Brian FortuneBrian Fortune
Senior Director, International Services
CMO Council

Previously based in both Europe and North America, Brian Fortune has spent the past 30 years marketing global brands across a diverse range of industries including pharmaceuticals, industrial controls and technology. While working with technology companies of all sizes and in all stages of development, he has created strategies and driven effective execution of a full range of communications that directly drove revenue.

Drawing on a diverse cross-cultural background and extensive multi-national corporate experience, Fortune coordinates client service programs across GlobalFluency's network of 70 offices in 40 countries, as well as spearheading global account acquisition and the development of integrated, multi-channel marketing strategies and Intelligent Market Engagement (IME) campaigns.

A Silicon Valley veteran, Fortune has been involved with many of the Valley's leading marketing communications agencies. He was CMO at Coakley Heagerty, the oldest adverting and PR agency in San Jose, where he directed marketing strategy for technology clients; CMO at P3M, one of the leading integrated marketing communications firms in the Valley and a Managing Partner at CKS Partners, which at its peak was the largest and most successful marketing communications agency in Silicon Valley.

During that time he worked with some of the leading technology companies developing global brand strategies and demand creation programs for such companies as Amdahl, SGI, Network Appliance, Applied Materials, Tibco Software, Vitria Technology and PeopleSoft.

He was also Client Services Director for Hyde and Partners, one of London's leading B2B advertising and PR agency companies, where he was actively involved in pan-European communications for companies such as Amdahl, Novell and Kodak.

His experience in technology marketing also includes a senior position in marketing communications for Digital Equipment in the UK, where he successfully launched their first ever range of UNIX workstations and introduced the concept of integrated marketing communications.

He was also at Honeywell Europe in Belgium where he had overall marketing communications responsibility for 16 countries in the industrial controls business. While at Honeywell he launched numerous products across the region and introduced the company's first pan-European brand strategy and implementation guidelines.

He holds a Bachelor of Science Degree from London University and an MBA from Lancaster University.