Chief Marketing Officer
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Region Economic Statistics
GDP at current prices (2008): $ 1.552 trillionGDP growth rate (2008) : 5.85%Exports (2008): US $624 billion, Growth Rate: 1.75 %Imports (2008): US $556 billion, Growth Rate : 6.94% -
Population Statistics
Africa has a total population of around 999 million people.There are a total of 53 countries in Africa.The largest population in SSA is 131.5 million (Nigeria); the smallest is Seychelles (0.1 million).In 2008 there were a total of 1445 listed domestic companies in Africa. -
Trade and Commerce Statistics
Crude oil comprises more than half of total Africa's exports.In two thirds of SSA countries, one or two products are responsible for at least 60% of the country's total exports.On average, the merchandise export within trade blocs is 6% of total bloc exports. -
Key Government Business Resources for General Information
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Top 10 in Africa
Biggest Cities:
1. Lagos, Nigeria - 13,488,000
2. Cairo, Egypt - 10,772,000
3. Alger, Algeria - 4,447,000
4. Alexandria, Egypt - 3,995,000
5. Casablanca, Morocco - 3,535,000
6. Abidjan, Côte d'Ivoire - 3,359,000… -
Mobile Facts in Africa
There are a total of 464 million mobile subscribers in Africa which accounts for 10% of the global total.Nigeria remains Africa’s largest mobile market with total connections reaching 73 million by the end of 2009.The addition of 4.1 million connections in Q4 2009 made it Nigeria’s strongest quarter for a year. -
Internet in Africa
Latest data show that there are 86,217,900 internet users in Africa, which represents 8.7% of Africa’s population and represents 4.8% of internet users in the world.From 2000 – 2009, internet users has increased 1,809.8%.Recent statistics have shown that arrivals from Angola grew almost by 12% growth for the period January to October 2009.
Basic Economic Statistics:
- GDP at current prices (2008): $ 1.552 trillion
- GDP growth rate (2008) : 5.85%
- Exports (2008): US $624 billion, Growth Rate: 1.75 %
- Imports (2008): US $556 billion, Growth Rate : 6.94%
- Foreign Direct Investment (FDI) (2008-2009): $ 55.146 billion
- Africa Market Value from listed companies (2008-2009): $1.036 trillion
- South Africa has SSA's largest real GDP ($160.8 billion); the smallest is Guinea Bissau ($213 million).
- In 1975-2005 the GDP per capita growth (PPP) was 0.70%; in 1995-2005 it was 1.88%.
- During accelerated growth periods the region grew 3.6% a year (per capita PPP), but shrank -2.7% during periods of growth collapses.
- Growth volatility is five times higher in SSA than that observed in low and middle income countries, as given by the coefficient of variation of GDP per capita growth.
- In 1975-2005, the probability of observing growth acceleration and deceleration were 0.25 and 0.22, respectively. In 1995-2005, these probabilities were 0.42 and 0.12.
Population Statistics:
- Africa has a total population of around 999 million people.
- There are a total of 53 countries in Africa.
- The largest population in SSA is 131.5 million (Nigeria); the smallest is Seychelles (0.1 million).
- More than 35% of Africans live in sustained-growth economies that have grown at more than 4% a year for ten years.
- Thirty three percent of children who start first grade reaches grade five in Chad; in Mauritius 97% reach fifth grade. (MDG 2).
- South Africa has the most advanced economy on the African continent. Since1994, particularly, the country's economy has grown rapidly. Its geographical position provides an ideal gateway to Sub-Saharan Africa.
- In 2008 there were a total of 1445 listed domestic companies in Africa.
Trade and Commerce Statistics:
- Crude oil comprises more than half of total Africa's exports.
- In two thirds of SSA countries, one or two products are responsible for at least 60% of the country's total exports.
- On average, the merchandise export within trade blocs is 6% of total bloc exports.
- South Africa's major trading partners are Germany, United States, United Kingdom, Japan, the Netherlands and China.
