Brett Henry is Vice-President of Abacus International’s Marketing Division where he leads product and content marketing for both agency and airlines, Corporate and Marketing Communications as well as Training. As Vice President, Marketing Brett’s role is to ensure synergies between Abacus’s own organisation-level marketing functions and the needs of travel agencies and travel suppliers, thus providing end-to- end solutions for all Abacus’ partners in the travel supply chain. On the organisation-level side, Brett’s teams lead the company’s initiatives in brand management, public relations, event management, marketing research, training, eServices and business development. His Division also includes the product teams for airline and agency solution and content marketing for travel agencies, airlines, hotels, car rental and insurance. Brett brings to Abacus more than 15 years of travel industry experience with a focus on marketing, business development, and driving productive relationships. He has held leadership roles at companies across the travel distribution value chain including airlines and global distribution systems. Before coming to Abacus, Brett held the position of Alliance Director, Asia Pacific, at Sabre Inc. Brett is married, has been based in Asia for the last five years and reports directly to Abacus International President & CEO, Mr Robert Bailey.

Based in Sydney, Mark pursues an aggressive marketing strategy across the region as Adobe expands its traditional creative professional and consumer markets and starts to target the enterprise decision makers with its new range of server based enterprise document solutions. Mark joins Adobe following 10 years of senior management roles within Microsoft, in Australia, Europe and Asia where he was most recently general manager of Microsoft Hong Kong before returning to his home town of Sydney earlier this year.

Kriti is a senior marketing professional with 15 years of international experience having worked with leading technology companies across Asia Pacific, EMEA and the United States. She has deep experience in developing creative, strategic, results-driven B2B marketing campaigns for emerging and mature markets covering financial planning, demand generation, media relations, corporate branding, executive thought leadership and industry alliances. Kriti is co-founder and Managing Director of Appio Labs, a corporate mobile apps developer, based in Singapore. Previously, Kriti held various senior marketing roles during her eight years at Dell where her experience spanned product management and marketing targeted at the Small & Medium Business, Public Sector and Corporate customer segments. Most recently, as Director of Solutions Marketing, Kriti led Dell’s industry solution marketing efforts targeting education, healthcare and the government sector across the APJ region. As Dell’s Director of Enterprise Marketing, Kriti managed a billion dollar portfolio of products designed for efficient datacenter operations (including servers, storage, software & services) in APJ and EMEA. Prior to Dell, Kriti was a Technology Consultant with Compaq Global Services in New York, and a Pre-Sales Technical Specialist at Digital Equipment Corp in Singapore. Kriti has an MBA from the London Business School and a B.Sc. in Computer Science and Information Systems from the National University of Singapore. Kriti was recently invited to join the Chief Marketing Officer (CMO) Council Asia as an Advisory Board Member.

Mr. Raymond SZE obtained his Bachelor degree in Hong Kong, and then a scholarship for a Masters Degree in International Business in the French commercial School , H.E.C. (Hautes Etudes Commerciales). He further reinforced his technical knowledge with a 3 years part time Metallurgy Certificate course at McMaster University in Canada. On his years of professional carrier, he has been working in the Ferrous and non-ferrous sectors with 2 International groups -- Alumium Pechiney and ArcelorMittal Group. He joined ArcelorMittal Group in 1994, first in the nickel alloy division (Imphy S.A.), then in the stainless steel (ArcelorMittal Stainless) as General Manager for China operation, and has participated in the setting up of several J.V. and service centers in China. He was then transferred to Hunan Valin Steel (an ArcelorMittal-Chinese joint venture company of 18 million ton steel) as Deputy General Manager for Sales and Marketing on Nov, 2008, and then became Vice President (sales & marketing) in 2011. His main hobbies are sports (badminton, football, tennis, Golf), sightseeing and reading.

June Chan, Regional Marketing Director, is responsible for overseeing the entire marketing function in the 13 Asia Pacific markets. June leads a regional marketing team dedicated to supporting AT&T’s business customers. This team develops the marketing strategy and implements all facets of marketing and branding programs including market positioning and messaging, brand advertising, event marketing, direct and channel marketing, sales support and customer communications. Prior to taking up this role, June worked in GE Global Exchange Services as the Regional Marketing Program Manager. She was responsible for driving the demand generation programs to ensure a healthy sales pipeline, and identifying strategic partners for joint marketing activities. During 2000, June joined an Internet start-up company as Director of Marketing and established the corporate identity, branding and marketing operations of a business-to-business online marketplace. June first joined AT&T in 1997 and was part of the expanding regional marketing team. She was to the Regional Marketing Manager of the AT&T Global Clearinghouse– a clearinghouse for Voice over IP (VoIP) traffic between ISPs and carriers worldwide, in 1998. She assumed full responsibilities in organizing global marketing and branding campaigns for that unit.

Rick Seeto is Director, Solutions and Marketing  for Avaya across APAC. In this role, Rick is responsible for the delivery of fit for purpose products and solutions across the APAC theatre and accountable for the portfolio revenue objectives. Rick also leads the Marketing function for APAC and is responsible for delivering a world class marketing program to support the APAC theatre growth objectives. Rick joined Avaya on Dec 21st 2009. A 20 year veteran of Nortel, Rick has held a number of senior management positions in Asia including CIO, Vice President of Enterprise Networks Asia, and as CMO for Asia. Rick brings a wealth of experience across the Enterprise business including Sales, Marketing, Product Management, Customer Service and Partner Programs and Development to his new role and is an enthusiastic supporter of APAC customer and partner success. Rick completed the Advanced Management Program at Harvard Business School and is an energetic and committed leader.

Wynthia first joined Avaya to lead the interactive function and progressively took on more responsibilities within regional markeing. She leads the regional marketing services team to provide integrated marketing programs to support Avaya's business objectives across Asia Pacific. Wynthia is a passionate advocate of leveraging new media and continuous innovation in marketing programs. She is also responsible for improving the campaign management and lead tracking capabilities in the region. Wynthia began her career in market research for IT and telecommunications companies and has over 15 years of experience working with both B2C and B2B technology firms. She is an internet industry veteran who had held responsibilities in product management, business development, strategy and marketing. Wynthia joined Sembawang Media, arguably Singapore's first internet startup in 1995 where she led a product and marketing team. Wynthia joined XM Asia Pacific in 2000 to grow the strategy practice and led strategy consulting for numerous bluechip clients. She moved on to lead the interactive marketing function for Nokia in Asia Pacific where she had also held global online campaign responsibilities. Wynthia is a graduate of the business program at Nanyang Business School. She also holds a Masters in Public Policy (Systems Thinking)  from the State University of New York.

Miki Tsusaka is a Senior Partner and Managing Director of The Boston Consulting Group.  She is currently BCG's global leader for its Marketing and Sales Practice where best practices are cultivated across various go-to-market functions (e.g., marketing, sales, pricing and consumer insight). Her experience spans global consumer based clients on issues of strategy and organization in various sectors including food and beverage, fashion/luxury, home and beauty/personal care and media.  Her day to day client work, in addition to her practice responsibility has included strategic engagements to help grow/revive mature brands, streamline innovation, enter new categories/markets, improve marketing/sales effectiveness and assist in the M&A of new businesses. She has recently relocated back to BCG-Japan, based in Tokyo, having been based in BCG-NY for the last 20 years.  She is a member of the CMO Council Advisory board in Asia Pacific and also the lead sponsor for one of the CMO Council’s upcoming publications titled: Driving the Bottom Line from the Front Line , a research report on building go to market capabilities. She is a graduate of Harvard College and Harvard Business School and recently named one of the industry's top 25 consultants in the America’s by Consulting Magazine.

