Ian F. Chapman-Banks
Vice President and General Manager of Asia Pacific Marketing, Mobile Devices
Motorola

Ian Chapman-Banks leads Motorola’s Asia Pacific Marketing teams in developing, localizing and implementing a regional marketing strategy that is helping Motorola to achieve its seamless mobility vision. Within this scope, Ian is responsible for Motorola's brand identity and for the company's marketing strategy, including planning, operations, and budgeting. Ian directly manages the agencies and internal teams for advertising, media planning and buying, public relations, online, and retail promotion programs, ensuring the effective integration of each team’s efforts. Ian has also overseen the launch of innovative programs using sponsorships, entertainment programs, events and guerrilla marketing.

As a member of the Motorola World-Wide Marketing Council, Ian is a part of a world-class global marketing team that is driving Motorola’s successes and positioning the company as the coolest brand in any market. In addition to his marketing role, Ian is also responsible for the Business Development of Motorola Mobile Devices, in which position he seeks out the coolest and most compelling mobile content and experiences available to make the Motorola mobile platform the must-have mobile experience in North Asia. Ian was responsible for launching Greater China’s leading online music service, Motomusic.com, and the region’s first mobile gaming portal, Motogames.com.

Prior to joining Motorola, Ian was the Brand & Channel Marketing Director for Microsoft’s Home and Entertainment Division in the Asia-Pacific region, setting up the division’s regional headquarters in Hong Kong in 2002. He was subsequently responsible for formulating the group’s strategy and organization design, and recruiting a regional team to execute that strategy.

Ian relocated to Korea for three months to set up Microsoft’s Games Division there. Microsoft faced some unique organizational challenges executing their on-line gaming strategy in Korea, and Ian was charged with turning the situation around. Ian had full P&L responsibility and wrote the business case for bringing to Asia both localized content and the Xbox Live broadband service, which has been rolled out in four markets across the region, and has attained a significant share in each.

Prior to working at Microsoft, Ian was the Marketing Director for Apple in Asia Pacific and was instrumental in building the corporate brand throughout the region. In this position, Ian was responsible for advertising, marketing (online, direct, buzz and retail), collateral, and packaging in each of the creative markets.

Ian received his undergraduate Bsc in Applied Science and Computer Studies in the United Kingdom, and earned his MBA in Strategy and Finance from the University of Chicago's Graduate School of Business in the US.