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The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 10,000+ members control more than $450 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide.

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Making Personalization Possible

Personalization at scale and in context continues to challenge even the most skilled and seasoned marketers. Somewhere between the rapid evolution of digital marketing engagements and the rush to aggregate and collect data, the path from data to intelligence has been obscured and makes a… Report Details

Predicting Routes to Revenue

Marketers looking to deliver exceptional customer experiences are increasingly turning to personalization as the key driver to maximize customer value. But this will require redefining data’s value and primary role, moving away from using data as a vehicle to calculate past… Report Details

Nir Tenzer
CMO & COO
Microsoft

Advisory Board »

  • Region Economic Statistics
    GDP In current prices (Sub-Saharan Africa): US $1.315 Trillion.
    GDP In current prices (North Africa & Middle East): US $3.093 Trillion
    GDP Growth Rate (Sub-Saharan Africa): 4.96%.

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  • Population Statistics
    Estimated African Population in 2013 is 1,033,000,000.
    Nigeria is the most populous country at 173,611,131.
    Seychelles is the least populous country at 93,033.

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  • Trade and Commerce Statistics
    Africa experienced the second highest growth in merchandise exports in volume terms in 2012 (4.5%).
    Highest 2012 import growth was also recorded in Africa at 11.5%.

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  • Key Government Business Resources for General Information
  • Top 10 in Africa
    Biggest Cities:
    1. Lagos, Nigeria - 13,488,000
    2. Cairo, Egypt - 10,772,000
    3. Alger, Algeria - 4,447,000
    4. Alexandria, Egypt - 3,995,000
    5. Casablanca, Morocco - 3,535,000
    6. Abidjan, Côte d'Ivoire - 3,359,000…

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  • Mobile Facts in Africa
    There are about 650 million mobile subscriptions in Africa.
    Africa's mobile market is expected to reach 1.12 billion subscribers by 2017.

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  • Internet in Africa
    In Africa, about 16% of people use the internet.
    7% of households have internet access.

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Dinner Dialogue: Members or Customers? How Leaders Know the Difference

May 10, 2016
- Los Angeles, CA, San Francisco, CA, Chicago, IL, Atlanta, GA
6:30pm

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CMO Council Contact
Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

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