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|Asia is widely viewed as being a region of incredible opportunity and diverse challenges. The CMO Council Asia Pacific Advisory Board is dedicated to helping senior marketers gain access and contribute to a global peer network and authority leadership programs that truly reflect the diverse regional markets represented in Asia. Marketers from brands like Adobe, Amazon, BMW, Google, HP, McDonald's, Philips and Vodafone gather to share insights into the business dynamics, cultural variations, market requirements, operational challenges and channel structures.|
BUSINESS TO BUSINESS
|BUSINESS TO CONSUMER|
Abacus International Pte Ltd
Brett Henry is Vice-President of Abacus International’s Marketing Division where he leads product and content marketing for both agency and airlines, Corporate and Marketing Communications as well as Training. As Vice President, Marketing Brett’s role is to ensure synergies between Abacus’s own organisation-level marketing functions and the needs of travel agencies and travel suppliers, thus providing end-to- end solutions for all Abacus’ partners in the travel supply chain. On the organisation-level side, Brett’s teams lead the company’s initiatives in brand management, public relations, event management, marketing research, training, eServices and business development. His Division also includes the product teams for airline and agency solution and content marketing for travel agencies, airlines, hotels, car rental and insurance. Brett brings to Abacus more than 15 years of travel industry experience with a focus on marketing, business development, and driving productive relationships. He has held leadership roles at companies across the travel distribution value chain including airlines and global distribution systems. Before coming to Abacus, Brett held the position of Alliance Director, Asia Pacific, at Sabre Inc. Brett is married, has been based in Asia for the last five years and reports directly to Abacus International President & CEO, Mr Robert Bailey.
Kriti is a senior marketing professional with 15 years of international experience having worked with leading technology companies across Asia Pacific, EMEA and the United States. She has deep experience in developing creative, strategic, results-driven B2B marketing campaigns for emerging and mature markets covering financial planning, demand generation, media relations, corporate branding, executive thought leadership and industry alliances. Kriti is co-founder and Managing Director of Appio Labs, a corporate mobile apps developer, based in Singapore. Previously, Kriti held various senior marketing roles during her eight years at Dell where her experience spanned product management and marketing targeted at the Small & Medium Business, Public Sector and Corporate customer segments. Most recently, as Director of Solutions Marketing, Kriti led Dell’s industry solution marketing efforts targeting education, healthcare and the government sector across the APJ region. As Dell’s Director of Enterprise Marketing, Kriti managed a billion dollar portfolio of products designed for efficient datacenter operations (including servers, storage, software & services) in APJ and EMEA. Prior to Dell, Kriti was a Technology Consultant with Compaq Global Services in New York, and a Pre-Sales Technical Specialist at Digital Equipment Corp in Singapore. Kriti has an MBA from the London Business School and a B.Sc. in Computer Science and Information Systems from the National University of Singapore. Kriti was recently invited to join the Chief Marketing Officer (CMO) Council Asia as an Advisory Board Member.
Vice President - Sales & Marketing / CMO
ArcelorMittal - Hunan Valin Steel
Mr. Raymond SZE obtained his Bachelor degree in Hong Kong, and then a scholarship for a Masters Degree in International Business in the French commercial School , H.E.C. (Hautes Etudes Commerciales). He further reinforced his technical knowledge with a 3 years part time Metallurgy Certificate course at McMaster University in Canada. On his years of professional carrier, he has been working in the Ferrous and non-ferrous sectors with 2 International groups -- Alumium Pechiney and ArcelorMittal Group. He joined ArcelorMittal Group in 1994, first in the nickel alloy division (Imphy S.A.), then in the stainless steel (ArcelorMittal Stainless) as General Manager for China operation, and has participated in the setting up of several J.V. and service centers in China. He was then transferred to Hunan Valin Steel (an ArcelorMittal-Chinese joint venture company of 18 million ton steel) as Deputy General Manager for Sales and Marketing on Nov, 2008, and then became Vice President (sales & marketing) in 2011. His main hobbies are sports (badminton, football, tennis, Golf), sightseeing and reading.
Regional Marketing Director
AT&T Asia Pacific Group
June Chan, Regional Marketing Director, is responsible for overseeing the entire marketing function in the 13 Asia Pacific markets. June leads a regional marketing team dedicated to supporting AT&T’s business customers. This team develops the marketing strategy and implements all facets of marketing and branding programs including market positioning and messaging, brand advertising, event marketing, direct and channel marketing, sales support and customer communications. Prior to taking up this role, June worked in GE Global Exchange Services as the Regional Marketing Program Manager. She was responsible for driving the demand generation programs to ensure a healthy sales pipeline, and identifying strategic partners for joint marketing activities. During 2000, June joined an Internet start-up company as Director of Marketing and established the corporate identity, branding and marketing operations of a business-to-business online marketplace. June first joined AT&T in 1997 and was part of the expanding regional marketing team. She was to the Regional Marketing Manager of the AT&T Global Clearinghouse– a clearinghouse for Voice over IP (VoIP) traffic between ISPs and carriers worldwide, in 1998. She assumed full responsibilities in organizing global marketing and branding campaigns for that unit.
APAC Senior Director, Marketing
Camille Baumann has more than a decade of diverse experience marketing innovative brands. She currently serves as the Asia Pacific Senior Marketing Director at Avanade, the #1 Microsoft solutions partner providing business technology solutions and managed services to leading companies around the globe. Prior to joining Avanade, she was the Regional Marketing Director - Asia Pacific for SAS, the largest private software company in the world. Camille drove SAS efforts to continue its 36 years of consecutive growth and profitability through positioning SAS as a leader in enterprise value based solutions post acquisitions by competitors into the analytics space. She successfully introduced Digital Marketing capabilities, Customer Advocacy Programs, and performance rigour around the way SAS generates and nurtures customer relationships and has ensured integrated marketing investments are automatically measured, benchmarked and attributable against revenue across 12 markets via a single view using none other than SAS’ own software. Previously, Camille was at Deloitte growing the integrated marketing consulting competency. She led the digital & content strategy for a national telecommunication company and led the CRM strategy for a national sporting body. She played a key role in an Australian first e-commerce solution for a national retailer, while consulting to government organisations on internal communications. Prior, Camille was Group Account Director of a publicly listed marketing communications agency. She enjoyed managing a $30m division, providing strategic advice to a portfolio of more than 200 accounts delivering re-branding, e-business marketing, and advertising/communications services through a team of 20 reports. Earlier, Camille headed up TMP Worldwide Hong Kong as GM, where she took the branch from start-up to profit in under 2 years. Today, she travels extensively for business and has been fortunate enough to have worked out of Sydney, Hong Kong, Shanghai and Kula Lumpur in the capacity of Strategy and Operations Consulting, Marketing Advisor, Project Lead and Business Development for brands such as: Shell, Colgate Palmolive, MSD, HP, FedEx, Corning, McDonald’s, Metcash, Hitachi, Bayer and various government agencies. Camille graduated from University of Technology Sydney with MBA majoring in Marketing and from Macquarie University with Bachelor of Arts, Honours in Philosophy.
Senior Manager, Asia Pacific Channel & Marketing Services
Leslie Beckman leads core marketing services and channel marketing for Avaya across Asia Pacific. Her responsibilities include demand generation and lead management, new program development, campaign and event management, digital, database, creative and channel marketing services. She has a keen focus in results-driven initiatives. The 14 years of marketing and channel management in IT is complemented with additional years of business development and marketing management in the diverse areas of healthcare, consumer retail and export industries. She has lived and worked in multiple locations across APAC and USA. Beckman holds a MBA in Marketing, MA in International Management and is a certified Lean Six Sigma black belt. She resides in Singapore with her husband and 3 children and has a personal passion for philanthropic work.
Operating Officer / Head of Marketing
Glen Sunohara is a pharmaceutical executive with a wealth of global and in-market experience. He currently serves as the Operating Officer and Head of Marketing at Nippon Boehringer Ingelheim, based in Japan, where he has improved the talent and capabilities of the marketing organization and led "Best in World" launches of multiple new brands including Januvia, Cosopt and Bridion. Previously, Glen held various senior management roles at Novartis. He began his career as a Sales Representative at Novartis Canada and quickly worked his way up through the company ranks, ultimately serving as the Head of Marketing for Novartis Japan. Glen is continuously experimenting especially in the areas of insight driven consumer marketing, exploring alternative channel strategies and looking for innovative new business models. He recently served as chairman for Marketing Excellence Japan.
Senior Partner & Managing Director - Marketing & Sales Practice
Boston Consulting Group
Miki Tsusaka is a Senior Partner and Managing Director of The Boston Consulting Group. She is currently BCG's global leader for its Marketing and Sales Practice where best practices are cultivated across various go-to-market functions (e.g., marketing, sales, pricing and consumer insight). Her experience spans global consumer based clients on issues of strategy and organization in various sectors including food and beverage, fashion/luxury, home and beauty/personal care and media. Her day to day client work, in addition to her practice responsibility has included strategic engagements to help grow/revive mature brands, streamline innovation, enter new categories/markets, improve marketing/sales effectiveness and assist in the M&A of new businesses. She has recently relocated back to BCG-Japan, based in Tokyo, having been based in BCG-NY for the last 20 years. She is a member of the CMO Council Advisory board in Asia Pacific and also the lead sponsor for one of the CMO Council’s upcoming publications titled: Driving the Bottom Line from the Front Line , a research report on building go to market capabilities. She is a graduate of Harvard College and Harvard Business School and recently named one of the industry's top 25 consultants in the America’s by Consulting Magazine.
