Look for technology and marketing thought leadership every month from Marketing Magnified.
|Sign up for the Mailing List|
FACTS & STATS
Region Economic Statistics
Trade and Commerce Statistics
Key Government Business Resources for General Information
Top 10 in Africa
Mobile Facts in Africa
Internet in Africa
- GDP at current prices: $ 4.408 trillion
- GDP growth rate: 7.11%
- Exports: US $624 billion, Growth Rate: 3.50 %
- Imports: US $556 billion, Growth Rate : 13.38%
- Foreign Direct Investment (FDI): $ 629 trillion
- Africa Market Value from listed companies: $1.036 trillion
- South Africa has SSA's largest real GDP ($160.8 billion); the smallest is Guinea Bissau ($213 million).
- In 1975-2005 the GDP per capita growth (PPP) was 0.70%; in 1995-2005 it was 1.88%.
- During accelerated growth periods the region grew 3.6% a year (per capita PPP), but shrank -2.7% during periods of growth collapses.
- Growth volatility is five times higher in SSA than that observed in low and middle income countries, as given by the coefficient of variation of GDP per capita growth.
- In 1975-2005, the probability of observing growth acceleration and deceleration were 0.25 and 0.22, respectively. In 1995-2005, these probabilities were 0.42 and 0.12.
- Africa has a total population of around 1 billion people.
- There are a total of 54 countries in Africa.
- The largest population in SSA is 173.6 million (Nigeria); the smallest is Seychelles (93 thousand).
- More than 35% of Africans live in sustained-growth economies that have grown at more than 4% a year for ten years.
- Thirty three percent of children who start first grade reaches grade five in Chad; in Mauritius 97% reach fifth grade. (MDG 2).
- South Africa has the most advanced economy on the African continent. Since1994, particularly, the country's economy has grown rapidly. Its geographical position provides an ideal gateway to Sub-Saharan Africa.
- There are a total of 1445 listed domestic companies in Africa.
- Crude oil comprises more than half of total Africa's exports.
- In two thirds of SSA countries, one or two products are responsible for at least 60% of the country's total exports.
- On average, the merchandise export within trade blocs is 6% of total bloc exports.
- South Africa's major trading partners are Germany, United States, United Kingdom, Japan, the Netherlands and China.
- Nigeria is the United States' largest trading partner in sub-Saharan Africa, largely due to the high level of petroleum imports from Nigeria, which supply 11% of U.S. oil imports--nearly 46% of Nigeria's daily oil production.
- Nigeria is the fifth-largest exporter of oil to the United States.
- Led by machinery, wheat, and motor vehicles, U.S. goods exports to Nigeria in 2008 were worth more than $4 billion.
- In 2008, U.S. imports from Nigeria were over $38 billion, consisting predominantly of oil. However, rubber products, cocoa, gum arabic, cashews, coffee, and ginger constituted over $70 million of U.S. imports from Nigeria in 2007.
- Nigeria is the 50th-largest export market for U.S. goods and the 14th-largest exporter of goods to the United States.
- South Africa is the world's largest producer and exporter of platinum, the third-largest producer of gold, and a significant exporter of coal and iron ore.
- Biggest Cities:
- Lagos, Nigeria - 13,488,000
- Cairo, Egypt - 10,772,000
- Alger, Algeria - 4,447,000
- Alexandria, Egypt - 3,995,000
- Casablanca, Morocco - 3,535,000
- Abidjan, Côte d'Ivoire - 3,359,000
- Adis Abeba, Ethiopia - 3,112,000
- Cape Town, South Africa - 3,092,000
- Maputo, Mozambique - 3,017,000
- Biggest Companies (based on revenues):
- Forbes Global Rank: 285
Name: Standard Bank Group Country: South Africa Industry: Banking
Sales ($Bil): 9.34Profits ($Bil): 1.37 Assets ($Bil): 108.55 Market Value ($Bil): 15.39
- Forbes Global Rank: 361
Name: FirstRand Country: South Africa Industry: Banking
Sales ($Bil): 6.30 Profits ($Bil): 1.22 Assets ($Bil): 69.47 Market Value ($Bil): 17.03
- Forbes Global Rank: 390
Name: Sasol Country: South Africa Industry: Oil & Gas Operations
Sales ($Bil): 10.42 Profits ($Bil): 1.44 Assets ($Bil): 13.18 Market Value ($Bil): 23.28
- Forbes Global Rank: 454
Name: Sanlam Country: South Africa Industry: Insurance
Sales ($Bil): 16.35 Profits ($Bil): 0.58 Assets ($Bil): 39.86 Market Value ($Bil): 7.20
- Forbes Global Rank: 589
Name: Telkom Country: South Africa ndustry: Telecommunications Services
Sales ($Bil): 6.90 Profits ($Bil): 1.08 Assets ($Bil): 9.13 Market Value ($Bil): 14.09
- Forbes Global Rank: 744
Name: Royal Caribbean Country: Liberia Industry: Hotels, Restaurants & Leisure
Sales ($Bil): 4.90 Profits ($Bil): 0.66 Assets ($Bil): 11.26 Market Value ($Bil): 9.27
- Forbes Global Rank: 815
Name: MTN Group Country: South Africa Industry: Telecommunications Services
