. She has gained both international and local working experience, having participated in numerous qualitative and quantitative market research and Mergers & Acquisitions projects across the African continent and other emerging markets such as Latin America and Asia. Having lived and worked in both the UK and Nigeria for a number of years, in addition to her exposure to various markets, she comes with a broad understanding of international business and cross-border market and cultural insights. In her current role, she works on the Corporate Strategy framework, inputs into the Due Diligence on Mergers & Acquisitions for business growth and provides macro-economic Business Intelligence and strategic insight to the Tiger Brands EXCO, Board and Marketing teams. She is currently a nominated participant at the Women in Leadership 2015 Program at GIBS (Gordon Institute of Business Science) in South Africa.
BBA Marketing (Schiller International University, UK); AS International Business (Schiller International University, UK); Chartered Marketer CM(SA); Economics (London School of Economics); Business Leadership (Lagos Business School)
Group Commercial Executive
Times Media Group
Trevor Ormerod is the Group Commercial Executive at Times Media Group (formerly Avusa Ltd). Trevor's 12 years experience as a CEO or CMO for various blue chip companies include positions with Primedia, CNBC Africa, Cinemark, Bop Television and SABC. He held a four-year tenure as Chairman of the Screen Advertising Worldwide Association, continues to serve SAWA as Vice Chairman. In addition he was a Member of the SABC Group Executive Committee and the Media Industry Trust Committee. Currently, Executive Chairman of Primedia Limited's Cinema and Print Division, his reporting officers include the Managing Directors of Cinemark, Primedia Publishing, Primedia@Home and the newly established Strategic Advertising Unit which specialises in Group solutions for Government, NGO's, parastatals, and other major clients. Whilst previously with Primedia, Trevor was head hunted to leverage his BOP TV and SABC television experience to launch fledgling CNBC Africa in June 2007, and, after successfully setting up CNBC Africa in South Africa, Nigeria and Kenya, Trevor returned to Primedia. Personable and globally connected, Trevor maintains his love of flying with both fixed wing and rotary wing licenses and is a veteran traveller. His ability to engage at all levels has been a key success element particularly in South Africa where the media, marketing, and advertising communities are small and relationships paramount.
Unilever Nigeria Plc
Mr. David Okeme serves as the Marketing Director at Unilever Nigeria Plc. He has 22 years of experience with Unilever in Brand Development, Brand Building, Customer Development (Operations and Field Sales) and Customer Marketing. During his time with Unilever he has developed a keen understanding of the hearts and minds of the African Consumer and has demonstrated excellent go-to-market capabilities to create and manage the virtual cycle of growth. He is the driving force behind the Unilever New Way of Marketing campaign in Africa as well as the Lift Nigeria Agenda and has won numerous awards in the areas of Brand Activation and Market Development. David is a Fellow of the National Institute of Marketing in Nigeria, and an alumnus of the London (UK) and Wharton (USA) Business Schools. He joined Unilever Nigeria in 1992 with an Honours Degree in English from the University of Jos.
Chief Marketing Officer
Parag Sen is a Senior International Management Executive and a turn-around and emerging market specialist with 15+ years of experience in Sales, Marketing & General Management across Telecom, Banking & Advertising industries. He is currently the Chief Marketing Officer for Visafone Communications, the largest CDMA operator in Africa with more than 6 million subscribers and a turnover in excess of US $500 million. Based in Lagos, Nigeria, he heads the complete marketing function for the company, leading a team of 35 sales and marketing professionals. Prior to Visafone, Parag was Marketing Director at Afghan Wireless, overseeing product and brand management, U&R, VAS and customer service functions. Here he achieved a 22% increase in revenue and saw the subscriber base grow by 35%. Parag received his MBA in Marketing and International Business from SCMS, Cochin with First Class in 1997. He also completed an Advanced Management Programme from IIM, Ahmedabad in 2002.
CONSULTING BOARD MEMBERS
Formerly Marketing Director
adidas South Africa
Gavin Cowley retired in April 2013. He was previously Marketing Director of adidas South Africa, having joined the board in 1996. A business highlight has been successfully directing operations for the adidas brand as a global partner of the recent 2010 FIFA World Cup™ in South Africa, including presenting best practice and project management to global audiences. He is, in addition, a rugby television commentator with Supersport and will continue this role. Born in Port Elizabeth, South Africa and educated at Grey High School and the University of Port Elizabeth, Gavin is a qualified teacher with a BA degree in Psychology and a diploma in Public Relations. He is also an accredited Chartered Public Relations Professional (CPRP). Gavin has a string of sporting achievements to his name. As a rugby player he was a Springbok reserve, Junior Springbok and represented Eastern Province in 88 matches, many as captain. He also played for SA Barbarians, Gazelles, SA Universities, a SA XV and a World XV. He also captained the Eastern Province cricket team, having played in 120 matches and also played cricket for SA Schools, Natal, Western Province and SA Universities. He also represented Eastern Province in field hockey. Gavin has had vast experience in public speaking and is a naturally entertaining Master of Ceremonies and keynote speaker, the synergies in business and sport being one of his favourite topics. Gavin is the author of the book “Having a Ball” and co-author of the recently published book, “Raise Your Game”.
Chairman, Africa Advisory Board
Lawrie Golding is a Change Warrior, focused on strategic Purpose Based interventions, in the categories of Telecoms, Fast Moving Consumer Goods, Customer Service Delivery and Event Management. He is passionate about connecting people, changing lives and creating possibilities. He ended a twenty-year career in the Vodacom Group at the end of June 2014. For the last six years since 2008, he served in the capacity of executive consultant, involved in the implementation of Strategy, Culture and Transformational Change across the Vodacom Group, as well as facilitation of all internal Management Orientation and Induction programs. In addition he also assisted with Values and Behavior alignment and skills based interventions, in putting the Service Profit Chain to work. His position was Head Coach. He joined Vodacom in 1995 as General Manager Marketing, Sales and Product Development, and over a period of ten years held senior positions in the Vodacom Group including Director Marketing, Managing Director National Chains and Group Executive Marketing in 2004. He has worked extensively in Africa, and was a part of the roll out team that launched Vodacom Congo, Lesotho, Tanzania and finally Vmobile Nigeria where he held the position of Chief Officer Marketing until the end of 2006. He is a Physical Education Teacher by profession and graduated from the University of Pietermaritzburg and Natal Teachers Training College in 1972. He also completed the AEP programme through the School of Business Leadership (Unisa), and holds various International Marketing Qualifications from Urwick Orr Management School London, and Chicago School of Business. Lawrie has extensive experience in the Pharmaceutical and Health Care sector, (Ciba Geigy & Johnson and Johnson), Food and Hospitality (Tiger Brands), Advertising (Grey Phillips Group & FCB) and Global Event Management Industries having served at Group and Board level. He is a certified Whole Brain Practitioner and accredited MBTI facilitator. He is the CEO of a company called G3 Lifestyle Management Network Pty (Ltd), registered in 2004. G3 LMN holds a license agreement with FIFA, and has activated Beach Soccer World Cup Qualifier events for nine African Countries in Durban between 2005 and 2009. During the 2010 FIFA Soccer World Cup in South Africa, G3 LMN facilitated the first 3D activation for Sony Japan in Nelson Mandela Square Sandton. G3 LMN has also assisted FIFA globally with Beach Soccer World Cup activations in Rio, Dubai, Marseilles and Ravenna between 2007 and 2011.