Vice President, Regional Field Marketing, APJ
Celestine Tan is the vice president of regional field marketing for Asia Pacific and Japan. In her role, she is responsible for all aspects of marketing, from strategy development, demand generation, go-to-market plans and programs, partner marketing, market intelligence, online marketing, telemarketing, branding and advertising to event management. Under Celestine's leadership, the Asia Pacific and Japan marketing team aligns with the business goals of the region to drive the implementation of integrated programs to increase the market awareness of CA Technologies solutions and generate qualified leads to support the revenue targets. Celestine has more than 25 years of experience in the information technology industry. She has worked globally in Europe and the Americas, and also extensively across the Asia Pacific and Japan region, including Australia, the ASEAN countries, China, India, Japan, Korea and New Zealand. Prior to joining CA Technologies, she was the vice president of marketing for the global software unit with Sun Microsystems. Over her 16 years’ career at Sun, Celestine held various senior marketing positions, including vice president of marketing for Asia Pacific and director of marketing for Asia South. A veteran who has been recognized throughout her career, Celestine received the coveted Marketing Leadership Award from Sun Microsystems and was a graduate of the Sun Leadership Institute. Celestine was previously the head of corporate communications for Asia Pacific at Compaq Computers. Celestine holds a Bachelor of Arts degree in Mass Communications from the De La Salle University in the Philippines. She is married with a son.
Vice President, Regional Marketing
Fujitsu Asia Pte Ltd
Brian Fan is vice president of Regional Marketing for Fujitsu Asia. In this role, Brian is responsible for driving the region-wide marketing strategy, channel and product marketing, planning and execution, including communications and demand generation for all aspects of the Fujitsu solutions portfolio. Brian also serves as part of the global marketing leadership team. Prior to Fujitsu, Brian was director of marketing for Lawson Software, where he was responsible for all branding and demand generation activities across Asia-Pacific and Japan. During his tenure at Lawson, Brian played an integral role in helping Lawson shape its mid-market vertical focus and positioning Lawson as a leader in the ERP software for targeted markets. Brian has over 12 years of experience in technology marketing and has held a number of marketing management roles at Hitachi Data Systems, SAP Asia Pacific and IBM. Brian graduated from the Nanyang Technological University with an Honours degree in Business, major in Marketing. He also studied in the University of Victoria, B.C., Canada as part of his degree.
Goodhope Asia Holdings
Srikanth is a marketer with abounding experience and a diverse career of over 15 years in the Pharmaceutical, FMCG, F&B Industries. He currently operates from Kuala Lampur, Malaysia heading the global marketing operations spanning 55 countries as Chief Marketing Officer of the downstream business of Goodhope Asia Holdings (part of Carsons group of Sri Lanka). Previously he was Director of Marketing at the global MNC GlaxoSmithKline - consumer business, managing the reputed Panadol, Horlicks, Sensodyne, Viva brands. He also was the Vice President of the blue chip conglomerate, John Keells Holdings (JKH), heading the Soft Drinks operations, spearheading market leading Elephant house brands. With a quest and passion to share his knowledge, Srikanth has imparted his knowledge and experience to over 15,000 students as a Senior Lecturer at the Sri Lanka Institute of Marketing (SLIM), the London School of Economics External Programme and Wisdom Business School, lecturing on the topics of branding, strategy and management. Whilst being a visiting lecturer at the University of Colombo and other local universities, Srikanth has been recognized as a leading educator for both CIM and CIMA programs in Sri Lanka and has been invited to deliver guest lecturers in India, Malaysia and other countries. He also has conducted training programmes for corporate such as Intel, Fonterra, Caltex, Coke, Triumph, Pfizer and the CIC Group. Possessing a bachelor's degree in Pharmaceuticals and an MBA from the University of Lincoln, UK, Srikanth is a Certified Professional Marketer (Asia), Chartered Marketer (CIM), Fellow Member and a Post Graduate Diploma holder in Marketing from CIM UK. Specializing in Psychology for his post graduate studies, Srikanth has also completed an MSC in IT and post graduation in International Relations from the University of Colombo. Srikanth has been a board director of the IAA (International Advertising Association) and held position of the Chairman of the Chillies 2007 Steering Committee and has been a judge at Brand Excellence awards for three consecutive years.
Head of Global Enterprise Product Marketing
Jeremy Cooper is Head of Enterprise Marketing for Asia Pacific and Japan at Google. Cooper has close to a decade and a half of experience enterprise software marketing having held senior marketing potions at companies such as Oracle Corporation, Salesforce.com and Siebel Systems and Computer Associates. He had been with salesforce.com since January 2006 and in his most recent role as vice president of marketing for Asia Pacific & Japan, oversaw the development and execution of the firm's market development strategy in the company's fastest growing region worldwide. His responsibilities included field marketing, corporate brand development, public relations, events, customer programs, online marketing and creative services. Cooper joined salesforce.com in January 2006 from Oracle Corporation, where he served as Senior Director of Market Development, Applications & Priority Industries, Asia Pacific. While there, he managed a regional team that was responsible for realigning Oracle’s marketing focus on business applications – including the go-to-market strategy for an expanded portfolio of applications following the acquisition of Peoplesoft/JD Edwards, Retek and Profit Logic – which resulted in record revenues for Oracle Asia Pacific. Cooper holds degrees in Commerce and Law from Bond University, Australia.
VP of Marketing, Asia Pacific & Japan
As Vice President for Marketing, Robin Seow is responsible for leading Hewlett-Packard Personal Systems Group’s (PSG) strategic branding and marketing efforts in Asia Pacific and Japan (APJ). Robin is a 15-year veteran at HP who has held leadership roles where he has made significant impact. Prior to his new appointment, Robin was the Director of Marketing & SMB within HP China’s PSG. Under his leadership, HP became the first foreign PC brand to successfully penetrate inner China through targeted marketing strategies. Robin also led his team to receive the outstanding marketing team award from Sales and Marketing Magazine at the 6th Annual Golden Tripod Awards. A strong believer that customer engagement delivers results, Robin advocates the use of crossover marketing, digital communications, and influencer marketing strategies. With these tactics, Robin has helped HP make inroads in new markets including youth, SMB and vertical industries, as well as expanded into new geographic areas including China’s rural market. Robin joined HP in 1995 as a Presales Technical Consultant with HP Singapore. He quickly moved into roles such as Market Development Manager of HP Netservers and storage products, SMB Marketing Manager, Country Sales Manager, and Business Director. In May 2004, Robin became General Manager of the Personal Systems Group at HP Singapore overseeing the group’s overall growth, performance and market penetration. He was also responsible for designing and executing the group’s channel strategy. Robin holds a Bachelor of Science degree in computer science and information systems from the National University of Singapore, and a Master of Science degree in communication software management from the University of Essex.
Head of Marketing & Strategy, Growth Markets
IBM Global Financing
Chris CG Tan is IBM Global Financing's Head of Marketing & Strategy for Growth Markets. With over $36 billion in assets and operations in more than 55 countries, IBM Global Financing (IGF) is the world's leading provider of multi-vendor IT financing solutions. Based in Singapore, Chris leads a team of marketing professionals across the Growth Markets, comprising of 8 regions spanning Asia Pacific, Europe, Middle East/Africa and Latin America. In this role, Chris is responsible for market segment planning, offerings development, channels marketing, communications and demand generation for IGF. Prior to his current appointment, Chris spent nearly 4 years in IBM Singapore leading, Marketing, Communications and Strategy for the country operations. In his career spanning over two decades in IBM, Chris has held numerous roles in Sales, Channels, Solutions, Marketing and Operations in the Small & Medium Business, dotcom, Travel & Transportation, Distribution, Education business segments at country, ASEAN and Asia Pacific levels.
Manager of Marketing & General Office, Asia Pacific
InfoPrint Solutions Company
Cathy Wang is the Asia Pacific Manager of Marketing and General Office for InfoPrint Solutions Company, a joint venture between Ricoh Corporation and IBM. Cathy is responsible for AP marketing, communications & general office business development in the region. She was Product Line Manager of the IBM Printing System Division before her current role. Prior to that, Cathy was Chief Representative of Bel-Star Electronic Systems, distributor of Oce Printing Systems, in their Guangzhou office, where she first set up the office and then successfully expanded the production printing business in South China that included over 30 clients with high-speed printing systems. She started her career in the printing solution industry with Bel-Star Electronic Systems in February 1995, where she held a number of key positions.
Director, Business Development - APAC
Infor Global Solutions
As the Regional Business Development and Marketing Director for Asia Pacific for Infor Global Solutions (formerly Lawson Software), Haren comes with a background of over 16 years experience in Asia and Mid East regions. He has held marketing and sales leadership positions within ERP Software and Business Services industries over the last 8 years across Asia Pacific region. He has managed both marketing and sales teams across the region over the years and currently manages the team spread across Asia Pacific region. Haren has a keen interest in personal development and is currently studying for his Doctorate in Business Administration. He is also an avid reader, with a high level of interest in history of warfare and military campaigns. He is also fond of outdoors and plays competitive level cricket in Singapore. Haren lives with his wife and two kids in Singapore.
Director, Marketing & Consumer Sales
Intel Asia Pacific
Makiko Eda, Director of Marketing & Consumer Sales, is responsible for overseeing product marketing at Intel Asia Pacific and Japan. Prior to taking this role, she was the Director of Intel's Corporate Marketing Group. Eda first joined Intel in 2000, as Manager of Market Research in the corporate marketing Group. Eda received her Bachelor's degree in Sociology from Waseda University, and her Master’s degree in Sociology from the University from Arkansas.
Chief Marketing Officer
Invest Hong Kong
Karen Winton is the Chief Marketing Officer of Invest Hong Kong, one of the world’s leading investment promotion agencies. She is responsible for providing strategic steer in developing and implementing the organisation’s global branding, advertising, marketing, public relations and events strategies. She also directs the provision of IT support across the organisation, including network infrastructure, websites, social media and the CRM. Ms. Winton began her career in business and financial journalism in London in 1987 and moved to Hong Kong in 1990, where she held managerial positions with the Australian Chamber of Commerce, Australian publishing group John Fairfax Ltd and The Economist Group. After a stint in Sydney, Australia, she returned to Hong Kong and set up IMC Media Ltd in 2003. As the head of its content and events division, she worked with various corporates and professional organisations to promote their objectives through a range of publications, events and marketing initiatives. Among these clients were: The Hong Kong Institute of Directors; JPMorgan Treasury Singapore; PricewaterhouseCoopers Hong Kong; ACCA Hong Kong; Hong Kong Institute of Bankers; CPA Australia Hong Kong China Division; and the Institute of Financial Planners of Hong Kong. She holds a Bachelor's Degree with Honours in History from the University of Wales, Aberystwyth, in the UK.
Chief Communications Officer
Andrew is responsible for managing the Image and Reputation of Microsoft across Japan, India, Greater China and Asia-Pacific, as well as building new communication capabilities and leading and growing a highly-committed team of communications professionals in the region. Prior to his current role, Andrew was the Chief Marketing Officer for Microsoft in Asia-Pacific. This role involved the strategic integration of business, marketing and operational leadership across the region, aligning talent and resources to most effectively drive growth, win share, improve customer & partner satisfaction and spark innovation. He was also responsible for the revenue, market share and P&L performance of all Microsoft products in APAC. Andrew joined Microsoft in 1992 and spent over a decade with Microsoft UK, where he held a number of senior management business and marketing roles, including Group Manager for Small Business and Head of Desktop Marketing. He moved to Asia in February 2003, taking on a role as Marketing Director at Microsoft Singapore. He was appointed Chief Marketing Officer for the APAC region in 2007. Before joining Microsoft in 1992, Andrew was an Account Director with advertising agency Saatchi & Saatchi in London. Andrew holds a Bachelor of Science (Hons) degree in Marketing from Lancaster University in the UK and post-graduate education from Harvard Business School and Kellogg School of Management, Northwestern University, Chicago.
General Manager - Dairy Division
Olam International Limited
Ashwini, is currently General Manager in the Dairy Division for Olam International Limited. Olam International is a leading global integrated supply chain manager and processor of agricultural products and food ingredients. Headquartered in Singapore and listed on the SGX-ST, Olam currently ranks among the top 40 largest listed companies in Singapore in terms of market capitalisation and is a component stock in the Straits Times Index (STI). Ashwini’s current role encompasses sourcing of Dairy Ingredients from South America, sales into the African continent and having the responsibility of the dairy consumer brands portfolio. In his previous roles, he was the Marketing Manager with Whirlpool – India working on the Refrigerators category. He has also worked in Nestle – India across Sales and Brand Management positions.
Marketing Director, Asia Pacific
Palo Alto Networks
KP Unnikrishnan (Unni) is part of Palo Alto Network’s regional leadership team, responsible for the company’s growth strategy, building brand and visibility, driving opportunities and growth in new and existing markets, and growing demand for Palo Alto Networks’ next generation security solutions. He was formerly the APAC Marketing Director of Brocade Communications, responsible for executing the Brocade strategy across the region. He handled all aspects of marketing, including branding, channels marketing, advertising and promotions, market research, tele-marketing, strategy development, product marketing, press and analysts relations and go-to-market planning. He was instrumental in driving marketing excellence across the region to build brand awareness for Brocade in the networking market and spearhead integrated programs to help bring the Brocade One™ unifying network architecture and strategy to market. Before joining Brocade, Unni spent close to 10 years in Sun Microsystems in marketing, tele-web and partnering leadership roles. In his last stint at Sun as Corporate Director and part of the executive leadership team, he was responsible for executing the Sun marketing strategy across the Emerging Markets Region to achieve the marketing and business objectives of the organization. Prior to joining Sun, Unni headed the marketing operations for Parametric Technology Corp (PTC). In early 2000, he moved to the PTC corporate headquarters in US to join the corporate marketing team. He was conferred the Asia Pacific Marketing Excellence award twice for outstanding marketing performance in the region, which, in turn, helped the sales organization immensely. He also received Honorary Mention for the Best Worldwide Marketing Award. Unni has been named one of the Top 20 Marketing Practitioners and Visionaries in India by PITCH magazine. He has been featured in leading business magazines as an executive to watch out for. His innovative and aggressive marketing strategies have also been featured in many publications.
Director of Marketing, Asia Pacific
As Polycom's Director of Marketing for Asia Pacific, Sue Day is responsible for all above and below the line marketing activities in the region, which extends to India & Japan. Singapore-based, Sue has more than 20 years' industry experience and is skilled in all areas of channel and business-to-business (B2B) marketing, with a particular emphasis on direct and customer relationship marketing. Prior to joining Polycom, Sue was Business Director and Nokia Regional Account Director at OgilvyOne in Singapore. In this role, she was responsible for developing Nokia's online strategies and infrastructure for relationship marketing purposes and also online marketing communications for Avaya Communications and Unilever Pond's.
Director of Marketing
Jim Simon is the director of marketing for Quantum’s Asia-Pacific region. He is responsible for the development and strategic management of end user and channel marketing initiatives across the region. Prior to joining Asia-Pacific, Simon was responsible for channel marketing through North American distributors, value added resellers and catalog companies. In addition to overseeing channel marketing, Simon has been strategic in the development of global e-marketing programs. Simon is in his tenth year with Quantum. Prior to joining Quantum, Simon served as product manager for the professional products division at Iomega Corp., where he was part of the original team responsible for launching the Jaz™, Buz™, and the Jaz accessories businesses. Simon also served as the product and sales planner for Canon Business Machines, where he was responsible for the launch of the StarWriter Jet 4000 and co-produced promotions – leading to number one market share in inkjet word processors. Simon holds a Master of Business Administration from California State University, San Francisco and a Bachelor of Science in business administration from the University of Arizona.
Director, Global Marketing
Megumi Oyanagi is Director of Global Marketing for Quintiles, responsible for mainly Japan. In this role, Megumi is responsible for driving the overall marketing strategy, planning and execution, including communications and demand generation for all aspects of the Quintiles solutions portfolio. Prior to Quintiles, Megumi has worked for Panasonic and Novartis from which she has covered wide a variety of expertise in marketing including product marketing of AV products, corporate marketing, digital/Internet marketing and employee marketing, to cover worldwide markets of all regions. When she was working for Panasonic, she played an important role in launching the first DVD recorder in the U.S. market. She also led global web initiatives hence the current Panasonic.net global website together with implementation of “Panasonic ideas for life” online, email marketing for the Japan market, and media mix to effectively leverage each medium for online and offline synergy and maximum ROI. She had brought such expertise to Novartis in implementing new corporate branding and a communication strategy. Megumi gained her BA in English Language from Kobe College and MBA from University of Wales, U.K. Her MBA thesis was about “Concept and Maximization of Web Equity”.
Director of Channel Partner Marketing
SAP Asia Pacific Japan
Wynthia Goh is the Director of Channel Partner Marketing for SAP Asia Pacific and Japan. Previously at Avaya Asia Pacific, she led the regional marketing services team to provide integrated marketing programs to support Avaya's business objectives across Asia Pacific. Wynthia is a passionate advocate of leveraging new media and continuous innovation in marketing programs. She is experienced in improving campaign management and lead tracking capabilities in the region. Wynthia began her career in market research for IT and telecommunications companies and has over 15 years of experience working with both B2C and B2B technology firms. She is an internet industry veteran who had held responsibilities in product management, business development, strategy and marketing. Wynthia joined Sembawang Media, arguably Singapore's first internet startup in 1995 where she led a product and marketing team. Wynthia joined XM Asia Pacific in 2000 to grow the strategy practice and led strategy consulting for numerous bluechip clients. She moved on to lead the interactive marketing function for Nokia in Asia Pacific where she had also held global online campaign responsibilities. Wynthia is a graduate of the business program at Nanyang Business School. She also holds a Masters in Public Policy (Systems Thinking) from the State University of New York.
Director of Marketing, Asia Pacific & Japan
Steven Tan is Seagate's Director of Marketing for Asia Pacific and Japan, responsible for all aspects of field marketing, marketing operations and public relations in the region. Steven oversees strategic marketing activities to develop and maintain customer and partner programs in the region. Heis responsible for building new and accelerating new logo revenue contribution to sales every quarter via demand generation, business development managers and inside sales. He leads and manages regional marketing strategy, driving market awareness of the brand, and growing the company’s revenue and market share through demand generation programs. Additionally, his portfolio also includes forging and maintaining media and analyst relations, including social media marketing. As an Executive Advisory Board member of the CMO Council, Steven provides advisory from branding (online, social media and traditional) to demand generation to fellow CMOs and enterprises across Asia Pacific and United States. He draws on his 20+ years of experience in overseeing marketing and communications across-the-board, from channels marketing management to product marketing and media relations. Prior to joining Seagate, Steven has held senior marketing positions at IBM Software Group, Lucent Technologies, HP Software, Informix Software and the most recent 4 years at Aspect Software.
