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Blogs are the fastest-growing form of online publishing, skyrocketing from nowhere in 1999 to 78 million unique visitors in the U.S. in August 2008 (July 2009) 1While 55 per cent said that they were more likely to make a purchase from a firm with a strong presence in social media, 36 per cent said that they had bought something online as a result of receiving an email. (July 2010) 2The number of blogs has reached a cumulative total of 133 million. (July 2009) 3In addition, 27 per cent had been spurred to an offline purchase through email marketing. (July 2010) 4 In the U.S., NM Incite, a Nielsen/McKinsey Company, found that nearly 60 percent of social media users visit social networks to receive coupons or promotions, with 23 percent saying they do this on a weekly basis. (November 2011) 5Only 8% of consumers say Twitter is very effective for promoting ideas and products and 42% believe it is just somewhat effective. Three in ten (31%) consumers say Twitter is not that effective and 19% feel it is not at all effective for promoting product (July 2009) 6Emailed coupons are also still significant, with 38 per cent of young adults aged 18 to 26 saying that they use them online. (July 2010) 7When comparing visitors to Social Networks and Blogs and those who visit sites that offer coupons and rewards, there is strong overlap between the two categories. During September 2011, 43 percent of visitors to Social Networks and Blogs also visited a Coupons/Rewards site. (November 2011) 8The study, which polled office Internet users, found that 55% maintained at least one social networking account. However, of those respondents, only 43% reported accessing their social networking accounts at work, and even for those with access, 78% repor (July 2009) 9In fact, a recent study by GetResponse (an email marketing service provider) found that emails which included a link a social networking site increased the numbers clicking on links in their messages by 30%, whilst those including 3 or more links increased click throughs 55%! (July 2010) 10 |
Research of over 900 visitors to last year's show reveals that nearly half of respondents (48 per cent) expected to assign over thirty percent of their budget to digital marketing over the next twelve months, an increase of nine per cent since last year. (July 2009) 11In dotMailer’s annual ‘Hitting the Mark’ study of 36 UK retailers it found that only 17% included a ‘share on social network’ link, whilst half didn’t include any links at all. (July 2010) 12The biggest reason for this level of investment was the fact that over two thirds of respondents (62 per cent) believed online marketing delivered greater ROI than offline marketing channels. (July 2009) 13According to research provided by Econsultancy over 38 percent of people have still not embraced social networking sites – so the need to focus on email marketing is still as important as ever. (July 2010) 14Investment in mobile marketing was expected to more than double this year with 37 per cent of marketers claiming it would be an area of investment. (July 2009) 15In the survey taken the results showed that out of 36 percent of consumers studied, they said that they were more likely to purchase something online via an email that was sent to them. (July 2010) 16Forrester Research have predict that Social Media Marketing spend will hit $3.1bn by 2014, estimating that social media marketing will grow at an annual rate of 34%, which is faster than any other form of online marketing. (July 2009) 17That's right, according to the Retail Email Blog, which monitors the email marketing campaigns of more than 100 top online retailers, 7% have already referenced Christmas or the 2010 holidays in emails to their customers. Last year at this point, just 5% had done so. (July 2010) 18 Consumers are discussing companies online, offering advice and even criticizing brands, whether or not these brands are active in the social space. In 2011, TNS found that 64% of consumers worldwide wrote about brands online in order to offer advice, and 52% said they did so to criticize a brand. Companies should have processes and tools in place to track what is being said, and a system for following up on comments when it is appropriate. (June 2012) 19If this happened it would be bigger than email or mobile but only a fraction of the forecast for Search and Display ($31.6bn and $16.9bn, respectively) based on similar forecast. (July 2009) 20 |
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