| The CMO Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among nearly 3,500 senior marketing decision makers controlling more than $100 billion in annual marketing spend worldwide. With a high-profile presence in North America and Europe, the CMO Council's expansion into Asia-Pacific mirrors the growing strategic importance of the region as a global economic engine. Acting as a conduit for knowledge exchange between marketers in North America and Asia-Pacific, the CMO Council Asia Pacific will help marketers on both sides of the Pacific acquire competencies and best practices to address global business challenges. Asian marketers will gain access to a peer network of marketing executive worldwide and to authority leadership programs conducted in other regional markets. North American marketers will gain new insights into the business dynamics, cultural variations, market requirements, operational challenges and channel structures in individual Asia-Pacific countries.
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Brand Korea: Shaping Perceptions Through Global Business Behavior
Presentation by Donovan Neale-May, Executive Director Chief Marketing Officer (CMO) Council at the Global Management of Technology Conference in Seoul
September 25, 2008
View Presentation 
Korea Times coverage
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cmo council apac 