SVP, Planning & Business Development
Sembcorp Development Ltd
Lawrence YIP is the Senior Vice-President for Planning and Business Development responsible for helping the organization to identify, evaluate and develop new projects globally. In addition, he holds the dual-appointment as Chief Marketing Officer for the industrial estates and township projects in North & South Vietnam with close to 5000-hectare of land-space. Lawrence was formerly the Asia-Pacific Director for Business Development in Honeywell for Industrial Automation and had worked in TOTAL Oil, Kerry Properties / Shangri-la Group, Bilcare and Reed Elsevier on several new successful start-ups in Asia. He has diversified industry experience in real estates development, hotel & facilities management, oil & gas, pharmaceuticals and events management. Lawrence holds a M.Sc degree in International Business & Marketing from the University of Strathclyde (UK), B.Sc degree in Psychology from the University of Southern Queensland (Australia) and the Chartered Diploma in Marketing (UK).
Vice President Marketing
Symantec Asia Pacific
Philip Yeap is Symantec Corporation's VP of Marketing for Asia Pacific and Japan. Philip leads a team of marketing professionals across this geography and is responsible for segment and product marketing, as well as planning and management of go-to-market strategies across 15 markets in the region. His other responsibilities include branding, analyst relations and e-marketing. Philip joined Symantec's global marketing team after the company's acquisition of Veritas, where he was head of APJ Marketing and Public Relations. Philip has also held a number of management roles at IBM Asia Pacific, where he managed teams in driving market segmentation and market management across different software and services groups there. Philip also drove the professional Services marketing effort as part of the Software Group (SWG) pillar and later helped to drive sales operations for the Services team. For over 12 years, Philip has successfully led Asia Pacific teams in the software, hardware and IT services industries, through a variety of business challenges and M&A transitions. In his career, Philip has overseen the integration and scaling of regional marketing teams through three separate M&As. Philip's key achievements include setting up regional integrated marketing teams, building 360, closed loop marketing campaign processes and platforms, and building cross functional teams.
Director - Regional Marketing, Asia Pacific
Smita Gupta is Director, Regional Marketing for Asia Pacific region at Tata Communications, part of the $100.09 billion Tata group. She is responsible for region wide Marketing & Communications, Partner Marketing and Go to Market Strategy. Smita is an International marketing and business development expert with experience ranging from opening markets in Emerging countries to setting up successful theatre level marketing organisations at leading international corporations like Akamai Technologies and Cisco Systems. Smita joined Tata Communications in 2011 and has since then been instrumental in building the regional go to market strategy and drive innovation in customer engagement activities. Smita has a Bachelor in Economics from Lady Shri Ram College, Delhi University and MBA from Ohio University. When she is not busy navigating the corporate arena, she is either out sailing and kayaking or teaching community kids at the “Home Work Café”—a local initiative for supporting children from low income families.
Vice President Asia-Pacific
Jon Panker is Vice President Asia-Pacific at TechTarget. Based in Singapore, Jon is responsible for TechTarget’s business across the region including the company’s websites, products and staff in China, India, Australia and Singapore, as well as a strategic partnership in Japan. Prior to overseeing TechTarget’s APAC business, Jon managed TechTarget’s international licensing relationships and ran editorial operations for its Security Media Group. Under his leadership, the Security Media Group won eight ASBPE national and regional awards. Before joining TechTarget in September 1999, Jon was a television journalist. He is a graduate of Northwestern University’s Medill School of Journalism.
Director of Marketing - Asia Pacific
Szeki Sim is the Director of Asia Pacific Marketing at Tektronix Communications, based in Singapore. She was previously Head of Customer Marketing, Global Services at Nokia Siemens Networks, transitioning from Motorola Solutions after the acquisition. SzeKi joined Motorola in 1999 as Marketing Manager to support the Networks Infrastructure business and later rose to Head of Marketing for Home and Networks in Asia Pacific. She was involved in driving Motorola's thought leadership, establishing and strengthening Motorola's presence in key technologies in the B2B space, driving Motorola's online presence, and laying the building blocks for a robust CRM program. SzeKi began her career as a Financial Analyst at Hewlett Packard and later moved to the Marketing profession starting at Wunderman Singapore as an Accounts Executive before moving on to BBDO where she eventually rose to Account Director. She returned to Hewlett Packard as Marketing Programs Manager. During her tenure at HP, she was responsible for launching the HP Online Store, and driving HP's brand leadership. SzeKi graduated from Curtin University of Technology with a Bachelor's degree in Business (Accountancy).
Marketing Director - South East Asia
Maneesh is currently the Marketing Director-South East Asia for Towers Watson. He has over 20 years of experience in Marketing, Sales and Business Development in the B2B space. He is based in Singapore and has been working in South East Asia for the last 10 years. Maneesh has a track record of cultivation of purchase-preference and delivering year-on-year growth in the region via result-driven demand generation and brand awareness initiatives. Focusing marketing teams and their campaigns on business' revenue generation objectives and helping to achieve them is his passion. He enables teams by building a shared vision around a common goal, setting measurable metrics and coaching them to exceed the expectations of internal and external clients. In 2011, he received the Brand Leadership Award for Excellence in Branding & Marketing conferred by CMOAsia and the CMO Council. Maneesh is an engineer by training and has also received a Specialist Diploma in Strategic Brand Management from School of Business Management, Nanyang Polytechnic (Singapore) where he was conferred the top student award.
Head of Financial Services Industry
Vodafone Global Enterprise
Jaymi McManus joined Vodafone Global Enterprise in July 2011 as the Head of Financial Services Industry. He is charged with leading and developing an industry focused team to drive the development of new services and sales and marketing strategies to grow market penetration in the global financial services industry. He previously served as Telstra International's Marketing Director in Asia, responsible for strategy, business development and marketing for the rapidly developing and diverse Asia Pacific region. Jaymi has worked in the ICT industry for 18 years holding increasingly senior positions in sales and marketing roles spanning the UK, Europe and most recently Asia for the last 5 years. In 1997, he was responsible for corporate sales in a specialist software company, executing multimillion Euro contracts with the Bank of England and London Heathrow Terminal 5 with BAA. From 1999, he joined California based CRM vendor Kana Inc., assuming responsibility for indirect channels, enlisting British Telecom as a partner creating leading edge converged voice and software services, and driving early projects in the travel and leisure sectors. In 2001 Jaymi moved to British Telecom as a Sales Specialist role and was promoted to Senior Marketing Manager in 2003 after successfully launching the company’s first hosted platform. Jaymi then moved to Asia in 2005 with BT Global Services as their Head of CRM Marketing. In 2008 Jaymi joined Telstra International and has since focused his management and leadership experience into placing the customer at the centre of the organisations philosophy, which has contributed to the business achieving double digit growth year on year. Jaymi holds a Diploma in Marketing from the Chartered Institute of Marketing and currently lives in Singapore, where he wakeboards on a weekly basis and also enjoys golf, keeping fit and vacations.
Head - Digital Marketing Solutions Group
Yahoo! Asia Pacific
Vaasu Gavarasana heads the digital marketing solutions group and manages global and regional accounts for Yahoo! in the Asia Pacific region. He works closely with Yahoo!'s client headquarters based in North America and Europe as well as with the Yahoo! global team. Over his 20+ year career he has become an expert in branding, digital marketing, turnaround leadership, and revenue growth from organic and new business. Vaasu is based in Singapore.
Chief Executive & Operations Advisor - Philippines
Junior Cho is Chief Executive Advisor and Chief Operations Advisor for The Philippines at AirAsia, a leading regional airline serving Malaysia and south-east Asian destinations. He was previously Vice President and Chief Marketing Officer of CIGNA International in Korea. Junior is a senior executive with more than 20 years of extensive global leadership and managerial experience in the financial services industry and is recognized as a strategic leader with exceptional managerial and team building skills. At CIGNA, he led the marketing/branding strategy, strategic planning and research, product development, e-commerce and direct marketing sales channels, and customer value management teams. Prior to CIGNA International, Junior was Head of Market Strategy & Managing Director at Allianz Life Korea. In addition, his professional experience includes regional and consulting roles with MetLife International and Accenture/Andersen Consulting (US and Korea). Junior holds a Bachelor of Science in Mechanical Engineering from Columbia University and has spent most of his life in South America, the Caribbean, and Asia.
VP & Head of Marketing
Brian Hui, VP, Head of marketing for Amazon China, is a digital enthusiast with more than 15-year integrated marketing experience in advertising, online marketing, channel & sales management, with expertise ranging from lead generation & conversion, SEO/SEM, email, affiliates, customer analytics to technology marketing, across fortune 100 ecommerce, banking and advertising companies. Before Amazon, Brian served in Citibank China, EMEA and Hong Kong, as well as Standard Chartered Bank and McCann Erickson. He is a graduate of University of Hong Kong, School of Economics and Finance. Follow and connect with Brian on Twitter @terrifician, LinkedIn and Sina Weibo @brianč®ø.
