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CMO COUNCIL ASIA PACIFIC
With some of the highest levels of social media penetration, mobile device ownership, and Internet connectivity in the world, developed and emerging Asian markets are ripe for more innovative, efficient, and adept interactive engagement. However, the rapidly evolving nature of digital marketing presents increased challenges, with many marketers struggling to integrate digital components in a way that is efficient, effective, and measurable. More »
The Chief Marketing Officer (CMO) Council and SAS will team to take an active thought leadership role in advancing the state of Customer Intelligence in the rapidly evolving Asia Pacific (APAC) region. This best practice, knowledge brokering initiative and dialogue series looks at how using high performance analytics (HPA) yields better, faster marketing decision making and more valued, profitable customer engagement. More »
Mobile relationship marketing is top of mind for marketers and this quick, anonymous survey aims to gather insights about your journey to embrace it. As you strive to ensure uninterrupted customer interaction, where do you need support? What challenges do you face as customers become more connected? All survey participants will receive a complimentary copy of the final report, a $199 value.
Take Survey »
More Gain, Less Strain: Optimizing Marketing Partner Performance and Value in a Digital World
The CMO Council's in–depth analysis of how marketers are optimizing marketing partner performance and value in a digital world was conducted during the second half of 2011. Included in the report are best–practice discussions with more than 20 leading brand advertisers, as well as qua... Report Details
Delivering Positive Impressions During Market Depressions
As the global financial crisis and US credit rating downgrade take grip, banks of all sizes are challenged to leverage and activate custom media channels to reassure, engage, inform, advise, and notify customers, stakeholders, and investors. Quick response to ever-changing conditions and market g... Report Details
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Membership is open to top-ranking corporate marketing decision makers only, not consultants or agencies. Members should have at least 15 years of marketing experience and have held executive management positions at new venture, emerging growth or established enterprise organizations. Nominees must have demonstrated marketing prowess, a proven track record of accomplishment, and leadership in evangelizing marketing and branding practices. |