K.P. Unnikrishnan (Unni) is the APAC Marketing Director of Brocade Communications Inc, the industry leader in data center networking solutions and services. He is part of the Asia-Pacific leadership team and responsible for executing the Brocade strategy across the region. He handles all aspects of marketing, including branding, channels marketing, advertising and promotions, market research, tele-marketing, strategy development, product marketing, press and analysts relations and go-to-market planning. He is focused on driving marketing excellence in Asia-Pacific to build brand awareness for Brocade in the networking market and spearhead integrated programs to help bring the Brocade One™ unifying network architecture and strategy to market. Before joining Brocade, Unni spent close to 10 years in Sun Microsystems in marketing, tele-web and partnering leadership roles. In his last stint at Sun as Corporate Director and part of the executive leadership team, he was responsible for executing the Sun marketing strategy across the Emerging Markets Region to achieve the marketing and business objectives of the organization. Prior to joining Sun, Unni headed the marketing operations for Parametric Technology Corp (PTC). In early 2000, he moved to the PTC corporate headquarters in US to join the corporate marketing team. He was conferred the Asia Pacific Marketing Excellence award twice for outstanding marketing performance in the region, which, in turn, helped the sales organization immensely. He also received Honorary Mention for the Best Worldwide Marketing Award. Unni has been named one of the Top 20 Marketing Practitioners and Visionaries in India by PITCH magazine. He has been featured in leading business magazines as an executive to watch out for. His innovative and aggressive marketing strategies have also been featured in many publications.

Allan Lam was appointed Executive Vice President, Worldwide Sales and Marketing in 2007. He leads Fairchild Semiconductor’s sales and marketing organization worldwide. Allan has more than 30 years of experience in the industry. Prior to his current position he was Senior Vice President of Fairchild’s Standard Products Group (SPG), which represented one quarter of the company’s business. Allan has held a number of high-level positions such as Vice President of Sales for Vishay Intertechnology Asia and Vice President of their Standard Products Unit. He has also held positions in management, quality, marketing, sales and engineering with Temic, BBS Electronics, CiNERGi, SGS-Thomson Microelectronics and National Semiconductor. Allan holds a BA in business administration from the Royal Melbourne Institute of Technology in Melbourne, Australia. He also holds diplomas in both management studies from the Singapore Institute of Management and electronics engineering from Hong Kong Polytechnic. Allan is a fluent speaker of Cantonese, Mandarin and English.

Brian Fan is vice president of Regional Marketing for Fujitsu Asia. In this role, Brian is responsible for driving the region-wide marketing strategy, channel and product marketing, planning and execution, including communications and demand generation for all aspects of the Fujitsu solutions portfolio. Brian also serves as part of the global marketing leadership team. Prior to Fujitsu, Brian was director of marketing for Lawson Software, where he was responsible for all branding and demand generation activities across Asia-Pacific and Japan. During his tenure at Lawson, Brian played an integral role in helping Lawson shape its mid-market vertical focus and positioning Lawson as a leader in the ERP software for targeted markets. Brian has over 12 years of experience in technology marketing and has held a number of marketing management roles at Hitachi Data Systems, SAP Asia Pacific and IBM. Brian graduated from the Nanyang Technological University with an Honours degree in Business, major in Marketing. He also studied in the University of Victoria, B.C., Canada as part of his degree.

David is the Executive, Strategy & Communications for the Futuris Group of Companies. He has over 20 years of international experience in the automotive industry, specialising in the design and manufacturing of automotive interior products. Melbourne based, David is a member of Futuris’ global executive team and is responsible for strategy, communications, marketing, branding, as well as for public, government and investor relations. David has worked in a variety of roles including design, engineering, program management, manufacturing, business development, strategy, mergers & acquisitions, marketing and communications. He has been part of the leadership team that has significantly grown Futuris’ revenue since 2001 and has expanded the business and the brand from an Australian base into China, Thailand, South Africa and the USA. During this period David also successfully led the complete re-branding of the business from Air international to Futuris Automotive in 2006. David has traveled extensively, especially in the Asia-Pacific region. He lived in the Philippines from 1973 to 1987, and migrated to Australia from the UK in 1999. He also spent considerable time in China during 2005 - 2006 where he established Futuris’ business and took on the role as Futuris’ first General Manager in China. David continues to travel regularly to support Futuris’ rapidly expanding business. He holds a first class Honours Degree in Manufacturing Engineering & Management from the University of Bath in England. David is a member of the Australian Marketing Institute and a member of the CMO (Chief Marketing Officer) Council Asia-Pacific Advisory Board. He sits on the FAPM (Federation of Automotive Products Manufacturers) Southern Region Executive and on the Victorian Executive Committee of the Australia China Business Council. David is invited to speak regularly at both government and industry seminars.

Monique is a marketing and communications specialist with an extensive career in the finance industry in New Zealand and the United Kingdom. Monique joined GE Capital in 2011 and is responsible for the strategic direction of the GE Capital brand, incorporating GE Money, Gem Visa, Custom Fleet, Equipment Finance, Pacific Premium Funding and Distribution Finance. GE Capital is the leading specialist financial provider in New Zealand, serving more than 500,000 customers across a range of profiles and sectors. Monique leads the GE Capital Marketing team, which is responsible for developing innovative strategies to drive superior customer experience across multiple brands to both consumers and commercial clients. She also oversees PR and internal communications for GE Capital New Zealand. Monique has held a number of senior marketing and business development positions within Bank of New Zealand, ANZ, Westpac Banking Corporation, Telecom and Barclays Bank covering brand and marketing, customer experience, sales and business strategy, retailing excellence, corporate and internal communications, change and transformation, event management and media relations. During her time in London, she gained extensive experience while consulting to a range of businesses including McDonalds and British American Tobacco. As a consultant she specialised in organisational change management and developing brand strategy. This background allows her a unique view within the marketing environment, having worked on both the agency and client side of business. Monique has a true passion for delivering an exceptional brand experience across all touch points, for both customers and employees, and prides herself on customer led design. Monique started her career at AGC Finance in New Zealand after graduating from Auckland University of Technology with a Bachelor of Business, majoring in marketing and management. She lives in Auckland.

Jeremy Cooper is Head of Enterprise Marketing for Asia Pacific and Japan at Google. Cooper has close to a decade and a half of experience enterprise software marketing having held senior marketing potions at companies such as Oracle Corporation, Salesforce.com and Siebel Systems and Computer Associates. He had been with salesforce.com since January 2006 and in his most recent role as vice president of marketing for Asia Pacific & Japan, oversaw the development and execution of the firm's market development strategy in the company's fastest growing region worldwide. His responsibilities included field marketing, corporate brand development, public relations, events, customer programs, online marketing and creative services. Cooper joined salesforce.com in January 2006 from Oracle Corporation, where he served as Senior Director of Market Development, Applications & Priority Industries, Asia Pacific. While there, he managed a regional team that was responsible for realigning Oracle’s marketing focus on business applications – including the go-to-market strategy for an expanded portfolio of applications following the acquisition of Peoplesoft/JD Edwards, Retek and Profit Logic – which resulted in record revenues for Oracle Asia Pacific. Cooper holds degrees in Commerce and Law from Bond University, Australia.