Sales ($Bil): 4.64 Profits ($Bil): 1.03 Assets ($Bil): 4.57 Market Value ($Bil): 16.18
- Forbes Global Rank: 976
Name: Remgro Country: South Africa Industry: Conglomerates
Sales ($Bil): 1.60 Profits ($Bil): 1.41 Assets ($Bil): 6.34 Market Value ($Bil): 10.12
- Forbes Global Rank: 1114
Name: Bidvest Group Country: South Africa Industry: Conglomerates
Sales ($Bil): 9.45 Profits ($Bil): 0.31 Assets ($Bil): 3.11 Market Value ($Bil): 5.08
- Forbes Global Rank: 1123
Name: Investec Country: United Kingdom/South Africa
Industry: Diversified Financials
Sales ($Bil): 2.47 Profits ($Bil): 0.19 Assets ($Bil): 33.80 Market Value ($Bil): 6.08
- Top Business Schools:
- Institit Superieur de Management - Senegal
- Institut Africain de Management - Sengegal
- Obafemi Awolowo Univeristy/Ile Ife- Nigeria
- Lagos Business School/Pan African University - Nigeria
- Ghana Institue of Management and public Administration - Ghana
- University of Stellenbosch Business School - South Africa
- NMMU Nusiness School - South Africa
- University of Cape Town/Graduate School for Business - South Africa
- Wits Busniess School - South Africa
- United State International University - Kenya
- Top internet using countries in Africa - click here to see the chart
- There are a total of 464 million mobile subscribers in Africa which accounts for 10% of the global total.
- Nigeria remains Africa’s largest mobile market with total connections reaching 73 million by the end of 2009.
- The addition of 4.1 million connections in Q4 2009 made it Nigeria’s strongest quarter for a year.
- Over half of these net additions were gained by market-leader MTN, which reached 30.8 million connections
- In South Africa, SIM card registration (introduced from August 2009) has had a significant impact, with Q4 witnessing a second consecutive quarter of connection losses in excess of 1 million.
- Mobile marketing company XS2TheWorld has introduced mobile marketing services in Nigeria, from mobile websites to fully branded mobile applications.
- Currently, Nigeria boasts 70 million phone users from over 4 billion phone users worldwide, making its mobile market suitable for the introduction of such services.
- Africa is set to become a hotbed of mobile marketing potential as uptake of handsets continues to grow.
- An expert on mobile marketing on the continent, Moses Kemibaro, pointed out that the use of handsets in Africa has risen by 550 per cent over the past five years, meaning that 30 per cent now have access to a mobile phone.
- A number of emerging markets have recently been tipped to provide new mobile marketing opportunities to brands.
- For instance, the Mobile Marketing Association picked out Asia Pacific as the world's biggest target for the channel, due to the popularity of mobile devices in the region.
- South Africa has 724.3 mobile phones per 1000 people; Ethiopia has the least with 5.8 per 1000 people.
- Latest data show that there are 86,217,900 internet users in Africa, which represents 8.7% of Africa’s population and represents 4.8% of internet users in the world.
- From 2000 – 2009, internet users has increased 1,809.8%.
- South Africa has almost doubled its marketing budget for African markets, from R30 million in the present financial year to R55 million, in the next financial year, said newly appointed South African Tourism CEO Thandiwe January-Mclean yesterday, Thursday, 18 February 2010, during her first face-to-face meeting with the press since starting her job last month.
- January-Mclean also said that marketing investments for Asian markets - China and India in particular, which grew by 10% and 18% respectively in 2009 - will increase by 20% and 50%, respectively, in the next financial year.
- Recent statistics have shown that arrivals from Angola grew almost by 12% growth for the period January to October 2009.
- Continued global development is able to sustain demand for oil, and other industrial raw materials will remain relatively high prices. Oil prices are expected to be stable at 60 U.S. dollars per barrel in 2007 and 2008, the report said.
- It takes 14 days to start a business in the Central African Republic, and 233 days in Guinea Bissau. (IDA10).
- In the 2006/7 Doing Business Indicators, Mauritius, South Africa, Namibia, and Botswana were ranked among the top third best countries to do business, but the average rank of African countries was 136 among 178 countries.
- Access to finance, infrastructure, institutions, and skills are the constraints most often reported as "major" or "very severe" by entrepreneurs.
- It takes 7% of GNI per capita to start a business in South Africa and 1195 per cent in Sierra Leone. (IDA 9)
- The average CPIA score in 2006 was 3.2, from 2.8 in 1996, and 27 of 36 countries evaluated in both years improved their scores.