- Nigeria is the United States' largest trading partner in sub-Saharan Africa, largely due to the high level of petroleum imports from Nigeria, which supply 11% of U.S. oil imports--nearly 46% of Nigeria's daily oil production.
- Nigeria is the fifth-largest exporter of oil to the United States.
- Led by machinery, wheat, and motor vehicles, U.S. goods exports to Nigeria in 2008 were worth more than $4 billion.
- In 2008, U.S. imports from Nigeria were over $38 billion, consisting predominantly of oil. However, rubber products, cocoa, gum arabic, cashews, coffee, and ginger constituted over $70 million of U.S. imports from Nigeria in 2007.
- Nigeria is the 50th-largest export market for U.S. goods and the 14th-largest exporter of goods to the United States.
- South Africa is the world's largest producer and exporter of platinum, the third-largest producer of gold, and a significant exporter of coal and iron ore.
Key Government Business Resources for General Information:
Top 10 in Africa:
- Biggest Cities:
- Lagos, Nigeria - 13,488,000
- Cairo, Egypt - 10,772,000
- Alger, Algeria - 4,447,000
- Alexandria, Egypt - 3,995,000
- Casablanca, Morocco - 3,535,000
- Abidjan, Côte d'Ivoire - 3,359,000
- Adis Abeba, Ethiopia - 3,112,000
- Cape Town, South Africa - 3,092,000
- Maputo, Mozambique - 3,017,000
- Biggest Companies (based on revenues):
- Forbes Global Rank: 285
Name: Standard Bank Group Country: South Africa Industry: Banking
Sales ($Bil): 9.34Profits ($Bil): 1.37 Assets ($Bil): 108.55 Market Value ($Bil): 15.39 - Forbes Global Rank: 361
Name: FirstRand Country: South Africa Industry: Banking
Sales ($Bil): 6.30 Profits ($Bil): 1.22 Assets ($Bil): 69.47 Market Value ($Bil): 17.03 - Forbes Global Rank: 390
Name: Sasol Country: South Africa Industry: Oil & Gas Operations
Sales ($Bil): 10.42 Profits ($Bil): 1.44 Assets ($Bil): 13.18 Market Value ($Bil): 23.28 - Forbes Global Rank: 454
Name: Sanlam Country: South Africa Industry: Insurance
Sales ($Bil): 16.35 Profits ($Bil): 0.58 Assets ($Bil): 39.86 Market Value ($Bil): 7.20 - Forbes Global Rank: 589
Name: Telkom Country: South Africa ndustry: Telecommunications Services
Sales ($Bil): 6.90 Profits ($Bil): 1.08 Assets ($Bil): 9.13 Market Value ($Bil): 14.09 - Forbes Global Rank: 744
Name: Royal Caribbean Country: Liberia Industry: Hotels, Restaurants & Leisure
Sales ($Bil): 4.90 Profits ($Bil): 0.66 Assets ($Bil): 11.26 Market Value ($Bil): 9.27 - Forbes Global Rank: 815
Name: MTN Group Country: South Africa Industry: Telecommunications Services
Sales ($Bil): 4.64 Profits ($Bil): 1.03 Assets ($Bil): 4.57 Market Value ($Bil): 16.18 - Forbes Global Rank: 976
Name: Remgro Country: South Africa Industry: Conglomerates
Sales ($Bil): 1.60 Profits ($Bil): 1.41 Assets ($Bil): 6.34 Market Value ($Bil): 10.12 - Forbes Global Rank: 1114
Name: Bidvest Group Country: South Africa Industry: Conglomerates
Sales ($Bil): 9.45 Profits ($Bil): 0.31 Assets ($Bil): 3.11 Market Value ($Bil): 5.08 - Forbes Global Rank: 1123
Name: Investec Country: United Kingdom/South Africa
Industry: Diversified Financials
Sales ($Bil): 2.47 Profits ($Bil): 0.19 Assets ($Bil): 33.80 Market Value ($Bil): 6.08
- Top Business Schools:
- Institit Superieur de Management - Senegal
- Institut Africain de Management - Sengegal
- Obafemi Awolowo Univeristy/Ile Ife- Nigeria
- Lagos Business School/Pan African University - Nigeria
- Ghana Institue of Management and public Administration - Ghana
- University of Stellenbosch Business School - South Africa
- NMMU Nusiness School - South Africa
- University of Cape Town/Graduate School for Business - South Africa
- Wits Busniess School - South Africa
- United State International University - Kenya
Mobile Facts in Africa:
- Top internet using countries in Africa - click here to see the chart
- There are a total of 464 million mobile subscribers in Africa which accounts for 10% of the global total.
