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CMO COUNCIL™AFRICA

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Bizcommunity BIZCOMMUNITY.COM
Bizcommunity.com is Africa's leading B2B website and news source of choice for the advertising, marketing, media, medical and retail sectors of the continent. Up-to-the-minute news, durable content comprising research and opinion pieces, and an extensive white paper directory, ensure it remains the leading site of its kind in Africa.
 
Direct Marketing Association of South Africa DIRECT MARKETING ASSOCIATION OF SOUTH AFRICA (DMASA)
The Direct Marketing Association of South Africa (DMASA) has made tremendous progress in mobilising the industry after the dissolution of the MFSA. Initially falling under the MFSA structure, the DMA established itself as an independent body in November 2005 representing not only direct marketers, but with a focus on the consumer too. With the MFSA no longer in existence, it was evident that direct marketers required a body to both regulate and protect the industry. By re-establishing the Direct Marketing Association of South Africa, we aim to protect both the industry and consumers from unethical or ignorant practitioners, and lobby against adverse legislation from government and other regulatory bodies.
 
GO [Promo] GO [PROMO]
GO [Promo] is South Africa’s premier online resource for below-the-line marketing and promotion. The site provides relevant tools, news and insight for industry suppliers, marketing practitioners and business owners. GO [Promo] also includes a comprehensive sourcing directory and a community element that offers blogging and online networking.
 
Marketing Mix MARKETING MIX
Marketing Mix advises professional corporate marketers and senior agency executives about measurable marketing best practices in South Africa. They offer advertisers and sponsors an integrated media solution to reach and influence middle to senior marketing management. Marketing Mix holds about 10 workshops per annum, attracting over 2000 highly responsive senior marketers, and prints 6 issues per annum, offering unique analysis and reference information on all components of the measurable marketing mix. Marketing Mix online focuses on the top end of the marketing spectrum. Marketing Mix stresses their focus on measurable marketing and their primary interests in direct marketing (traditional & new media, experiential, CRM) and retail and shopper insights (relating to the retail catchments areas). Marketing Mix works closely with the Direct Marketing Association (DMA), the Online Publishers Association (OPA), the Mobile Marketing Association (MMA), POPAI SA (point of purchase), and the Southern African Market Research Association (SAMRA).
 
Marketing Web MARKETING WEB
Marketingweb is an online news and resource hub for the marketing industry. It offers professionals working in or across this influential sector a single point of contact for breaking news, leading opinion, international trends and career opportunities. As the leading online destination for independently sourced journalism in the broad marketing, advertising and communications arena, it delivers information on a 24x7 basis. The Marketingweb ezine is issued twice weekly to an opt-in base of over 9,000 marketing professionals. The site attracts over 30,000 users and gets around 100,000 page impressions a month. It targets marketing practitioners (i.e. those who control marketing budgets) and those that supply them, such as advertising agencies, research houses, event organisers, media and public relations.
 
The Namibia Economist THE NAMIBIA ECONOMIST
The Namibia Economist enjoys wide popularity as a specialist business publication. In the local market it is firmly entrenched as the leading public source of business intelligence. Published as the Namibia Economist since 1991 by the same proprietors, the newspaper is read nationwide by decision makers across the full spectrum of the business world. The Namibia Economist is an important medium for timely identification and evaluation of new market opportunities, management strategies and the main economic news of the week.
 
South African Advertising Research Foundation SOUTH AFRICAN ADVERTISING RESEARCH FOUNDATION
SAARF is a non-profit making organization that was founded in 1974 to provide on an ongoing basis comprehensive, unbiased, valid, reliable and credible media audience and product consumption measures. SAARF's main objective is to direct and publish media audience and product/brand research for the benefit of its stake-holders, thereby providing data for target marketing and a common currency for the buying of media space and time.
 
Southern African Research Association SOUTHERN AFRICAN MARKETING RESEARCH ASSOCIATION (SAMRA)
The Southern African Marketing Research Association is a professional body of individuals engaged in every aspect of marketing research – from planning, supervising and setting standards for the industry, to teaching and promoting professionalism in marketing research. The Association provides its members with numerous benefits, not least of which is the opportunity to share knowledge and learn from the experience of other members.
 
The Times of Nigeria THE TIMES OF NIGERIA
TheTimesOfNigeria.com is Nigeria's first independent online newspaper committed to providing real time, dynamic and dispassionate news from Nigeria and Africa. We recognize that, often, news about Nigeria and indeed Africa lack depth and balance. We intend to remedy this anomaly. TheTimesOfNigeria.com reports Nigerian and African news events from an African perspective.
CMO Council Contact:
Donovan Neale-May
Executive Director
650.328.5555 x4200
donovan@cmocouncil.org
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