Kimberly Nelson is Marketing and Communications Director, Asia Pacific and Japan for HP Enterprise Services. In this role, Nelson is responsible for supporting the business through the development and implementation of strategic programs which promotes the company’s growth in the region. Her responsibilities include developing media relations strategies and localizing brand implementation in a diverse regional market, devising and implementing a messaging framework for internal and external communications, and collaborating on the development of thought leadership pieces for Corporate, Industry and Portfolio Solution offerings. She manages HP Enterprise Services' regional Asia Pacific and Japan Marketing and Communications team and works with the wider HP group in elevating the company’s services profile in the region. Nelson has extensive experience in advertising, marketing and communications in Asia Pacific with agencies such as Dentsu Young & Rubicam, Philips Electronics and J. Walter Thompson, where she was responsible for producing and executing global brand, media and promotional strategies for clients in the information technology, telecommunications as well as travel and leisure industries. These clients included IBM, Digital Computer, AT&T, Lucent, United Airlines, Lufthansa, Four Seasons Hotel Far East, and Raffles Hotels International.

Chris CG Tan is IBM Global Financing's Head of Marketing & Strategy for Growth Markets. With over $36 billion in assets and operations in more than 55 countries, IBM Global Financing (IGF) is the world's leading provider of multi-vendor IT financing solutions. Based in Singapore, Chris leads a team of marketing professionals across the Growth Markets, comprising of 8 regions spanning Asia Pacific, Europe, Middle East/Africa and Latin America. In this role, Chris is responsible for market segment planning, offerings development, channels marketing, communications and demand generation for IGF. Prior to his current appointment, Chris spent nearly 4 years in IBM Singapore leading, Marketing, Communications and Strategy for the country operations. In his career spanning over two decades in IBM, Chris has held numerous roles in Sales, Channels, Solutions, Marketing and Operations in the Small & Medium Business, dotcom, Travel & Transportation, Distribution, Education business segments at country, ASEAN and Asia Pacific levels.

Cathy Wang is the Asia Pacific Manager of Marketing and General Office for InfoPrint Solutions Company, a joint venture between Ricoh Corporation and IBM. Cathy is responsible for AP marketing, communications & general office business development in the region. She was Product Line Manager of the IBM Printing System Division before her current role. Prior to that, Cathy was Chief Representative of Bel-Star Electronic Systems, distributor of Oce Printing Systems, in their Guangzhou office, where she first set up the office and then successfully expanded the production printing business in South China that included over 30 clients with high-speed printing systems. She started her career in the printing solution industry with Bel-Star Electronic Systems in February 1995, where she held a number of key positions.

Makiko Eda, Director of Marketing & Consumer Sales, is responsible for overseeing product marketing at Intel Asia Pacific and Japan. Prior to taking this role, she was the Director of Intel's Corporate Marketing Group. Eda first joined Intel in 2000, as Manager of Market Research in the corporate marketing Group. Eda received her Bachelor's degree in Sociology from Waseda University, and her Master’s degree in Sociology from the University from Arkansas.

Karen Winton is the Chief Marketing Officer of Invest Hong Kong, one of the world’s leading investment promotion agencies. She is responsible for providing strategic steer in developing and implementing the organisation’s global branding, advertising, marketing, public relations and events strategies. She also directs the provision of IT support across the organisation, including network infrastructure, websites, social media and the CRM. Ms. Winton began her career in business and financial journalism in London in 1987 and moved to Hong Kong in 1990, where she held managerial positions with the Australian Chamber of Commerce, Australian publishing group John Fairfax Ltd and The Economist Group. After a stint in Sydney, Australia, she returned to Hong Kong and set up IMC Media Ltd in 2003. As the head of its content and events division, she worked with various corporates and professional organisations to promote their objectives through a range of publications, events and marketing initiatives. Among these clients were: The Hong Kong Institute of Directors; JPMorgan Treasury Singapore; PricewaterhouseCoopers Hong Kong; ACCA Hong Kong; Hong Kong Institute of Bankers; CPA Australia Hong Kong China Division; and the Institute of Financial Planners of Hong Kong. She holds a Bachelor's Degree with Honours in History from the University of Wales, Aberystwyth, in the UK.

As the Regional Business Development and Marketing Director for Asia Pacific for Lawson, Haren comes with a background of over 15 years experience in Asia and Mid East regions. He has held marketing and sales leadership positions within ERP Software and Business Services industries over the last 8 years across Asia Pacific region. He has managed both marketing and sales teams across the region over the years and currently manages the team spread across Asia Pacific region. Haren has a keen interest in personal development and is currently studying for his Doctorate in Business Administration. He is also an avid reader, with a high level of interest in history of warfare and military campaigns. He is also fond of outdoors and plays competitive level cricket in Singapore. Haren lives with his wife and two kids in Singapore.

Frederique Covington was appointed Central Marketing Organization Lead for Asia-Pacific in June 2011. In this role, Frederique, who goes by Freddie, leads the marketing strategies across the region for all of the company’s offerings across both commercial and consumer audiences. The CMO Lead role exists to build and deliver a holistic marketing communications discipline for use across all APAC markets providing a new level of marketing innovation, planning, end-to-end execution as well as digital and operational excellence. Freddie also heads up the APAC community of CMOs providing region-wide marketing governance, metrics for marketing discipline excellence, marcom orchestration and the majority of marcom execution. Tapping on her extensive marketing experience, Freddie’s main priorities are to drive marketing innovation and inspire consumer passion for our technology and brands. Prior to this, she was the Director of Marketing Communications within Microsoft’s Consumer & Online (C&O) business. Prior to joining Microsoft, Freddie was with the Ogilvy Group, where she held numerous leadership positions, most recently running its operations in Asia as Managing Partner of Bates141. Leading a 30-strong strategic planning community, Freddie successfully strengthened the agency’s credentials and thought leadership profile across the region. As a core member of the management team, she oversaw all of the agency’s key clients such as Sony, Dell, Samsung, Virgin Mobile, HSBC, Heineken and Avon. Before her return to Ogilvy in 2003, Freddie served as Director of Strategy with DMB&B. During her four-year tenure, she drove insight-driven strategic leadership while championing innovative and fresh ideas for major iconic brands such as Philips, Procter & Gamble, Toys "R" Us and Moët & Chandon. A veteran and proven leader in her field, Freddie’s long career in marketing is punctuated by a multitude of awards. Her campaigns for leading brands AT&T, Cisco and Eastman Kodak, have garnered four EFFIEs, which recognize marketing effectiveness for first-class initiatives. In 2009, Freddie was appointed by the Institute of Advertising Singapore (IAS) as Chief Judge for the country’s EFFIE Awards. Freddie holds a Master of Business Administration (MBA) from the Sorbonne University in Paris, France. She is a proud supporter of the charity Room to Read, and resides in Singapore with her husband, two children and their dog Sky.

Glen Sunohara is a pharmaceutical executive with a wealth of global and in-market experience. He currently serves as the Operating Officer and Head of Marketing at Nippon Boehringer Ingelheim, based in Japan, where he has improved the talent and capabilities of the marketing organization and led "Best in World" launches of multiple new brands including Januvia, Cosopt and Bridion. Previously, Glen held various senior management roles at Novartis. He began his career as a Sales Representative at Novartis Canada and quickly worked his way up through the company ranks, ultimately serving as the Head of Marketing for Novartis Japan. Glen is continuously experimenting especially in the areas of insight driven consumer marketing, exploring alternative channel strategies and looking for innovative new business models. He recently served as chairman for Marketing Excellence Japan.