- Nigeria remains Africa’s largest mobile market with total connections reaching 73 million by the end of 2009.
- The addition of 4.1 million connections in Q4 2009 made it Nigeria’s strongest quarter for a year.
- Over half of these net additions were gained by market-leader MTN, which reached 30.8 million connections
- In South Africa, SIM card registration (introduced from August 2009) has had a significant impact, with Q4 witnessing a second consecutive quarter of connection losses in excess of 1 million.
- Mobile marketing company XS2TheWorld has introduced mobile marketing services in Nigeria, from mobile websites to fully branded mobile applications.
- Currently, Nigeria boasts 70 million phone users from over 4 billion phone users worldwide, making its mobile market suitable for the introduction of such services.
- Africa is set to become a hotbed of mobile marketing potential as uptake of handsets continues to grow.
- An expert on mobile marketing on the continent, Moses Kemibaro, pointed out that the use of handsets in Africa has risen by 550 per cent over the past five years, meaning that 30 per cent now have access to a mobile phone.
- A number of emerging markets have recently been tipped to provide new mobile marketing opportunities to brands.
- For instance, the Mobile Marketing Association picked out Asia Pacific as the world's biggest target for the channel, due to the popularity of mobile devices in the region.
- South Africa has 724.3 mobile phones per 1000 people; Ethiopia has the least with 5.8 per 1000 people.
Internet Connection in Africa:
- Latest data show that there are 86,217,900 internet users in Africa, which represents 8.7% of Africa’s population and represents 4.8% of internet users in the world.
- From 2000 – 2009, internet users has increased 1,809.8%.
- South Africa has almost doubled its marketing budget for African markets, from R30 million in the present financial year to R55 million, in the next financial year, said newly appointed South African Tourism CEO Thandiwe January-Mclean yesterday, Thursday, 18 February 2010, during her first face-to-face meeting with the press since starting her job last month.
- January-Mclean also said that marketing investments for Asian markets - China and India in particular, which grew by 10% and 18% respectively in 2009 - will increase by 20% and 50%, respectively, in the next financial year.
- Recent statistics have shown that arrivals from Angola grew almost by 12% growth for the period January to October 2009.
- Continued global development is able to sustain demand for oil, and other industrial raw materials will remain relatively high prices. Oil prices are expected to be stable at 60 U.S. dollars per barrel in 2007 and 2008, the report said.
- It takes 14 days to start a business in the Central African Republic, and 233 days in Guinea Bissau. (IDA10).
- In the 2006/7 Doing Business Indicators, Mauritius, South Africa, Namibia, and Botswana were ranked among the top third best countries to do business, but the average rank of African countries was 136 among 178 countries.
- Access to finance, infrastructure, institutions, and skills are the constraints most often reported as "major" or "very severe" by entrepreneurs.
- It takes 7% of GNI per capita to start a business in South Africa and 1195 per cent in Sierra Leone. (IDA 9)
- The average CPIA score in 2006 was 3.2, from 2.8 in 1996, and 27 of 36 countries evaluated in both years improved their scores.
- The lowest net primary enrolment ratio is found in Djibouti (33.3%); the highest is in Sao Tome and Principe (96.7 per cent). (MDG 2).
