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CMO COUNCIL™AFRICA
STATISTICS
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- Mobile marketing company XS2TheWorld has introduced mobile marketing services in Nigeria, from mobile websites to fully branded mobile applications.
- Currently, Nigeria boasts 70 million phone users from over 4 billion phone users worldwide, making its mobile market suitable for the introduction of such services.
- Africa is set to become a hotbed of mobile marketing potential as uptake of handsets continues to grow.
- An expert on mobile marketing on the continent, Moses Kemibaro, pointed out that the use of handsets in Africa has risen by 550 per cent over the past five years, meaning that 30 per cent now have access to a mobile phone.
- A number of emerging markets have recently been tipped to provide new mobile marketing opportunities to brands.
- For instance, the Mobile Marketing Association picked out Asia Pacific as the world's biggest target for the channel, due to the popularity of mobile devices in the region.
- South Africa has almost doubled its marketing budget for African markets, from R30 million in the present financial year to R55 million, in the next financial year, said newly appointed South African Tourism CEO Thandiwe January-Mclean yesterday, Thursday, 18 February 2010, during her first face-to-face meeting with the press since starting her job last month.
- January-Mclean also said that marketing investments for Asian markets - China and India in particular, which grew by 10% and 18% respectively in 2009 - will increase by 20% and 50%, respectively, in the next financial year.
- Recent statistics have shown that arrivals from Angola grew almost by 12% growth for the period January to October 2009.
- Africa, with a total population of 924.32 million, scored GDP growth of 5.5 percent in 2006 thanks to the strong external demand for oil and non-oil minerals, increased investment in these sectors, and good growing conditions for agriculture in most countries
- The gross domestic product (GDP) in Africa is forecast to rise 5.9 percent in 2007 and 5.7 percent in 2008, according to a report from the African Development Bank (ADB) and the Organization for Economic Cooperation and Development (OECD) Development Center.
- With GDP growth remaining buoyant in 2007 and 2008, inflation rate in Africa is forecast to increase to 12.7 percent in 2007 and 12.9 percent in 2008.
- South Africa has SSA's largest real GDP ($160.8 billion); the smallest is Guinea Bissau ($213 million).
- Continued global development is able to sustain demand for oil, and other industrial raw materials will remain relatively high prices. Oil prices are expected to be stable at 60 U.S. dollars per barrel in 2007 and 2008, the report said.
- With GDP growth remaining buoyant in 2007 and 2008, inflation rate in Africa is forecast to increase to 12.7 percent in 2007 and 12.9 percent in 2008.
- The Seychelles have SSA's highest GNI per capita ($6,666); Burundi has the lowest ($105).
- The largest population in SSA is 131.5 million ( Nigeria); the smallest is Seychelles (0.1 million).
- More than 35% of Africans live in sustained-growth economies that have grown at more than 4% a year for ten years.
- In 1975-2005 the GDP per capita growth (PPP) was 0.70%; in 1995-2005 it was 1.88%.
- During accelerated growth periods the region grew 3.6% a year (per capita PPP), but shrank -2.7% during periods of growth collapses.
- In 1975-2005, the probability of observing growth acceleration and deceleration were 0.25 and 0.22, respectively. In 1995-2005, these probabilities were 0.42 and 0.12.
- Crude oil comprises more than half of total Africa's exports.
- In two thirds of SSA countries, one or two products are responsible for at least 60% of the country's total exports.
- On average, the merchandise export within trade blocs is 6% of total bloc exports.
- Growth volatility is five times higher in SSA than that observed in low and middle income countries, as given by the coefficient of variation of GDP per capita growth.
- It takes 14 days to start a business in the Central African Republic, and 233 days in Guinea Bissau. (IDA10).
- In the 2006/7 Doing Business Indicators, Mauritius, South Africa, Namibia, and Botswana were ranked among the top third best countries to do business, but the average rank of African countries was 136 among 178 countries.
- Access to finance, infrastructure, institutions, and skills are the constraints most often reported as "major" or "very severe" by entrepreneurs.
- South Africa's major trading partners are Germany, United States, United Kingdom, Japan, the Netherlands and China.
- It takes 7% of GNI per capita to start a business in South Africa and 1195 per cent in Sierra Leone. (IDA 9)
- The average CPIA score in 2006 was 3.2, from 2.8 in 1996, and 27 of 36 countries evaluated in both years improved their scores.
- Thirty three percent of children who start first grade reaches grade five in Chad; in Mauritius 97% reach fifth grade. (MDG 2).
- The lowest net primary enrolment ratio is found in Djibouti (33.3%); the highest is in Sao Tome and Principe (96.7 per cent). (MDG 2).
- South Africa has 724.3 mobile phones per 1000 people; Ethiopia has the least with 5.8 per 1000 people.
- In Democratic Republic of Congo, Ethiopia and Niger 2 persons out of a thousand are Internet users; there are 249 in every thousand people in Seychelles, which also has 189 computers per 1000 people. (MDG 8)
- South Africa has the most advanced economy on the African continent. Since1994, particularly, the country's economy has grown rapidly. Its geographical position provides an ideal gateway to Sub-Saharan Africa.
- The most important contributors to the economy include the mining sector, manufacturing and agriculture. Most economic activity takes place in Gauteng where most mining occurs. The country's financial and industrial infrastructure is well-developed with excellent growth potential.
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cmo council africa 