Ashwini, is currently General Manager in the Dairy Division for Olam International Limited. Olam International is a leading global integrated supply chain manager and processor of agricultural products and food ingredients. Headquartered in Singapore and listed on the SGX-ST, Olam currently ranks among the top 40 largest listed companies in Singapore in terms of market capitalisation and is a component stock in the Straits Times Index (STI). Ashwini’s current role encompasses sourcing of Dairy Ingredients from South America, sales into the African continent and having the responsibility of the dairy consumer brands portfolio. In his previous roles, he was the Marketing Manager with Whirlpool – India working on the Refrigerators category. He has also worked in Nestle – India across Sales and Brand Management positions.

As Polycom's Director of Marketing for Asia Pacific, Sue Day is responsible for all above and below the line marketing activities in the region, which extends to India & Japan. Singapore-based, Sue has more than 20 years' industry experience and is skilled in all areas of channel and business-to-business (B2B) marketing, with a particular emphasis on direct and customer relationship marketing. Prior to joining Polycom, Sue was Business Director and Nokia Regional Account Director at OgilvyOne in Singapore. In this role, she was responsible for developing Nokia's online strategies and infrastructure for relationship marketing purposes and also online marketing communications for Avaya Communications and Unilever Pond's.

Jim Simon is the director of marketing for Quantum’s Asia-Pacific region. He is responsible for the development and strategic management of end user and channel marketing initiatives across the region. Prior to joining Asia-Pacific, Simon was responsible for channel marketing through North American distributors, value added resellers and catalog companies. In addition to overseeing channel marketing, Simon has been strategic in the development of global e-marketing programs. Simon is in his tenth year with Quantum. Prior to joining Quantum, Simon served as product manager for the professional products division at Iomega Corp., where he was part of the original team responsible for launching the Jaz™, Buz™, and the Jaz accessories businesses. Simon also served as the product and sales planner for Canon Business Machines, where he was responsible for the launch of the StarWriter Jet 4000 and co-produced promotions – leading to number one market share in inkjet word processors. Simon holds a Master of Business Administration from California State University, San Francisco and a Bachelor of Science in business administration from the University of Arizona.

Camille Baumann has more than a decade of diverse experience marketing innovative brands. Currently based out of Sydney, Australia, she has been the Regional Marketing Director - Asia Pacific for SAS since 2007. Camille has been driving SAS efforts to continue its 36 years of consecutive growth and profitability through positioning SAS as a leader in enterprise value based solutions post acquisitions by competitors into the analytics space. Since joining SAS, she has successfully introduced Digital Marketing capabilities, Customer Advocacy Programs, and performance rigour around the way SAS generates and nurtures customer relationships and has ensured integrated marketing investments are automatically measured, benchmarked and attributable against revenue across 12 markets via a single view using none other than SAS’ own software. Previously, Camille was at Deloitte growing the integrated marketing consulting competency. She led the digital & content strategy for a national telecommunication company and led the CRM strategy for a national sporting body. She played a key role in an Australian first e-commerce solution for a national retailer, while consulting to government organisations on internal communications. Prior, Camille was Group Account Director of a publicly listed marketing communications agency. She enjoyed managing a $30m division, providing strategic advice to a portfolio of more than 200 accounts delivering re-branding, e-business marketing, and advertising/communications services through a team of 20 reports. Earlier, Camille headed up TMP Worldwide Hong Kong as GM, where she took the branch from start-up to profit in under 2 years. Today, she travels extensively for business and has been fortunate enough to have worked out of Sydney, Hong Kong, Shanghai and Kula Lumpur in the capacity of Strategy and Operations Consulting, Marketing Advisor, Project Lead and Business Development for brands such as: Shell, Colgate Palmolive, MSD, HP, FedEx, Corning, McDonald’s, Metcash, Hitachi, Bayer and various government agencies. Camille graduated from University of Technology Sydney with MBA majoring in Marketing and from Macquarie University with Bachelor of Arts, Honours in Philosophy.

Lawrence YIP is the Senior Vice-President for Planning and Business Development responsible for helping the organization to identify, evaluate and develop new projects globally. In addition, he holds the dual-appointment as Chief Marketing Officer for the industrial estates and township projects in North & South Vietnam with close to 5000-hectare of land-space. Lawrence was formerly the Asia-Pacific Director for Business Development in Honeywell for Industrial Automation and had worked in TOTAL Oil, Kerry Properties / Shangri-la Group, Bilcare and Reed Elsevier on several new successful start-ups in Asia. He has diversified industry experience in real estates development, hotel & facilities management, oil & gas, pharmaceuticals and events management. Lawrence holds a M.Sc degree in International Business & Marketing from the University of Strathclyde (UK), B.Sc degree in Psychology from the University of Southern Queensland (Australia) and the Chartered Diploma in Marketing (UK).

Philip Yeap is Symantec Corporation's VP of Marketing for Asia Pacific and Japan. Philip leads a team of marketing professionals across this geography and is responsible for segment and product marketing, as well as planning and management of go-to-market strategies across 15 markets in the region. His other responsibilities include branding, analyst relations and e-marketing. Philip joined Symantec's global marketing team after the company's acquisition of Veritas, where he was head of APJ Marketing and Public Relations. Philip has also held a number of management roles at IBM Asia Pacific, where he managed teams in driving market segmentation and market management across different software and services groups there. Philip also drove the professional Services marketing effort as part of the Software Group (SWG) pillar and later helped to drive sales operations for the Services team. For over 12 years, Philip has successfully led Asia Pacific teams in the software, hardware and IT services industries, through a variety of business challenges and M&A transitions. In his career, Philip has overseen the integration and scaling of regional marketing teams through three separate M&As. Philip's key achievements include setting up regional integrated marketing teams, building 360, closed loop marketing campaign processes and platforms, and building cross functional teams.

Jaymi McManus joined Vodafone Global Enterprise in July 2011 as the Head of Financial Services Industry.  He is charged with leading and developing an industry focused team to drive the development of new services and sales and marketing strategies to grow market penetration in the global financial services industry. He previously served as Telstra International's Marketing Director in Asia, responsible for strategy, business development and marketing for the rapidly developing and diverse Asia Pacific region. Jaymi has worked in the ICT industry for 18 years holding increasingly senior positions in sales and marketing roles spanning the UK, Europe and most recently Asia for the last 5 years. In 1997, he was responsible for corporate sales in a specialist software company, executing multimillion Euro contracts with the Bank of England and London Heathrow Terminal 5 with BAA. From 1999, he joined California based CRM vendor Kana Inc., assuming responsibility for indirect channels, enlisting British Telecom as a partner creating leading edge converged voice and software services, and driving early projects in the travel and leisure sectors. In 2001 Jaymi moved to British Telecom as a Sales Specialist role and was promoted to Senior Marketing Manager in 2003 after successfully launching the company’s first hosted platform. Jaymi then moved to Asia in 2005 with BT Global Services as their Head of CRM Marketing. In 2008 Jaymi joined Telstra International and has since focused his management and leadership experience into placing the customer at the centre of the organisations philosophy, which has contributed to the business achieving double digit growth year on year. Jaymi holds a Diploma in Marketing from the Chartered Institute of Marketing and currently lives in Singapore, where he wakeboards on a weekly basis and also enjoys golf, keeping fit and vacations.

Bronwyn Heys is a successful international marketer with extensive experience in driving marketing strategy and initiatives for global iconic brands within the Consumer Packaged Goods, QSR/Retail industries and Entertainment. She has worked across the world developing and launching new brands and rejuvenating existing brand equities, on such loved brands as 20^th Century Fox, Kellogg’s, McDonald’s, Pizza Hut, KFC, Taco Bell and Kleenex. Bronwyn’s current position is Marketing Director for 20^th Century Fox Home Entertainment in Australia, the worldwide marketing, sales and distribution company for all Fox film and television on DVD, Blu-ray and Digital copy. Prior to holding this position she has held senior CMO and Marketing Director positions in companies including George Weston Foods and YUM Restaurants International with a significant period as a Global Marketing Director for KFC working in the USA and CMO for YUM Restaurants International in Canada.

