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REGIONAL SPOTLIGHT

meet a cmo council africa advisory board member

Paul Martin Dickinson
General Manager Marketing
Tongaat Hulett Sugar Ltd.

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Better Lead Yield in the Content Marketing Field

BtoB marketing organizations need to dramatically improve their capacity to generate and deliver trusted, customer-relevant and strategically unified content across a multiplicity of digital channels, formats and device types. Unfortunately, vendor content too frequently lacks… Report Details

Customer Attainment From Event Engagement

The CMO Council’s cooperative thought leadership report with the Exhibit and Event Marketing Association (E2MA) is aimed at benchmarking the business value of trade shows and events, as well as identifying new tools, technologies and techniques for driving experiential marketing… Report Details

FACTS AND STATS

Region Economic Statistics

GDP at current prices (2008): $ 1.552 trillion

GDP growth rate (2008) : 5.85%

Exports (2008): US $624 billion, Growth Rate: 1.75 %

Imports (2008): US $556 billion, Growth Rate : 6.94%

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Population Statistics

Africa has a total population of around 999 million people.

There are a total of 53 countries in Africa.

The largest population in SSA is 131.5 million (Nigeria); the smallest is Seychelles (0.1 million).

In 2008 there were a total of 1445 listed domestic companies in Africa.

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Trade and Commerce Statistics

Crude oil comprises more than half of total Africa's exports.

In two thirds of SSA countries, one or two products are responsible for at least 60% of the country's total exports.

On average, the merchandise export within trade blocs is 6% of total bloc exports.

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Key Government Business Resources for General Information

Africa Action

African Business and Economy

Africa Focus

Africa Governance

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Top 10 in Africa

Biggest Cities:
1. Lagos, Nigeria - 13,488,000
2. Cairo, Egypt - 10,772,000
3. Alger, Algeria - 4,447,000
4. Alexandria, Egypt - 3,995,000
5. Casablanca, Morocco - 3,535,000
6. Abidjan, Côte d'Ivoire - 3,359,000…

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Mobile Facts in Africa

There are a total of 464 million mobile subscribers in Africa which accounts for 10% of the global total.

Nigeria remains Africa's largest mobile market with total connections reaching 73 million by the end of 2009.

The addition of 4.1 million connections in Q4 2009 made it Nigeria’s strongest quarter for a year.

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Internet in Africa

Latest data show that there are 86,217,900 internet users in Africa, which represents 8.7% of Africa's population and represents 4.8% of internet users in the world.

From 2000 – 2009, internet users has increased 1,809.8%.

Recent statistics have shown that arrivals from Angola grew almost by 12% growth for the period January to October 2009.

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