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The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 10,000+ members control more than $450 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide.

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Context, Commerce + Customer: Best Practices to Exceed Expectations

Despite marketing’s unwavering desire to deliver the best possible experiences to customers—both online and off—gaps continue to plague even those with the best intentions. In a previous CMO Council report, 67 percent of senior marketers admitted that… Report Details

The Purpose-Built Experience

Despite the understanding that the desire to create customer-centric experiences is driving marketing, marketers are still struggling to achieve true customer experience success. In fact, 73 percent of marketers surveyed by the CMO Council stated that customer centricity was critical to… Report Details

Nicolette Singh
CMO Council Regional Representative & Founder
Seriti Group

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  • Region Economic Statistics
    GDP In current prices (Sub-Saharan Africa): US $1.315 Trillion.
    GDP In current prices (North Africa & Middle East): US $3.093 Trillion
    GDP Growth Rate (Sub-Saharan Africa): 4.96%.

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  • Population Statistics
    Estimated African Population in 2013 is 1,033,000,000.
    Nigeria is the most populous country at 173,611,131.
    Seychelles is the least populous country at 93,033.

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  • Trade and Commerce Statistics
    Africa experienced the second highest growth in merchandise exports in volume terms in 2012 (4.5%).
    Highest 2012 import growth was also recorded in Africa at 11.5%.

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  • Key Government Business Resources for General Information
  • Top 10 in Africa
    Biggest Cities:
    1. Lagos, Nigeria - 13,488,000
    2. Cairo, Egypt - 10,772,000
    3. Alger, Algeria - 4,447,000
    4. Alexandria, Egypt - 3,995,000
    5. Casablanca, Morocco - 3,535,000
    6. Abidjan, Côte d'Ivoire - 3,359,000…

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  • Mobile Facts in Africa
    There are about 650 million mobile subscriptions in Africa.
    Africa's mobile market is expected to reach 1.12 billion subscribers by 2017.

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  • Internet in Africa
    In Africa, about 16% of people use the internet.
    7% of households have internet access.

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CMO Council Contact
Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

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