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REPORTS & RESOURCES

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Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the globe. More than just another channel, mobile is digital and social at the same time. It’s making the quest for marketers...   Report Details

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Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the globe. More than just another channel, mobile is digital and social at the same time. It’s making the quest for marketers...   Report Details

FREE REPORT
 

The rapidly evolving nature of digital marketing presents increased challenges across Asia-Pacific, with many marketers struggling to integrate digital components in a way that is efficient, effective and measurable. Building on the findings of our studies in 2012 and 2013, this research seeks to...   Report Details

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The CMO Council partnered with Tealium to lead a targeted outreach effort to engage its members in qualitative and quantitative conversations around the economics and benefits of unifying marketing technologies and data. These findings resulted in a credible body of knowledge that  amplify t...   Report Details

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BOOKS

BLOGS

The Management of Luxury: A Practitioner's Handbook
The meaning of luxury and the type of customer that buys luxury continues to evolve.… More
The Brand Challenge: Adapting Branding to Sectorial Imperatives

Edited by leading brand analyst Kartikeya Kompella, The Brand… More

Brand Psychology: Consumer Perceptions, Corporate Reputations

Revealing the hidden processes behind why certain brands command our loyalty and… More

When Digital Becomes Human: The Transformation of Customer Relationships

Consumers are adopting new technologies faster than ever, and their expectations of… More

From Big Data to Smart Data: Why Brands Need to Know About People as Well as Data

Between tweets, likes, comments, blogs, videos and images, today’s customer is… More

Customer-Centric Marketing: Supporting Sustainability in the Digital Age

Consumers are increasingly gravitating toward companies like TOMS and Whole Foods --… More

The Mobile Consumer

The Mobile Consumer, a multimedia magazine style resource, is designed to help you… More

The Social CMO Blog

The Social CMO is an informal consortium of likeminded and dynamic individuals who have… More

Tenser's Tirades

In which James Tenser, opinionated and often contrarian retail marketing analyst and… More

The MarketingSherpa Blog
Written by MarketingSherpa's researchers and reporters, the Sherpa Blog offers practical… More

CMO Council Contact
Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

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