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Americans aren’t engaging with email at the same rate as citizens of other countries, according to a new study. U.S. residents open their email messages at a slightly lower rate (19.9%) than folks in Canada (20.7%) or Europe, the Middle East and Africa (EMEA), which recorded an average of 20.9%. (July 2012) 1When executives were asked how important various communication channels are to their companies’ reputations, most agreed with consumers, with 94% citing word of mouth. Also highly rated were news sources (91%), company leader communications (91%), online search results (89%), company websites (89%), online reviews (89%), awards and rankings (88%), and advertising (86%). Once again, social networks appeared at the bottom of the list, although they were cited as influential by almost three-quarters of the executives. (November -0001) 2Globally, total minutes spent on web-based email (note this does not include PC web applications such as Outlook) was down 2 percent in November 2010 versus November 2009, with time spent in the Asia-Pacific region showing even more dramatic decline dropping 10 percent. Within the region, markets showed varying levels of engagement trends. The largest decline in time spent was seen in Malaysia (down 22 percent), India (down 19 percent) and South Korea (down 15 percent). Taiwan, Hong Kong and New Zealand on the other hand actually showed increases in overall minutes spent in the category. (January 2011) 3Unlike a decade ago, the majority of internet users worldwide (about 70%) are non-native English speakers and about 98% largely use their native languages to search for specific services or business development? (December 2011) 4Almost three in 4 publishers (73%) say revenue from online display ads has increased in the last year, according to [pdf] a report from eConsultancy released in October 2011. (October 2011) 5Data from the “Online Publishers Survey Report” indicates that almost 40% more publishers are enjoying increased revenues compared to 2009, when just over half (53%) saw increased revenues. In 2011, just 13% of publishers have experienced a decrease in revenues, about 50% less than the percentage (27%) who responded that way in 2009. (October 2011) 6According to the report, 26% of the publishers surveyed earn more than 91% of their revenue from online advertising, almost 45% higher than the share of publishers (18%) who earn less than 10% of their revenue from this source. Breaking the figures down geographically, there are some clear differences at both ends of the scale between US and Canadian publishers on the one hand, and European publishers on the other. (October 2011) 7eConsultancy’s data indicates that the average increase in value of remnant inventory due to real time bidding (RTB) is 20%. Close to half (46%) of the publishers surveyed reported an increase of 1-10%, while one in 10 indicated that their remnant revenue rose by over 50% as a result of RTB. Only 5% of respondents reported seeing no increase in revenue. (October 2011) 8On average, a quarter of publishers’ remnant display inventory is sold on an RTB basis. (October 2011) 968% of ad network respondents said they are investing in RTB technology, while a further 17% plan to do so within the next 12 months. (October 2011) 10 |
Statistics reveal that 15% of those who receive a catalog and 12% that receive a letter from a company make an online purchase from the sending company. (July 2011) 11That would roughly parallel the recent growth of pay per click advertising which jumped from $100 million in 2000 to $3.1 billion last year, according to Jupiter Research. (August 2010) 12eROI recently released a new report, “The Current State of Social, Mobile, and Email Integration,” which found that 66% of marketers included links to social profiles in email campaigns. (August 2010) 13Globally, only 76.5% of commercial emails reached their intended inbox in the second half of 2011, down from 81% in H1 2011, details ReturnPath in a March 2012 study. (March 2012) 14StrongMail released research in its study, “2010 Email Marketing Survey” that not only corroborated the data from eROI, it upped it to 71%. (August 2010) 15The remaining roughly 1 in 4 emails that did not reach the inbox wound up either in a spam/junk folder (8.7%) or were blocked by ISP-level filtering (15.1%). (March 2012) 16Second to the promotion of social presences in email campaigns, was the ability to provide social sharing functionality inside email. We’re already witnessing the migration as well as integrating the social effect into the inbox. eROI also found that this clickable functionality was secondary in terms of importance with 59.1% of all responses. (August 2010) 17Regionally, Europe had the highest rate of commercial emails reaching the inbox (85%), followed by North America (79%), Central and Latin America (72%), and Asia-Pacific (67%). (March 2012) 18The results below indicate that 44% of companies are currently integrating on-site content management with display advertising, and that this has had a positive effect on conversions, according to 66% of respondents ( as highlighted in Figure 26). (June 2012) 19The UK based marketing company has released the results of its second email benchmarking report which show B2B sales emails receiving an average open rate of 22.19 per cent - the third highest in all the sectors surveyed and above the UK average of 17.98 per cent. (August 2010) 20 |
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