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CMO COUNCIL™AFRICA
RESOURCES
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BIZCOMMUNITY.COM 
Bizcommunity.com is Africa’s leading B2B website and news source of choice for the advertising, marketing, media, medical and retail sectors of the continent. Up-to-the-minute news, durable content comprising research and opinion pieces, and an extensive white paper directory, ensure it remains the leading site of its kind in Africa. |
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DIRECT MARKETING ASSOCIATION OF SOUTH AFRICA (DMASA)
The Direct Marketing Association of South Africa (DMASA) has made
tremendous progress in mobilising the industry after the dissolution of
the MFSA. Initially falling under the MFSA structure, the DMA
established itself as an independent body in November 2005 representing
not only direct marketers, but with a focus on the consumer too. With
the MFSA no longer in existence, it was evident that direct marketers
required a body to both regulate and protect the industry. By
re-establishing the Direct Marketing Association of South Africa, we
aim to protect both the industry and consumers from unethical or
ignorant practitioners, and lobby against adverse legislation from
government and other regulatory bodies. |
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MARKETING MIX
Marketing Mix advises professional corporate marketers and senior agency executives about measurable marketing best practices in South Africa. They offer advertisers and sponsors an integrated media solution to reach and influence middle to senior marketing management. Marketing Mix holds about 10 workshops per annum, attracting over 2000 highly responsive senior marketers, and prints 6 issues per annum, offering unique analysis and reference information on all components of the measurable marketing mix. Marketing Mix online focuses on the top end of the marketing spectrum. Marketing Mix stresses their focus on measurable marketing and their primary interests in direct marketing (traditional & new media, experiential, CRM) and retail and shopper insights (relating to the retail catchments areas). Marketing Mix works closely with the Direct Marketing Association (DMA), the Online Publishers Association (OPA), the Mobile Marketing Association (MMA), POPAI SA (point of purchase), and the Southern African Market Research Association (SAMRA). |
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SOUTHERN AFRICAN MARKETING RESEARCH ASSOCIATION (SAMRA)
The Southern African Marketing Research Association is a professional body of individuals engaged in every aspect of marketing research – from planning, supervising and setting standards for the industry, to teaching and promoting professionalism in marketing research. The Association provides its members with numerous benefits, not least of which is the opportunity to share knowledge and learn from the experience of other members. |
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SOUTH AFRICAN ADVERTISING RESEARCH FOUNDATION
SAARF is a non-profit making organization that was founded in 1974 to provide on an ongoing basis comprehensive, unbiased, valid, reliable and credible media audience and product consumption measures. SAARF's main objective is to direct and publish media audience and product/brand research for the benefit of its stake-holders, thereby providing data for target marketing and a common currency for the buying of media space and time. |
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cmo council africa 
