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The study of Australian marketing attitudes by Experian CheetahMail, which may reflect trends in the UK, found that 60 per cent of companies regard segmentation and targeting as having a high impact on the success of an email marketing campaign, Mumbrella.com reported. (January 2010) 1About 60 percent of Internet users in the Asia Pacific region have made purchases based on e-mail advertisements, compared with less than half in North America and just over 40 percent in Europe, Epislon has found. (November 2009) 2Spending on direct marketing, which uses consumer data lists, continues to grow at a healthy 5 percent clip, accounting for more than $163 billion last year, or half of the total advertising spending in the U.S. Digital channels are a big part of that growth, making up nearly 20 percent of the total. (October 2012) 3The global Social TV market revenue is expected to grow from $151.14 billion in 2012 to $256.44 billion by 2017, at an estimated CAGR of 11.2% from 2012 to 2017. (October 2012) 4Indeed, according to Forrester Research, by 2012, B2B spending on search, web advertising, email and mobile is expected to reach $5.7 billion. (October 2012) 5Based on the Direct Mail Statistics 2012 infographic, it has been seen that 21.9 million UK adults have taken action after receiving a direct mail in the year 2011. (October 2012) 6According to Print Media Centr’s data, the print industry is made up of $640 Billion with a projected increase of 50% on orders online by 2017. (October 2012) 7Over 2,200 mobile action codes, such as QR Codes, image recognition and digital watermarks, were used in the U.S.'s top print magazines in the second quarter of 2012, up 61% on the previous quarter. (October 2012) 8According to the Direct Marketing Association, typical response rates are 4.4% for direct mail (overall), 4.3% for catalogs and 3.4% for a direct mail letter. (October 2012) 9Only 13% of SMBs in Canada use social media, while 52% of SMBs were not using social media at all. (September 2012) 10Of the 21.9 million UK adults to respond to direct mail, 6.2 million went online to order something, and 7.3m went to a store to order something in person. (July 2012) 11The conversion rate for email is 0.21%. Conversion rates for paid search and display ads are 0.22% and 0.04%, respectively. (June 2012) 12After the internet, the main contributor to global ad growth is television, which ZenithOptimedia forecast[s] to supply 41.1% of new ad dollars between 2011 and 2014. (December 2011) 13 |
Almost a third (30 percent) of marketers claim that video advertising will be their single biggest investment for the year. (February 2011) 14Of the retail industry's �285 billion revenues, �102 billion came from direct marketing activity. (August 2010) 15Although unaudited, the figures confirm data from the CIO, the government's communications arm, showing campaign spending fell by 52% for the first month of the freeze. (August 2010) 16According to the Value of DM Report,, British-based companies spend �43.3 billion on direct marketing every year. (August 2010) 17Some 30 percent of budgets are now allocated to online and email, while catalogues and direct mail account for 28 percent and 26 percent respectively. (August 2010) 18A study published by the US Direct Marketing Association earlier this month found that direct mail represents 17% of marketing spend among companies. (July 2010) 19The finance sector is leading the resurgence in direct marketing, with investment in the channel up 14.2% to $12.5m during March to May compared to a year earlier, new Nielsen research has shown. (July 2010) 20Radio continues to remain a viable option sitting behind TV and internet/digital as the advertising avenue of choice (13% say radio is their top choice) (July 2010) 21Print continues to witness a decline; 58% say they are less focused on print advertising than a year ago. (July 2010) 22A quarter (25%) of those surveyed by Callcredit Marketing Solutions, using its CAMEO with Attitude online panel, stated that they would get back in touch with retailers who had used email to reach them, with 19% saying they would respond to direct mail. (October 2009) 23According to recent marketing research, businesses are failing to communicate with potential customers, with 54 percent of people telling the company that direct marketing messages, such as email marketing, were not relevant to them. (September 2009) 24In the US, the direct buying power of kids is more than $40 billion annually. (July 2009) 25 |
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