Frans Scheper is the senior vice president and chief marketing officer of Philips Semiconductors division, the technology arm of the Dutch headquartered electronics company, Royal Philips Electronics.

As CMO, Scheper is responsible for defining and delivering the Philips Semiconductors marketing and communications strategy around the world. This involves integrating the overall Philips brand promise, Sense and Simplicity, into the full marketing mix. As Philips Semiconductors moves from a research to market-driven organization, Scheper is also responsible for a key customer program in which researched customer needs are used to dictate the R&D agenda and expenditure.

Prior to his current role, Scheper spent three years within the corporate strategy division of Philips, responsible for strategic alliances. He joined Philips in 2000 from IBM, where he filled various senior management sales and marketing roles.

Scheper has an economics degree and an executive MBA from the Institute of Management Development in Switzerland. He currently sits on the council of RosettaNet, the organization that develops universal standards for the global supply chain.

About Philips Semiconductors
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 124,300 employees in more than 60 countries worldwide. With sales of EUR 27.0 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics.