Vivek Kumar
Retail Marketing Manager, Malaysia, Singapore, Hong Kong and Brunei
Shell

Vivek heads Shell Petroleum’s Retail marketing in Malaysia, Singapore, Hong Kong & Brunei. He & his team manage Fuels Marketing, Brand & Communications, Convenience Retail Shops, Payment solutions/Credit Cards, and Loyalty programs.

In his previous role Vivek was heading Shell Retail’s Brand & Customer Value Proposition teams across Asia-Pacific. As a member of the global Brand & CVP leadership team, he was responsible for adding value to the Shell Retail brand in the East by developing effective marketing plans, distilling & deploying consumer insights, crafting clutter-breaking marketing communications, upholding global Brand Standards & Retail Visual Identity in the region, and tracking delivery of customer value proposition. He has led successful rollout of new Shell products & marketing initiatives across many countries in the East.

Prior to joining Shell, Vivek was regional account director with WPP’s Maxus Global and was part of the global management team for GroupM’s Team Media for Shell. He also headed Jaguar Cars & Land Rover accounts across importer markets in Asia & led the Maxus team to win multiple media/advertising awards. His experience in communications planning spans across brands from P&G, J&J, Nestle, LG Electronics, AT&T Wireless, OCBC Bank, etc, and covers as diverse categories as luxury cars and baby diapers.

Vivek was a jury member at the Singapore Media Awards in 2007 and has appeared in the ‘Asia’s Top Brand Builders’ special issue of the Media Magazine. He has been a guest faculty on brand management/marketing at MICA and Symbiosis Business Schools in India, and over the past decade he has conducted numerous training sessions on brand & communications at workshops in the UK, India, Singapore, Thailand, Malaysia, and the Philippines.

A post-graduate from MICA in India and an alumnus of University of Delhi, Vivek is trained in marketing as well as Cost & Management Accountancy. Apart from writing for marketing/communications journals/websites, he has presented technical papers at ICWAI’s National Cost Convention in India.

Vivek and his wife stay in Kuala Lumpur. In his leisure time he loves reading books, writing, playing badminton/golf, and understanding diverse cultures.