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The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 9,000+ members control more than $450 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide.

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Activating the New American Mainstream

As the multicultural population continues to rise in the U.S., organizations are looking to more effectively engage with these customers in more targeted and culturally relevant ways, according to the latest white paper by the Chief Marketing Officer (CMO) Council, produced in… Report Details

Brand Attraction From Enriched Interaction

The CMO Council is teaming with IBM Digital Experience to evidence where and how digital content has become pivotal to the way companies and brands attract attention, entice engagement, acquire and grow relationships, encourage purchase and further word-of-mouth. This new authority… Report Details

Tracy Bolton
Marketing Director for Africa

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  • Region Economic Statistics
    GDP In current prices (Sub-Saharan Africa): US $1.315 Trillion.
    GDP In current prices (North Africa & Middle East): US $3.093 Trillion
    GDP Growth Rate (Sub-Saharan Africa): 4.96%.

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  • Population Statistics
    Estimated African Population in 2013 is 1,033,000,000.
    Nigeria is the most populous country at 173,611,131.
    Seychelles is the least populous country at 93,033.

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  • Trade and Commerce Statistics
    Africa experienced the second highest growth in merchandise exports in volume terms in 2012 (4.5%).
    Highest 2012 import growth was also recorded in Africa at 11.5%.

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  • Key Government Business Resources for General Information
  • Top 10 in Africa
    Biggest Cities:
    1. Lagos, Nigeria - 13,488,000
    2. Cairo, Egypt - 10,772,000
    3. Alger, Algeria - 4,447,000
    4. Alexandria, Egypt - 3,995,000
    5. Casablanca, Morocco - 3,535,000
    6. Abidjan, Côte d'Ivoire - 3,359,000…

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  • Mobile Facts in Africa
    There are about 650 million mobile subscriptions in Africa.
    Africa's mobile market is expected to reach 1.12 billion subscribers by 2017.

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  • Internet in Africa
    In Africa, about 16% of people use the internet.
    7% of households have internet access.

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World Marketing Congress 2015
November 26, 2015
Taj Lands End
Mumbai, India

Date: November 17, 2015 - November 19, 2015
Location: Cape Town, South Africa

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Donovan Neale-May
Executive Director
408-677-5300 x5333

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