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MARKETING NEWS FLASH |

FACTS & STATS

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Though marketers are making the most of customer-provided information, less than half (40%) had access to purchase history, and just 12% had access to loyalty and rewards information—two data types instrumental for personalizing marketing communications based on past customer actions and anticipated future activities.

(June 2012)
1

According to the DMA's report, based on an assumption that the average return for the top category is £55, the estimated average return across all organizations is £21.48 for each £1 spent on email marketing.

 
(February 2013) 2
Forrester Research also recently released “U.S. E-mail Marketing Forecast 2009 to 2014,” projecting that spending on e-mail marketing in the U.S. will grow steadily to $2 billion by 2014, almost an 11% compound annual growth rate. (July 2009) 3
The report shows that email marketing remains an effective channel for organisations of all kinds, with an overall average UK open rate of 17.98% and a click-through rate of 3.56% - providing a great return on investment in a time when everyone’s budgets are under pressure. (July 2010) 4

98% of travel industry respondents said they would increase or maintain travel industry marketing spend in 2011. Some 56% said they would increase; 42% said they would maintain budget levels.

(December 2010)
5

The study found 72% of marketers worldwide used data to craft more timely, targeted messaging, and 58% of respondents used it to build richer customer segments and profiles, allowing them to create more targeted, nurturing campaigns.

(June 2012) 6

According to the DMA's report, more than half (56%) of respondents expect their company’s email budget to increase in 2012, while only 5% said they expect it to decrease.

(February 2013)
7
According to Anderson Analytics May 2009 survey -- 52 percent of social network users had become a fan or follower of a company or brand, while 46 percent had said something good about a brand or company, that's double the percentage who had said somethin (September 2009) 8
For many marketers, there has already been significant improvement: 51% said the web did not meet expectations in 2010, compared with 68% who said the same in 2009. (July 2010) 9

More than half (52%) also used customer insight and intelligence to directly influence the bottom line by cross-selling or upselling customers.

(June 2012) 10

Econsultancy Marketing Budgets Report revealed findings – 65% of respondents said their email marketing budget would increase this year, while just 4% said it was likely to decline.

(February 2013)
11
In a December 2008 MarketingSherpa survey, 92 percent of respondents said social media marketing was effective at influencing brand reputation and 91 percent said it worked for increasing brand awareness. (September 2009) 12
Among those companies that had not adopted a lead generation management system, 65% were dissatisfied with the performance of web-based lead generation efforts. (July 2010) 13

Statistics for the US, Europe and Asia regions from Return Path's "Global Email Deliverability Benchmark Report, 2H 2009", show that between 14% and 20% of e-mail marketing messages never make it to the intended inbox.

(December 2010) 14

Another indicator of the value of email marketing is its share of business revenue. The majority of businesses (62%) produce more than a third of their digital business revenue through email.

 
(February 2013)
15
That said, the typical slow shift of budget funds to digital marketing activities seems to indicate that legacy marketers are still not motivated by these results. (September 2009) 16
But among marketers that did have a system in place to track leads, only 37% agreed—putting the web on par in effectiveness with traditional media advertising and ahead of direct mail or telemarketing. (July 2010) 17

Search marketers can expect to process a tsunami of information. The rate of data creation is accelerating as it becomes simpler for businesses and consumers to create, publish, curate, and share data. Mary Meeker expects that the amount of content and data on the Internet will double by 2014.

(January 2013) 18
About 75 percent of respondents reported a decrease in their marketing budget in 2009 while 67 percent said they were expected to drive more sales with the same or lower budget. (September 2009) 19
According to a recent report from the Direct Marketing Association, 82 percent of business-to-customer companies use social media, while 71 percent use digital marketing as a form of brand building. (July 2010) 20
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