Brian Hui, VP, Head of marketing for Amazon China, is a digital enthusiast with more than 15-year integrated marketing experience in advertising, online marketing, channel & sales management, with expertise ranging from lead generation & conversion, SEO/SEM, email, affiliates, customer analytics to technology marketing, across fortune 100 ecommerce, banking and advertising companies. Before Amazon, Brian served in Citibank China, EMEA and Hong Kong, as well as Standard Chartered Bank and McCann Erickson. He is a graduate of University of Hong Kong, School of Economics and Finance. Follow and connect with Brian on Twitter @terrifician, LinkedIn and Sina Weibo @brian许.

Mr. Leong Khai Fatt is a commercially successful manager and marketer with over 20 years of experience at Citibank, Guinness Anchor Malaysia, Carlsberg, Malaysia Airlines, UMW Corporation and The New Straits Times Press. He started off as a market researcher and is now the Chief Marketing Officer for Amway South East Asia, one of the world's largest direct selling businesses. Leong graduated with a Masters in Marketing (Distinction) from Northtumbria University, UK and an MBA from Sydney Business School, UOW.

Marshall is Managing Director, Head of iShares Marketing for BlackRock in Asia-Pacific. Based in Hong Kong, Marshall manages all marketing strategy and execution for Greater China, South Asia, Japan, and Australia including iShares brand development, corporate advertising, media planning, direct marketing, sponsorship, events planning, and public relations. In addition, Marshall partners with the global BlackRock eBusiness organization to deliver all iShares distribution infrastructure in Asia-Pacific including regional websites and CRM systems. Prior to his work for BlackRock, Marshall was with the WPP Group in New York where he served as an account director and marketing strategist with various group companies including J. Walter Thompson, Landor Associates, and Y&R Advertising. He managed various large, interdisciplinary marketing implementation teams including account service professionals, media planners, digital strategists, and creative directors. Marshall holds a Bachelor of Arts (Honours) in Political Economy from Queen's University and a Master of Business Administration from the Harvard Business School.

Junior Cho is Vice President and Chief Marketing Officer of CIGNA International in Korea. CIGNA is a leading global health service organization with a mission to help the people we serve improve their health, well-being, and sense of security. Junior is a senior executive with more than 20 years of extensive global leadership and managerial experience in the financial services industry and is recognized as a strategic leader with exceptional managerial and team building skills. He leads the marketing/branding strategy, strategic planning and research, product development, e-commerce and direct marketing sales channels, and customer value management teams. Prior to CIGNA International, Junior was Head of Market Strategy & Managing Director at Allianz Life Korea. In addition, his professional experience includes regional and consulting roles with MetLife International and Accenture/Andersen Consulting (US and Korea). Junior holds a Bachelor of Science in Mechanical Engineering from Columbia University and has spent most of his life in South America, the Caribbean, and Asia.

Mr. Caleb Hunt was appointed Chief Marketing Officer of Citibank Japan Ltd. on December 1, 2008. He is also Citi’s senior marketer in Japan. He leads the marketing function in Japan with a direct focus on on-line and off-line communications and advertising, direct marketing, market research and customer insight, brand strategy and customer experience, media planning, sponsorships and events etc, as well as oversight of all other marketing activities and resources and alignment with the function on a global and regional basis. Mr. Hunt joined Citi in 2005. He first served as a Director of CFJ, heading marketing and e-business, and then as head of marketing for the GCG businesses. He came to Japan in 1991. Before beginning his business career, Mr. Hunt worked for the Japanese Home Affairs Ministry and the British Foreign Office, with a short interval when he took time out to do relief work with Somali refugees. Entering the business world as a consultant with a number of marketing agencies including Interbrand and Modem Media led to expertise in interactive marketing and brand strategy and development. Immediately prior to joining Citi Mr. Hunt was the head of the Asia-Pacific brand strategy consulting practice of a boutique international branding group. Mr. Hunt holds a masters degree in Social Anthropology from the University of Edinburgh for which he did fieldwork in southern Mexico and wrote a dissertation on urban migration among the Maya of the Yucatan. Mr. Hunt is from the UK. He is married to a US citizen and has two children both of whom were born in Japan.

Alicia Seah is the Senior Vice President, Marketing and PR in Commonwealth Travel Services Corporation Pte Ltd (CTC Holidays). With more than 15 years of experience in the travel industry, she is responsible for the strategic marketing, communications and corporate development for the company. She currently heads the Marketing and PR team and is committed to sustainable developments to enhance CTC Holidays' corporate brand and reputation as the company is poised to expand beyond Singapore's shores globally. Alicia graduated from Southern Cross University with a Bachelor in Tourism and Hospitality Management. Alicia started her career in renowned advertising agencies such as Saatchi & Saatchi and McCann Erickson. Throughout her career from advertising to travel agencies such as Chan Brothers and SA (UIC) Tours, Alicia held responsibilities in key account management, product and brand management, sponsorships and marketing leadership roles. The most enjoyable part of her job is connecting with people from all walks of life and she looks forward to working hand-in-hand with the industry to address the challenges that lie ahead.

Ian has spent much of his career laying the groundwork for Asia’s successful convergence of digital entertainment and technology through his various assignments within the region. With an intimate knowledge of the Asia Pacific consumer landscape and a strong track record marketing consumerware, Ian brings these expertise and experience to bear as he leads his team to reach out, engage and connect with Dell’s customers. Before joining Dell, in his role as Corporate Vice President and General Manager for Motorola Mobile Devices Asia Pacific & Japan, he led the improvement of Motorola’s sales and financial performance for the region, while spearheading its business strategy and product management for end-to-end solutions. Ian’s earlier career highlights include the setting up of Microsoft’s Home and Entertainment Division’s regional headquarters in Hong Kong in 2002. As the Brand & Channel Director for in the Asia-Pacific region, his portfolio grew to include formulating the group’s strategy and organization design, and for recruiting a regional team to execute that strategy. In addition he executed on a plan that would see Microsoft building a library of localized content and the Xbox Live online gaming service, rolling out into four markets and establishing a foundation for Microsoft’s growing global move into online games. Prior to Microsoft, Ian was the Marketing and Channel Director for Apple in Asia Pacific, where he helped build the company’s brand in the region following Steve Jobs’ return to Apple. Ian managed the company’s advertising, marketing (online, direct, buzz and retail), collateral, and packaging in each of the region’s markets. Ian received his undergraduate Bsc in Applied Science and Computer Studies in the United Kingdom, and earned his MBA in Strategy and Finance from the University of Chicago's Graduate School of Business in the US.

Paras Sharma is Vice President of Marketing & Corporate Communications for ESPN Star Sports (ESS), a 50:50 joint venture between two leading cable and satellite broadcasters, ESPN Inc. (which belongs to Walt Disney) and STAR TV (which belongs to News Corporation Ltd.). ESS is Asia's definitive and complete sports provider. Paras is responsible for leading ESPN STAR Sports’ (ESS) integrated marketing programmes, overseeing Consumer, Affiliate and Ad Trade Marketing, Corporate Communications and On-Air Promotions. He looks after ESPN STAR Sports’ branding, promotional and publicity for their 21 television networks, 2 broadband networks, mobile offering and digital media services. Paras held various roles at ESS in India and Singapore before assuming his current position.

