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FACTS & STATS

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FACTS & STATS
  • Region Economic Statistics
    GDP at current prices (2008): $ 1.552 trillion
    GDP growth rate (2008) : 5.85%
    Exports (2008): US $624 billion, Growth Rate: 1.75 %
    Imports (2008): US $556 billion, Growth Rate : 6.94%

    More Facts

  • Population Statistics
    Africa has a total population of around 999 million people.
    There are a total of 53 countries in Africa.
    The largest population in SSA is 131.5 million (Nigeria); the smallest is Seychelles (0.1 million).
    In 2008 there were a total of 1445 listed domestic companies in Africa.

    More Facts

  • Trade and Commerce Statistics
    Crude oil comprises more than half of total Africa's exports.
    In two thirds of SSA countries, one or two products are responsible for at least 60% of the country's total exports.
    On average, the merchandise export within trade blocs is 6% of total bloc exports.

    More Facts

  • Key Government Business Resources for General Information
  • Top 10 in Africa
    Biggest Cities:
    1. Lagos, Nigeria - 13,488,000
    2. Cairo, Egypt - 10,772,000
    3. Alger, Algeria - 4,447,000
    4. Alexandria, Egypt - 3,995,000
    5. Casablanca, Morocco - 3,535,000
    6. Abidjan, Côte d'Ivoire - 3,359,000…

    More Facts

  • Mobile Facts in Africa
    There are a total of 464 million mobile subscribers in Africa which accounts for 10% of the global total.
    Nigeria remains Africa’s largest mobile market with total connections reaching 73 million by the end of 2009.
    The addition of 4.1 million connections in Q4 2009 made it Nigeria’s strongest quarter for a year.

    More Facts

  • Internet in Africa
    Latest data show that there are 86,217,900 internet users in Africa, which represents 8.7% of Africa’s population and represents 4.8% of internet users in the world.
    From 2000 – 2009, internet users has increased 1,809.8%.
    Recent statistics have shown that arrivals from Angola grew almost by 12% growth for the period January to October 2009.