Chief Marketing Officer
Amway South East Asia
Mr. Leong Khai Fatt is a commercially successful manager and marketer with over 20 years of experience at Citibank, Guinness Anchor Malaysia, Carlsberg, Malaysia Airlines, UMW Corporation and The New Straits Times Press. He started off as a market researcher and is now the Chief Marketing Officer for Amway South East Asia, one of the world's largest direct selling businesses. Leong graduated with a Masters in Marketing (Distinction) from Northtumbria University, UK and an MBA from Sydney Business School, UOW.
AVP - Marketing Alliances
Anantara Vacation Club
Eunice Yap is Assistant Vice President of Marketing Alliances at Anantara Vacation Club. Prior to joining Anantara in August 2013, she was with Millennium & Copthorne International Limited in the capacity of Senior Vice President - Global Marketing. Her portfolio covers global brand alignment, strategic sales and marketing initiatives, e-commerce and CRM. Eunice joined Wyndham Exchange & Rentals in 2007 as Vice President – Marketing, overseeing the entire B2B and B2C marketing in Asia Pacific. During her tenure, she pioneered key marketing initiatives, and took on additional responsibilities to oversee affiliate relations with key clients in the region. Prior to Wyndham, Eunice was the Vice President - Marketing for OAG Worldwide – the global leader in aviation intelligence - across Asia Pacific/Japan to help spearhead its transformation from print to online business. She has over 20 years of diverse sales and marketing hospitality experience with organizations such as Fraser Serviced Residences, Zuji, Raffles International, Banyan Tree Hotels & Resorts, and Thomas Cook with keen interest and specialty in the areas of branding, strategic marketing, customer relationship, marketing communication and product management. Eunice holds an Executive Masters of Business Administration in International Marketing from Berne University in Switzerland, and a Bachelor of Business Studies (International Marketing) from Monash University, Australia.
Country Marketing, Brand & Communication Head
Slamet Sudijono is the Country Marketing, Brand and Communication Head for ANZ Indonesia, with a solid and rich experience in marketing and general management of consumer goods and the banking industry. He is fully passionate about making and nurturing brand and product. In his current role, Slamet takes care of all aspects of marketing, branding and corporate communication in Indonesia, reporting directly to ANZ's Chief Executive Director. This includes developing the marketing strategy across all business lines, building the brand, and leveraging internal and external communication to pre-empt, protect and promote brand credibility. Before joining ANZ, Slamet held senior marketing positions with PermataBank, Johnson & Johnson and Unilever. He is a frequent speaker in local and international seminars and conferences and enjoys reading, writing, traveling and running marathons in his spare time.
Chief Marketing Officer - Sri Lanka
Bharti Airtel Limited
Chandrashekhar is a dynamic senior marketing professional with extensive experience in marketing and operations in the telecom and FMCG domains in India and outside. He is currently the CMO at Bharti Airtel Sri Lanka, heading the marketing function and spearheading the strategic and operational delivery responsibilities for the fastest growing telecom operator in the country. He is charged with managing the product life cycle from developing pre launch strategies, executing market launch and implementing suitable strategic tactics to achieve business targets in terms of contributory margins and volumes. Reporting to the Chief Operating Officer, he leads a team of 22 product professionals and brand & data analysts. Chandrashekhar played a major role in Airtel becoming the first operator in South Asia to launch 4G-LTE services as well as offer an exhaustive product portfolio of 2g, 3g, 4g and broadband. Prior to Airtel, Mr. Chauhan held leadership roles at Hutchison Fascel (now Vodafone) and Nirma Consumer Care. He earned a B.Sc in Mathematics from Vikram University, Ujjain in 1994 and an MBA from Pt. Jawaharlal Nehru Institute of Business Management (FMS), Vikram University in 1996.
BMW Group Asia
Lito German has been with the BMW Group since 2003 – covering various senior roles in public relations, marketing and sales. He is currently based in Singapore as the Marketing Director of BMW Asia, and is responsible for Advertising, Digital Communications, CRM, Event Management, Product and Price Planning, as well as Training and Development across the East Asia region. Prior to joining the BMW Group, Lito worked as a Marketing and PR Consultant handling some of the world’s top brands such as Coca-Cola, Total, and Sun Life of Canada. He also has a strong background in Crisis Management, Lobbying and Political Strategy. You can follow Lito German’s exploits and ideas on Twitter @litogerman.
Chief Marketing Officer
Mr. Caleb Hunt was appointed Chief Marketing Officer of Citibank Japan Ltd. on December 1, 2008. He is also Citi’s senior marketer in Japan. He leads the marketing function in Japan with a direct focus on on-line and off-line communications and advertising, direct marketing, market research and customer insight, brand strategy and customer experience, media planning, sponsorships and events etc, as well as oversight of all other marketing activities and resources and alignment with the function on a global and regional basis. Mr. Hunt joined Citi in 2005. He first served as a Director of CFJ, heading marketing and e-business, and then as head of marketing for the GCG businesses. He came to Japan in 1991. Before beginning his business career, Mr. Hunt worked for the Japanese Home Affairs Ministry and the British Foreign Office, with a short interval when he took time out to do relief work with Somali refugees. Entering the business world as a consultant with a number of marketing agencies including Interbrand and Modem Media led to expertise in interactive marketing and brand strategy and development. Immediately prior to joining Citi Mr. Hunt was the head of the Asia-Pacific brand strategy consulting practice of a boutique international branding group. Mr. Hunt holds a masters degree in Social Anthropology from the University of Edinburgh for which he did fieldwork in southern Mexico and wrote a dissertation on urban migration among the Maya of the Yucatan. Mr. Hunt is from the UK. He is married to a US citizen and has two children both of whom were born in Japan.
Director, Marketing Communications
Alicia Seah is the Marketing Communications Director at Dynasty Travel, one of Singapore's leading travel agencies and highest ranking travel providers. With more than 16 years of experience in the travel industry, she isĀ responsible for orchestrating and building the brand and making advertising across both digital and traditional channels more effective while fueling business growth.Ā Most recently, she was the Senior Vice President, Marketing and PR at Commonwealth Travel Services Corporation Pte Ltd (CTC Holidays). At CTC Holidays, she headed the Marketing and PR team and directed sustainable developments to enhance CTC Holidays' corporate brand and reputation as the company strived to expand beyond Singapore's shores globally. Alicia graduated from Southern Cross University with a Bachelor in Tourism and Hospitality Management. Alicia started her career in renowned advertising agencies such as Saatchi & Saatchi and McCann Erickson. Throughout her career from advertising to travel agencies such as Chan Brothers and SA (UIC) Tours, Alicia held responsibilities in key account management, product and brand management, sponsorships and marketing leadership roles. The most enjoyable part of her job is connecting with people from all walks of life and she looks forward to working hand-in-hand with the industry to address the challenges that lie ahead.
VP Marketing - FOX Sports
FOX International Channels
Paras Sharma is Vice President of Marketing & Corporate Communications for Fox Sports Asia (formerly ESPN Star Sports - ESS). Fox Sports, a division of Fox International Channels, is Asia's definitive and complete sports provider. Paras is responsible for leading Fox Sports Asia'a integrated marketing programmes, overseeing Consumer, Affiliate and Ad Trade Marketing, Corporate Communications and On-Air Promotions. He looks after branding, promotional and publicity for their multiple television and broadband networks, mobile offering and digital media services. Paras held various roles at ESS in India and Singapore before assuming his current position.
GM Marketing, Baking Division
George Weston Foods New Zealand
Sandra has more than two decades of experience in senior marketing, including general management roles at Telecom New Zealand, Lion Nathan, AgResearch and Mitre 10, and is currently General Manager, Marketing for George Weston Foods New Zealand. Sandra brings corporate, service and public marketing skills to the Advisory Board, and has a track record of successful campaign development and strategic planning across a variety of markets both in New Zealand and abroad. Sandra is also on the Board and chairs the Strategic Development Committee for the Problem Gambling Foundation of New Zealand.
Head of Special Projects
Gloria Jean's Coffees International
Phi Van Nguyen is the head of special projects for Gloria Jean’s Coffees International, a retail business that provides specialty coffee and coffee products. As an expert in retail and franchise development and marketing, Ms. Nguyen is responsible for handling strategic planning for global expansion, supporting global development with master franchise partner recruitment, conducting market research for new markets, and reviewing the turnover rates of non-profitable markets. She also conducts training sessions in strategic planning and marketing for existing markets worldwide. Possessing a strong work ethic, Ms. Nguyen attributes her success to always working very hard. She always gives all of herself to every task that she undertakes.
