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MARKETING NEWS FLASH |

FACTS & STATS

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The study found 72% of marketers worldwide used data to craft more timely, targeted messaging, and 58% of respondents used it to build richer customer segments and profiles, allowing them to create more targeted, nurturing campaigns.

(June 2012)
1

According to the DMA's report, more than half (56%) of respondents expect their company’s email budget to increase in 2012, while only 5% said they expect it to decrease.

(February 2013) 2
According to Anderson Analytics May 2009 survey -- 52 percent of social network users had become a fan or follower of a company or brand, while 46 percent had said something good about a brand or company, that's double the percentage who had said somethin (September 2009) 3
For many marketers, there has already been significant improvement: 51% said the web did not meet expectations in 2010, compared with 68% who said the same in 2009. (July 2010) 4

More than half (52%) also used customer insight and intelligence to directly influence the bottom line by cross-selling or upselling customers.

(June 2012)
5

Econsultancy Marketing Budgets Report revealed findings – 65% of respondents said their email marketing budget would increase this year, while just 4% said it was likely to decline.

(February 2013) 6
In a December 2008 MarketingSherpa survey, 92 percent of respondents said social media marketing was effective at influencing brand reputation and 91 percent said it worked for increasing brand awareness. (September 2009) 7
Among those companies that had not adopted a lead generation management system, 65% were dissatisfied with the performance of web-based lead generation efforts. (July 2010) 8

Statistics for the US, Europe and Asia regions from Return Path's "Global Email Deliverability Benchmark Report, 2H 2009", show that between 14% and 20% of e-mail marketing messages never make it to the intended inbox.

(December 2010)
9

Another indicator of the value of email marketing is its share of business revenue. The majority of businesses (62%) produce more than a third of their digital business revenue through email.

 
(February 2013) 10
That said, the typical slow shift of budget funds to digital marketing activities seems to indicate that legacy marketers are still not motivated by these results. (September 2009) 11
But among marketers that did have a system in place to track leads, only 37% agreed—putting the web on par in effectiveness with traditional media advertising and ahead of direct mail or telemarketing. (July 2010) 12

Search marketers can expect to process a tsunami of information. The rate of data creation is accelerating as it becomes simpler for businesses and consumers to create, publish, curate, and share data. Mary Meeker expects that the amount of content and data on the Internet will double by 2014.

(January 2013)
13
About 75 percent of respondents reported a decrease in their marketing budget in 2009 while 67 percent said they were expected to drive more sales with the same or lower budget. (September 2009) 14
According to a recent report from the Direct Marketing Association, 82 percent of business-to-customer companies use social media, while 71 percent use digital marketing as a form of brand building. (July 2010) 15
Fully 92 percent of respondents said they are taking steps to improve marketing effectiveness without spending more in 2009. (September 2009) 16
According to Efficient Frontier's Q2 2010 Search Engine Performance Report, the retail industry is leading recovery in search advertising. The sector demonstrated 38 percent year-over-year growth in paid search campaigns and 16 percent growth in search spend over Q1 2010. (July 2010) 17
That is leading to a shift of spending away from legacy channels and towards digital media, as 70 percent of respondents indicated they are doing so. (September 2009) 18
Marketing Profs reports that 47 percent of respondents to Forbes Retail Mobility Imperative survey claimed they wanted to get in the mobile markets fast to gain "first-mover advantage" among on-the-go customers. (July 2010) 19
Some 32 percent of respondents said their teams included representation from marketing, finance and research, up from 22 percent in 2008. (September 2009) 20
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