    More Facts

Basic Economic Statistics:
  • GDP at current prices (2008): $ 1.552 trillion
  • GDP growth rate (2008) : 5.85%
  • Exports (2008): US $624 billion, Growth Rate: 1.75 %
  • Imports (2008): US $556 billion, Growth Rate : 6.94%
  • Foreign Direct Investment (FDI) (2008-2009): $ 55.146 billion
  • Africa Market Value from listed companies (2008-2009): $1.036 trillion
  • South Africa has SSA's largest real GDP ($160.8 billion); the smallest is Guinea Bissau ($213 million).
  • In 1975-2005 the GDP per capita growth (PPP) was 0.70%; in 1995-2005 it was 1.88%.
  • During accelerated growth periods the region grew 3.6% a year (per capita PPP), but shrank -2.7% during periods of growth collapses.
  • Growth volatility is five times higher in SSA than that observed in low and middle income countries, as given by the coefficient of variation of GDP per capita growth.
  • In 1975-2005, the probability of observing growth acceleration and deceleration were 0.25 and 0.22, respectively. In 1995-2005, these probabilities were 0.42 and 0.12.
Population Statistics:
  • Africa has a total population of around 999 million people.
  • There are a total of 53 countries in Africa.
  • The largest population in SSA is 131.5 million (Nigeria); the smallest is Seychelles (0.1 million).
  • More than 35% of Africans live in sustained-growth economies that have grown at more than 4% a year for ten years.
  • Thirty three percent of children who start first grade reaches grade five in Chad; in Mauritius 97% reach fifth grade. (MDG 2).
  • South Africa has the most advanced economy on the African continent. Since1994, particularly, the country's economy has grown rapidly. Its geographical position provides an ideal gateway to Sub-Saharan Africa.
  • In 2008 there were a total of 1445 listed domestic companies in Africa.
Trade and Commerce Statistics:
  • Crude oil comprises more than half of total Africa's exports.
  • In two thirds of SSA countries, one or two products are responsible for at least 60% of the country's total exports.
  • On average, the merchandise export within trade blocs is 6% of total bloc exports.
  • South Africa's major trading partners are Germany, United States, United Kingdom, Japan, the Netherlands and China.
  • Nigeria is the United States' largest trading partner in sub-Saharan Africa, largely due to the high level of petroleum imports from Nigeria, which supply 11% of U.S. oil imports--nearly 46% of Nigeria's daily oil production.
  • Nigeria is the fifth-largest exporter of oil to the United States.
  • Led by machinery, wheat, and motor vehicles, U.S. goods exports to Nigeria in 2008 were worth more than $4 billion.
  • In 2008, U.S. imports from Nigeria were over $38 billion, consisting predominantly of oil. However, rubber products, cocoa, gum arabic, cashews, coffee, and ginger constituted over $70 million of U.S. imports from Nigeria in 2007.
  • Nigeria is the 50th-largest export market for U.S. goods and the 14th-largest exporter of goods to the United States.
  • South Africa is the world's largest producer and exporter of platinum, the third-largest producer of gold, and a significant exporter of coal and iron ore.
Top 10 in Africa:
  • Biggest Cities:
  1. Lagos, Nigeria - 13,488,000
  2. Cairo, Egypt - 10,772,000
  3. Alger, Algeria - 4,447,000
  4. Alexandria, Egypt - 3,995,000
  5. Casablanca, Morocco - 3,535,000
  6. Abidjan, Côte d'Ivoire - 3,359,000
  7. Adis Abeba, Ethiopia - 3,112,000
  8. Cape Town, South Africa - 3,092,000
  9. Maputo, Mozambique - 3,017,000
  • Biggest Companies (based on revenues):
  1. Forbes Global Rank: 285
    Name:     Standard Bank Group Country: South Africa Industry: Banking
    Sales ($Bil):     9.34Profits ($Bil): 1.37 Assets ($Bil): 108.55 Market Value ($Bil): 15.39
  2. Forbes Global Rank: 361
    Name: FirstRand Country: South Africa Industry: Banking
    Sales ($Bil): 6.30 Profits ($Bil): 1.22 Assets ($Bil): 69.47 Market Value ($Bil): 17.03
  3. Forbes Global Rank: 390
    Name: Sasol Country: South Africa Industry: Oil & Gas Operations
    Sales ($Bil): 10.42 Profits ($Bil): 1.44 Assets ($Bil): 13.18 Market Value ($Bil): 23.28
  4. Forbes Global Rank: 454
    Name: Sanlam Country: South Africa Industry: Insurance
    Sales ($Bil): 16.35 Profits ($Bil): 0.58 Assets ($Bil): 39.86 Market Value ($Bil): 7.20
  5. Forbes Global Rank: 589
    Name: Telkom Country: South Africa ndustry: Telecommunications Services
    Sales ($Bil): 6.90 Profits ($Bil): 1.08 Assets ($Bil): 9.13 Market Value ($Bil): 14.09
  6. Forbes Global Rank: 744
    Name: Royal Caribbean Country: Liberia Industry: Hotels, Restaurants & Leisure
    Sales ($Bil): 4.90 Profits ($Bil): 0.66 Assets ($Bil): 11.26 Market Value ($Bil): 9.27
  7. Forbes Global Rank: 815
    Name: MTN Group Country: South Africa Industry: Telecommunications Services
    Sales ($Bil): 4.64 Profits ($Bil): 1.03 Assets ($Bil): 4.57 Market Value ($Bil): 16.18
  8. Forbes Global Rank: 976
    Name: Remgro Country: South Africa Industry: Conglomerates
    Sales ($Bil): 1.60 Profits ($Bil): 1.41 Assets ($Bil): 6.34 Market Value ($Bil): 10.12
  9. Forbes Global Rank: 1114
    Name: Bidvest Group Country: South Africa Industry: Conglomerates
