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The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 7,500+ members control more than $400 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide.

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Natanya Steyn
Senior Marketing Manager
Oracle South Africa

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Download the Report: State of Marketing

Quantify How Well You Unify

The CMO Council partnered with Tealium to lead a targeted outreach effort to engage its members in qualitative and quantitative conversations around the economics and benefits of unifying marketing technologies and data. These findings resulted in a credible body of knowledge that … Report Details

APAC Digital Marketing Performance Dashboard 2014

The rapidly evolving nature of digital marketing presents increased challenges across Asia-Pacific, with many marketers struggling to integrate digital components in a way that is efficient, effective and measurable. Building on the findings of our studies in 2012 and 2013, this research… Report Details

Rising Middle Classes in India, Brazil and South Africa
How is the South African middle class doing in comparison to other developing democracies? What are the different definitions of the middle classes in South Africa and India, Brazil and Kenya? Report Details

The Middle Classes of India, Kenya and South Africa
How is the South African middle class doing in comparison to other developing democracies? The Centre for Development and Enterprise (CDE) has been finding out by commissioning research and hosting discussions with experts and stakeholders in India and Kenya. Report Details

  • Region Economic Statistics
    GDP In current prices (Sub-Saharan Africa): US $1.315 Trillion.
    GDP In current prices (North Africa & Middle East): US $3.093 Trillion
    GDP Growth Rate (Sub-Saharan Africa): 4.96%.

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  • Population Statistics
    Estimated African Population in 2013 is 1,033,000,000.
    Nigeria is the most populous country at 173,611,131.
    Seychelles is the least populous country at 93,033.

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  • Trade and Commerce Statistics
    Africa experienced the second highest growth in merchandise exports in volume terms in 2012 (4.5%).
    Highest 2012 import growth was also recorded in Africa at 11.5%.

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  • Key Government Business Resources for General Information
  • Top 10 in Africa
    Biggest Cities:
    1. Lagos, Nigeria - 13,488,000
    2. Cairo, Egypt - 10,772,000
    3. Alger, Algeria - 4,447,000
    4. Alexandria, Egypt - 3,995,000
    5. Casablanca, Morocco - 3,535,000
    6. Abidjan, Côte d'Ivoire - 3,359,000…

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  • Mobile Facts in Africa
    There are about 650 million mobile subscriptions in Africa.
    Africa's mobile market is expected to reach 1.12 billion subscribers by 2017.

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  • Internet in Africa
    In Africa, about 16% of people use the internet.
    7% of households have internet access.

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Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

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