- In Democratic Republic of Congo, Ethiopia and Niger 2 persons out of a thousand are Internet users; there are 249 in every thousand people in Seychelles, which also has 189 computers per 1000 people. (MDG 8)
- The most important contributors to the economy include the mining sector, manufacturing and agriculture. Most economic activity takes place in Gauteng where most mining occurs. The country's financial and industrial infrastructure is well-developed with excellent growth potential.
INTERNET MARKETING |
 MOBILE MARKETING |
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In the December 2012 Social Media report, South Africa now has 6.19 million users on Facebook, ranking 32nd in the global standings. (January 2013) 1Facebook marketing in 2013 will be all about developing local strategies and targeting the right audience. (January 2013) 2Visual engagement in 2012 was astoundingly high. 45.4% of users who view at least one video during the course of a month. (January 2013) 344% of local Internet users purchased tickets for shows or sport events online. 43% used the Internet to purchase travel tickets. Curiously 27% of South Africa’s Internet population said that they do not purchase anything online. (January 2013) 4 |
Around 25% of South African mobile subscribers already have smartphones. (January 2013) 1In August 2012, World Wide Worx estimated that around 10 million smartphones have been sold in the country. Do not be surprised if that number leaps to 40% or 50% by the end of this year. (January 2013) 22013 will be all about mobile – bringing Ubuntu to phones and tablets; broadening the Ubuntu community to include mobile developers who need new tools and frameworks to create mobile software. (January 2013) 3With Internet Service Providers offering more competitive packages as broadband prices continue to drop and smartphones and tablets becoming more mainstream, South Africans should see a vociferous growth in digital. (January 2013) 4 |
Because South African consumers have become more aware of privacy and security issues, businesses are now forced to find new ways to get phone numbers for direct communication. (March 2013) 1Spending on direct marketing, which uses consumer data lists, continues to grow at a healthy 5 percent clip, accounting for more than $163 billion last year, or half of the total advertising spending in the U.S. Digital channels are a big part of that growth, making up nearly 20 percent of the total. (October 2012) 2The global Social TV market revenue is expected to grow from $151.14 billion in 2012 to $256.44 billion by 2017, at an estimated CAGR of 11.2% from 2012 to 2017. (October 2012) 3Indeed, according to Forrester Research, by 2012, B2B spending on search, web advertising, email and mobile is expected to reach $5.7 billion. (October 2012) 4 | |||
MARKETING OPERATIONS |
MARKETING SPEND |
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Just 11% of B2B lead generation marketers describe their marketing as highly effective and efficient. (September 2012) 1Of companies using marketing automation and ROI metrics, 69 percent reported an increase in total marketing revenue contribution. (September 2012) 2China will become the third-largest ad market behind the U.S. and Japan in 2012, displacing Germany. (December 2010) 3More than 75% of companies surveyed by Gartner said they would cut 20% or more of their marketing budget. (September 2009) 4 |
The ad spend for the year 2008 was $3.04 million and it is targeted to rise to $20.5 million in 2013. Many advertisers who were initially sceptical to what digital marketing and advertising could do are turning into adopters. (January 2013) 1Worldwide digital advertising is projected to have a growth rate of 15 per cent from 2011 to 2016, making it the third fastest growing media for the next decade to come. (January 2013) 2Digital advertising revenues are expected to double from $2.6 billion to $5.2 billion in the next few years. (January 2013) 356 percent of Adspend in South Africa happens via Television. (December 2011) 4 |
BBC Country Profiles
Economist Country Briefings
Euromonitor World and Country Factfiles
Country Profiles from World Trade Press
Stratfor Geopolitical Intelligence
CIA World Factbook
Voyage Country profiles
Library of Congress Country Profiles
CountryReports.org
Kwintessential Country Profiles
Infoplease Country Profiles
Geohive Global Statistics
NationMaster.com
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