- The lowest net primary enrolment ratio is found in Djibouti (33.3%); the highest is in Sao Tome and Principe (96.7 per cent). (MDG 2).
- In Democratic Republic of Congo, Ethiopia and Niger 2 persons out of a thousand are Internet users; there are 249 in every thousand people in Seychelles, which also has 189 computers per 1000 people. (MDG 8)
- The most important contributors to the economy include the mining sector, manufacturing and agriculture. Most economic activity takes place in Gauteng where most mining occurs. The country's financial and industrial infrastructure is well-developed with excellent growth potential.
Business-to-consumer (B2C) ecommerce sales worldwide will rise nearly 20% to reach $1.471 trillion in 2014.(July 2014) 1
Facebook news feed retargeting ads had a click-through rate (CTR) 49 times higher than FB right-hand side ads and 21 times higher than standard web retargeting.(April 2014) 2
Internet ranks the lowest in media penetration within the Urban and Per-Urban population. Internet's penetration is at 30% with TV, radio, mobile, newspapers, and magazines all out-ranking in percentage of the population.(January 2014) 3
In the December 2012 Social Media report, South Africa now has 6.19 million users on Facebook, ranking 32nd in the global standings.(January 2013) 4
By 2017, mobile devices will make up 87 percent of the total sales of Internet-enabled technology.(April 2014) 5
Globally, mobile ad spend jumped by 105% in 2013 and is predicted to climb another 75% this year for a total of $31.5 billion.(April 2014) 6
Consumers are not going on desktop to share brand messages, rather they are going to mobile devices. Flurry’s most recent study shows 86% of mobile usage is within apps.(April 2014) 7
According to the March 2014 South African Mobile Report released by Effective Measure/IAB, almost 50% of smartphone owners have been exposed to mobile-based advertisements.Â Despite the fact that SMS text messages dominate the kind of advertisements Internet users are exposed to, advertisements through websites and applications look to be gaining traction in the South African market.Â(April 2014) 8
More than 45% of enterprises in Nigeria are planning to deploy unified communications and collaboration solutions in the next 3 years.Â In line with this development, the local organisational practice of buying individual services such as telephony, instant messaging, audio/video conferencing, and email from different vendors is expected to decline over the course of 2014.(March 2014) 9
Because South African consumers have become more aware of privacy and security issues, businesses are now forced to find new ways to get phone numbers for direct communication.(March 2013) 10
Today's consumers no longer care about where they are or what device they are using when interacting with a brand, as 58 percent of Millennials expect to engage with a company whenever they choose and via whichever channel they want.(July 2014) 11
Millennials touch their smartphones 43 times per day, and 30 percent admit they touch more than four devices over the course of 24 hours.(July 2014) 12
According to The Digital Marketing Insights Report 2014², commissioned by Teradata and Celebrus Technologies, organizations are struggling with data: data storage (36 percent), data quality (23 percent), and making the data actionable (15 percent) are the biggest challenges facing the marketing team.(July 2014) 13
Personalisation in all its forms certainly dominates marketing strategy, with research revealing that while only 21 percent of organizations have a single customer view today, a massive 57 percent expect to achieve this goal within two years.(July 2014) 14
Just 11% of B2B lead generation marketers describe their marketing as highly effective and efficient.(September 2012) 15
Of companies using marketing automation and ROI metrics, 69 percent reported an increase in total marketing revenue contribution.(September 2012) 16
With digital advertising, the Middle East and Africa are beginning to make up for low spending levels in the past. The market is ripe for expansion: Digital ad spending will reach $1.35 billion this year, just over 1 percent of the $117.60 billion worldwide total. But across the region, expenditure by advertisers on digital platforms will leap by more than 47 percent in 2013, eMarketer estimates—nearly four times the global average of 13 percent.(July 2014) 17
Middle East and North Africa spent a combined $4.4 billion on major-media advertisement. This is a 4.7% increse from 2012. Major Media includes: TV, internet, newspaper, magazine, outdoor, and cinema.(December 2013) 18
South Africa ranked 21st in largest global advertising markets in 2013 at $4.39 billion. This was a 9.2% increase from 2012 to 2013, and makes up less than 1% of total worldwide advertising spenditure.(December 2013) 19
The ad spend for the year 2008 was $3.04 million and it is targeted to rise to $20.5 million in 2013. Many advertisers who were initially sceptical to what digital marketing and advertising could do are turning into adopters.(January 2013) 20
BBC Country Profiles Economist Country Briefings Euromonitor World and Country Factfiles Country Profiles from World Trade Press Stratfor Geopolitical Intelligence CIA World Factbook Voyage Country profiles Library of Congress Country Profiles CountryReports.org Kwintessential Country Profiles Infoplease Country Profiles Geohive Global Statistics NationMaster.com
* Facts & Stats are curated by the CMO Council team. Attributions for each entry can be seen by hovering over each footnote.