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The CMO Council's 7,000+ members control more than $350 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 35,000 global executives in more than 110 countries covering multiple industries, segments and markets.

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Enzo Scarcella
CMO
Telkom

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Download the Report: Maximize How You Individualize and Map the Operational Gap in Customer Insight and Experience

Best Practices In Mobile Relationship Marketing and Engagement: Capitalizing on Mobile Relationship Opportunities

This is the second white paper in a four-part best-practice series by the Chief Marketing Officer (CMO) Council, which will cover a range of marketing imperatives, such as capitalizing on big data, mobile relationship marketing, leaders in loyalty and CMO/CIO… Report Details

The Content Connection to Vendor Selection

The Content ROI Center and the Chief Marketing Officer (CMO) Council have partnered with NetLine on a new research study—entitled “The Content Connection to Vendor Selection”—aimed at determining content’s role in influencing B2B buyers in the… Report Details

  • Region Economic Statistics
    GDP at current prices: $ 4.408 trillion
    GDP growth rate: 7.11%
    Exports: US $624 billion, Growth Rate: 3.50 %
    Imports: US $556 billion, Growth Rate : 13.38%

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  • Population Statistics
    Africa has a total population of around 1 billion people.
    There are a total of 54 countries in Africa.
    The largest population in SSA is 173.6 million (Nigeria); the smallest is Seychelles (93 thousand).

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  • Trade and Commerce Statistics
    Crude oil comprises more than half of total Africa's exports.
    In two thirds of SSA countries, one or two products are responsible for at least 60% of the country's total exports.
    On average, the merchandise export within trade blocs is 6% of total bloc exports.

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  • Key Government Business Resources for General Information
  • Top 10 in Africa
    Biggest Cities:
    1. Lagos, Nigeria - 13,488,000
    2. Cairo, Egypt - 10,772,000
    3. Alger, Algeria - 4,447,000
    4. Alexandria, Egypt - 3,995,000
    5. Casablanca, Morocco - 3,535,000
    6. Abidjan, Côte d'Ivoire - 3,359,000…

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  • Mobile Facts in Africa
    There are a total of 464 million mobile subscribers in Africa which accounts for 10% of the global total.

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  • Internet in Africa
    Latest data show that there are 86,217,900 internet users in Africa, which represents 8.7% of Africa's population and represents 4.8% of internet users in the world.

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Dinner Dialogue Series: Digital X

May 20, 2014
- Asia-Pacific

2014 Edison Awards
April 29, 2014
Julia Morgan Ballroom
San Francisco, CA

Adobe Summit EMEA
May 14, 2014
ICC ExCel
London, UK

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CMO Council Contact
Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

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