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The CMO Council recently partnered with Vindicia, the leaders in payment and billing solutions, to host a series of executive roundtables to discuss new paths to revenue and the challenges to monetization optimization. The number one issue that marketers found most challenging to overcome: FEAR....   Report Details


The new Asia Pacific Digital Factbook 2015, provides statistics and trends about mobile, web, social media, eCommerce, video, advertising, search, apps and just about every aspect of this region’s online marketing ecosystem. Over the past eight years, the Digital Factbook’s pr...   Report Details


The CMO Council and Adobe have partnered once again for our fourth annual study into the state of digital marketing across the Asia-Pacific region. This study reviews the state of adoption, readiness and maturity of organizations in Asia who are working to meet the demands of today’s digita...   Report Details


As the multicultural population continues to rise in the U.S., organizations are looking to more effectively engage with these customers in more targeted and culturally relevant ways, according to the latest white paper by the Chief Marketing Officer (CMO) Council, produced in partnership with Ge...   Report Details




The New Rules of Marketing and PR

This is the fifth edition of the pioneering guide to the future of marketing. The… More

Win-Win for the Greater Good

Win-Win for the Greater Good is the most comprehensive “how-to” guidebook on… More

Retail Marketing Strategy: Delivering Shopper Delight
Retail operated comfortably for years using concepts governing physical retail… More
On Purpose: Delivering a Branded Customer Experience People Love

With a constant stream of new communication channels emerging, the real challenge for… More

Valuable Content Marketing: How to Make Quality Content Your Key to Success

The first edition of Valuable Content Marketing provided a clear,… More

Social Media Risk and Governance: Managing Enterprise Risk

In a recent survey, 71 percent of executives polled said their company was concerned… More

The Mobile Consumer

The Mobile Consumer, a multimedia magazine style resource, is designed to help you… More

The Social CMO Blog

The Social CMO is an informal consortium of likeminded and dynamic individuals who have… More

Tenser's Tirades

In which James Tenser, opinionated and often contrarian retail marketing analyst and… More

The MarketingSherpa Blog
Written by MarketingSherpa's researchers and reporters, the Sherpa Blog offers practical… More

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