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Aditya Nath JhaHead, Global Brand and Communications Infosys Aditya heads the Global Branding function at Infosys, one of India’s largest companies. He started his career in the creative department of an ad agency. During the course of the next decade, he worked at various agencies like Lowe, DY&R, Ambience FCB and O&M. He won over 50 awards for his work in print, radio and TV. Aditya has created 2 of the longest running TV commercials in India; one ran for 8 years without a change and another ran for 11 years. Aditya then switched to the other side of the table and headed the marketing function of a product start-up. He was part of the core team that conceptualized and built Talisma, an e-CRM product. Aditya launched it in the US. Aditya started his own company, ocused on instruction architecture in the education space, trying to create a model that maximizes the learning of an average student even without the presence of good teachers. The model worked, but the business failed. Aditya has also written 2 TV serials, contributes as a columnist to Outlook, one of India’s premier newsmagazine, and lectures at various MBA courses across the world. To his great surprise, he has a degree in Chemical Engineering from IIT. About Infosys Technologies Ltd. |
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