    Sales ($Bil): 9.45 Profits ($Bil): 0.31 Assets ($Bil): 3.11 Market Value ($Bil): 5.08
  10. Forbes Global Rank: 1123
    Name: Investec Country: United Kingdom/South Africa
    Industry: Diversified Financials
    Sales ($Bil): 2.47 Profits ($Bil): 0.19 Assets ($Bil): 33.80 Market Value ($Bil): 6.08
  • Top Business Schools:
  1. Institit Superieur de Management - Senegal
  2. Institut Africain de Management - Sengegal
  3. Obafemi Awolowo Univeristy/Ile Ife- Nigeria
  4. Lagos Business School/Pan African University - Nigeria
  5. Ghana Institue of Management and public Administration - Ghana
  6. University of Stellenbosch Business School - South Africa
  7. NMMU Nusiness School - South Africa
  8. University of Cape Town/Graduate School for Business - South Africa
  9. Wits Busniess School - South Africa
  10. United State International University - Kenya
Mobile Facts in Africa:
  • Top internet using countries in Africa - click here to see the chart
  • There are a total of 464 million mobile subscribers in Africa which accounts for 10% of the global total.
  • Nigeria remains Africa’s largest mobile market with total connections reaching 73 million by the end of 2009.
  • The addition of 4.1 million connections in Q4 2009 made it Nigeria’s strongest quarter for a year.
  • Over half of these net additions were gained by market-leader MTN, which reached 30.8 million connections
  • In South Africa, SIM card registration (introduced from August 2009) has had a significant impact, with Q4 witnessing a second consecutive quarter of connection losses in excess of 1 million.
  • Mobile marketing company XS2TheWorld has introduced mobile marketing services in Nigeria, from mobile websites to fully branded mobile applications.
  • Currently, Nigeria boasts 70 million phone users from over 4 billion phone users worldwide, making its mobile market suitable for the introduction of such services.
  • Africa is set to become a hotbed of mobile marketing potential as uptake of handsets continues to grow.
  • An expert on mobile marketing on the continent, Moses Kemibaro, pointed out that the use of handsets in Africa has risen by 550 per cent over the past five years, meaning that 30 per cent now have access to a mobile phone.
  • A number of emerging markets have recently been tipped to provide new mobile marketing opportunities to brands.
  • For instance, the Mobile Marketing Association picked out Asia Pacific as the world's biggest target for the channel, due to the popularity of mobile devices in the region.
  • South Africa has 724.3 mobile phones per 1000 people; Ethiopia has the least with 5.8 per 1000 people.
Internet Connection in Africa:
  • Latest data show that there are 86,217,900 internet users in Africa, which represents 8.7% of Africa’s population and represents 4.8% of internet users in the world. 
  • From 2000 – 2009, internet users has increased 1,809.8%.
  • South Africa has almost doubled its marketing budget for African markets, from R30 million in the present financial year to R55 million, in the next financial year, said newly appointed South African Tourism CEO Thandiwe January-Mclean yesterday, Thursday, 18 February 2010, during her first face-to-face meeting with the press since starting her job last month.
  • January-Mclean also said that marketing investments for Asian markets - China and India in particular, which grew by 10% and 18% respectively in 2009 - will increase by 20% and 50%, respectively, in the next financial year.
  • Recent statistics have shown that arrivals from Angola grew almost by 12% growth for the period January to October 2009.
  • Continued global development is able to sustain demand for oil, and other industrial raw materials will remain relatively high prices. Oil prices are expected to be stable at 60 U.S. dollars per barrel in 2007 and 2008, the report said.
  • It takes 14 days to start a business in the Central African Republic, and 233 days in Guinea Bissau. (IDA10).
  • In the 2006/7 Doing Business Indicators, Mauritius, South Africa, Namibia, and Botswana were ranked among the top third best countries to do business, but the average rank of African countries was 136 among 178 countries.
  • Access to finance, infrastructure, institutions, and skills are the constraints most often reported as "major" or "very severe" by entrepreneurs.
  • It takes 7% of GNI per capita to start a business in South Africa and 1195 per cent in Sierra Leone. (IDA 9)
  • The average CPIA score in 2006 was 3.2, from 2.8 in 1996, and 27 of 36 countries evaluated in both years improved their scores.
  • The lowest net primary enrolment ratio is found in Djibouti (33.3%); the highest is in Sao Tome and Principe (96.7 per cent). (MDG 2).
  • In Democratic Republic of Congo, Ethiopia and Niger 2 persons out of a thousand are Internet users; there are 249 in every thousand people in Seychelles, which also has 189 computers per 1000 people. (MDG 8)
  • The most important contributors to the economy include the mining sector, manufacturing and agriculture. Most economic activity takes place in Gauteng where most mining occurs. The country's financial and industrial infrastructure is well-developed with excellent growth potential.