Basil Chua heads National Geographic Channel Asia and Fox International Channels Asia’s regional marketing for Singapore, Malaysia, Indonesia and Brunei. Based in Malaysia, he is responsible for all marketing plans and budgets of National Geographic Channel, National Geographic Channel HD, National Geographic Channel VOD, Nat Geo Wild, Nat Geo Adventure, FOXCRIME, FX and BabyTV. He is also responsible for leading the execution of marketing campaigns across Asia. Basil joined National Geographic Channel Asia in 2004 and has since relentlessly guided the steady growth of these channels. Many of the marketing campaigns have resulted in prestigious international recognitions and industry awards for the company. He has led and participated in the marketing launches of 5 new 24-hour pay-television channels: National Geographic Channel HD (18 January 2007, Singapore, first in Asia Pacific), Nat Geo Wild (2 October 2006, Singapore, first in Southeast Asia), Nat Geo Adventure (earlier known as A1 in 2005 in Singapore and Indonesia), FOXCRIME (2 October 2006, Singapore, first in Asia Pacific), and FX (1 February 2007, Singapore, first in Asia Pacific). (National Geographic Channel Asia manages Fox International Channels Asia’s network of channels in Asia.)

Phi is International Marketing Manager of Gloria Jean’s Coffees International looking after Asia, IMEA (India, the Middle East & Africa), and CEE (Central & Eastern Europe). Phi’s key responsibilities include formulating market entry strategies for new markets, advising and monitoring all marketing strategy & execution for key markets (China, India, Turkey, the UK, and Japan), and supporting Master Franchise Partners and the Regional Management Teams with marketing systems, tools and training.

Nhat is in charge of Heinz in Vietnam. He and his team successfully manage two main categories of Heinz including Infant Feeding and Ketchup, Sauces and Condiments. In his career, he has held many key managerial positions at Prudential Vietnam, Dutch Lady Vietnam - Friesland Foods, TAC Peritas, URC, Tradewind Asia Marketing and Heinz. At many companies during his working journey, he always tried his best to leverage business performances and signed his name in their successes. At Heinz, he started restructuring the Sales and Distribution system, put the cornerstones for entire business and conducted successful Marketing and Communication campaigns in both Retail and Food Service channels. Besides that he rolled out many successful brands in Vietnam such as Dutch Lady repositioning, C2, Jack and Jill, Plussz, Caprisonne inVietnam. He is a distinguished member of many institutes, associations and education organizations in Vietnam. Nhat is one of the founders of CMO Club Vietnam. He has been a guest faculty on brand management, marketing and management at Vietnam National University, Vietnammarcom, Vietnam Marketing and Management Institute, etc. He is an MBA graduate from Maastricht School of Management – Netherlands with outstanding degree. He received the ASEAN leader scholarship to study in NTU – Singapore and engaged with outstanding young leaders in the region. His major disciplines are Marketing, Brand Management and Strategy. He has been cooperating with, writing for, and presenting to many reputed media in Vietnam such as Saigon Times (TBKTSG), Investment Link (Nhip Cau Dau Tu), Ho Chi Minh City Television, v.v. He has spoken in many conferences in local and foreign contexts.

As Vice President and General Manager for Marketing, Dennis Mark is responsible for leading PSG's strategic branding and marketing efforts in Asia Pacific and Japan. This includes brand management, integrated marketing programmes and communications, executive communications, research and planning, sub-segment marketing as well as revitalising consumer touch points. Dennis also serves in the global marketing council in setting worldwide marketing directions and spearheaded several key global and regional marketing initiatives. Based in Singapore, Dennis is a HP veteran with over 18 years experience and a reputation for achieving record bottom-line impact through meaningful and innovative programs. Through various portfolios, Dennis has transformed brand perception and brought regional consumers closer to HP's brand and products. In his most recent role, Dennis headed up the Desktop Systems Unit (DSU), where he led the team to achieve record market share and revenue growth for all DSU categories. He incubated start-up business revenue streams and new business models to expand and reinforce market influence and leadership. Prior to that, Dennis served as Vice President for Marketing, SMB and Customer Experience for the region. Amongst the various key management positions Dennis held earlier, he played an instrumental role in the HP-Compaq merger integration leadership, in accelerating growth for Singapore as its General Manager, and in pioneering the start up of PSG China operations as the Director of China marketing center. Dennis holds an Engineering degree (Honors) from the National University of Singapore. He was also awarded the Professional Engineers Board of Singapore Gold award.

Jous (Jan-Joris) Louwerier is the Senior Vice President and Chief Marketing Officer at ING Insurance Berhad, Malaysia. He was appointed to this position in September 2011 and has served in various capacities for ING since 2001. Joos is responsible for defining and implementing the marketing strategy, plans and targets for ING Insurance Berhad, as well as the internal and external communication and public relations plans and campaigns. He also oversees the development, actuarial pricing, implementation and management of new products, keeping them in line with strategy, risk appetite and corporate policies. Previously, he served as the Regional Chief Operating Officer in the Asia Pacific, in charge of Regional Operations and IT  strategy. In this role, he reported directly to the Regional CEO and liaised with country CEOs, COOs and CIOs to maintain effective working relations. He has also held executive roles at ING Life in Japan and Korea. Joos completed his executive management degree at ING Business School in 2009 and his Lean Six Sigma certification in 2010.

Mr. Pieter-Bas Vos is Chief Marketing Officer for ING BOB Life Insurance in China. He is responsible for Product management, Branding & Communication, Marketing Support and Business Development. His role focuses on channel development, improving customer experience, product development & packaging, building market intelligence, driving customer campaigns and creating business opportunities. Previously he served as commercial director for RVS Insurance in The Netherlands, as Employee Benefits & Pension Director for a greenfield operation in Romania and as Head of Worksite Marketing, a start-up of a new distribution channel for ING Group. He has a proven track record with succesful new proposions, transition management capabilites and a solid commercial results in financial services. Pieter-Bas holds an MSc BA in Management and Organization with a focus on Marketing and Finance.

As the Business and Marketing Officer for Microsoft Asia Pacific, Andrew has three core responsibilities: Business Leadership, Marketing Excellence and Operational Effectiveness. As part of his role, Andrew is responsible for driving the strategic integration of business, marketing and operational leadership across the region, aligning talent and resources to most effectively drive growth, win share, improve customer & partner satisfaction and spark innovation. Before taking on this role, Andrew was the Director for Business Management for Microsoft Asia Pacific. Reporting to the Regional Vice-President, this role combined establishing core process infrastructures to support executive decision-making (fiscal planning, process management, governance and operational models) and managing large-scale projects (e.g. geographic expansion). A 15 year Microsoft veteran, Andrew moved to Singapore in February 2003, taking on a role as Business & Marketing Officer at Microsoft Singapore. Reporting to the General Manager of the subsidiary, this role was responsible for the revenue, market share and P&L performance of all Microsoft Business Groups (Windows, Information Worker, Server Platforms, Developer Tools, Microsoft Business Solutions) and the overall orchestration of the subsidiary’s Go-To-Market sales, marketing and services plans to achieve them. Prior to this date, Andrew had spent over 10 years with Microsoft UK, where he held a number of senior management business and marketing roles. At the time of his transfer to Microsoft Singapore, Andrew was Group Manager for Small Business and prior to that role was Head of Desktop Marketing in the UK. Before joining Microsoft in 1993, Andrew was an Account Director with advertising agency Saatchi & Saatchi in London. Andrew holds a Bachelor of Science (Hons) degree in Marketing from Lancaster University in the UK.

