In September, the CMO Council will be holding an Ethical Brand Caucus with leading marketers, academics, media representatives and CSR experts at The Meydan Hotel in Dubai. In addition to the caucus, the afternoon and evening program will include a reception, panel discussion and IMAX film screening of The Naked Brand (www.thenakedbrand.com), a documentary on the future of advertising produced and directed by ad industry “change agent” Jeff Rosenblum. 

Participants will explore the growing imperative to develop and maintain ethical brands in an age of consumer-driven transparency, accountability and responsibility.

Panelists: 

Nima Abu-Wardeh (moderator) -- Presenter of Middle East Business Report (MEBR), BBC World's weekly business and finance programme

Dina Sherif -- Founding Partner, Ahead of the Curve (www.ahead-ofthecurve.com)

Craig Lee -- Head of Customer Experience & CRM, Emirates Group

Ovais Naqvi -- Managing Director, The Abraaj Group

This will be the kick-off event for a new CMO Council authority leadership campaign called Make a Stand as an Ethical Brand – an initiative we plan to first undertake in the MENA region and then roll out to the rest of the world.

Campaign Details (PDF)