Nhat is in charge of Heinz in Vietnam. He and his team successfully manage two main categories of Heinz including Infant Feeding and Ketchup, Sauces and Condiments. In his career, he has held many key managerial positions at Prudential Vietnam, Dutch Lady Vietnam - Friesland Foods, TAC Peritas, URC, Tradewind Asia Marketing and Heinz. At many companies during his working journey, he always tried his best to leverage business performances and signed his name in their successes. At Heinz, he started restructuring the Sales and Distribution system, put the cornerstones for entire business and conducted successful Marketing and Communication campaigns in both Retail and Food Service channels. Besides that he rolled out many successful brands in Vietnam such as Dutch Lady repositioning, C2, Jack and Jill, Plussz, Caprisonne inVietnam. He is a distinguished member of many institutes, associations and education organizations in Vietnam. Nhat is one of the founders of CMO Club Vietnam. He has been a guest faculty on brand management, marketing and management at Vietnam National University, Vietnammarcom, Vietnam Marketing and Management Institute, etc. He is an MBA graduate from Maastricht School of Management – Netherlands with outstanding degree. He received the ASEAN leader scholarship to study in NTU – Singapore and engaged with outstanding young leaders in the region. His major disciplines are Marketing, Brand Management and Strategy. He has been cooperating with, writing for, and presenting to many reputed media in Vietnam such as Saigon Times (TBKTSG), Investment Link (Nhip Cau Dau Tu), Ho Chi Minh City Television, v.v. He has spoken in many conferences in local and foreign contexts.
Chief Marketing Officer
ING-BOB Life Insurance Co.
Mr. Pieter-Bas Vos is Chief Marketing Officer for ING BOB Life Insurance in China. He is responsible for Product management, Branding & Communication, Marketing Support and Business Development. His role focuses on channel development, improving customer experience, product development & packaging, building market intelligence, driving customer campaigns and creating business opportunities. Previously he served as commercial director for RVS Insurance in The Netherlands, as Employee Benefits & Pension Director for a greenfield operation in Romania and as Head of Worksite Marketing, a start-up of a new distribution channel for ING Group. He has a proven track record with succesful new proposions, transition management capabilites and a solid commercial results in financial services. Pieter-Bas holds an MSc BA in Management and Organization with a focus on Marketing and Finance.
Head of Consumer Marketing - Asia Pacific
With several years of marketing and strategy experience in the internet industry, Sandeep has held leadership positions in his past assignments at Yahoo!, MySpace and Networkplay. He has extensive experience in B2C and B2B marketing, Product Marketing, Market Research, Marketing Communication, and Analytics. In his current role, Sandeep is responsible for driving all consumer marketing efforts for LinkedIn in the Asia Pacific region. Previously as part of the LinkedIn India leadership team, his key focus was to drive Consumer, Brand, Product marketing and B2B marketing efforts across both lines of businesses viz. LinkedIn Marketing Solutions and LinkedIn Corporate Solutions. Sandeep’s LinkedIn profile can be seen at: http://in.linkedin.com/in/sandeepsuvarna
Vice President of Marketing
Christine Xu is vice president of marketing at McDonald’s China. She is in charge of formulating and implementing McDonald’s marketing and brand strategies in China. She is also responsible for training and developing the McDonald’s marketing team in China. Ms. Xu was responsible for market planning and the implementation of McDonald’s Chinacore products and the extra value platforms after joining McDonald’s China as marketing director in January 2009. She also launched new retail promotions in the China market. During her first six months, she worked quickly within the McDonald’s system and showed her outstanding professional ability. This led to her promotion to senior marketing director, leading the China marketing team. In 2010, Ms. Xu led a cross-functional team, implementing a brand rejuvenation project in the China market and launching the new “Make Room for Happiness” brand. Under her leadership, McDonald’s launched a series of new brand promotions that were well received by the market. Her team won multiple advertising and media awards in China and the Asia Pacific region. In June 2011, Ms. Xu was named vice president of McDonald’s China, responsible for marketing and brand strategy. After graduating from Fudan University, Ms. Xu held several key positions in a diverse range of industries with Unilever, Pepsi Foods, Eastman Kodak, Philips Electronics and HSBC. She has extensive overseas working experience in Thailand, the United States and Singapore.
CMO Lead, Asia Pacific
Frederique Covington was appointed Central Marketing Organization Lead for Asia Pacific in June 2011. In this role, Frederique, who goes by Freddie, leads the marketing strategies across the region for all of the company’s offerings across both commercial and consumer audiences. The CMO Lead role exists to build and deliver a holistic marketing communications discipline for use across all APAC markets providing a new level of marketing innovation, planning, end-to-end execution as well as digital and operational excellence. Freddie also heads up the APAC community of CMOs providing region-wide marketing governance, metrics for marketing discipline excellence, marcom orchestration and the majority of marcom execution. Tapping on her extensive marketing experience, Freddie’s main priorities are to drive marketing innovation and inspire consumer passion for our technology and brands. Prior to this, she was the Director of Marketing Communications within Microsoft’s Consumer & Online (C&O) business. Prior to joining Microsoft, Freddie was with the Ogilvy Group, where she held numerous leadership positions, most recently running its operations in Asia as Managing Partner of Bates141. Leading a 30-strong strategic planning community, Freddie successfully strengthened the agency’s credentials and thought leadership profile across the region. As a core member of the management team, she oversaw all of the agency’s key clients such as Sony, Dell, Samsung, Virgin Mobile, HSBC, Heineken and Avon. Before her return to Ogilvy in 2003, Freddie served as Director of Strategy with DMB&B. During her four-year tenure, she drove insight-driven strategic leadership while championing innovative and fresh ideas for major iconic brands such as Philips, Procter & Gamble, Toys "R" Us and Moët & Chandon. A veteran and proven leader in her field, Freddie’s long career in marketing is punctuated by a multitude of awards. Her campaigns for leading brands AT&T, Cisco and Eastman Kodak, have garnered four EFFIEs, which recognize marketing effectiveness for first-class initiatives. In 2009, Freddie was appointed by the Institute of Advertising Singapore (IAS) as Chief Judge for the country’s EFFIE Awards. Freddie holds a Master of Business Administration (MBA) from the Sorbonne University in Paris, France. She is a proud supporter of the charity Room to Read, and resides in Singapore with her husband, two children and their dog Sky.
APAC Advisory Board Chairman; Director & Head of Membership
National Trades Union Congress
Vivek leads Value Creation for members of the National Trades Union Congress. He heads Policy & Turf, Market Development, Sales & Operations, Product Development, Member Insights & Value Proposition, CRM & Retention, Brand & Communications, and Service Quality teams. He is also responsible for crafting & managing strategic partnerships with CEOs/boards. With its 12 Social Enterprises in sectors as diverse as Supermarkets, Professional Development, Clubs, Healthcare, and Insurance, NTUC serves over 600,000 members across their Work, Live and Play needs, every day. In his previous role, Vivek headed Shell Retail Marketing for Malaysia, Singapore, Hong Kong & Brunei. Under his leadership, Shell Malaysia won the Golden Dragon Award for Asia's Most Innovative Marketing Campaign in 2010, and achieved it's highest fuels volume ever. In addition, Vivek was leader of Project Achtung, a multi-function team in Shell Downstream to create enterprise-wide efficiency. Project Achtung won Shell Global Enterprise First Award in 2010. Earlier, he headed Shell's Brand & CVP teams across Asia-Pacific and led successful roll-out of new Shell products & award-winning marketing initiatives in many countries in the East. Vivek's experience in Marketing/Business Management spans across brands from P&G, J&J, Nestle, LG Electronics, 20th Century Fox, AT&T Wireless, OCBC Bank, etc. He has appeared in “Asia’s Top Brand Builders” special issue of Media Magazine. Vivek is an Advisory Board Member of Chief Marketing Officers Council, and Global Loyalty Leaders Council. He is also a guest faculty on Marketing/Business Management at MICA and Symbiosis B-schools in India, at University of Malaysia B-School at Sabah, and at Shell Open University’s Lensbury Global Centre in London. Vivek stays in Singapore with his wife and daughter. He loves reading books, meditation, and understanding diverse cultures & governance in his leisure time.
GM - Strategy, Marketing & Corporate Affairs
New Zealand Racing Board
Monique Cairns is a marketing and communications specialist with an extensive career predominantly in finance industry roles in New Zealand, the United Kingdom and the United States. Before joining the New Zealand Racing Board as General Manager of Strategy, Marketing and Corporate Affairs, she was responsible for strategic business development, communications, marketing and customer relations for GE Capital. Monique has held senior roles in marketing, change management and business development with Bank of New Zealand, Westpac, Telecom and Barclays Bank, and executive consulting roles with McDonald’s and British American Tobacco during six years in the United Kingdom. Monique has a true passion for delivering an exceptional brand experience across all touch points, for both customers and employees, and prides herself on customer led design. Monique started her career at AGC Finance in New Zealand after graduating from Auckland University of Technology with a Bachelor of Business, majoring in marketing and management. She lives in Auckland.
Director, Brand & Marketing
Christina joined NTUC FairPrice in August 2007. She drives the branding and marketing strategies for its various retail banners – the main supermarket brand (FairPrice), gourmet banner (FairPrice Finest), hypermarket (FairPrice Xtra), convenience store (Cheers and FairPrice Xpress), and FairPrice Online. Christina is responsible for building brand distinction for each of the retail banners and establishing new customer engagement platforms that cultivate stronger customer following. Her other challenges lie in ensuring that the cooperative’s CSR initiatives and marketing sponsorships are optimized to drive maximum mileage for the FairPrice brand and resonance among its customers. She is instrumental in establishing fresh platforms for the retailer to effectively engage customers and the community through social media initiatives, interactive reality TV cooking show and customer online/mobile portal, etc. Prior to joining FairPrice, Christina spent 17 years in the advertising industry with various international advertising agencies - She is a trained marketing communication specialist in through-the-line strategies. Christina believes in challenging the conventions and finding new ways of looking at and doing things. She thinks it is important to build and leverage insights to spark interaction between a brand and its customers, in a meaningful and profitable way.
