Name: Breakfast Debate: Direct Marketing or Marketing Direct? – “Is traditional marketing as we know it dying, or is it dead?”
Location: L’Incontro Ballroom, Michelangelo Hotel, Nelson Mandela Square, West Street, Sandton, South Africa
Date: July 29, 2010
Be honest – hear the term direct marketing and you tend to run for the hills. It either conjures up images of soggy leaflets clogging up the mailbox; a mass spam attack in your inbox, or dodgy offerings being made via cell phone. And of course privacy is now front and centre of this debate. But, properly developed and strategised, direct marketing can be one of the most effective brand builders in the mix. These days the discipline has moved beyond simply the notion of paper flyers into a highly sophisticated database process, where customer loyalty is maintained and rewarded and potential customers are tracked down and targeted with the precision of a stealth bomber. So what role does this form of marketing play and how do you manage and optimise a campaign? We’ll interrogate this subject, in association with the Direct Marketing Association, at our next Journal marketing breakfast with a group of the country’s leading thinkers on the subject. As always, the hour long session will be robust, provocative and entertaining under the baton of editor Jeremy Maggs. One word of advice, these sessions book out early and event manager Marcia Minnaar (marcia@netactive.co.za) is waiting for your mail.
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Name: 2010 CMO Summit
Location: New York, NY
Date: September 15 -16, 2010
SYNCRONIZING THE "C-SUITE"
Advancing Customer Experience, Marketing Effectiveness and Operational Efficiency
The 2010 CMO Summit will brings together CMO, CIO, CFO, CPO and CSO stakeholders to discuss best practices, share insights and challenge thinking around how alignment, integration and partnership can synchronize the C-Suite and creative competitive advantage through optimized customer experience, improved marketing effectiveness and measurable operational efficiencies. Attendees can expect CEO headliners who will outline their expectations of the CMO and marketing function; CMOs who have spearheaded transformation programs that have aligned, integrated and bound marketing to IT, Finance, Operations and beyond; and key leaders from the CIO, CPO, COO and CSO functions to share how partnership and collaboration can drive growth, enable effectiveness and more effectively manage operational requirements.
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