Haresh Khoobchandani has been appointed Chief Marketing Officer for Microsoft’s Consumer and Online (C&O) business in Asia Pacific. In this role, he will be spearheading Microsoft’s business and marketing strategy across Southeast Asia, Australia, New Zealand and Korea. Drawing upon his strong consumer business background, Haresh’s priority will be to promote thought leadership, brand preference and marketing effectiveness across the Windows, Windows Live, MSN, Bing and Windows Phone brands. Haresh has been with Microsoft since 1997, most recently as head of the Singapore Business and Marketing Organization (BMO). In this role, he was responsible for the overall business operations and marketing strategy for Microsoft Singapore, and managed all of Microsoft’s product marketing, public relations, branding, corporate and social responsibility programs. During his tenure he increased marketing efficiency and drove consistent growth across the business, winning him several internal accolades in recognition of his leadership. Haresh has also held several other leadership positions, including Senior Director for Microsoft Asia Pacific’s Small and Midsized Solutions and Partners (SMSP) business group, and Senior Director of Microsoft Asia Pacific’s mid-market business group. He was also Director of SMSP for Microsoft Malaysia, where he successfully grew the business by 45% over two years. Prior to joining Microsoft, Haresh was the business development manager at Tech Pacific Singapore Pte Ltd, where he more than tripled profit margins in the consumer business. He also acted as a consultant to Courts Singapore, integrating their computer retail business into their consumer electronics and furniture business. Haresh is the Honorary Secretary of the Singapore Computer Society (SCS). He also sits on the Singapore Polytechnic Advisory Committee for the School of Digital Media and Infocomm Technology and the Information Technology Advisory Committee at Nanyang Polytechnic. Haresh holds a Masters of Business Administration with Distinction from the University of Stirling.

Fiona Lam is the Vice President of Marketing for Greater China at Monster.com. She is responsible for marketing and corporate communications in the Greater China region. Her role focuses on formulating the strategic plans for those functions and driving the team of marketers and external agencies to achieve Monster's business objectives. She brings to Monster more than 15 years of IT marketing management and alliance development experience. Prior to joining Monster, she served for eight years as Juniper Network's director of strategy alliance and field marketing. There she led the formulation and implementation of Juniper's go-to-market activities across Asia Pacific. In addition, she managed marketing alliances and developed co-branded offers to extend Juniper's market reach. Previously, she held progressively more senior marketing positions with ISPs and system integrators in Asia. Fiona holds a master's in marketing from the University of Napier and earned her bachelor's degree in management from the University of London. She is currently the advisory member of the Chief Marketing Officer (CMO) Council in Asia Pacific.

Vivek leads Value Creation for members of the National Trades Union Congress. He heads Policy & Turf, Market Development, Sales & Operations, Product Development, Member Insights & Value Proposition, CRM & Retention, Brand & Communications, and Service Quality teams. He is also responsible for crafting & managing strategic partnerships with CEOs/boards. With its 12 Social Enterprises in sectors as diverse as Supermarkets, Professional Development, Clubs, Healthcare, and Insurance, NTUC serves over 600,000 members across their Work, Live and Play needs, every day. In his previous role, Vivek headed Shell Retail Marketing for Malaysia, Singapore, Hong Kong & Brunei. Under his leadership, Shell Malaysia won the Golden Dragon Award for Asia's Most Innovative Marketing Campaign in 2010, and achieved it's highest fuels volume ever. In addition, Vivek was leader of Project Achtung, a multi-function team in Shell Downstream to create enterprise-wide efficiency. Project Achtung won Shell Global Enterprise First Award in 2010. Earlier, he headed Shell's Brand & CVP teams across Asia-Pacific and led successful roll-out of new Shell products & award-winning marketing initiatives in many countries in the East. Vivek's experience in Marketing/Business Management spans across brands from P&G, J&J, Nestle, LG Electronics, 20th Century Fox, AT&T Wireless, OCBC Bank, etc. He has appeared in “Asia’s Top Brand Builders” special issue of Media Magazine. Vivek is an Advisory Board Member of Chief Marketing Officers Council, and Global Loyalty Leaders Council. He is also a guest faculty on Marketing/Business Management at MICA and Symbiosis B-schools in India, at University of Malaysia B-School at Sabah, and at Shell Open University’s Lensbury Global Centre in London. Vivek stays in Singapore with his wife and daughter. He loves reading books, meditation, and understanding diverse cultures & governance in his leisure time.

Szeki Sim is the Head of Customer Marketing, Global Services at Nokia Siemens Networks, transitioning from Motorola Solutions after the acquisition. SzeKi joined Motorola in 1999 as Marketing Manager to support the Networks Infrastructure business and later rose to Head of Marketing for Home and Networks in Asia Pacific. Through the years, she has been involved in driving Motorola's thought leadership, establishing and strengthening Motorola's presence in key technologies in the B2B space. In recent years, SzeKi has been instrumental in driving Motorola's online presence, and laying the building blocks for a robust CRM program, developing programs in Asia Pacific which were replicated globally. SzeKi began her career as a Financial Analyst at Hewlett Packard and later moved to the Marketing profession starting at Wunderman Singapore as an Accounts Executive before moving on to BBDO where she eventually rose to Account Director. She returned to Hewlett Packard as Marketing Programs Manager. During her tenure at HP, she was responsible for launching the HP Online Store, and driving HP's brand leadership. SzeKi graduated from Curtin University of Technology with a Bachelor's degree in Business (Accountancy).

Christina joined NTUC FairPrice in August 2007. She drives the branding and marketing strategies for its various retail banners – the main supermarket brand (FairPrice), gourmet banner (FairPrice Finest), hypermarket (FairPrice Xtra), convenience store (Cheers and FairPrice Xpress), and FairPrice Online. Christina is responsible for building brand distinction for each of the retail banners and establishing new customer engagement platforms that cultivate stronger customer following. Her other challenges lie in ensuring that the cooperative’s CSR initiatives and marketing sponsorships are optimized to drive maximum mileage for the FairPrice brand and resonance among its customers. She is instrumental in establishing fresh platforms for the retailer to effectively engage customers and the community through social media initiatives, interactive reality TV cooking show and customer online/mobile portal, etc. Prior to joining FairPrice, Christina spent 17 years in the advertising industry with various international advertising agencies - She is a trained marketing communication specialist in through-the-line strategies. Christina believes in challenging the conventions and finding new ways of looking at and doing things. She thinks it is important to build and leverage insights to spark interaction between a brand and its customers, in a meaningful and profitable way.

Laura is a seasoned and energetic international marketer with significant B2B and B2C marketing experience in North America, Europe and Asia Pacific and with an agency and entrepreneurial background in Asia. A vocal proponent of marketing effectiveness, she has been a contributor to regional industry publications and co-developer and judge at well-known AsiaPac marketing competitions. Laura is Head of Marketing Vice President Lighting at Philips for Emerging Markets (Asia Pacific and Latin America), responsible for brand, product portfolio, channel, marketing support and marketing talent development. Prior to joining Philips, Laura was with Electrolux for 5 years, where she double-hatted as Asia Pacific marketing chief and country head for India. Prior to that role, she was with Shell for 9 years in various global and regional marketing, innovation and leadership roles. She spent much of the 90s in Bangkok in advertising and business consulting, having arrived from her native Canada with an FMCG marketing background. Laura, her robotics entrepreneur husband, Martin, and their Norwegian forest cats are based in Singapore.