Chief Marketing Officer
Daryl Lau, Chief Marketing Officer for OffGamers.com, is a veteran in internet marketing and online business with over a decade of hands-on experience. OffGamers is a game distribution service provider, rendering 24/7 service with clientèle made up of the Asians, Europeans, Americans and Middle Eastern regions and now catering to over 2800 game titles. Daryl is deeply passionate about making ecommerce business and colleagues excel not only in regards to work but life as well. He looks after the holistic digital marketing initiatives, promotional activities for their multiple portals, payment gateways, analytics, customer lifecycle, customer retention and social media engagement.
PepsiCo Australia & New Zealand
Jenni leads Marketing for the PepsiCo Australia and New Zealand business where she is responsible for strategy, communications and innovation across the portfolio of PepsiCo foods brands including local icons such as Smith’s, Twisties, Nobby’s and Sakata along with global PepsiCo brands such as Doritos and Quaker. She leads an incredibly strong team of highly talented marketers. Jenni has been with PepsiCo for over 20 years, in various marketing, innovation and sales roles in New York, London and Australia. In the UK, she led marketing and innovation for the Tropicana juice business and in New York lead the development of the Gatorade international business, with focus on business and brand strategy, athletes, advertising and innovation. One of her major achievements was the creation, development and successful launch of Red Rock Deli, an innovative, indulgent brand, now the #2 snack brand in Australia. Jenni is a passionate marketer with a strong focus on innovation and strives to find the most engaging and relevant ways to connect with consumers. Jenni holds a Bachelor’s degree in Business Management with a Marketing major from the Queensland University of Technology in Brisbane,Australia.
Head of Marketing & Vice President Lighting, Emerging Markets
Laura is a seasoned and energetic international marketer with significant B2B and B2C marketing experience in North America, Europe and Asia Pacific and with an agency and entrepreneurial background in Asia. A vocal proponent of marketing effectiveness, she has been a contributor to regional industry publications and co-developer and judge at well-known AsiaPac marketing competitions. Laura is Head of Marketing Vice President Lighting at Philips for Emerging Markets (Asia Pacific and Latin America), responsible for brand, product portfolio, channel, marketing support and marketing talent development. Prior to joining Philips, Laura was with Electrolux for 5 years, where she double-hatted as Asia Pacific marketing chief and country head for India. Prior to that role, she was with Shell for 9 years in various global and regional marketing, innovation and leadership roles. She spent much of the 90s in Bangkok in advertising and business consulting, having arrived from her native Canada with an FMCG marketing background. Laura, her robotics entrepreneur husband, Martin, and their Norwegian forest cats are based in Singapore.
Managing Director Global Strategy & Innovation - Premium Consumer
Procter & Gamble
Jan-Patrick (JP) Kuehlwein is a recognized strategy expert, global brand builder and accomplished marketing leader with a track record of building organizations that deliver excellent and sustainable in-market results. Based in Hong Kong, he is currently Procter & Gamble's Managing Director of Global Strategy & Innovation - Premium Consumer, spearheading P&G's capability and business development in the premium brand space. In this role, JP directs a cross-functional team and network of agencies which develop and re-position super-premium brands to test and refine winning strategies in-market. He leads a corporate effort to win in premium price tiers across categories and geographies. Wearing several hats, JP also serves as the Managing Director of the Frederic Fekkai (Hair Care) brand in Asia and the Non-Executive Director of Marketing and Member of the Board at Smith & Norbu. JP is a graduate of the European Business School, Reutlingen University and received his postgraduate degree in Business Analysis from Lancaster University in the UK. He is regularly involved in lecturing and public speaking.
Chief Marketing Officer
Stephanie’s 15 years of customer strategy, marketing and operational experience from the aviation, retail and professional services industries helps her to lead the highly talented Qantas Loyalty marketing team to develop brand and marketing strategies, and to execute multi-channel brand, member and partner experiences and communications. She is passionate in the belief that customers are the most powerful marketers and that the key to ongoing success is knowing and authentically engaging our customers as individuals. Stephanie has worked at the Qantas Group in a variety of roles since 2004. Stephanie was appointed to her current role as Chief Marketing Officer for Qantas Loyalty in 2012. Previous Qantas Group roles include Head of Airline Loyalty and Head of Customer Experience Design. Prior to Qantas, Stephanie spent time working for David Jones, Ansett Australia and as a management consultant. Stephanie graduated with a Bachelor of Commerce from the University of Melbourne in 1996.
Executive Director of Marketing, Cotai Business Events
Sands China Ltd.
Natasha Tome has joined Sands China Ltd. as Executive Director of Marketing, Cotai Business Events, based in Macau. The Cotai Strip, currently in development, will be Asia's premiere gaming, leisure and convention destination with over 20,000 rooms and over 2,000,000 square feet of conference and exhibition space. Natasha's varied and successful career in the meetings industry spans 15 years. Beginning her career in Canada with Four Seasons Hotels & Resorts, she has gone on to head the marketing projects at the ICCA Head Office in Amsterdam and more recently was in the Middle East heading up the Marketing department for the Dubai Convention Bureau. Natasha is an active member of MPI and is on the board of the ICCA Middle East Chapter, whose goal is to promote the region as a business tourism destination.
Marketing & Innovation Director, Australia & International
SPC Ardmona - Coca-Cola Amatil's Food Business
Bronwyn (Heys) Powell is a successful international marketer with extensive experience in driving marketing strategy and initiatives for global iconic brands within the Consumer Packaged Goods, QSR/Retail industries and Entertainment. She has worked across the world developing and launching new brands and rejuvenating existing brand equities, on such loved brands as 20th Century Fox, Kellogg’s, McDonald’s, Pizza Hut, KFC, Taco Bell and Kleenex. Bronwyn’s current position is Marketing & Innovation Director, Australia & International for SPC Ardmona, Coca-Cola Amatil's food business. Prior to holding this position she has held senior CMO and Marketing Director positions in companies including 20th Century Fox, George Weston Foods and YUM Restaurants International with a significant period as a Global Marketing Director for KFC working in the USA and CMO for YUM Restaurants International in Canada.
Global Head - Marketing Services, CrossSell & Customer Analytics
Standard Chartered Bank
Basker Rangachari is Global Head of Marketing Services, CrossSell & Customer Analytics for Consumer Banking at Standard Chartered Bank, based in Singapore. He previously served as Chief Marketing Officer, Hong Kong and North East Asia for Consumer Banking, responsible for Brand Strategy, Customer Marketing, Voice of Customer, CrossSell/Pricing/Bundling Strategies and Marketing Analytics. His career spans 23 years across several industries (audit, retail, manufacturing, property development, private equity and financial services) and across various disciplines (general management, business development, sales, marketing, strategic alliances, process reengineering, credit control, operations, audit, finance and consulting). Basker joined SCB in 2005 as General Manager for Unsecured Lending, based in Singapore, and his role quickly expanded from there. He moved to Hong Kong in March 2010 to assume his current role as CMO for SCB's Consumer Banking business. He was promoted to double hat as Chief Marketing Officer, North East Asia effective October 2011. During his time as CMO, he rolled out several market-leading first-mover campaigns in Hong Kong (Mortgage Master, Trusted Financial Partner, Service Guarantees, Charter Proofpoints, Heavyweight Deposits, 15% Cashback, etc). He is also widely credited for conceptualizing, developing and rolling out a Total Relationship Rewards platform across key markets in Asia and the Middle East. This gave SCB a unique leadership position, reinforcing its customer centricity promise.
Travelzoo Asia Pacific
With extensive experience in media and general management, Jason Yap is responsible for the overall business operations of Travelzoo in the Asia Pacific markets, including Australia, China, Hong Kong, Japan and Taiwan. Under Jason’s leadership, Travelzoo Asia Pacific has grown into a multimillion dollar business, serving an audience of more than three million loyal subscribers, with six editions of the Travelzoo media publications. Travelzoo Asia Pacific is a licensee of Travelzoo Inc. (NASDAQ: TZOO). Prior to joining Travelzoo Asia Pacific in 2007, Jason held several senior management positions at the STAR Group Ltd., a subsidiary of News Corp. Inc. His latest role at STAR was Vice President, Mobile Content and Marketing where he spearheaded its Mobile Division, and was instrumental in the packaging and distribution of mobile television content to Shanghai Media Group. During his tenure at STAR, he also served as a consultant for STAR’s Indonesian joint venture, and held the role of Vice President, Advertising Sales for STAR Taiwan. Jason joined STAR in 2001, where he was appointed Vice President, Integrated Marketing, to support its businesses in SE Asia, Hong Kong, China and the Middle East. Jason started his career at Media Corporation of Singapore, a government funded broadcasting company. He was then brought to work from Singapore to Hong Kong while serving at Turner Broadcasting Systems. Jason completed an Advanced Management Program with Harvard Business School in 2010. He is now based in Hong Kong with his wife and two daughters.
