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More Gain, Less Strain: Optimizing Marketing Partner Performance and Value in a Digital World
The CMO Council's in–depth analysis of how marketers are optimizing marketing partner performance and value in a digital world was conducted during the second half of 2011. Included in the report are best–practice discussions with more than 20 leading brand advertisers, as well as qua... Report Details
Delivering Positive Impressions During Market Depressions
As the global financial crisis and US credit rating downgrade take grip, banks of all sizes are challenged to leverage and activate custom media channels to reassure, engage, inform, advise, and notify customers, stakeholders, and investors. Quick response to ever-changing conditions and market g... Report Details
The Social Consumer Brand Compatibility Model
Social media has become one of the biggest, most dynamic parts of marketing. Brands across every vertical are scrambling to make up ground and develop and implement digital marketing strategies. While some brands scored huge early wins and established themselves as digital leaders, most marketers... Report Details
Variance in the Social Brand Experience
The impact of social media on the marketplace is undeniable, as consumers of all ages are enthralled by the level of engagement that sites like Facebook and Twitter provide. Likewise, marketers across all industries are racing to implement social media resources into the marketing mix. However, d... Report Details
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