INTERNET MARKETING
 MOBILE MARKETING
DIRECT MARKETING

According to a recent study by TNS, 52 per cent of Kenyans do not want to engage with brands via social media.

(November 2011) 1

In 2011, 78% of people in North America, 58% in Europe and only 11% of people in Africa have internet access.

(November 2011) 2

Twitter has increased over the last year from roughly 55 000 users to over 1,1 Million. This is a 20 fold increase. Put differently, 95% of the people on Twitter only joined within the last year.

(November 2011) 3

Internet use in Africa is expected to grow over 2,500 percent from the year 2000 to 2011. 

(October 2011) 4

Africa is the world's fastest growing mobile phone market and soon poised to have 735 million people using their phones for everything from transferring money to tracking animals for wildlife studies

(November 2011) 1

Mobile penetration in Africa is now second only to Asia, as subscriber levels have grown by almost 20 percent for each of the past five years, and the total is expected to hit 735 million by the end of 2012.

(November 2011) 2

Wherever 3G mobile broadband services are deployed in sub-Saharan Africa, they quickly take over as the preferred means of access to the Internet, provided that a suitable backbone network is in place.

(October 2011) 3

Mobile broadband prices are often comparable to fixed broadband offerings or at least not far behind. In Morocco, Africa’s most penetrated DSL market with some of the lowest prices on the continent, 3G mobile broadband jumped from virtually zero to over 40% of all connections within two years after its 2007 launch and made up almost 75% by the end of 2010.

(October 2011) 4
South Africa has almost doubled its marketing budget for African markets, from R30 million in the present financial year to R55 million, in the next financial year, said newly appointed South African Tourism CEO Thandiwe January-Mclean yesterday, Thursday, 18 February 2010, during her first face-to-face meeting with the press since starting her job last month. (February 2010) 1
January-Mclean also said that marketing investments for Asian markets - China and India in particular, which grew by 10% and 18% respectively in 2009 - will increase by 20% and 50%, respectively, in the next financial year. (February 2010) 2
Recent statistics have shown that arrivals from Angola grew almost by 12% growth for the period January to October 2009. (February 2010) 3

Newspapers and magazines have been declining since 2007, with a brief pause for magazines in 2010. We expect this decline to continue throughout our forecast period. Magazines are suffering less than newspapers, because the experience of reading a magazine is less easy to replicate online, and because they do not rely so much on the timely delivery of information, where the internet has a big advantage over newspapers. We predict magazine ad expenditure will shrink by 0.7% a year over our forecast period, while newspaper ad expenditure shrinks by 1.1%.

(December 2011) 4

MARKETING OPERATIONS
 MARKETING SPEND
GLOBAL MARKET RESOURCES

The number of European consumers who indicated a lack of extra money was up in each of the top five countries, with the number of Italians up from 8% in 2009 to 21% this year and almost 28% of French (up from 17% last year).

(December 2010) 1
More than 75% of companies surveyed by Gartner said they would cut 20% or more of their marketing budget. (September 2009) 2
The solution, spend more on marketing resource management (MRM). (September 2009) 3
MRM is a set of processes that tries to enhance and optimize marketing processes, both internal and external. (September 2009) 4

56 percent of Adspend in South Africa happens via Television.

(December 2011) 1

As with previous months, digital (excluding mobile) and mobile channels continued to attract global spend in March, with index scores of 78.9 and 71.2, respectively. The press again experienced the largest reduction in expenditure, with a score of 36.1, although that was an increase from 33.5 last month. Radio also improved slightly from 39.6 to 42.3, though remained well below the threshold for rising expenditure. TV and out-of-home hovered around the neutral mark, at 48.8 and 48, respectively.

(March 2012) 2

Warc’s headline Global Marketing Index (GMI), which tracks overall industry opinion as a composite of marketing budgets, staffing, and trading conditions, rose from 56.2 in February to 57.4 in February. Respondents from the Americas were again the most positive, although headline GMI dropped from 62.9 to 59.7. Sentiment among marketers representing the Asia Pacific also showed some growth, rising from 56 to 57.9. While Europe remained behind in sentiment, it continued to improve, rising to 55, up from 52 in February and 50.4 in January.

(March 2012) 3

As with previous months, digital (excluding mobile) and mobile channels continued to attract global spend in March, with index scores of 78.9 and 71.2, respectively. The press again experienced the largest reduction in expenditure, with a score of 36.1, although that was an increase from 33.5 last month. Radio also improved slightly from 39.6 to 42.3, though remained well below the threshold for rising expenditure. TV and out-of-home hovered around the neutral mark, at 48.8 and 48, respectively.

(March 2012) 4
BBC Country Profiles
Economist Country Briefings
Euromonitor World and Country Factfiles
Country Profiles from World Trade Press
Stratfor Geopolitical Intelligence
CIA World Factbook
Voyage Country profiles
Library of Congress Country Profiles
CountryReports.org
Kwintessential Country Profiles
Infoplease Country Profiles
Geohive Global Statistics
NationMaster.com

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