Vice President, Global Brands
Mr. Rajev Shukla was appointed Vice President, Global Pond’s on 1 Nov 2009. Based in Singapore, he is responsible for managing the Global franchise for Unilever’s market leading Face Care equity, Pond’s. He is directly responsible for defining & delivering brand strategy, positioning, architecture, innovation portfolio and communications with global scope to grow the business profitably while growing the brand. Mr. Shukla is a member of Unilever Global Skin Care Category Leadership Team & is the nominated Unilever Director at Iluminage Inc., a Manhattan based Unilever Ventures Company. Immediately prior to this role, Mr. Shukla was responsible for leading Unilever’s Skin Cleansing & Care business in South East Asia, Australia & New Zealand. Before this he was responsible for transforming Lifebuoy from a declining local jewel to a Globally Competitive Hygiene & Health Equity that today plays a central role in Unilever’s Hygiene Agenda in markets across Asia, Africa, Middle East & Latin America. In prior roles based in India, Mr. Shukla has turned around Unilever’s market leading Skin Care equity & has been responsible for conceptualizing & executing from scratch a new business system to engage and service organized retail trade in India. Mr. Shukla joined Unilever in 1993, with a Masters in Business Administration from Indian Institute of Management, Calcutta (IIM-C). He also has an Bachelors Degree in Electronics & Telecommunication Engineering from Indian Institute of Technology Varanasi (IIT-Varanasi). Mr. Shukla is from India. He is married to Radhika and has two daughters.
Global Brand Director
Rudratej (Rudy) Singh is Global Brand Director at Unilever, responsible for global brand performance (brand health and P&L) metrics for consumer products ranging from Personal Care and Beverages to confectionary. He has a wealth of experience in leading global brands and is skilled in marketing mix development, managing brand equity/health, advertising and new product innovations on a country (India), regional (Asia) and currently on a global scale. He specializes in consumer insights - having spent over 1000 hours in consumer insight generation across distinct customer life stages globally. Rudy is also a specialist in “war gaming” to thwart competitor entry/ reaction. He is experienced in leading large and diverse – cross geographic/ cultural teams and building marketing capability across Unilever.
Virgin Mobile Australia
David is a marketing veteran with over 20 years experience working on some of Australia's leading brands – including Milo, AGL and Telstra. After cutting his marketing teeth at Nestle, David became Telstra’s head of Mobile Marketing & Operations, a role that saw him creating some of the significant changes in the way we use our phones. More recently, David oversaw the marketing departments at Aristocrat and Stockland, where he revitalised staff engagement and lead major brand overhauls. Ask him over a beer and David will tell you that he prides himself on creating solutions that drive demand, on building great teams, and on producing insights that lead to work that, well, works. David has a marketing degree from UNSW and has worked in Switzerland, the USA and Australia.
Chief Marketing Officer: Greater China & ASEAN
Alexei Orlov currently holds the position of CMO for Volkswagen Group China, responsible for the overall Marketing and Brand Strategy/Positioning for Volkswagen Brands across Greater China and ASEAN. As a member of the Executive Leadership Team, Alexei is jointly responsible for the Commercial Excellence of the company’s C$100Bn regional business as well as being directly responsible for the Brand Integrity and Marketing Deployment of Volkswagen, Skoda, Audi, Bentley, Lamborghini, Seat, Bugatti and Porsche. In 2012 the Group Brands collectively reached a 20% market share for the first time in China and ASEAN. For the first half of 2013 The Volkswagen Group in China/ ASEAN reported a record rise in sales of over 18% against the same period in 2012, thus contributing 42% to Global Sales. With experience spanning 25 years, across 40 countries, on over 50 Brands, Alexei Orlov is a senior executive with extensive global and regional operational experience. He is a specialist in Global Brand Strategy: Regional and Cross - Cultural Marketing Deployment and Operational Change Management. Prior to Joining the Volkswagen family, he was a trusted advisor to a diverse set of industries, coaching and steering Blue Chip leadership teams to work through their Brand, Communication and Operational challenges; assisting them to think and deploy for distinctive advantage in fierce and cluttered trading environments. Alexei served with Wunderman for eight years, the world’s largest Brand Strategy and Digital specialist, as President Europe, then as COO Global and finally as Executive Vice-Chairman, Worldwide. During this time, he also served as the Global Strategic Lead for WPP plc for the $1.8 Billion Automotive Business, where he co- led Ogilvy& Mather, Wunderman, MindShare, Y&R and JWT on their collective work for Ford, Jaguar, Land Rover, Mazda and Volvo. Prior to Joining WPP / Wunderman, Alexei owned and ran ROCQM and MCW, specialists in Brand Strategy and Commercial Recovery. He later sold the business to WPP. The company subsequently became one of the key cornerstones to what subsequently became RMG Connect; a Global Strategy service within the WPP portfolio. Prior to Running ROCQM/MCW, Alexei was Global Brand Communications Director for Volvo Cars and Marketing Director, Volvo, UK, then the 2nd largest national sales company for the Volvo Corporation. Prior to Volvo Cars, Alexei was the Marketing Director, Avon Cosmetics Retail Europe (In fact, he was the youngest executive ever to be appointed to a Director position at Avon). Alexei’s passion for brand stewardship and operational leadership - powered by dynamic happy teams was visible at the very start of his professional life as a founding member of the highly successful Paperchase Retail Group, which was subsequently sold to WH Smith plc. In 2012 Alexei was awarded The CMO of the Year, ASEAN by the World Brand Congress. In 2013 Alexei and Team were awarded the Cannes Gold Lion Award for the Creation of the biggest Automotive Social Media Platform - The Peoples Car Project: 28 Million users and 108 Million Youku followers. In 2013 Alexei was invited to be one of the Top Key Note Speakers at the Prestigious Global Brand Forum. Alexei regularly supports INSEAD, Singapore, recently speaking on applied Behavioral Economics- The Tyranny of Choice – winning in a cluttered market. He has just completed his book: ‘Beyond Clever’ – excelling in your career, by mastering the business of life – a book designed for young people getting ready for the world of business, it seeks to share how being clever is the easy part, but balance and empathy is a life time’s work…
Senior Director & Head of Marketing - India & South East Asia
Nitin is a senior marketing professional with over 16 years of experience in building brands across diverse sectors - aviation, media, technology consulting and Internet. In his current role, Nitin leads overall marketing for Yahoo’s key growth markets - India & South East Asia (Singapore, Malaysia, Vietnam, Philippines & Indonesia). As a part of Yahoo’s regional leadership team, he is responsible for directing all brand, consumer, mobile and B2B marketing efforts across the region. Prior to joining Yahoo!, Nitin was Director of Marketing at Sapient (NASDAQ: SAPE), a global technology and interactive marketing consulting firm. As a member of Sapient’s marketing leadership team, he was primarily responsible for developing marketing strategy and programs to enhance brand leadership and drive revenues. He also managed the CRM and analytics functions globally. Before Sapient, Nitin was a Product Manager at Times Internet Limited (www.indiatimes.com), part of Times of India group where he played a key role in launching and growing the Indiatimes e-commerce business. During the height of the Internet boom in India, Nitin had a short stint with Indiainfo.com, a leading Indian portal as Business Manager for Alliances. He started his career at Sahara Group, as a member of the Chairman’s office, responsible for marketing and communications for group’s airline business. Nitin holds a Bachelors degree in Statistics & Economics and a Post Graduate Diploma in Business Management.
|CONSULTING BOARD MEMBERS|
Formerly GM, Marketing & Innovation
Cerebos Australia Ltd
Johanna joined Cerebos in December 2011, and was responsible for the marketing and innovation of a number of iconic brands in Australia, including Gravox, Saxa and Fountain. Development & implementation of innovation and marketing strategies was an important part of her role as is the in-market execution. Johanna led a cross-functional team of marketing, packaging and R&D specialists. Having previously been based in South Africa, working for Unilever, she had the opportunity to work across a diverse geography of Africa, Middle East and Turkey. During her time with Unilever she gained specialist skills in consumer insight, brand building and category strategies, across the Unilever Food portfolio. Johanna graduated with a Masters of Business Studies from Massey University (Palmerston North, NZ) and a Masters of Social Science (Edinburgh University, Scotland).
Formerly EVP, Worldwide Sales & Marketing
Allan Lam was appointed Executive Vice President, Worldwide Sales and Marketing in 2007. He leads Fairchild Semiconductor’s sales and marketing organization worldwide. Allan has more than 30 years of experience in the industry. Prior to his current position he was Senior Vice President of Fairchild’s Standard Products Group (SPG), which represented one quarter of the company’s business. Allan has held a number of high-level positions such as Vice President of Sales for Vishay Intertechnology Asia and Vice President of their Standard Products Unit. He has also held positions in management, quality, marketing, sales and engineering with Temic, BBS Electronics, CiNERGi, SGS-Thomson Microelectronics and National Semiconductor. Allan holds a BA in business administration from the Royal Melbourne Institute of Technology in Melbourne, Australia. He also holds diplomas in both management studies from the Singapore Institute of Management and electronics engineering from Hong Kong Polytechnic. Allan is a fluent speaker of Cantonese, Mandarin and English.
Formerly Head of Marketing
Toys R Us Asia
As the Regional Head of Marketing for Toys R Us in Asia, Argha Sen led the world’s No.1 toy retailer’s Marketing, CRM and eCommerce across Greater China and SE Asia. With his 15+ year Consumer Marketing and Strategic Management experience in Asia, Argha is a regular speaker at international retail and marketing forums, jury member for regional and global marketing awards, and contributor to marketing publications on CRM, Digital Marketing and Social Media. Based in Hong Kong, Argha travels extensively both for work and pleasure, blogs about food, drink and travel, and runs an ‘underground’ dining club in his spare time. He can be reached on linkedin at www.linkedin.com/in/arghasen.