Julie Lyle is CMO and member of the Board of Directors for Prudential Corporation Asia. Her role encompasses diverse functions including Marketing & Advertising, Digital Media, Communications, Customer Retention/Repeat Sales Strategy, Brand, Intellectual Property and Government Relations for the company’s Life Insurance, Asset Management and Consumer Finance businesses. Her responsibilities cover 23 business units and span 13 markets across Asia. Julie joined Prudential in 2008, bringing a 25-year track record of success as a marketing executive and entrepreneur. She came to Prudential from private equity firm Sun Capital Partners where she was Chief Merchandising and Marketing Officer. Prior to Sun Capital, Julie was a corporate officer for Wal-Mart, where she was SVP of Corporate Marketing, Advertising and Administration for Wal-Mart Stores, Inc. As head of marketing for the world’s largest corporation, she was responsible for all marketing, branding, strategic planning, own-label portfolios, e-commerce, advertising and communications. Before joining Wal-Mart in 2001, Julie was Executive Director of Global Sales and Marketing for the Commercial Division of Raytheon, the world’s third largest defense contractor. Julie is also an experienced entrepreneur. In 1985, she founded Ripley Marketing Group and grew it into a multi-million dollar business. In recognition of her achievements, Julie was named by US-based Advertising Age magazine as one of the “Top 25 Women to Watch” and has been honored with a Silver Anvil Award for Marketing Communications by the Public Relations Society of America (PRSA), and the Helen Keller Award of Excellence from the Lighthouse for the Blind. Julie received her degrees in International Relations and Political Science from Tulane University in New Orleans, Louisiana.

Natasha Tome has joined Sands China Ltd. as Executive Director of Marketing, Cotai Business Events, based in Macau. The Cotai Strip, currently in development, will be Asia's premiere gaming, leisure and convention destination with over 20,000 rooms and over 2,000,000 square feet of conference and exhibition space. Natasha's varied and successful career in the meetings industry spans 15 years. Beginning her career in Canada with Four Seasons Hotels & Resorts, she has gone on to head the marketing projects at the ICCA Head Office in Amsterdam and more recently was in the Middle East heading up the Marketing department for the Dubai Convention Bureau. Natasha is an active member of MPI and is on the board of the ICCA Middle East Chapter, whose goal is to promote the region as a business tourism destination.

Basker Rangachari is Chief Marketing Officer, Hong Kong and North East Asia for Consumer Banking at Standard Chartered Bank, responsible for Brand Strategy, Customer Marketing, Voice of Customer, CrossSell/Pricing/Bundling Strategies and Marketing Analytics. His career spans 23 years across several industries (audit, retail, manufacturing, property development, private equity and financial services) and across various disciplines (general management, business development, sales, marketing, strategic alliances, process reengineering, credit control, operations, audit, finance and consulting). Basker joined SCB in 2005 as General Manager for Unsecured Lending, based in Singapore, and his role quickly expanded from there. He moved to Hong Kong in March 2010 to assume his current role as CMO for SCB's Consumer Banking business. He was promoted to double hat as Chief Marketing Officer, North East Asia effective October 2011. During his time as CMO, he has rolled out several market-leading first-mover campaigns in Hong Kong (Mortgage Master, Trusted Financial Partner, Service Guarantees, Charter Proofpoints, Heavyweight Deposits, 15% Cashback, etc). He is also widely credited for conceptualizing, developing and rolling out a Total Relationship Rewards platform across key markets in Asia and the Middle East. This gives SCB a unique leadership position, reinforcing its customer centricity promise.

As the Regional Head of Marketing for Toys R Us in Asia, Argha Sen leads the world’s No.1 toy retailer’s Marketing, CRM and eCommerce across Greater China and SE Asia. With his 15 year Consumer Marketing and Strategic Management experience in Asia, Argha is a regular speaker at international retail and marketing forums, jury member for regional and global marketing awards, and contributor to marketing publications on CRM, Digital Marketing and Social Media. Based in Hong Kong, Argha travels extensively both for work and pleasure, blogs about food, drink and travel, and runs an ‘underground’ dining club in his spare time. He can be reached on linkedin at www.linkedin.com/in/arghasen

With extensive experience in media and general management, Jason Yap is responsible for the overall business operations of Travelzoo in the Asia Pacific markets, including Australia, China, Hong Kong, Japan and Taiwan. Under Jason’s leadership, Travelzoo Asia Pacific has grown into a multimillion dollar business, serving an audience of more than three million loyal subscribers, with six editions of the Travelzoo media publications. Travelzoo Asia Pacific is a licensee of Travelzoo Inc. (NASDAQ: TZOO). Prior to joining Travelzoo Asia Pacific in 2007, Jason held several senior management positions at the STAR Group Ltd., a subsidiary of News Corp. Inc. His latest role at STAR was Vice President, Mobile Content and Marketing where he spearheaded its Mobile Division, and was instrumental in the packaging and distribution of mobile television content to Shanghai Media Group. During his tenure at STAR, he also served as a consultant for STAR’s Indonesian joint venture, and held the role of Vice President, Advertising Sales for STAR Taiwan. Jason joined STAR in 2001, where he was appointed Vice President, Integrated Marketing, to support its businesses in SE Asia, Hong Kong, China and the Middle East. Jason started his career at Media Corporation of Singapore, a government funded broadcasting company. He was then brought to work from Singapore to Hong Kong while serving at Turner Broadcasting Systems. Jason completed an Advanced Management Program with Harvard Business School in 2010. He is now based in Hong Kong with his wife and two daughters.

Vaasu Gavarasana manages global and regional accounts for Yahoo! in the Asia Pacific region. He works closely with Yahoo!'s client headquarters based in North America and Europe as well as with the Yahoo! global team. Over his 20+ year career he has become an expert in branding, digital marketing, turnaround leadership, and revenue growth from organic and new business.  Vaasu is based in Singapore.

James Alderton served as a regional director for Asia Pacific at Tektronix. Alderton oversees all aspects of marketing planning, budgeting and implementation in Asia Pacific including strategy for meeting revenue and market share objectives, market development, demand generation, offline and online marketing programs, PR and advertising. Alderton has 25 years experience in marketing high-tech products and solutions with leading global technology companies in Asia Pacific. Prior to joining Tektronix in April 2004, he was Vice President of Marketing & Business Planning for Electronic Data Systems in Asia Pacific, and before that held the position of Director of Marketing & Alliance for Oracle Corporation in the Greater China region. Alderton has a degree in Economic History from University of East Anglia, England, and completed a Business Strategy Program at Columbia University, Graduate School of Business.

Rosalynn Tay, Chief Commercial and Marketing Officer of Tiger Aviation Group, has over 18 years of experience in marketing, advertising and management roles. Tay was part of the team responsible for the rapid expansion of Tiger Airways into one of Asia-Pacific's leading low fare carriers. Ms. Tay holds a Bachelor of Business Administration degree, majoring in Marketing from the National University of Singapore. Prior to working with the Tiger Aviation Group, Rosalynn was Deputy Managing Director with Leo Burnett where she played an integral role in the successful re-launch of McDonald's in Singapore. Tay's unique and diverse career background has enabled her in-depth understanding of the dynamics from both client and agency perspectives. A keen golfer, Tay also enjoys movies and fine wine. Karen Brumfield is Foschini's Buying Executive. Karen matriculated at the Pretoria School of Art, and later studied at Pretoria University, graduating with a Fashion marketing qualification. Always wanting to combine her creativity and passion for fashion with her analytical mind, she chose a career in fashion retail. Having worked for various fashion retailers, Karen joined Foschini at the end of 1999 where she managed and co-ordinated various design areas of the business. In 2006, she moved to head up the ladieswear buying area in Foschini.